Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

Sunnysmom · ‎03-05-2025

Wow @itsfi !

itsfi · ‎02-28-2025

Ultra Violette making its way to Sephora USA next month (March 2025). I've been wanting to give this brand a try. So pleased to hear they will be in Sephora. 🙌

Article from WWD / MSN

makeitup305 · ‎02-28-2025

@itsfi This is interesting since they had to change all their formulas to make their sunscreen FDA compliant. I’ll be interested to see how their formulas perform and compare when their whole line is based on more recently developed filters, like the ones in Europe and Asia. I wish the FDA would just get with the program.

itsfi · ‎03-01-2025

If you have a chance to try both @makeitup305, please do share your thoughts.

Sunnysmom · ‎02-28-2025

I’ve never heard of this brand @itsfi sounds terrific.

itsfi · ‎03-01-2025

@Sunnysmom, they're big in Australia (where they're based) and the UK. I heard of them a few years back and again recently, from some BIC beauties and friends who've tried the Australian version - I'll have to get their take on the US version.

Sunnysmom · ‎02-20-2025

UPDATE: She released this info today. Coming Feb 28!

Violette_FR is coming to 65 Sephora stores “soon”! Did anyone know this and I probably just missed it?! Apologies if so. Planned rollout for close to 250 doors by end of 2025. Crosspost to The VIOLETTE_FR Thread . ( News source Puck.) Anyone have some intel on this?!

greeneyedgirl107 · ‎02-21-2025

@Sunnysmom I ha have not heard anything! It's exciting to have new brands, but I'm still waiting for my store to have PMG. Oh the pain!

makeitup305 · ‎02-21-2025

@greeneyedgirl107 I have two Ultas with PMG way closer to me than the Sephora with PMG

greeneyedgirl107 · ‎02-21-2025

@makeitup305 interesting! My Ulta doesn't have PMG either 😞

makeitup305 · ‎02-22-2025

@greeneyedgirl107 all the Ultas by me have gotten makeovers over the last year or two and are now much fancier. Maybe you're due 😉

greeneyedgirl107 · ‎02-23-2025

@makeitup305 excellent point!!!

Sunnysmom · ‎02-21-2025

@greeneyedgirl107 As per above she opens in Sephora on 2.28! I get it, I’m only close to our one big store with PMG! 🥹

makeitup305 · ‎02-12-2025

They don't have spots for the stores yet but I'm excited!!

CookieGirl1 · ‎02-03-2025

Isamaya Beauty is coming to Sephora

From WWD:

Isamaya Beauty Brings Core Collection to Global Retail

The beauty brand founded by Isamaya Ffrench has robust expansion plans.

WWD Digital Daily
3 Feb 2025
BY JAMES MANSO

Isamaya Beauty is taking expansion seriously, in more ways than one.

The beauty brand founded by makeup maven Isamaya Ffrench is introducing a 12-product core collection spanning makeup and skin care, and plotting a robust retail footprint for it. The collection ranges in price from $28 to $44.

The collection marks Isamaya Beauty's entry into Sephora in the U.S. and Canada later this month, as well as with existing partner Moda Operandi and Cult Beauty in the U.K. In March, the products bow in La Rinascente and 10 Corso Como in Milan, Dover Street Parfum Market in Paris, among others, and Mecca in April across Australia and New Zealand.

Industry sources estimate the brand's global retail sales to reach $25 million for the ensuing 12 months.

Though Ffrench and Federica Nicolao, the brand's chief executive officer, didn't comment on the estimates, they did say the multipronged efforts represented an inflection point for the brand and a maturation of the business.

“The last three years have been so much fun,” said Ffrench. “The core line, we're now getting into serious beauty territory. It's been fueled by my passion for products that I use and the way I like to do makeup.”

Ffrench, who herself regularly collaborates on runway looks for the likes of Thom Browne and Junya Watanabe, has historically taken cues from her own inspirations for the products she creates, from her tongue-in-cheek phallic lipstick bullets to the massage tools that she's sold on her website. Now that includes science. “I'm really engaged in the technology,” she said.

The value proposition is resonating. “The brand's grown consistently year-overyear, last year at 150 percent,” Nicolao said. “Isamaya is playful, but so creative and she really gets brand. Retailers historically had a certain image of who Isamaya is, but she's really a girl next door. We set about with the core for amazing formulas she stands behind.”

Those products include a Colour Correcting Serum, which comes in six shades and refines pores with rosebay willowherb extract, as well as a Kazanlak rose complex that focuses on texture and firmness. There's also the collageninducing Face Glaze, in addition to a slew of lip, eye and complexion products.

“I personally think the Colour Correcting Serum is going to be big,” Nicolao said of the anticipated heroes within the range.

“Microbial Gel is this incredible primer with protective benefits against dust and allergens,” Ffrench contended. “It's a great product for makeup artists working with hundreds of models, because we've got to actually protect our faces while we're working. And I also love the metal lips collection, which are balms with metallic pigments.”

And though Ffrench wears many different hats, from working professionally as a makeup artist to founding a brand and catering to her masses of social media followers — she has nearly 450,000 on Instagram alone — it's what she sees as her key differentiator.

“I have my audience, I have my clients, and I'm always out there in the field in different spaces,” Ffrench said. “I'm excited about launching something that feels really effortless but elevated. It's not about lots of heavy makeup and transformation, it's a celebratory experience.”

itsfi · ‎02-03-2025

@CookieGirl1, I have a few of her products and they’re good.

CookieGirl1 · ‎02-05-2025

@itsfi I've heard some very positive reviews about her eyeshadow formula but I've hardly heard any feedback on her other products. Somehow I wouldn't have expected her brand to come to Sephora but I'm sure it'll do well.

makeitup305 · ‎02-11-2025

@CookieGirl1 her other products were mainly lips (in some very NSFW packaging sometimes) and a mascara. For Sephora, she seems to have revamped her whole line, and added a bunch of new products. I'm interested to see how it goes!

CookieGirl1 · ‎02-12-2025

@makeitup305 Have you ordered anything to try? I'm definitely going to be watching reviews. I don't plan on grabbing anything for the moment, at least, but I'm definitely curious.

makeitup305 · ‎02-12-2025

@CookieGirl1 nothing really calls to me right now. Maybe after some reviews and with a discount 😉. I have both of her industrial palettes and I'm content with those.