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BEAUTY NEWS 2.0

~ Updated Dec 23rd 2020 ~

 

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

 

Thanks to everyone who contributes to this thread!

 

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

 

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

 

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

 

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

 

BRAND THREADS

Spoiler
ABH
https://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061
BECCA

https://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704
BENEFIT
https://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351
BESAME
https://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483
BIOTHERM
https://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346
BITE

https://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165
BOBBI BROWN
https://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428
BURBERRY
https://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178
CHANEL
https://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873
CHARLOTTE TILBURY
https://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225
CIATE LONDON
https://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559
COLOURPOP

https://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337
COVER FX
https://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382
DECIEM
https://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996
DIOR
https://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923
DIPTYQUE
https://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...
ESTEE LAUDER
https://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834
FARMACY
https://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377
FENTY BEAUTY
https://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198
GIORGIO ARMANI
http://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...
GIVENCHY
http://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876
GUERLAIN

http://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749
HOURGLASS
http://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091
HUDA BEAUTY
http://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529
INDIE BRANDS
http://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...
IT COSMETICS

http://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298
JO MALONE
https://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140
KAT VON D

http://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212
KEVYN AUCOIN
http://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161
KIKO
http://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265
LANCOME
https://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748
LAURA MERCIER
http://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421
LIPSTICK QUEEN
https://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940
LUSH
https://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963
MAC

http://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065
MAKE UP FOR EVER
http://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781
MARC JACOBS
http://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944
MILK MAKEUP
https://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850
MISCELLANEOUS JAPANESE BEAUTY BRANDS
https://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047
NARS

http://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708
NATASHA DENONA
http://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656
NUDE
http://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094
NUDESTIX
https://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231
PAT McGRATH

http://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816
RITUEL DE FILLE
http://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082
SEPHORA COLLECTION
http://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...
SHISEIDO
https://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...
SMASHBOX
https://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686
STILA
https://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226
STORYBOOK COSMETICS
http://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768
SUQQU
https://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770
SURRATT

http://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924
TARTE
http://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298
TATCHA
https://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968
TOM FORD

http://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440
TOO FACED
http://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873
URBAN DECAY

http://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187
VISEART
http://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215
YSL
http://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

 Old Beauty News Thread

Spoiler

 

Re: BEAUTY NEWS 2.0

Y'all, Tatcha is now at Ulta!

 

Screenshot 2024-12-04 052905.jpg

Re: BEAUTY NEWS 2.0

@CookieGirl1 now that is interesting 

Re: BEAUTY NEWS 2.0

@CorgiMommy I'm definitely not mad about it 😁

Re: BEAUTY NEWS 2.0

Me either @CookieGirl1 

Re: BEAUTY NEWS 2.0

How cool is this!!! That’s awesome! And definatley a bonus with the rewards! Yay thanks for sharing 🙂 @CookieGirl1 

Re: BEAUTY NEWS 2.0

@CookieGirl1 Why Hello Tatcha, I have some coupons and rewards points I'd like you to meet 😄 🛒🛍

Re: BEAUTY NEWS 2.0

@danielledanielle my thoughts exactly!

Re: BEAUTY NEWS 2.0

@CookieGirl1  whoa! 😲 Exciting!

Re: BEAUTY NEWS 2.0

New return policy at Ulta starting this month. 

 

makeitup305_0-1731127400463.png

 

Re: BEAUTY NEWS 2.0

@makeitup305 good job posting!  I'll have some returns coming up from this summer.  How disappointing.   Will change my habits for sure.  Miss the old policy already. 

Re: BEAUTY NEWS 2.0

Uuuuuuugggghhhhh @makeitup305 , thanks for the update.  It's like no return policy can remain decent because how it gets misused.

Re: BEAUTY NEWS 2.0

@danielledanielle I agree.   But I also think companies are just trying to hold onto profits overall and discourage returns in general.  

Re: BEAUTY NEWS 2.0

@danielledanielle remember when the Sephora policy used to be a year?

Re: BEAUTY NEWS 2.0

@makeitup305 @danielledanielle  I only remember the 60-day policy, though I wasn’t much of a Sephora shopper before 2017. I wish Ulta (and Sephora) hadn’t changed their policy to 30 days. Thankfully, Nordstrom still has no window for returns; they handle returns on a case-by-case basis, even if a product was bought a year or more ago. (Nordstrom Rack does have a window; I think it’s 30 days.) 

 

I’m told Ulta’s cracking down on the “gently used” part of their return policy, probably thanks to people returning half-used products. 🙄 

Re: BEAUTY NEWS 2.0

@WinglessOne I remember when it was indefinite!

Re: BEAUTY NEWS 2.0

@WinglessOne My Nordstrom said I couldn’t return something that was more than 4 years old. 

Re: BEAUTY NEWS 2.0

@SportyGirly125  That doesn’t surprise me. They do case-by-case returns, so there might be an instance where a customer’s allowed to return something they bought years earlier but never used (tags still attached, etc.). But I wouldn’t count on it if the purchase happened longer than, say, 1.5 years ago. And even that is really pushing things for me personally. 4 years is very generous. 

Re: BEAUTY NEWS 2.0

WHAT @makeitup305 , I remember 90 days ....

Re: BEAUTY NEWS 2.0

@danielledanielle @WinglessOne I managed to find posts referencing the change to 60 days and then 6 months to exchange. I think this is when Beauty YouTube really started to pick up and more returns and exchanges were being made than before. 

Screenshot_20241113_200517_Instagram.jpgScreenshot_20241113_200333_Chrome.jpg

Re: BEAUTY NEWS 2.0

Per WWD:

RMS Beauty Launches at Ulta With New Lip Oils and TikTok Tutorials for Gen X

The brand is debuting on Ulta’s website and launching a new lip product in tandem.

ByJames MansoPlus Icon
 
 
October 2, 2024, 12:00am
 

From retail to innovation, RMS Beauty is firing off on all cylinders. Now, the clean makeup brand founded by Rose-Marie Swift is readying for its online launch with Ulta Beauty Sunday, simultaneous with the debut of its Legendary Lip Oils, priced at $25.

The moves are meant to broaden the brand’s demographic appeal — while also making the products more accessible.

“We are growing in all channels — [direct-to-consumer] continues to grow and our retailer partnerships continue to grow,” said David Olsen, RMS Beauty’s chief executive officer and managing director of RMS’ majority owner Highlander Partners. “We’ve been working really hard to create this foundation, and this has led to our partnership with Ulta.”

 

Olsen, a “strong believer in visual manifestation,” said that the day Highlander Partners invested in RMS Beauty, when the brand was said to be doing about $30 million in sales, “I put a piece of paper on my mirror that said we will go into launch into Ulta in 2024.” It also had goals for revenue and earnings before interest, taxation, depreciation and amortization, which Olsen declined to quantify but said had been exceeded.

“Our sales in Bluemercury are up 1,000 percent in the last three years, we’re in the top three brands in Credo, and now we’re heading into Ulta,” Olsen continued. “The power of visualization is real.”

To that end, industry sources estimate RMS Beauty to reach between $60 million and $80 million in net sales in 2024.

Swift always wanted to partner with Ulta, she said. “It has a really good audience for mature women, and the people I talk to always asked when I would be in Ulta,” she said. “That was my choice, right from the beginning, of where I wanted to be.”

 

Indeed, Gen X is one of beauty’s largest untapped opportunities, as reported. But Swift’s appeal also spans to TikTok.

“So many comments in our community overwhelmingly ask when we are going to go to Ulta or say they wish they could shop there,” said Elaine Sack, chief strategic officer, RMS Beauty. “We want to make a big splash with Ulta, and drawing in a younger customer with our lip oils is a great way to do it.”

Added Kaitlin Rinehart, vice president of merchandising at Ulta Beauty via email, “With deep roots in professional artistry and one of the leaders in the clean beauty movement, we are looking forward to welcoming guests across all generations to experience the bold, efficacious and multitasking products that are thoughtfully formulated to last [from RMS Beauty]. This is just the beginning of our authentic partnership, as we know more and more consumers are prioritizing conscious ingredients and sustainability. We are thrilled to be a part of the brand’s next phase of growth.”

Much of the brand’s content strategy will be around showcasing its founder. “The thing about Rose-Marie is we have customers who like to see her on camera on TikTok and Instagram applying it by herself. We have her applying on models that are also more mature, showing that lip oil isn’t just for the younger generation,” Sack said.

 

The lip oil, Swift said, is formulated with plant cellulose in lieu of silicone. “It just has this really smooth, silk finish,” she said. “We’ve got a tighter neck on the product to wipe off excess product and you don’t get lip oil all over the place. It’s very pigmented, and it allows you to control the amount you put on.”

The formula also includes the brand’s kakadu plum, as well as an adaptogenic herbal blend. “The ingredients are a double whammy. And an older woman isn’t going to be walking around with lip gloss or oil all over her face. Younger people put it on very thick, and you just have to pop the applicator in and out a few times to get that.”

 

 

Those differentiators, Olsen posited, reflect RMS’ broad consumer base.

“I don’t think of brands anymore as pigeonholed to certain ages because of social media,” Olsen added. “Especially with Rose-Marie’s success on TikTok, three to four years ago, we were 35-55. That has shrunken dramatically and been taken over by a lot of younger consumers. We’ve got something for every age.”

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