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Looks Like Rihanna Is Launching “Fenty Hair”
From Refinery29:
Spoiler
"Turns out, the best place to scoop beauty news is on the international trademarks website. Rihanna’s company, Roraj Trade LLC, just filed trademark application documents for "Fenty Hair."
According to legal documents filed March 3, the prospective Fenty Hair line could include shampoo, hair relaxing, straightening, and waving stylers, bleach and color products, and even hair glitter. With that said, given that the "Fenty Hair" trademark is still in its early stages of processing and approval, there's no estimated date as to when we could actually see (or shop) any tangible products at Sephora.
Although there isn't much information out about the specifics of a Fenty Beauty expansion, fans are already getting excited about the prospect. Some even speculated that Rihanna may have hinted at the release of the hair-care line in the music video for "Lemon" by N.E.R.D. and Rihanna."
According to legal documents filed March 3, the prospective Fenty Hair line could include shampoo, hair relaxing, straightening, and waving stylers, bleach and color products, and even hair glitter. With that said, given that the "Fenty Hair" trademark is still in its early stages of processing and approval, there's no estimated date as to when we could actually see (or shop) any tangible products at Sephora.
Although there isn't much information out about the specifics of a Fenty Beauty expansion, fans are already getting excited about the prospect. Some even speculated that Rihanna may have hinted at the release of the hair-care line in the music video for "Lemon" by N.E.R.D. and Rihanna."
@Kim888 in case they can’t read yours. I’m sad to hear this for Becca. They have such great highlighters.
I mean, are we surprised?
Spoiler
EXCLUSIVE: In Largest Deal Yet, Estée Lauder to Acquire Deciem at $2.2B Valuation
In three years, Lauder plans to buy the rest of the company at a to-be-determined valuation.
In three years, Lauder plans to buy the rest of the company at a to-be-determined valuation.
The Estée Lauder Cos. Inc. has agreed to buy a majority stake in Deciem, the parent company of popular skin care brand The Ordinary, at a $2.2 billion valuation.
Lauder owns a 29 percent stake in Deciem after investing in 2017. Under the terms of the deal, Lauder is paying $1 billion to increase its ownership position to 76 percent, valuing the company at $2.2 billion. In three years, Lauder plans to buy the rest of the company at a to-be-determined valuation.
“It felt like the right time from our people, our brand, our infrastructure. We feel like it’s a time where they can really come in and offer access to different resources that can strengthen where we are today, but we are so strong in our identity and in our culture that it won’t be overtaken by big corporate,” said Deciem chief executive officer Nicola Kilner in an interview.
For 2020, Deciem nearly doubled sales, to about $460 million. The bulk of sales come from The Ordinary, known for affordable skin care products including Niacinimide 10% + Zinc 1%, $5.90, and AHA 30% + BHA 2% Peeling Solution, $7.20.
“Deciem is an exceptional company. Nicola and her team have built and cultivated authentic brands with highly effective, must-have products using a vertically integrated model, and have fostered a uniquely transparent and engaging communication style. The company’s hero products, desirable innovation and digital- and consumer-first high-touch approach have been instrumental to its success,” said Fabrizio Freda, Lauder’s president and CEO, in a statement.
Kilner will report in to Stéphane de la Faverie, group president at Lauder. Several Deciem executives will retain ownership during the next three years.
“The business has got to a really good place where we still have so much of the creativity, and that’s largely because so many of the founding team are still at Deciem today. We’ve been really lucky to retain our people,” Kilner said, noting that Deciem leaders, including herself, chief scientific officer Prudvi Kaka, and chief operating officer Stephen Kaplan would remain in their roles.
Deciem plans to draw on Lauder’s expertise in global expansion to consider entering markets where there is demand, like India and the Middle East, Kilner said. The company also plans to consult with Lauder on regulatory requirements related to those moves, as well as inventory and infrastructure, she said.
“It’s hard to find that balance between a start-up that needs to have the space to flourish and build its own identity and do everything by itself, and then there also comes the point where you become a much bigger brand — it feels like it happens overnight — and you kind of need a bit of help now and again,” Kilner said.
Deciem’s growth for 2020 was driven by expansion with Ulta Beauty and with Sephora online. The company trained store workers to be online consultants, which helped drive up basket size for online orders.
For 2021, Deciem will continue expanding with Ulta and Sephora, including their partnerships with Target and Kohl’s, respectively, and will also expand in Europe with Douglas and Sephora, Kilner said. The business is working to become B Corp. certified.
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