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New Reply in Besides Beauty
What's on your plate?
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Re: What's on your plate?
BOSS III INSIDER
Reply: That's good to know, thanks! I agree that it adds something special to recipes. @missjeanie ...read more
That's good to know, thanks! I agree that it adds something special to recipes. @missjeanie
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New Reply in Haul Stars
Share your October Fall Hauls (2020)
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Re: Share your October Fall Hauls (2020)
GO-GETTER II INSIDER
Reply: Oh great selections @WinglessOne ! Lovely! We surely do enable one another don’t we?! In a good way 珞殺. Are your Byredo lips matt ...read more
Oh great selections @WinglessOne ! Lovely! We surely do enable one another don’t we?! In a good way 🤗🥰. Are your Byredo lips matte or satin? I like the satin better. My matte is def firmer tho I love the color so I’m letting it go. The multi sticks are interesting too aren’t they?! I don’t they’ll last too long but I do like colors. At least mine doesn’t on its own. What you think of the Rare B balm stick. I can not handle the taste/ smell! Just me? I had to return it even it bugged me so much. Maybe my sniffer is wonky. ( Having same issue w new Ilia eyeshadow creme. Love look not smell! Wondered if you’d gotten or smelled them!)
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New Reply in Makeup Is Life
Lisa Eldridge lipsticks
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Re: Lisa Eldridge lipsticks
GO-GETTER II INSIDER
Reply: Oh I love it @lipstick4soul , thank you. Are you liking it? Doesn’t the gloss feel nice? I like mine a lot in other Myth set plus ...read more
Oh I love it @lipstick4soul , thank you. Are you liking it? Doesn’t the gloss feel nice? I like mine a lot in other Myth set plus liner. Interesting that it looks warmer , good to know. Was happily surprised how deeper this shade was too. So pretty. I remember reading it was more sheer than Myth. I can prob use a Chanel gloss over my Blush lipstick and get same effect don’t you think? Save a few bucks next go round! 😘🤗
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New Reply in Skincare Aware
Fragrance free/sensitive moisturizers?
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Re: Fragrance free/sensitive moisturizers?
ROOKIE I INSIDER
Reply: I, too, have sensitive skin and prefer to have a hydrating moisturizer. With that being said, I fell in love with the Kate Somervi ...read more
I, too, have sensitive skin and prefer to have a hydrating moisturizer. With that being said, I fell in love with the Kate Somerville Goat Milk Moisturizing Cream! It is fragrance free and super hydrating, which works perfectly on my sensitive/dry skin. Some of the reviews state that the consistency is too thin or runny, but for me that means less is needed. And a little goes a long way! It is a little pricier ($65), but it is definitely worth it.
New Reply in Besides Beauty
Trade Thread-2020
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Re: Trade Thread-2020
ROOKIE II INSIDER
Reply: Can we post for things we are looking for too?? If yes, im looking for the mini sizes of the Briogeo Banana set. I only want/tryin ...read more
Can we post for things we are looking for too?? If yes, im looking for the mini sizes of the Briogeo Banana set. I only want/trying to get the Banana shampoo and conditioner and not the other 3 items they sell in theyre bundle. If anyone got those and dont want/like them, please let me know, im in Canada near Ottawa 🙂 Thank you very much.
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New Reply in Savvy Shoppers
Ulta GWPs
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Re: Ulta GWPs
GO-GETTER I INSIDER
Reply: A couple more HP themed things just popped up in the app.   Looks like they rushed out more HP themed items since some the previou ...read more
A couple more HP themed things just popped up in the app.   Looks like they rushed out more HP themed items since some the previous ones went to fast. My store was sold out at soon as they put them out last time. I'm totally curious about those metallic eyeliners and how the eyeshadows swatch, are these quality or cheapy kids makeup? I'm not a fan of those "dog chow" highlighters personally but some of the eyeshadows look pretty in the pictures.
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New Reply in Beauty Confidential
FALL-WINTER & HOLIDAY 2020 RELEASES!!!
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Re: FALL-WINTER & HOLIDAY 2020 RELEASES!!!
GO-GETTER III INSIDER
Reply: This is going to be nuts, if not more so, then when they sold the Hocus Pocus line. Get ready to see all the teed off people in th ...read more
This is going to be nuts, if not more so, then when they sold the Hocus Pocus line. Get ready to see all the teed off people in the comment sections.
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New Reply in Skincare Aware
Biossance omega repair or Tatcha dewy skin
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Re: Biossance omega repair or Tatcha dewy skin
ROOKIE II INSIDER
Reply: I would recommend the Tatcha kit because it is very well known to help people with eczema or sensitive/dry skin.
I would recommend the Tatcha kit because it is very well known to help people with eczema or sensitive/dry skin.
New Reply in Skincare Aware
dior face and body glow liquid highlighter
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Re: dior face and body glow liquid highlighter
ROOKIE II INSIDER
Reply: Hi, I do not think there should be a problem with that. You can use the highlighter with your skin feeling great.
Hi, I do not think there should be a problem with that. You can use the highlighter with your skin feeling great.
New Reply in Trending Now
BEAUTY NEWS
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Re: BEAUTY NEWS
BOSS III INSIDER
Reply: Bobbi Brown Is Launching a Makeup Line of Her OwnFour years after leaving her namesake brand, the makeup-artist-turned-entrepreneu ...read more
Bobbi Brown Is Launching a Makeup Line of Her OwnFour years after leaving her namesake brand, the makeup-artist-turned-entrepreneur is debuting Jones Road, an edited collection of makeup essentials. SpoilerBobbi Brown is ready for round two.Four years after departing Bobbi Brown Cosmetics, the makeup artist-turned entrepreneur’s self-named brand — which under ownership by the Estée Lauder Cos. Inc. grew to more than $1 billion in retail sales –— Brown is ready to launch another one.Jones Road, a tightly edited line of makeup staples made with clean ingredients and designed for all ages, skin types and tones, makes its debut today on jonesroadbeauty.com.The collection is reflective of a new non-corporate era in Brown’s professional life and the fundamental changes she’s noticed in the way women now want to wear makeup. While the timing of the collection is certainly serendipitous — sources say her non-compete clause with Lauder ends today — the road back to makeup was meandering, according to Brown. The line comes after a busy four years, during which she got her nutritionist certification at the Institute of Integrative Nutrition, launched wellness brand Evolution 18, content site justbobbi.com and alongside her husband designed a The George Hotel in Montclair, N.J. She got back into makeup slowly, she said — working on photo shoots, then mentoring young founders, then a makeup artistry Masterclass video. “I never thought I’d come back to the cosmetics industry, but I’ve realized how much I love being a makeup artist — that’s what I studied in college. More than anything, I love doing makeup,” said Brown. “I realized, ‘You know what, I still have it,’ and I have this idea that I really need to teach people.” Brown’s idea is a “simple one,” she told WWD, albeit maybe a little scary for corporate beauty giants that are still formulating makeup designed for 25-step YouTube tutorials. “I honestly think people look better with less makeup,” said Brown. Anyone who has followed Brown over the years knows her makeup philosophy is all about a natural look — the original version of “you-but-better.” The key difference between the Bobbi Brown Cosmetics line she launched in 1991 and Jones Road is that her new version of natural calls for less product. The collection is launching with six stockkeeping units, including Brown’s hero product, Miracle Balm, $38, a light-reflecting “superproduct” that is part moisturizer, part skin tint. Other items include a mascara; $26 — ”the best I’ve ever used,” said Brown — and a lightweight plumping lip gloss called Cool Gloss, $26. Then there’s the Start-Up Kit, $68, which includes a Cool Gloss; The Best Pencil — a highly pigmented eyeliner — and The Best Eyeshadow, a “powder-but-never-powdery” shadow that “anyone can blend.” For Brown, these key products are really all a modern woman needs — no more two-step under-eye concealers, gel liners that come in a pot or heavy foundations. She came to this new philosophy as she was promoting her ninth book, right as she was transitioning from her corporate life to the role of a self-funded entrepreneur. “When I was promoting my books as part of the brand, I had stylists and p.r. people and cars and drivers,” said Brown. “When I promoted a book after [I left Bobbi Brown], I’d get a blowout from one of those places, and show up in the studio in jeans and sneakers — and me doing my own makeup by the way — and I felt, ‘Wow, this is who I really am.’ I really liked being my simple, normal self.” Brown has noticed this change in other women, particularly younger ones. “People wear makeup differently now than they used to — it’s not about covering up every imperfection, it’s about how you could look better.” She sees Jones Road as a way to teach women how to look like they’re “not wearing makeup, even if they’re wearing a red lip.” Brown admits the less-makeup approach might not be for everyone, but she’s not afraid of an educational moment. “It’s funny, when I launched my brand, I remember having to go into stores and explaining to women how you could use yellow-tone foundation [to cover imperfections] and why your blush should be the color of your cheek and I worked really hard educating them in stores to teach them this new way,” she said. “Some people are going to have to learn again.”Clean ingredients are important to Brown, and part of her modern philosophy as well. She formulated Jones Road using clean beauty retailer Credo Beauty’s ingredient standards, and she infused the products with lots of skin-care ingredients. “I wanted the products to feel good on — like really feel good on,” she said. When it comes to launching a line under a name other than her own, Brown has no wistful thoughts. She found the name “Jones Road” on the Waze traffic app, and liked it because it reminded her “of the U.K., and an ‘old, trusted brand.'” The line will launch direct-to-consumer and new products, including stick foundations — a signature Bobbi Brown item — are set to be introduced in January. Others will follow monthly. When asked about her strategic vision for the brand, Brown said she has “no five-year or even one-year plan.” “I don’t need one,” she said. “I think things are going to evolve and change and I’m someone who likes to shift and be going different.” Brown told WWD she has no intentions of making Jones Road into another billion-dollar brand. While she would not comment on sales figures, industry sources estimate the line could do $20 million retail in its first year. She knows that between a global pandemic and an impending U.S. presidential election, the timing is a bit dramatic. But Brown and her entrepreneurial spirit, strengthened after four years without corporate backing, remain undeterred. “Everyone and their uncle would say, ‘Why are you doing this now?” said Brown. “I say, ‘Why not? Am I going to wait for a perfect time? There isn’t a perfect time. We’re ready to go and I’m launching Monday.'”Bobbi Brown is ready for round two.Four years after departing Bobbi Brown Cosmetics, the makeup artist-turned entrepreneur’s self-named brand — which under ownership by the Estée Lauder Cos. Inc. grew to more than $1 billion in retail sales –— Brown is ready to launch another one.Jones Road, a tightly edited line of makeup staples made with clean ingredients and designed for all ages, skin types and tones, makes its debut today on jonesroadbeauty.com.The collection is reflective of a new non-corporate era in Brown’s professional life and the fundamental changes she’s noticed in the way women now want to wear makeup. While the timing of the collection is certainly serendipitous — sources say her non-compete clause with Lauder ends today — the road back to makeup was meandering, according to Brown. The line comes after a busy four years, during which she got her nutritionist certification at the Institute of Integrative Nutrition, launched wellness brand Evolution 18, content site justbobbi.com and alongside her husband designed a The George Hotel in Montclair, N.J. She got back into makeup slowly, she said — working on photo shoots, then mentoring young founders, then a makeup artistry Masterclass video. “I never thought I’d come back to the cosmetics industry, but I’ve realized how much I love being a makeup artist — that’s what I studied in college. More than anything, I love doing makeup,” said Brown. “I realized, ‘You know what, I still have it,’ and I have this idea that I really need to teach people.” Brown’s idea is a “simple one,” she told WWD, albeit maybe a little scary for corporate beauty giants that are still formulating makeup designed for 25-step YouTube tutorials. “I honestly think people look better with less makeup,” said Brown. Anyone who has followed Brown over the years knows her makeup philosophy is all about a natural look — the original version of “you-but-better.” The key difference between the Bobbi Brown Cosmetics line she launched in 1991 and Jones Road is that her new version of natural calls for less product. The collection is launching with six stockkeeping units, including Brown’s hero product, Miracle Balm, $38, a light-reflecting “superproduct” that is part moisturizer, part skin tint. Other items include a mascara; $26 — ”the best I’ve ever used,” said Brown — and a lightweight plumping lip gloss called Cool Gloss, $26. Then there’s the Start-Up Kit, $68, which includes a Cool Gloss; The Best Pencil — a highly pigmented eyeliner — and The Best Eyeshadow, a “powder-but-never-powdery” shadow that “anyone can blend.” For Brown, these key products are really all a modern woman needs — no more two-step under-eye concealers, gel liners that come in a pot or heavy foundations. She came to this new philosophy as she was promoting her ninth book, right as she was transitioning from her corporate life to the role of a self-funded entrepreneur. “When I was promoting my books as part of the brand, I had stylists and p.r. people and cars and drivers,” said Brown. “When I promoted a book after [I left Bobbi Brown], I’d get a blowout from one of those places, and show up in the studio in jeans and sneakers — and me doing my own makeup by the way — and I felt, ‘Wow, this is who I really am.’ I really liked being my simple, normal self.” Brown has noticed this change in other women, particularly younger ones. “People wear makeup differently now than they used to — it’s not about covering up every imperfection, it’s about how you could look better.” She sees Jones Road as a way to teach women how to look like they’re “not wearing makeup, even if they’re wearing a red lip.” Brown admits the less-makeup approach might not be for everyone, but she’s not afraid of an educational moment. “It’s funny, when I launched my brand, I remember having to go into stores and explaining to women how you could use yellow-tone foundation [to cover imperfections] and why your blush should be the color of your cheek and I worked really hard educating them in stores to teach them this new way,” she said. “Some people are going to have to learn again.”Clean ingredients are important to Brown, and part of her modern philosophy as well. She formulated Jones Road using clean beauty retailer Credo Beauty’s ingredient standards, and she infused the products with lots of skin-care ingredients. “I wanted the products to feel good on — like really feel good on,” she said. When it comes to launching a line under a name other than her own, Brown has no wistful thoughts. She found the name “Jones Road” on the Waze traffic app, and liked it because it reminded her “of the U.K., and an ‘old, trusted brand.'” The line will launch direct-to-consumer and new products, including stick foundations — a signature Bobbi Brown item — are set to be introduced in January. Others will follow monthly. When asked about her strategic vision for the brand, Brown said she has “no five-year or even one-year plan.” “I don’t need one,” she said. “I think things are going to evolve and change and I’m someone who likes to shift and be going different.” Brown told WWD she has no intentions of making Jones Road into another billion-dollar brand. While she would not comment on sales figures, industry sources estimate the line could do $20 million retail in its first year. She knows that between a global pandemic and an impending U.S. presidential election, the timing is a bit dramatic. But Brown and her entrepreneurial spirit, strengthened after four years without corporate backing, remain undeterred. “Everyone and their uncle would say, ‘Why are you doing this now?” said Brown. “I say, ‘Why not? Am I going to wait for a perfect time? There isn’t a perfect time. We’re ready to go and I’m launching Monday.'”
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