BEAUTY NEWS 2.0

[veronika23]

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA
https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE
https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP
https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN
http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS
http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D
http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC
http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH
http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT
http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD
http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY
http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

[PDXXXX]

Huda Beauty returns to being one of the few full founder-led and independent companies after ending an 8-year partnership with private equity firm TSG Consumer Partners (as reported by BAZAAR Arabia). Go Huda go!

 

[itsfi]

Article from NBC News online.

[PDXXXX]

I had heard rumors that the line was being sold. I'm curious if the product quality will remain consistent, though I'm not very familiar with the Rhode lineup. Do you think this will shake up the Sephora launch @itsfi ?

[itsfi]

Yes @PDXXXX, Rhode engaged JP Morgan Chase earlier this year to assist in sale opportunities. Some of those opportunites take some time to come to fruition and some, as in the case of Rhode, almost instantaneously. Product quality after the sale is definitely something that is a common concern. I certainly hope product quality remains unchanged or for the better, to the extent that is needed or possible. Time will tell with that, but then again, with the way things are, product quality can always be a moving target for most brands, with sourcing materials, etc. I have a handful of products I really enjoy from the skincare line so I sure do hope that things stay the same there. 

That's a great question about the Sephora launch. There hasn't been a specific date that has been announced for its launch, just fall 2025. I don't know whether the news of Rhode and e.l.f. moving towards a sale will or how it will impact the announcement of that date - no idea whether there has been a more specific date / date range agreed to but not made available to release to the general public. Rhode in Sephora stores increases its brand exposure and I suspect that for Sephora that likely means more traffic coming into the stores to test, buy, sample Rhode products and possibly other brands, too. The e.l.f. - Rhode sale may provide Rhode some help when it comes to distribution - less so with recent releases, but there has been some dissatisfaction previously with delays in restocking newly launched products - and that could be beneficial from Sephora's perspective. 

[PDXXXX]

@itsfi yes, the planned Sephora launch has me very curious. I would assume at this juncture, the parties are under contract. Until this time, no E.L.F. brand has been sold in Sephora with the exception of Mexico. Their brand itself is described as "affordable." Their product distribution is mostly limited to budget-friendly distributors like Target and Ulta. They seem to want to enter the prestige market but I imagine that unless the sale of Rhode to E.L.F. was disclosed at time of contract, they have any number of outs for breach of contract. I have to imagine that, given the contingencies, Sephora was brought into the loop on the potential sale. In a way though, I wonder if the public's perception of E.L.F. as a budget and dupe line could color their willingness to pay what Sephora had hoped for. And of course young buyers looking at Honest Beauty v. Rhode, lmao. Fun query.

[itsfi]

I had no idea e.l.f. was in Sephora Mexico, @PDXXXX; interesting. As for Rhode and Sephora, unless there's an announcement made otherwise, my plan is to see which, if any, of my local stores will have it in stock and then pick which store I will bravely make a trek to on the in-store launch day if I'm able to make it. 

[Samtian]

@itsfi Do you have any thoughts on this?

[itsfi]

Several @Samtian. 😂

First of all, congratulations to both e.l.f. and Rhode. 🎉 And kudos to Hailey Bieber and her team - just based on what's been made public regarding the nature of the deal, this is a big deal. Not simply in terms of the financials, but timing, particularly when this is and will take place with respect to the growth cycle of Rhode as a company and its product line, but also how this will impact both the brand after the deal is done, and the market for other beauty brands. I imagine a lot of factors were (and are) at play but many cheers to Hailey Bieber and her team for getting here when and how they did so. 

I'm intrigued by the news as a consumer and fan of Rhode products as well as just having a general interest in the business aspect of it. When I saw the byline, my first thought was "woah, that's fast." And, quickly after skimming through to find details, I did wonder what product development and production will look like after Q2 2026. I'm not planning on stock piling products anytime soon (in large part because I already have a rather ... robust inventory of my most loved Rhode beauties and we have fall/holiday and spring sales events for mid-2026 😉😆), but I am very interested to see what, if any, changes are made to them and their output. As well as to the nature and cadence of product launches leading up to and after the sale is completed next year. That'll all play out in due time. It's been a busy few weeks of big business news for the Rhode team. Congrats to them again! They deserve a little downtime to celebrate and recharge ... maybe with a Hailey Bieber smoothie from Erewhon. 😉

[itsfi]

First shared on BIC by @danielledanielle. 

It's not a rumor anymore. Confirmed - on the Rhode to Sephora … 

ETA: Fall 2025 

 

[itsfi]

Touchland to be acquired by Church & Dwight (parent company to household consumer good brand, Arm & Hammer, among other brands). Sale is set to close Q2 2025, subject to customary closing conditions. The below press release was issued by Church & Dwight Co., Inc. on May 12, 2025 and is available on the company's website. 

Photo credit: WWD (from Touchland)

[itsfi]

Sephora expanding its footprint into professional women's athletics 

Article (and images*) from Forbes online

* Photo Credit: Please note reference to "Courtesy of Sephora" is from the Forbes article and the "courtesy of" is made from Sephora to Forbes 

[fatimamummy]

Thank you for the tag @itsfi , This is very interesting, smart and timely sponsorship.

While watching Running Point on Netflix, I actually thought for a moment that Sephora should be sponsoring an actual Women's sports team 😄 Having a Gen Z & a Gen Alpha daughter, I can attest this marketing initiative is a very smart choice.

Remember how gorgeous Simone Biles looked throughout the olympics. My daughter actually pointed out how perfect her makeup was and how it didn't budge or smudge. I jokingly said she must have it set with UD All nighter Setting spray and my girl wanted that spray right. Now a bottle permanently lives in her backpack. My point is this is not only a great step to empower and support women in sports but also clever marketing.

[itsfi]

Well said @fatimamummy. I agree with how you characterized this business venture and your story about Simone Biles is so well taken. 💖 It really brings it home. 

[alexasteph]

@itsfi I saw Sephora was one of the on court sponsors of the 3-on-3 basketball league as well, and I think Cameron Brink is a UD ambassador. 

[itsfi]

I like the sound of this partnership @alexasteph; a little ashamed I wasn't aware of a new WNBA team in my backyard but pleased there is one. 🏀 

Also Sephora Canada will be a founding partner (the first) in Canadas first WNBA team, the Toronoto Tempo. Their play will begin next season. Tagging some of our Canadian BIC beauties - @ather @Mellmars1185 @Guessgal @fatimamummy @TraceyEB @CynthieLu @melissapurple22 @heartsmyface @pocketvenus @Mochapj @haleyvvvv @keana1 @bakeamuffin I feel like I'm missing some folks; so sorry!

[TraceyEB]

@itsfi, thanks for the tag! Great to see Sephora sponsor women's sports and that there's a Canadian WNBA team!

[CynthieLu]

There's been some chatter here over the WNBA team in Toronto. It's been kinda exciting, Serena Williams joined as one of owners ( I think early this year) @itsfi 

[ather]

@itsfi  This isn’t a collab I thought I would see but very excited!!! 😊 

[itsfi]

Right, @ather?! I've been surprised, pleasantly so, by some of the recent Sephora ventures. 👍

[alexasteph]

@itsfi Basketball is lower on my list of sports I enjoy (football, hockey, and tennis are my big 3), but since I do like a lot of them I’m fairly current with any sporting related news haha. The colorway and logos of the new team is pretty cool, and despite not being a massive basketball fan in general, I do really like the direction they’re taking the new team.