Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

Sunnysmom

Not sure if anyone has mentioned this new concept but it looks exciting. Leaked Labs. Love these two and their talents! I haven’t read the Forbes article, only what I’ve seen on their IG. Here’s a snippet.

First launch is Flexi powder. 3.6.

danielledanielle

❌ Post from THE PAT McGRATH THREAD (accompanied article posted there in spoiler)

A

SportyGirly125

Announced on Instagram this morning. MAC is coming to Sephora.

MaijaApple

Ahh so exciting!

CookieGirl1 · ‎02-02-2026

Cyklar is coming to Sephora!

haleyvvvv · ‎01-26-2026

Cross posted from the PMG thread...PMG Labs filed for Chapter 11 Bankruptcy

WinglessOne · ‎01-28-2026

@haleyvvvv Just wanna mention, for anyone worried this means the end of the brand, that chapter 11 doesn’t always mean a business is closing shop. From what I’ve read elsewhere, Pat McGrath Labs filed chapter 11 to stop a potential liquidation (preempting the asset auction @danielledanielle posted about in this thread a short while back). This way, the brand gets more time to find a buyer, do more debt planning, and probably restructure itself. I’d rather see the brand in chapter 11 than sold to a liquidation-happy investment firm.

This also keeps products in stores, so I don’t feel pressured (yet) to start panic-hoarding like I did with Ami Colé. 🫠 Eh, I’ll wait and see what happens. I assume Pat will stick around, even if it’s in a Creative Director role instead of CEO. I keep thinking of François Nars as an example there, though NARS has never filed bankruptcy. (Mr. Nars sold his brand and stayed on as Creative Director.) Pat’s partnership with LV seems like a backup plan.

haleyvvvv · ‎01-31-2026

Yes, @WinglessOne !! 💯 Agree. I posted a bit about this in the PMG thread (and I thought this thread but I see it didn't actually post), how I liked this article about to because it talked about Bankruptcy as not closing and discussed other brands who had reconsolidated (i.e. Morphe). I agree that stocking up isn't required as of now, but it'll be something to watch over the next bit.

greeneyedgirl107 · ‎01-28-2026

@haleyvvvv thank you for posting. It's so unfortunate.

haleyvvvv · ‎01-31-2026

No worries, @greeneyedgirl107 , it something to keep an eye on for the brand but hope it means that it is a way for the brand to continue

danielledanielle · ‎01-28-2026

😭😭😭😭😭😭

haleyvvvv · ‎01-31-2026

I wouldn't be so sad yet, @danielledanielle and I hope it's a way for the brand to recover and continue.

lmkeller4u

I think both of you raise valid points. Formula changes and playing it safe can dilute a brand’s artistic identity, especially when customers associate it with bold innovation rather than repetition. At the same time, broader market pressures and uneven industry support absolutely shape those decisions, so it’s rarely just about creativity alone.

danielledanielle · ‎02-01-2026

@WinglessOne & @haleyvvvv , I think my concern is two fold

Change in formulas
Continue trend for lack of support for Black Owned Brands past initial start

The formula for PAT McGRATH LABS Skin Fetish: Sublime Perfection Weightless Foundation is probably going to change, but that's probably due to the EU regulation for cyclopentabibonilone 😅 aka cyclopentasiloxane, but what the Internets have shown me was that people complained the formulas weren't worth the price tag which kind of feeds into number two... But that's a whole separate issue. The only thing I kind of agree was the lack of education, there used to be tricks and tips and then that just disappeared. If the company stays afloat, they will likely ~~ravage~~ reformulate and discontinue a lot of the stuff that works because it'll likely be cheaper to produce and they can claim it is more user friendly 😞

WinglessOne · ‎02-04-2026

@danielledanielle I’m always worried about formula changes, regardless of a brand’s financial status. (“That’s my secret, Captain. I’m always [worried].” 😅) But I can see why bankruptcy would spark that consumer fear. I mean, Pat’s brand had already moved away from her “special” Mothership formulas before looking for a buyer, and yeah, plenty of her longtime customers weren’t (still aren’t) happy about that—mostly because Mothership prices haven’t lowered. (As if any of us non-formulators know the actual formulation costs of these eyeshadows.) The brand could instead lower palette costs by changing the Mothership packaging, but then a lot of those same customers would complain that like omg the palettes don’t feel ~luxurious~ anymore 🙄 and they’d demand that expensive casing. I’ll resist the urge to rant (again) about people caring more about the look/“feel” of a container than the product inside it.

If I had to cut some Pat McGrath Labs costs, I’d probably start with the skincare products. I’d remove those from the product catalog. I’m generally not a fan of makeup brands dipping into skincare; it always feels like a misstep to me, like branching out into something the brand has no experience or customer association with. But again, I don’t know what Pat’s skincare products cost to create and package. I’d still probably cut ‘em though. Then I’d look at the makeup side of house.

I wonder if the brand’s done much customer insight research. For instance, I suspect things like the SatinAllure lipsticks might not be selling as well as expected because of the shade range, not necessarily the formula—though I much prefer the discontinued LuxeTrance formula. That’s getting back into longterm customers wanting more artistic options from Pat, not the same neutral safe color stories found at 1000 other brands. Pat’s been playing it too safe, meanwhile here comes MAC like someone lit a “get the bleep back to your artistic brand roots” fire under ‘em. 🤣 (Whoever’s responsible for that deserves some praise.)

I definitely agree with the disappearing how-to tips. I remember Pat’s guide for Midnight Sun as maybe the most detailed one she’d ever put on a Mothership product page. All palette usage tips might’ve disappeared around the same time Motherships stopped including the special formulas we all knew and loved, since those were usually the ones that confused/frustrated Mothership newbies. It’d be great to have palette-specific educational info back on product pages, even if we never get those formulas back.

haleyvvvv · ‎02-02-2026

That totally makes sense, @danielledanielle . To some degree I understand why consumers/influencers wanted more from the brand in terms of the products from the brand matching the vision of her artistry. But when I look at brands at the same price point (I dunno ND and Byredo maybe?), they release a lot of similar palettes over and over, so it makes sense to see this as part of a larger issue with a lack of support for Black owned/created brands.

SportyGirly125 · ‎01-20-2026

Can’t wait

itsfi · ‎01-20-2026

FYI @makeitup305

makeitup305 · ‎01-23-2026

@itsfi Ulta has so many K-beauty brands in their Marketplace already, I'm not surprised Sephora is following suit. I'm interested to see which ones they'll carry.