Sephora

[[UPDATE 8/10/22: Currently featured on our Black-Owned Beauty Guide: SHANI DARDEN! This high-performance skincare brand quickly became a shelf staple after launching at Sephora just a couple years ago, and it’s one of our go-tos for a glowing, healthy-looking complexion. With an expert aesthetician approach, Shani delivers simple yet effective formulas for every skin type. Learn more about the brand and its suite of products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]] We recognize how important it is to represent Black businesses and communities, and we must do better. You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!* Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. Thank you in advance for your guidance and support. We look forward to learning from you! *We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.