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Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
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From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
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~ Updated Dec 23rd 2020 ~
A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.
Thanks to everyone who contributes to this thread!
UPCOMING RELEASES
2021 RELEASES THREAD
https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691
FALL-WINTER & HOLIDAY RELEASES
FOUND IN THE WILD THREAD
(links to new products for purchase at Sephora)
https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361
CANADIAN PRODUCT THREAD
(links to new products for purchase at Sephora)
https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948
BRAND THREADS
Old Beauty News Thread
Oh wow I need to add that color to my list -itโs beautiful @Guessgal
@Kim888 Ooo yes! I couldn't agree more! I'm glad I could help enable ๐ In fact, I don't think I would've stumbled across this shade on my own if it wasn't for the LE packaging bringing this shade to the limelight so Lancรดme really has their marketing recipe down right ๐
@Guessgal, 888 French Idol is a gorgeous color. It would look stunning on you! What a fun collab!
Loving the look of those lipstick cases for the Valentines collection. ๐
Thank you @itsfi ! Yes, I might need to add that shade to my collection ๐ I was thinking that it would look lovely on @Sunnysmom as well! ๐
@Sunnysmom I saw you tagged me in this thread, but canโt seem to find the post now, so apologies if youโve already seen this!
@Guessgal, it's definitely a shade in yours and @Sunnysmom's wheelhouse. I've seen a few different bundle variations with the products in the Lancome x Brickbear collab. I'm sure they'll sell out quickly, if they haven't already.
That is so weird @Guessgal , I mentioned how cute these were and what a great shade 888 was. Poof gone! Hmm ๐ค. Thanks for showing us! Itโs def a good shade for us! ๐ฅฐ
So cute and so pretty! I might want these! I think Lancรดme does great lipsticks. @Guessgal
@sister13 I completely agree! I bought 4 of their limited edition lipsticks last year: Valentines 2022 and all 3 of their Qi Xi lipsticks, so... I'm a little obsessed! ๐
Known for its oil-based skin-care products seen on the Instagram feeds of Chrissy Teigen and Hailey Bieber, Mara Beauty is making its way into Sephora.
Starting January 3, the luxury skin-care brandโs entire collection will be available on Sephoraโs site. Five products from the brand will also be available at 252 U.S. Sephora physical locations starting in March. Sephora is the latest retail partner for Mara Beauty, which is also stocked at Goop, Credo Beauty, Bluemercury, Revolve, Anthropologie and Free People, among others. The brand has seen 20% year-over-year sales growth in the past year as it has expanded its product lineup and retail footprint while gaining visibility thanks to celebrities.
โSephora was always the goal,โ said Mara Beauty founder Allison McNamara, who launched the brand in 2018. โAs I was putting the brand together, I went into Sephora and I was envisioning this brand being there.โ
Retail partnerships have always been an important part of the brandโs distribution strategy, said McNamara. Currently, its DTC site accounts for 32% of its total sales. Its initial retail strategy focused on smaller clean beauty retailers and boutiques, launching at Credo Beauty three months after debuting the brand.
โIt was important for us to get that clean retailer and that respect in the clean beauty world right from the get-go,โ she said.
The brandโs current top seller is its oil cleanser, while its face oil follows closely behind. Both of these products will be at the physical locations, along with the brandโs vitamin C and retinol oils.
Mara Beautyโs oil cleanser saw a sales surge after appearing in an April 2021 nighttime skin-care routine YouTube video by Hailey Bieber, who was introduced to the brand by McNamaraโs wife and Bieberโs hair colorist Cassondra Kaeding.
โI thought Shopify was glitchingโ due to the increase in sales after Bieber posted the video, said McNamara. The momentum has continued in 2022, as Bieber featured the product again in a video for Allure in April. Sales of the cleansing oil are up 35% year-over-year. The brandโs Universal Face Oil also saw an increase of 20% this year, gaining its own cult status after being featured on Chrissy Teigenโs Instagram feed back in 2020.
Formerly working as both a PopSugar reporter covering celebrities and an editor at hairstylist Jen Atkinโs site Mane Addicts, McNamara recognized the power of celebrities and influencers in what she calls the โnew-age pop culture conversation.โ While she has a following of her own of 45,000 on Instagram, she doesnโt consider herself an influencer.
โItโs really exciting that Sephora is going back to their roots and giving a chance to indie brands,โ she said. โThe landscape for so long was celebrity- and influencer-based brands. To have the opportunity to go so wide in their stores with a non-celebrity, non-influencer founder is really exciting.โ
Using mostly glass packaging and providing support for kelp reforestation efforts in the ocean as part of the โblue beautyโ movement, the brand qualifies for Sephoraโs โClean + Planet-Positiveโ stamp. In order to earn the โPlanet-Positiveโ designation, the brand worked with the organization Climate Vault to earn scope 1 and 2 carbon-neutral status.
To support its Sephora launch, Mara Beauty will take part in a 75,000-packet sampling program with the retailer. For physical stores, McNamara said she plans to go on a road trip to as many locations as she can to educate store associates and managers in-person about the products.
โItโs going to be important for me to do those active sales support moments,โ she said.
Yes!!! Iโm very happy to hear that Mara will be available through Sephora @CookieGirl1! Also great news that the brand will be making sample packettes available. ๐๐ผ
@itsfi I'm only vaguely familiar with Mara but I've heard very positive things!
Per HAPPI:
Sephora North America has announced the participants for its 2023 Accelerate brand incubator program. The cohort includes seven BIPOC brand founders spanning fragrance, makeup, and skincare who applied in the Fall of 2022.
Sephora said its Accelerate program, now in its eighth year, will continue to focus on BIPOC-founded and owned brands as part of its commitment to increasing BIPOC representation in its product assortment.
The 2023 Sephora Accelerate Cohort includes:
โข Brianna Arps, Moodeaux (fragrance).
โข Malaika Jones, Tai Beauchamp, Nia Jones, Brown Girl Jane (beauty and health).
โข Alicia Scott, Range Beauty (makeup)
โข Sienna Brown, Glosshood (beauty)
โข Camille Martin, Seaspire Skincare (skincare)
โข Karen Young, Oui the People (inclusive bodycare)
โข Simedar Jackson, Of Other Worlds (beauty)
"We are very excited to welcome all 2023 finalists to the Accelerate program and into the Sephora family," said Priya Venkatesh, Senior Vice President, Global Merchandising. "Our program continues to create spaces for BIPOC-founded and owned brands that represent our clients and the world today, all while providing meaningful support for growing brands to succeed."
This year's program aims to prepare BIPOC-founded beauty brands to launch at Sephora North America via bespoke support from those in the retailer's ecosystem of beauty entrepreneurs and experts. With a focus on building community and collaboration across the beauty industry, the program features six months of weekly content and curriculum dedicated to elevating the brands and positioning them for long-term success, with programming such as Nancy Twine's (Briogeo) financial readiness series; Vicky Tsaiโs (Tatcha) brand plus assortment strategy sessions; and marketing sessions with Amy Liu (Tower 28).
The Ordinary is discontinuing it's foundations and concealers.
"We got to where we are today by being comfortable with failing.
So instead of quietly discontinuing our Foundations and Concealers, we wanted to share a little about their upcoming departureโto reinforce our belief that the things that didnโt work out are an equally important part of the journey as those that did.
As some of you may know, we produce our products here, from our happy home in Toronto. The production process for Colours is complex, and requires heavy input from many of our team. The accessible pricing that we felt was sensible to charge for the formulas would only cover our production costs if the volume that we sold was high. Despite many people loving the formulas, we didnโt manage to reach enough of you with our Colours range and the products have not been profitable since their launch. Although we really strongly believe in both products, their popularity simply was not strong enough to make their production sustainable.
People were telling us we needed to market them differentlyโ to say they had skincare benefitsโto create something that wasn't there. But the Colours formulations are intentionally simplistic. Minimalistic suspensions of pigments that even out tone, with a real-skin finishโdesigned to be used with your skincare underneath.
Letting go of Colours has been a tough decision to take.
Especially difficult since many of us here use and love the products. Our hearts said no, but our heads said yes, and so we will be saying goodbye to our Colours Concealers from January 30, 2023 on theordinary.com. Foundations will be with us a little longerโuntil June of next year. If youโre looking for coverage with a real skin finish you may want to explore our Serum or Coverage Foundation (just donโt fall too in love). Colours are no longer available in stores and can only be purchased via theordinary.com.
Colours may return in our more distant future. Until then, we will continue to play in the space we know bestโsensibly priced, science-proven skincare. And we will always, always celebrate our failures with you."
๐
From Allure Magazine:
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Over a year ago, the beauty industry changed for the better with the launch of Ami Colรฉ. Founded by Senegalese-American entrepreneur Diarrha N'Diaye-Mbaye, Ami Cole was named after her mother and the Black-owned brand focuses on delivering simple, skin-first makeup for melanin-rich skin, something Diarrha felt was missing in the beauty world. The brand's ethos focuses on providing an effortless, glowing look that actually doesn't take a lot of work to create. That said, it is with great excitement that we announce that Ami Colรฉ is officially coming to Sephora.
@CookieGirl1 & @itsfi , I'm doing a happy dance. I just picked up the mascara and lip oil, so I'm hyped to see Sephora is going to carry the brand ๐๐ผ๐ซถ๐ผ๐๐ผ
Yessss!!! โฅ๏ธ This is exciting news @CookieGirl1! My experience with Ami Cole is limited but I've liked what I've picked up.
The tint blends out nicely; the color looks off for my skin tone in the swatch above, but it sheers out nicely to add just a tint of color to my complexion for soft, healthy glow.
thanks for your thoughts @itsfi ! Iโve seen this brand around but havenโt tried it yet.
@makeitup305, Iโll be interested to try some of the new items sheโs released, like the concealer and the new shade of lip oil. The latter is currently available for pre-order on her site; wondering if that will launch by the time her products become available at Sephora. ๐๏ธ
@itsfi I'm only slightly familiar with the brand so it's nice to hear that you've really enjoyed things so far!