Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

CookieGirl1

Y'all, Tatcha is now at Ulta!

peculiarzmakeup

How cool is this!!! That’s awesome! And definatley a bonus with the rewards! Yay thanks for sharing 🙂 @CookieGirl1

danielledanielle

@CookieGirl1 Why Hello Tatcha, I have some coupons and rewards points I'd like you to meet 😄 🛒🛍️

caitbird

@CookieGirl1 whoa! 😲 Exciting!

makeitup305

New return policy at Ulta starting this month.

greeneyedgirl107

@makeitup305 good job posting! I'll have some returns coming up from this summer. How disappointing. Will change my habits for sure. Miss the old policy already.

danielledanielle

Uuuuuuugggghhhhh @makeitup305 , thanks for the update. It's like no return policy can remain decent because how it gets misused.

greeneyedgirl107

@danielledanielle I agree. But I also think companies are just trying to hold onto profits overall and discourage returns in general.

makeitup305

@danielledanielle remember when the Sephora policy used to be a year?

WinglessOne

@makeitup305 @danielledanielle I only remember the 60-day policy, though I wasn’t much of a Sephora shopper before 2017. I wish Ulta (and Sephora) hadn’t changed their policy to 30 days. Thankfully, Nordstrom still has no window for returns; they handle returns on a case-by-case basis, even if a product was bought a year or more ago. (Nordstrom Rack does have a window; I think it’s 30 days.)

I’m told Ulta’s cracking down on the “gently used” part of their return policy, probably thanks to people returning half-used products. 🙄

greeneyedgirl107

@WinglessOne I remember when it was indefinite!

SportyGirly125

@WinglessOne My Nordstrom said I couldn’t return something that was more than 4 years old.

WinglessOne

@SportyGirly125 That doesn’t surprise me. They do case-by-case returns, so there might be an instance where a customer’s allowed to return something they bought years earlier but never used (tags still attached, etc.). But I wouldn’t count on it if the purchase happened longer than, say, 1.5 years ago. And even that is really pushing things for me personally. 4 years is very generous.

danielledanielle

WHAT @makeitup305 , I remember 90 days ....

makeitup305

@danielledanielle @WinglessOne I managed to find posts referencing the change to 60 days and then 6 months to exchange. I think this is when Beauty YouTube really started to pick up and more returns and exchanges were being made than before.

CookieGirl1 · ‎10-02-2024

Per WWD:

RMS Beauty Launches at Ulta With New Lip Oils and TikTok Tutorials for Gen X

The brand is debuting on Ulta’s website and launching a new lip product in tandem.

ByJames MansoPlus Icon

October 2, 2024, 12:00am

From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift is readying for its online launch with Ulta Beauty Sunday, simultaneous with the debut of its Legendary Lip Oils, priced at $25.

The moves are meant to broaden the brand’s demographic appeal — while also making the products more accessible.

“We are growing in all channels — [direct-to-consumer] continues to grow and our retailer partnerships continue to grow,” said David Olsen, RMS Beauty’s chief executive officer and managing director of RMS’ majority owner Highlander Partners. “We’ve been working really hard to create this foundation, and this has led to our partnership with Ulta.”

Olsen, a “strong believer in visual manifestation,” said that the day Highlander Partners invested in RMS Beauty, when the brand was said to be doing about $30 million in sales, “I put a piece of paper on my mirror that said we will go into launch into Ulta in 2024.” It also had goals for revenue and earnings before interest, taxation, depreciation and amortization, which Olsen declined to quantify but said had been exceeded.

“Our sales in Bluemercury are up 1,000 percent in the last three years, we’re in the top three brands in Credo, and now we’re heading into Ulta,” Olsen continued. “The power of visualization is real.”

To that end, industry sources estimate RMS Beauty to reach between $60 million and $80 million in net sales in 2024.

Swift always wanted to partner with Ulta, she said. “It has a really good audience for mature women, and the people I talk to always asked when I would be in Ulta,” she said. “That was my choice, right from the beginning, of where I wanted to be.”

Indeed, Gen X is one of beauty’s largest untapped opportunities, as reported. But Swift’s appeal also spans to TikTok.

“So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,” said Elaine Sack, chief strategic officer, RMS Beauty. “We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.”

Added Kaitlin Rinehart, vice president of merchandising at Ulta Beauty via email, “With deep roots in professional artistry and one of the leaders in the clean beauty movement, we are looking forward to welcoming guests across all generations to experience the bold, efficacious and multitasking products that are thoughtfully formulated to last [from RMS Beauty]. This is just the beginning of our authentic partnership, as we know more and more consumers are prioritizing conscious ingredients and sustainability. We are thrilled to be a part of the brand’s next phase of growth.”

Much of the brand’s content strategy will be around showcasing its founder. “The thing about Rose-Marie is we have customers who like to see her on camera on TikTok and Instagram applying it by herself. We have her applying on models that are also more mature, showing that lip oil isn’t just for the younger generation,” Sack said.

The lip oil, Swift said, is formulated with plant cellulose in lieu of silicone. “It just has this really smooth, silk finish,” she said. “We’ve got a tighter neck on the product to wipe off excess product and you don’t get lip oil all over the place. It’s very pigmented, and it allows you to control the amount you put on.”

The formula also includes the brand’s kakadu plum, as well as an adaptogenic herbal blend. “The ingredients are a double whammy. And an older woman isn’t going to be walking around with lip gloss or oil all over her face. Younger people put it on very thick, and you just have to pop the applicator in and out a few times to get that.”

Those differentiators, Olsen posited, reflect RMS’ broad consumer base.

“I don’t think of brands anymore as pigeonholed to certain ages because of social media,” Olsen added. “Especially with Rose-Marie’s success on TikTok, three to four years ago, we were 35-55. That has shrunken dramatically and been taken over by a lot of younger consumers. We’ve got something for every age.”

WinglessOne · ‎10-03-2024

@CookieGirl1 Huh…

“Indeed, Gen X is one of beauty’s largest untapped opportunities, as reported. But Swift’s appeal also spans to TikTok.

‘So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,’ said Elaine Sack, chief strategic officer, RMS Beauty. ‘We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.’

…

‘Especially with Rose-Marie’s success on TikTok, three to four years ago, we were 35-55. That has shrunken dramatically and been taken over by a lot of younger consumers. We’ve got something for every age.’”

If RMS’s main age demographic was 35-55 a few years ago, then they were already hitting gen x, so… I suppose the “untapped opportunity” comment was more about the beauty industry in general, not specifically this brand. And that’s correct: we gen xers are now in our “keep excluding older (*ahem* mature) models from your ad campaigns and we’ll ignore you” prime. Considering how small my generation is compared to the 2 at either end of us (boomers and millennials), it’s nice to hear a brand acknowledge we are indeed an important audience. 😂 Of course, TikTok’s overall demographic still seems* to be quite young, so any advertising/engagement done on that app will bring in the youngsters.

Anyway, I look forward to seeing RMS at Ulta! I may be passionately anti-“clean beauty,” but that doesn’t mean RMS lacks good products. I just continue to ignore all the “clean beauty” babble. 😅

*I still avoid TikTok unless I must use a brand’s TikTok Shop to get the best deal, so my age assumption could be wrong. Last time I saw stats though, that app was full of users 30 and under—and nowadays there are lots of little kids there too.

CookieGirl1 · ‎10-05-2024

@WinglessOne I'm a little surprised to see RMS going into Ulta but I hope that they do well. I agree with you on the "clean beauty" bit--I'm so exasperated by that whole mess of BS--but you're right, they do have some nice products and I can appreciate that having them available through Ulta will make the brand more readily accessible for a lot of people. It'll be interesting to see how much of their line Ulta ends up carrying since it seems like a lot of brands are only able to offer a limited selection of SKUs, especially when they're first entering the store.