Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

Samtian · ‎01-26-2023

@Guessgal Oh my! This is stunning!

Kim888 · ‎01-24-2023

Oh wow I need to add that color to my list -it’s beautiful @Guessgal

Guessgal · ‎01-25-2023

@Kim888 Ooo yes! I couldn't agree more! I'm glad I could help enable 😁 In fact, I don't think I would've stumbled across this shade on my own if it wasn't for the LE packaging bringing this shade to the limelight so Lancôme really has their marketing recipe down right 👍

itsfi · ‎01-21-2023

@Guessgal, 888 French Idol is a gorgeous color. It would look stunning on you! What a fun collab!

Loving the look of those lipstick cases for the Valentines collection. 😍

Guessgal · ‎01-24-2023

Thank you @itsfi ! Yes, I might need to add that shade to my collection 📝 I was thinking that it would look lovely on @Sunnysmom as well! 😇

@Sunnysmom I saw you tagged me in this thread, but can’t seem to find the post now, so apologies if you’ve already seen this!

itsfi · ‎01-25-2023

@Guessgal, it's definitely a shade in yours and @Sunnysmom's wheelhouse. I've seen a few different bundle variations with the products in the Lancome x Brickbear collab. I'm sure they'll sell out quickly, if they haven't already.

Sunnysmom · ‎01-25-2023

Can’t look can’t look @itsfi , have to look…! 🫣

Sunnysmom · ‎01-24-2023

That is so weird @Guessgal , I mentioned how cute these were and what a great shade 888 was. Poof gone! Hmm 🤔. Thanks for showing us! It’s def a good shade for us! 🥰

sister13 · ‎01-21-2023

So cute and so pretty! I might want these! I think Lancôme does great lipsticks. @Guessgal

Guessgal · ‎01-21-2023

@sister13 I completely agree! I bought 4 of their limited edition lipsticks last year: Valentines 2022 and all 3 of their Qi Xi lipsticks, so... I'm a little obsessed! 😅

CookieGirl1 · ‎12-20-2022

From Glossy:

BEAUTY

Mara Beauty debuts at Sephora

BY LIZ FLORA

DEC 20, 2022

Known for its oil-based skin-care products seen on the Instagram feeds of Chrissy Teigen and Hailey Bieber, Mara Beauty is making its way into Sephora.

Starting January 3, the luxury skin-care brand’s entire collection will be available on Sephora’s site. Five products from the brand will also be available at 252 U.S. Sephora physical locations starting in March. Sephora is the latest retail partner for Mara Beauty, which is also stocked at Goop, Credo Beauty, Bluemercury, Revolve, Anthropologie and Free People, among others. The brand has seen 20% year-over-year sales growth in the past year as it has expanded its product lineup and retail footprint while gaining visibility thanks to celebrities.

“Sephora was always the goal,” said Mara Beauty founder Allison McNamara, who launched the brand in 2018. “As I was putting the brand together, I went into Sephora and I was envisioning this brand being there.”

Retail partnerships have always been an important part of the brand’s distribution strategy, said McNamara. Currently, its DTC site accounts for 32% of its total sales. Its initial retail strategy focused on smaller clean beauty retailers and boutiques, launching at Credo Beauty three months after debuting the brand.

“It was important for us to get that clean retailer and that respect in the clean beauty world right from the get-go,” she said.

The brand’s current top seller is its oil cleanser, while its face oil follows closely behind. Both of these products will be at the physical locations, along with the brand’s vitamin C and retinol oils.

Mara Beauty’s oil cleanser saw a sales surge after appearing in an April 2021 nighttime skin-care routine YouTube video by Hailey Bieber, who was introduced to the brand by McNamara’s wife and Bieber’s hair colorist Cassondra Kaeding.

“I thought Shopify was glitching” due to the increase in sales after Bieber posted the video, said McNamara. The momentum has continued in 2022, as Bieber featured the product again in a video for Allure in April. Sales of the cleansing oil are up 35% year-over-year. The brand’s Universal Face Oil also saw an increase of 20% this year, gaining its own cult status after being featured on Chrissy Teigen’s Instagram feed back in 2020.

Formerly working as both a PopSugar reporter covering celebrities and an editor at hairstylist Jen Atkin’s site Mane Addicts, McNamara recognized the power of celebrities and influencers in what she calls the “new-age pop culture conversation.” While she has a following of her own of 45,000 on Instagram, she doesn’t consider herself an influencer.

“It’s really exciting that Sephora is going back to their roots and giving a chance to indie brands,” she said. “The landscape for so long was celebrity- and influencer-based brands. To have the opportunity to go so wide in their stores with a non-celebrity, non-influencer founder is really exciting.”

Using mostly glass packaging and providing support for kelp reforestation efforts in the ocean as part of the “blue beauty” movement, the brand qualifies for Sephora’s “Clean + Planet-Positive” stamp. In order to earn the “Planet-Positive” designation, the brand worked with the organization Climate Vault to earn scope 1 and 2 carbon-neutral status.

To support its Sephora launch, Mara Beauty will take part in a 75,000-packet sampling program with the retailer. For physical stores, McNamara said she plans to go on a road trip to as many locations as she can to educate store associates and managers in-person about the products.

“It’s going to be important for me to do those active sales support moments,” she said.

itsfi · ‎12-20-2022

Yes!!! I’m very happy to hear that Mara will be available through Sephora @CookieGirl1! Also great news that the brand will be making sample packettes available. 👍🏼

CookieGirl1 · ‎12-20-2022

@itsfi I'm only vaguely familiar with Mara but I've heard very positive things!

CookieGirl1 · ‎12-07-2022

Per HAPPI:

Sephora North America has announced the participants for its 2023 Accelerate brand incubator program. The cohort includes seven BIPOC brand founders spanning fragrance, makeup, and skincare who applied in the Fall of 2022.

Sephora said its Accelerate program, now in its eighth year, will continue to focus on BIPOC-founded and owned brands as part of its commitment to increasing BIPOC representation in its product assortment.

The 2023 Sephora Accelerate Cohort includes:

• Brianna Arps, Moodeaux (fragrance).

• Malaika Jones, Tai Beauchamp, Nia Jones, Brown Girl Jane (beauty and health).

• Alicia Scott, Range Beauty (makeup)

• Sienna Brown, Glosshood (beauty)

• Camille Martin, Seaspire Skincare (skincare)

• Karen Young, Oui the People (inclusive bodycare)

• Simedar Jackson, Of Other Worlds (beauty)

"We are very excited to welcome all 2023 finalists to the Accelerate program and into the Sephora family," said Priya Venkatesh, Senior Vice President, Global Merchandising. "Our program continues to create spaces for BIPOC-founded and owned brands that represent our clients and the world today, all while providing meaningful support for growing brands to succeed."

This year's program aims to prepare BIPOC-founded beauty brands to launch at Sephora North America via bespoke support from those in the retailer's ecosystem of beauty entrepreneurs and experts. With a focus on building community and collaboration across the beauty industry, the program features six months of weekly content and curriculum dedicated to elevating the brands and positioning them for long-term success, with programming such as Nancy Twine's (Briogeo) financial readiness series; Vicky Tsai’s (Tatcha) brand plus assortment strategy sessions; and marketing sessions with Amy Liu (Tower 28).

danielledanielle · ‎12-05-2022

The Ordinary is discontinuing it's foundations and concealers.

"We got to where we are today by being comfortable with failing.

So instead of quietly discontinuing our Foundations and Concealers, we wanted to share a little about their upcoming departure—to reinforce our belief that the things that didn’t work out are an equally important part of the journey as those that did.

As some of you may know, we produce our products here, from our happy home in Toronto. The production process for Colours is complex, and requires heavy input from many of our team. The accessible pricing that we felt was sensible to charge for the formulas would only cover our production costs if the volume that we sold was high. Despite many people loving the formulas, we didn’t manage to reach enough of you with our Colours range and the products have not been profitable since their launch. Although we really strongly believe in both products, their popularity simply was not strong enough to make their production sustainable.

People were telling us we needed to market them differently— to say they had skincare benefits—to create something that wasn't there. But the Colours formulations are intentionally simplistic. Minimalistic suspensions of pigments that even out tone, with a real-skin finish—designed to be used with your skincare underneath.

Letting go of Colours has been a tough decision to take.

Especially difficult since many of us here use and love the products. Our hearts said no, but our heads said yes, and so we will be saying goodbye to our Colours Concealers from January 30, 2023 on theordinary.com. Foundations will be with us a little longer—until June of next year. If you’re looking for coverage with a real skin finish you may want to explore our Serum or Coverage Foundation (just don’t fall too in love). Colours are no longer available in stores and can only be purchased via theordinary.com.

Colours may return in our more distant future. Until then, we will continue to play in the space we know best—sensibly priced, science-proven skincare. And we will always, always celebrate our failures with you."

😓

CookieGirl1 · ‎12-03-2022

From Allure Magazine:

This Just In: Ami Colé Is Launching at Sephora This Month

It's been about 1.5 years since the melanin-focused brand launched and now it's finally coming to mega beauty retailer this month.

BY ANGELA TRAKOSHIS

December 2, 2022

All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.

Over a year ago, the beauty industry changed for the better with the launch of Ami Colé. Founded by Senegalese-American entrepreneur Diarrha N'Diaye-Mbaye, Ami Cole was named after her mother and the Black-owned brand focuses on delivering simple, skin-first makeup for melanin-rich skin, something Diarrha felt was missing in the beauty world. The brand's ethos focuses on providing an effortless, glowing look that actually doesn't take a lot of work to create. That said, it is with great excitement that we announce that Ami Colé is officially coming to Sephora.

Starting December 30, you'll be able to shop Ami Colé products in 277 Sephora stores and on sephora.com. That means you can finally take advantage of all of those Sephora sales to get coins off your favorite products from the brand.

danielledanielle · ‎12-04-2022

@CookieGirl1 & @itsfi , I'm doing a happy dance. I just picked up the mascara and lip oil, so I'm hyped to see Sephora is going to carry the brand 🙌🏼🫶🏼🙌🏼

itsfi · ‎12-03-2022

Yessss!!! ♥️ This is exciting news @CookieGirl1! My experience with Ami Cole is limited but I've liked what I've picked up.

The tint blends out nicely; the color looks off for my skin tone in the swatch above, but it sheers out nicely to add just a tint of color to my complexion for soft, healthy glow.

makeitup305 · ‎12-03-2022

thanks for your thoughts @itsfi ! I’ve seen this brand around but haven’t tried it yet.

itsfi · ‎12-04-2022

@makeitup305, I’ll be interested to try some of the new items she’s released, like the concealer and the new shade of lip oil. The latter is currently available for pre-order on her site; wondering if that will launch by the time her products become available at Sephora. 🛍️

CookieGirl1 · ‎12-03-2022

@itsfi I'm only slightly familiar with the brand so it's nice to hear that you've really enjoyed things so far!

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