BEAUTY NEWS 2.0

[veronika23]

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA
https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE
https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP
https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN
http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS
http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D
http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC
http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH
http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT
http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD
http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY
http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

[makeitup305]

@danielledanielle @WinglessOne I managed to find posts referencing the change to 60 days and then 6 months to exchange. I think this is when Beauty YouTube really started to pick up and more returns and exchanges were being made than before. 

[CookieGirl1]

Per WWD:

RMS Beauty Launches at Ulta With New Lip Oils and TikTok Tutorials for Gen X

The brand is debuting on Ulta’s website and launching a new lip product in tandem.

ByJames MansoPlus Icon

October 2, 2024, 12:00am

From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift is readying for its online launch with Ulta Beauty Sunday, simultaneous with the debut of its Legendary Lip Oils, priced at $25.

The moves are meant to broaden the brand’s demographic appeal — while also making the products more accessible.

“We are growing in all channels — [direct-to-consumer] continues to grow and our retailer partnerships continue to grow,” said David Olsen, RMS Beauty’s chief executive officer and managing director of RMS’ majority owner Highlander Partners. “We’ve been working really hard to create this foundation, and this has led to our partnership with Ulta.”

Olsen, a “strong believer in visual manifestation,” said that the day Highlander Partners invested in RMS Beauty, when the brand was said to be doing about $30 million in sales, “I put a piece of paper on my mirror that said we will go into launch into Ulta in 2024.” It also had goals for revenue and earnings before interest, taxation, depreciation and amortization, which Olsen declined to quantify but said had been exceeded.

“Our sales in Bluemercury are up 1,000 percent in the last three years, we’re in the top three brands in Credo, and now we’re heading into Ulta,” Olsen continued. “The power of visualization is real.”

To that end, industry sources estimate RMS Beauty to reach between $60 million and $80 million in net sales in 2024.

Swift always wanted to partner with Ulta, she said. “It has a really good audience for mature women, and the people I talk to always asked when I would be in Ulta,” she said. “That was my choice, right from the beginning, of where I wanted to be.”

Indeed, Gen X is one of beauty’s largest untapped opportunities, as reported. But Swift’s appeal also spans to TikTok.

“So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,” said Elaine Sack, chief strategic officer, RMS Beauty. “We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.”

Added Kaitlin Rinehart, vice president of merchandising at Ulta Beauty via email, “With deep roots in professional artistry and one of the leaders in the clean beauty movement, we are looking forward to welcoming guests across all generations to experience the bold, efficacious and multitasking products that are thoughtfully formulated to last [from RMS Beauty]. This is just the beginning of our authentic partnership, as we know more and more consumers are prioritizing conscious ingredients and sustainability. We are thrilled to be a part of the brand’s next phase of growth.”

Much of the brand’s content strategy will be around showcasing its founder. “The thing about Rose-Marie is we have customers who like to see her on camera on TikTok and Instagram applying it by herself. We have her applying on models that are also more mature, showing that lip oil isn’t just for the younger generation,” Sack said.

The lip oil, Swift said, is formulated with plant cellulose in lieu of silicone. “It just has this really smooth, silk finish,” she said. “We’ve got a tighter neck on the product to wipe off excess product and you don’t get lip oil all over the place. It’s very pigmented, and it allows you to control the amount you put on.”

The formula also includes the brand’s kakadu plum, as well as an adaptogenic herbal blend. “The ingredients are a double whammy. And an older woman isn’t going to be walking around with lip gloss or oil all over her face. Younger people put it on very thick, and you just have to pop the applicator in and out a few times to get that.”

Those differentiators, Olsen posited, reflect RMS’ broad consumer base.

“I don’t think of brands anymore as pigeonholed to certain ages because of social media,” Olsen added. “Especially with Rose-Marie’s success on TikTok, three to four years ago, we were 35-55. That has shrunken dramatically and been taken over by a lot of younger consumers. We’ve got something for every age.”

[WinglessOne]

@CookieGirl1  Huh… 

“Indeed, Gen X is one of beauty’s largest untapped opportunities, as reported. But Swift’s appeal also spans to TikTok. 

‘So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,’ said Elaine Sack, chief strategic officer, RMS Beauty. ‘We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.’

…

‘Especially with Rose-Marie’s success on TikTok, three to four years ago, we were 35-55. That has shrunken dramatically and been taken over by a lot of younger consumers. We’ve got something for every age.’”

If RMS’s main age demographic was 35-55 a few years ago, then they were already hitting gen x, so… I suppose the “untapped opportunity” comment was more about the beauty industry in general, not specifically this brand. And that’s correct: we gen xers are now in our “keep excluding older (*ahem* mature) models from your ad campaigns and we’ll ignore you” prime. Considering how small my generation is compared to the 2 at either end of us (boomers and millennials), it’s nice to hear a brand acknowledge we are indeed an important audience. 😂 Of course, TikTok’s overall demographic still seems* to be quite young, so any advertising/engagement done on that app will bring in the youngsters. 

Anyway, I look forward to seeing RMS at Ulta! I may be passionately anti-“clean beauty,” but that doesn’t mean RMS lacks good products. I just continue to ignore all the “clean beauty” babble. 😅

*I still avoid TikTok unless I must use a brand’s TikTok Shop to get the best deal, so my age assumption could be wrong. Last time I saw stats though, that app was full of users 30 and under—and nowadays there are lots of little kids there too. 

[CookieGirl1]

@WinglessOne I'm a little surprised to see RMS going into Ulta but I hope that they do well.  I agree with you on the "clean beauty" bit--I'm so exasperated by that whole mess of BS--but you're right, they do have some nice products and I can appreciate that having them available through Ulta will make the brand more readily accessible for a lot of people.  It'll be interesting to see how much of their line Ulta ends up carrying since it seems like a lot of brands are only able to offer a limited selection of SKUs, especially when they're first entering the store.

[greeneyedgirl107]

@CookieGirl1 love it when ulta gets more brands...wish more were in store tho!

[CookieGirl1]

Agreed, @greeneyedgirl107 .

[greeneyedgirl107]

 

[itsfi]

Another change in the C-suite for Sephora North America with promotion of Delphine Herve, the company's first female CFO. Ms. Herve will take over the role following current EVP and CFO Christophe Le Boterff's retirement in April, 2025.

Story from Fortune on msn.com

[itsfi]

Rihanna is the new face of Dior J'adore

Photo Credit - Hollywood Reporter (via msn.com)

Article from Hollywood Reporter

@danielledanielle @faeriegirl 

[faeriegirl]

She is perfect for it @itsfi !

[greeneyedgirl107]

From WWD (sorry I couldn't post the whole article...too many hyperlinks to correct):

The Iconic Urban Decay Original Naked Eyeshadow Palette Is Finally Back — For Now.

Hurry to grab yours at Ulta before the iconic product is back in the vault.

Pice: $59

[danielledanielle]

Good news? 🤔 @itsfi @makeitup305 

 

 

[itsfi]

Oh, interesting! Thank you for the tag @danielledanielle!

I don't know the specific details about their deal, but this does sound like a good outcome (or as having a high potential for a good outcome, in the immediate and foreseeable future) for Cashmere Nicole, the brand, and the private equity firm. I also *think* this means I can stop hoarding some of my Beauty Bakerie items, or at the very least, until I can pick up the products that are manufactured and released post-acquisition to see how it compares to the formula before the sale. I wonder if there will be any changes to the formulation. 🤔 @makeitup305 

[itsfi]

LVMH-backed investment firm acquires Naomi Watts' Stripes Beauty. 

Wow, that was fast - Stripes Beauty is a relatively new/young company.  

from Fashion Network online [fashionnetwork(dot)com]

[itsfi]

A follow up to the article about Space NK hiring bankers to assist with the sale of its company. North American division of Space NK has been sold. 

from Fashion Network online [fashionnetwork(dot)com]

Original posted article - Re: BEAUTY NEWS 2.0 - Beauty Insider Community (sephora.com)

@CorgiMommy, I also read an article that Space NK opened an additional location in the UK. Wondering if this sale of the US division and the recent addition of another location means it will be focusing its business solely in the UK.  

[CorgiMommy]

@itsfi I read that too.  Looks like that to me.  Just online and stores in the UK.

[itsfi]

Unilever invests in Luna Daily

from Vogue Business online [voguebusiness(dot)com]

Photo appears in online article, credited as courtesy of Luna Daily

For conversion rates, as of 7/7/2024, £2 million is over $2.5M and £4.7 million is approximately $6M.

[Sunnysmom]

Beauty related-ish. Forgive if posted earlier. I did not know it was official, interesting. @itsfi do you know any details on this maybe or anyone else? 

[itsfi]

I first learned of Makeup by Mario positioning itself for a potential sale from YouTuber Jen Luv and did a little digging. 

From Cosmetics Business

Makeup by Mario is reportedly exploring a potential sale of the business.

The US make-up brand has brought on investment bank J.P. Morgan to look into its options.

“Over the several years since our launch we have experienced significant growth for Makeup by Mario,” founder and CEO Mario Dedivanovic told WWD.

“We will continue to drive Makeup by Mario forward both in terms of growth and innovation, and as we do so, we intend to evaluate incoming inquiries alongside our longtime advisers at J.P. Morgan.”

It follows Makeup by Mario receiving a US$40m minority investment in 2023 to boost the company’s global expansion plans.

This came from private equity firms Provenance and Silas Capital, with the deal valuing the business at more than $200m.

The investment was used to address inventory challenges and expand the brand’s team.

Makeup by Mario joins a growing roster of brands which have been exploring potential sales in 2024.

Selena Gomez hired advisors in March to assess offers for her cosmetics brand Rare Beauty.

Rare Beauty reportedly onboarded bankers to field interest from companies looking to invest in or acquire the company.

Kosas Cosmetics was also rumoured to be exploring a potential sale of the brand in January.

The Los Angeles-based skin care and make-up hybrid is said to have hired investment bank North Point to explore its options.

Makeup by Mario was founded by Dedivanovic in 2020; he began his career as a retail assistant at beauty retailer Sephora.

It launched exclusively with Sephora in North America, expanded globally with the company and then launched its own D2C website.

Dedivanovic has over 20 years of experience in the beauty industry, having been a stylist for A-listers including singer Ariana Grande and the Kardashian-Jenner clan.

[greeneyedgirl107]

From Apartment Therapy: Trader Joe’s just issued a recall on the [Mango Tangerine] candle on June 27 due to an “unexpected burn pattern” that’s causing a safety risk...the candle flame can spread from the wick to the wax, producing a larger than expected flame. The company urges you not to burn the candle and either dispose of it or return it to the store for a full refund.

From the company:

Trader Joe’s Mango Tangerine Scented Candle (SKU# 56879) may have an unexpected burn pattern. The candle flame can spread from the wick to the wax causing a larger than expected flame, posing a safety risk. 

If you purchased the Mango Tangerine Scented Candle, please do not use it. We urge you to discard the product or return it to any Trader Joe’s for a full refund.  

[Titian06]

I found this notice on Seed Phytonutrients' website this afternoon.  Their Facebook and IG are not showing this or any other message, nor could I find any information via Google search.  This must have happened recently.  I love their moisturizing conditioner and anti-frizz balm.