BEAUTY NEWS 2.0

[veronika23]

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA
https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE
https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP
https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN
http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS
http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D
http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC
http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH
http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT
http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD
http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY
http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

[itsfi]

Louis Vuitton to enter the cosmetic space.

Pat McGrath named Cosmetic Creative Director of Louis Vuitton!!

Images and information from Louis Vuitton website

[danielledanielle]

So many things to discuss! @itsfi 

Why makeup within makeup, like Sephora is LVMH, they have stakes in so many brands already?

Will I like this price tag? I'm thinking no, thus far.  I can appreciate a LV bag without needing it, so I can see myself appreciating this from afar.

Oof, so is this what's been happening with the lackluster releases (except Glass Skin) with PMG Labs?  What's going to happen to her brand...????

[itsfi]

Agreed, a lot to be digested and discussed with this @danielledanielle. Very cool for Pat McGrath and big congrats to her. I do agree that this probably a significant if not the primary reason for less newness coming from her line; hoping though that Glass Skin is a sign that she will have more to come, with her makeup, in particular (I haven't tried her skincare yet so I can't speak to that) but I'm pretty sure most of us would love to see more newness from her. 

I also agree that the price tag will likely be heftier, a lot heftier, than her PML beauties. Based on the article too, doesn't look like the collection will be available in department stores like Hermes in Nordstrom or Saks, etc. There's probably a host of business reasons for LV jumping into the space, likely including a desire for more market share and being competitive with other luxury brands. I also read an article about the "lipstick effect" and that's also another possible factor but the makeup line has been in development for 5 years and my recollection is that it was just last year that LVMH didn't have record breaking results - sales picked up in the last quarter but 2024 wasn't a great year for them as a whole. 

I don't know whether I'll pick up anything from the new makeup collection, but I am interested to see what Pat McGrath and LV have put together for their initial launch - it's a lot of product they have; wondering whether they'll release products category by category over time a la Hermes or one product first like Celine; or all at once. It seems like they have an pretty extensive selection of color cosmetics all ready to go, though it seems like a lot to release all at once, the lipsticks in particular. 

[itsfi]

And more information (and images) from Women's Wear Daily

[Sunnysmom]

Wow @itsfi ! 

[itsfi]

Ultra Violette making its way to Sephora USA next month (March 2025). I've been wanting to give this brand a try. So pleased to hear they will be in Sephora. 🙌 

Article from WWD / MSN

[makeitup305]

@itsfi This is interesting since they had to change all their formulas to make their sunscreen FDA compliant. I’ll be interested to see how their formulas perform and compare when their whole line is based on more recently developed filters, like the ones in Europe and Asia. I wish the FDA would just get with the program.

[itsfi]

If you have a chance to try both @makeitup305, please do share your thoughts.

[Sunnysmom]

I’ve never heard of this brand @itsfi  sounds terrific. 

[itsfi]

@Sunnysmom, they're big in Australia (where they're based) and the UK. I heard of them a few years back and again recently, from some BIC beauties and friends who've tried the Australian version - I'll have to get their take on the US version. 

[Sunnysmom]

UPDATE: She released this info today. Coming Feb 28!

Violette_FR is coming to 65 Sephora stores “soon”! Did anyone know this and I probably just missed it?! Apologies if so. Planned rollout for close to 250 doors by end of 2025. Crosspost to The VIOLETTE_FR Thread . ( News source Puck.) Anyone have some intel on this?! 

[greeneyedgirl107]

@Sunnysmom I ha have not heard anything!  It's exciting to have new brands, but I'm still waiting for my store to have PMG.   Oh the pain!

[makeitup305]

@greeneyedgirl107 I have two Ultas with PMG way closer to me than the Sephora with PMG

[greeneyedgirl107]

@makeitup305 interesting! My Ulta doesn't have PMG either 😞

[makeitup305]

@greeneyedgirl107 all the Ultas by me have gotten makeovers over the last year or two and are now much fancier. Maybe you're due 😉

[greeneyedgirl107]

@makeitup305 excellent point!!!  

[Sunnysmom]

@greeneyedgirl107 As per above she opens in Sephora on 2.28! I get it, I’m only close to our one big store with PMG! 🥹 

[makeitup305]

They don't have spots for the stores yet but I'm excited!!

[CookieGirl1]

Isamaya Beauty is coming to Sephora

From WWD:

Isamaya Beauty Brings Core Collection to Global Retail

The beauty brand founded by Isamaya Ffrench has robust expansion plans.

• WWD Digital Daily
• 3 Feb 2025
• BY JAMES MANSO

Isamaya Beauty is taking expansion seriously, in more ways than one.

The beauty brand founded by makeup maven Isamaya Ffrench is introducing a 12-product core collection spanning makeup and skin care, and plotting a robust retail footprint for it. The collection ranges in price from $28 to $44.

The collection marks Isamaya Beauty's entry into Sephora in the U.S. and Canada later this month, as well as with existing partner Moda Operandi and Cult Beauty in the U.K. In March, the products bow in La Rinascente and 10 Corso Como in Milan, Dover Street Parfum Market in Paris, among others, and Mecca in April across Australia and New Zealand.

Industry sources estimate the brand's global retail sales to reach $25 million for the ensuing 12 months.

Though Ffrench and Federica Nicolao, the brand's chief executive officer, didn't comment on the estimates, they did say the multipronged efforts represented an inflection point for the brand and a maturation of the business.

“The last three years have been so much fun,” said Ffrench. “The core line, we're now getting into serious beauty territory. It's been fueled by my passion for products that I use and the way I like to do makeup.”

Ffrench, who herself regularly collaborates on runway looks for the likes of Thom Browne and Junya Watanabe, has historically taken cues from her own inspirations for the products she creates, from her tongue-in-cheek phallic lipstick bullets to the massage tools that she's sold on her website. Now that includes science. “I'm really engaged in the technology,” she said.

The value proposition is resonating. “The brand's grown consistently year-overyear, last year at 150 percent,” Nicolao said. “Isamaya is playful, but so creative and she really gets brand. Retailers historically had a certain image of who Isamaya is, but she's really a girl next door. We set about with the core for amazing formulas she stands behind.”

Those products include a Colour Correcting Serum, which comes in six shades and refines pores with rosebay willowherb extract, as well as a Kazanlak rose complex that focuses on texture and firmness. There's also the collageninducing Face Glaze, in addition to a slew of lip, eye and complexion products.

“I personally think the Colour Correcting Serum is going to be big,” Nicolao said of the anticipated heroes within the range.

“Microbial Gel is this incredible primer with protective benefits against dust and allergens,” Ffrench contended. “It's a great product for makeup artists working with hundreds of models, because we've got to actually protect our faces while we're working. And I also love the metal lips collection, which are balms with metallic pigments.”

And though Ffrench wears many different hats, from working professionally as a makeup artist to founding a brand and catering to her masses of social media followers — she has nearly 450,000 on Instagram alone — it's what she sees as her key differentiator.

“I have my audience, I have my clients, and I'm always out there in the field in different spaces,” Ffrench said. “I'm excited about launching something that feels really effortless but elevated. It's not about lots of heavy makeup and transformation, it's a celebratory experience.”

[itsfi]

@CookieGirl1, I have a few of her products and they’re good.