Sephora

veronika23 · ‎12-09-2020

~ Updated Dec 23rd 2020 ~

A place to talk about beauty news... anything that doesn't have a specific thread. For upcoming releases, product updates and brand threads see the links below.

Thanks to everyone who contributes to this thread!

UPCOMING RELEASES

2021 RELEASES THREAD

https://community.sephora.com/t5/Beauty-Confidential/2021-PRODUCT-RELEASES-THREAD/m-p/5692691

FALL-WINTER & HOLIDAY RELEASES

https://community.sephora.com/t5/Beauty-Confidential/FALL-WINTER-amp-HOLIDAY-2020-RELEASES/m-p/55432...

FOUND IN THE WILD THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Trending-Now/FOUND-IN-THE-WILD-THREAD/m-p/5157361

CANADIAN PRODUCT THREAD

(links to new products for purchase at Sephora)

https://community.sephora.com/t5/Oh-Canada/What-s-New-On-The-Site-Today-Canada/td-p/2164948

BRAND THREADS

Spoiler

ABHhttps://community.sephora.com/t5/Brand-Loyal/The-Anastasia-Beverly-Hills-Thread/td-p/2516061BECCAhttps://community.sephora.com/t5/Brand-Loyal/%EF%B8%8FBecca-thread/m-p/2431704BENEFIThttps://community.sephora.com/t5/Brand-Loyal/The-Benefit-thread/m-p/2933351BESAMEhttps://community.sephora.com/t5/Brand-Loyal/The-Besame-Cosmetics-Thread/m-p/3316483BIOTHERMhttps://community.sephora.com/t5/Brand-Loyal/The-Biotherm-Thread/m-p/2439346BITEhttps://community.sephora.com/t5/Brand-Loyal/Upcoming-BITE-Beauty-Releases/m-p/2025165BOBBI BROWNhttps://community.sephora.com/t5/Brand-Loyal/Bobbi-Brown-Thread/td-p/2562428BURBERRYhttps://community.sephora.com/t5/Brand-Loyal/Burberry-Beauty-Updates/td-p/1983178CHANELhttps://community.sephora.com/t5/Brand-Loyal/Chanel-Updates/m-p/1940873CHARLOTTE TILBURYhttps://community.sephora.com/t5/Brand-Loyal/Let-s-talk-about-Charlotte-Tilbury/td-p/2005225CIATE LONDONhttps://community.sephora.com/t5/Makeup-Is-Life/All-about-Ciate-London/td-p/2464559COLOURPOPhttps://community.sephora.com/t5/Brand-Loyal/Any-ColourPop-Fans-Here/td-p/2156337COVER FXhttps://community.sephora.com/t5/Brand-Loyal/Cover-Fx-Love/m-p/2675382DECIEMhttps://community.sephora.com/t5/Brand-Loyal/THE-DECIEM-THREAD/m-p/2729996DIORhttps://community.sephora.com/t5/Brand-Loyal/All-Things-Dior/m-p/2545923DIPTYQUEhttps://community.sephora.com/t5/Brand-Loyal/Discussion-for-the-Diptyque-Crowd-please-join/td-p/2341...ESTEE LAUDERhttps://community.sephora.com/t5/Brand-Loyal/Estee-Lauder-Thread-New-Releases/td-p/2552834FARMACYhttps://community.sephora.com/t5/Brand-Loyal/New-brand-Farmacy-feedback-and-discussion/td-p/2153377FENTY BEAUTYhttps://community.sephora.com/t5/Brand-Loyal/THE-FENTY-BEAUTY-THREAD/m-p/2877198GIORGIO ARMANIhttp://community.sephora.com/t5/Makeup/Do-we-seriously-not-have-a-thread-dedicated-to-all-things/m-p...GIVENCHYhttp://community.sephora.com/t5/Beauty-Confessions/The-GIVENCHY-Thread/td-p/2565876GUERLAINhttp://community.sephora.com/t5/Beauty-Insider/For-the-love-of-all-things-Guerlain/td-p/2180749HOURGLASShttp://community.sephora.com/t5/Products/HOURGLASS-THREAD/m-p/2419091HUDA BEAUTYhttp://community.sephora.com/t5/Makeup/The-HUDA-BEAUTY-Thread/td-p/2729529INDIE BRANDShttp://community.sephora.com/t5/Makeup/Indie-brands-and-other-not-so-talked-about-makeup-brands/td-p...IT COSMETICShttp://community.sephora.com/t5/Makeup/IT-Cosmetics-Thread/td-p/2468298JO MALONEhttps://community.sephora.com/t5/Brand-Loyal/Jo-Malone-Thread-Share-the-News-and-Love/m-p/2609140KAT VON Dhttp://community.sephora.com/t5/Makeup/THE-KVD-THREAD/m-p/2544212KEVYN AUCOINhttp://community.sephora.com/t5/Makeup/Kevyn-Aucoin-Thread/td-p/2437161KIKOhttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-Kiko/td-p/2341265LANCOMEhttps://community.sephora.com/t5/Brand-Loyal/The-Lancome-Thread/m-p/2861748LAURA MERCIERhttp://community.sephora.com/t5/Makeup/Laura-Mercier-Thread/td-p/2562421LIPSTICK QUEENhttps://community.sephora.com/t5/Brand-Loyal/Lipstick-Queen-Thread/m-p/2737940LUSHhttps://community.sephora.com/t5/Brand-Loyal/THE-LUSH-THREAD/m-p/3131963MAChttp://community.sephora.com/t5/Makeup/MAC-Love-and-Releases-Thread/td-p/2109065MAKE UP FOR EVERhttp://community.sephora.com/t5/Makeup/The-MUFE-Make-Up-For-Ever-Thread/td-p/2406781MARC JACOBShttp://community.sephora.com/t5/Makeup/Marc-Jacobs-Beauty-News-amp-Discussion/m-p/2301944MILK MAKEUPhttps://community.sephora.com/t5/Brand-Loyal/Milk-Makeup-Thread/m-p/2848850MISCELLANEOUS JAPANESE BEAUTY BRANDShttps://community.sephora.com/t5/Makeup-Is-Life/MISCELLANEOUS-JAPANESE-BEAUTY-BRANDS-THREAD-NEWS-amp...#M35047NARShttp://community.sephora.com/t5/Makeup/Let-s-Talk-About-NARS/td-p/2099708NATASHA DENONAhttp://community.sephora.com/t5/Makeup/Natasha-Denona/td-p/2090656NUDEhttp://community.sephora.com/t5/Skincare-Stories/NUDE-Skincare-Thread/td-p/2507094NUDESTIXhttps://community.sephora.com/t5/Brand-Loyal/Let-s-Get-Nudestix/m-p/3061231PAT McGRATHhttp://community.sephora.com/t5/Makeup/PAT-McGRATH-LABS/td-p/2418816RITUEL DE FILLEhttp://community.sephora.com/t5/Makeup/Does-anyone-have-experience-with-Rituel-de-Fille/td-p/2059082SEPHORA COLLECTIONhttp://community.sephora.com/t5/Makeup/Sephora-collection-New-Releases-and-Discussion-thread/td-p/27...SHISEIDOhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SHISEIDO-THREAD-NEWS-amp-DISCUSSION/m-p/4105635#...SMASHBOXhttps://community.sephora.com/t5/Brand-Loyal/Smashbox-Discussion-Thread/m-p/2913519#M52686STILAhttps://community.sephora.com/t5/Brand-Loyal/Stila-Cosmetics-New-Releases-2017/m-p/2709226STORYBOOK COSMETICShttp://community.sephora.com/t5/Makeup/Storybook-Cosmetics-Thread/td-p/2717768SUQQUhttps://community.sephora.com/t5/Makeup-Is-Life/THE-SUQQU-THREAD-NEWS-amp-DISCUSSION/m-p/4105770SURRATThttp://community.sephora.com/t5/Makeup/Let-s-talk-about-Surratt/td-p/2455924TARTEhttp://community.sephora.com/t5/Makeup/THE-TARTE-THREAD/td-p/2419298TATCHAhttps://community.sephora.com/t5/Brand-Loyal/The-Tatcha-Beauty-Thread/m-p/3388968TOM FORDhttp://community.sephora.com/t5/Makeup/Tom-Ford-Updates/td-p/1903440TOO FACEDhttp://community.sephora.com/t5/Makeup/Too-Faced-New-Releases-2016/td-p/2500873URBAN DECAYhttp://community.sephora.com/t5/Makeup/Urban-Decay-Thread/td-p/2147187VISEARThttp://community.sephora.com/t5/Makeup/THE-VISEART-THREAD/m-p/2396215YSLhttp://community.sephora.com/t5/Makeup/YSL-Love-Updates/td-p/2430645

Old Beauty News Thread

Spoiler

https://community.sephora.com/t5/Trending-Now/BEAUTY-NEWS/m-p/2471889

SportyGirly125

Can’t wait

itsfi

FYI @makeitup305

makeitup305

@itsfi Ulta has so many K-beauty brands in their Marketplace already, I'm not surprised Sephora is following suit. I'm interested to see which ones they'll carry.

danielledanielle

Credit to trendmood

Currently a rumor 🤔🤔🤔🤔🤔

How do we feel about this latest ultafication...

greeneyedgirl107

@danielledanielle years ago I would have been excited but now I just feel like it's more Ulta nonsense: another brand that they'll have online but not in store. Plus, I've found his prices to be too high.

curlychiquita

Interesting, @danielledanielle! The odd thing about Sephora and some luxury lines, like Tom Ford, Dior, and La Mer, is how Sephora only carries part of the line. It will be interesting to see if Ulta carries the entire Tom Ford line.

danielledanielle

@curlychiquita It's interesting. I'm always intrigued about this stuff, but I do worry that greater demand leads to reduced quality. I think I read somewhere that a few of the fragrances that were on sale were covered to a different line, so maybe the fragrance will expand, too.

danielledanielle

Credit photo: trendmood

Article: cosmeticsbusiness.com

Pat McGrath Labs seeks buyer as assets are put up for auction
By Lollie Hancock | Published: 7-Jan-2026
Colour Cosmetics Finance
The luxury cosmetics brand, founded by Dame Pat McGrath, is up for auction, with the opportunity to acquire the brand's assets, included collateral pledged by Pat McGrath Cosmetics, LCC and Patricia McGrath

Cosmetics brand Pat McGrath Labs, founded by Dame Pat McGrath, is looking for a buyer.

The company’s assets, including collateral pledged by Pat McGrath Cosmetics, LLC and Patricia McGrath (aka Dame Pat McGrath), will be available to acquire at public auction, facilitated by financial services company Hilco Global.

Bids are to be submitted to Hilco Global by the deadline of 7am PST/10am EST/2pm GMT on 26 January.

An auction is set to be conducted via Zoom at 7am PST/10am EST/2pm GMT on 27 January, with the option to also attend in-person.

The news comes following rumours in December 2025 that Pat McGrath Labs assets would be put up for sale.

Detailing the terms of the sale, the auction brochure states: “An asset sale will be conducted pursuant to Article 9 of the Uniform Commercial Code on behalf of the secured lender (the “Secured Party”).

“The assets will be offered and sold by the Secured Party on an ‘“as-is’” ‘“where-is’” basis without representations or warranties of any kind.

“Potential bidders are encouraged to conduct their own diligence with respect to any and all information provided herein regarding the assets.”

Pat McGrath Labs launched in 2015, debuting with Gold 001 – a metallic foil that sold out within six minutes, setting the precedent for the brand.

It soon became known for its high-performance formulas, pigmented eyeshadows and lip products, garnering celebrity fans such as singer Taylor Swift.

In 2018, the brand received a US$60m minority investment from Eurazeo Brands.

In August 2025, brand founder McGrath teamed up with luxury fashion house Louis Vuitton to launch its make-up line La Beauté.

McGrath is named as Creative Director, Cosmetics, for the luxury French housebrand.

Speaking on the sale, Hilco Global's CCO, SVP IP Team, Richelle Kalnit, said: "Continuing to build the brand will require a mix of maximising the core and continuing to lead and set trends with product innovation and intuition.

"Strong fundamentals not only provide a stable foundation of recurring revenue and targeted innovation but also a solid base for future expansion."

greeneyedgirl107

@danielledanielle very interesting! I've always been adoring of PMG but because it's not sold at any of my stores, I own very little. Do you think this would change with new ownership?

danielledanielle

Exclusivity must be up, credit BFF Deals

ETA:Also, on trendmood, starts Feb 1

greeneyedgirl107

@danielledanielle wow! So much beauty news - thank you for posting!

miss8 · ‎12-21-2025

#Gosh 😊 I Hope This Comment Isn't Too Controversial - Forgive Me If I'm Not Allowed To Post About It!

Now That The United States Federal Government Has Chosen To #ReScheduleMarijuana , Do You Think That Will Reduce Obstacles Or Add More Barriers Within The Beauty Industry? 🛍

I'm Eager To Know What You All Think! 💗

WinglessOne · ‎12-21-2025

@miss8 Hmm… hemp (CBD) is already federally legal for cosmetics, as long as it’s no stronger than 0.3% THC. I’m not sure that’ll change if marijuana is moved from schedule I to schedule III, especially since the move wouldn’t legalize marijuana across the US. This proposed schedule change is more for medical purposes than cosmetic.

You might wanna remove those links you posted. We’re not allowed to post non-Sephora links here on BIC. You could replace them with the article titles; just say “search for MSN article [article title]” or something.

miss8 · ‎12-21-2025

@WinglessOne , I Agree - The United States Food & Drug Agency (FDA), Health and Human Services (HHS), and Federal Housing Administration (FHA) Would Have The Final Say When It Comes To What Goes Onto Our Person And Into Our Cosmestics.

Which Is Why I'm Curious ... Will More Companies And / Or Influencers Take Advantage Of The " Change " , Or Is It (As Mentioned) Irrelevant To The Industry?

miss8 · ‎12-21-2025

I Almost Forgot To Add #ALinkForReference 😂

President Trump To Reschedule Cannabis As Less Dangerous Drug

miss8 · ‎12-21-2025

Trump could reschedule marijuana to Schedule III, promising tax relief but raising new legal and ind...

miss8 · ‎12-21-2025

Cannabis Rescheduling: Separating Fact From Fiction

WinglessOne · ‎12-15-2025

Sunscreen news: the FDA might finally approve Tinosorb S for use in American sunscreens. Tinosorb S is also known as bemotrizinol or bis-ethylhexyloxyphenol methoxyphenyl triazine/BEMT. It’s one of the modern broad spectrum UV filters used in European and Asian sunscreens. It’s under FDA consideration right now—and the public comment period’s open through January 26, 2026 at 11:59 PM ET.

FDA press release (italics = my own notes) :

Spoiler

FDA Proposes Expanding Sunscreen Active Ingredient List

For Immediate Release:
December 11, 2025

Today, the U.S. Food and Drug Administration announced that it is taking action to advance sunscreen innovation, part of a broader initiative in the Office of Nonprescription Drugs. The agency is proposing to add bemotrizinol as a permitted active ingredient for use in sunscreens.

Based on the data reviewed by the FDA, bemotrizinol provides protection against both ultraviolet A and B rays, has low levels of absorption through the skin into the body, and rarely causes skin irritation. If this action is finalized, bemotrizinol will be an additional sunscreen active ingredient that the FDA considers to be generally recognized as safe and effective for use by adults and children 6 months of age and older, expanding consumer choice.

“The agency has historically moved too slowly in this area, leaving Americans with fewer options than consumers abroad. We’re continuing to modernize the regulation of sunscreen and other over-the-counter drug products,” said FDA Commissioner Marty Makary, M.D., M.P.H. “Americans deserve timely access to the best safe, effective, and consumer-friendly over-the-counter products available.”

An over-the-counter (OTC) monograph drug, such as a sunscreen product, can enter the market without an approved drug application if it meets certain requirements, including conditions established in its monograph such as permitted active ingredients, uses, and doses. The FDA can modify an OTC monograph through an administrative order (proposed and final), and a drug company may start the process by submitting an OTC Monograph Order Request (OMOR).

Within this context, DSM Nutritional Products LLC submitted a request that the FDA add bemotrizinol, at concentrations up to 6 percent, as a new active ingredient in the OTC monograph for sunscreens. While bemotrizinol has been marketed as a sunscreen ingredient in many countries, the FDA has not previously approved an application for a drug product containing bemotrizinol nor added it to the sunscreen monograph.

The FDA regulates sunscreens to ensure they meet safety and effectiveness standards. Broad spectrum sunscreens that are SPF15 or higher help prevent sunburn and reduce the risks of skin cancer and early skin aging caused by the sun, if products are used as directed with other protective measures, such as wearing protective clothing and limiting time in the sun. Given the recognized public health benefits of sunscreen use, the FDA encourages Americans to use sunscreen with other sun protective measures.

“Bemotrizinol would be a welcome addition to the current array of effective sunscreen active ingredients already available to American consumers” said Karen Murry, M.D., Acting Director of the Office of Nonprescription Drugs. “The reforms to the monograph drug system contained in the CARES Act have greatly streamlined the monograph drug regulatory process, and we look forward to working with other companies on bringing products containing other new active ingredients to market for a wide array of conditions in multiple therapeutic areas, in a much more timely fashion than was possible in the past.”

The FDA is seeking public comments on this proposed order. Instructions on how to submit comments are in the proposed order available on OTC Monographs@FDA [note: that’s the name of a website, not an email address]. If FDA concludes bemotrizinol is generally recognized as safe and effective as a sunscreen active ingredient, the agency will issue a final order to add the ingredient to OTC Monograph M020.

FDA Proposes Expanding Sunscreen Active Ingredient ListFor Immediate Release:December 11, 2025Today, the U.S. Food and Drug Administration announced that it is taking action to advance sunscreen innovation, part of a broader initiative in the Office of Nonprescription Drugs. The agency is proposing to add bemotrizinol as a permitted active ingredient for use in sunscreens.Based on the data reviewed by the FDA, bemotrizinol provides protection against both ultraviolet A and B rays, has low levels of absorption through the skin into the body, and rarely causes skin irritation. If this action is finalized, bemotrizinol will be an additional sunscreen active ingredient that the FDA considers to be generally recognized as safe and effective for use by adults and children 6 months of age and older, expanding consumer choice.“The agency has historically moved too slowly in this area, leaving Americans with fewer options than consumers abroad. We’re continuing to modernize the regulation of sunscreen and other over-the-counter drug products,” said FDA Commissioner Marty Makary, M.D., M.P.H. “Americans deserve timely access to the best safe, effective, and consumer-friendly over-the-counter products available.”An over-the-counter (OTC) monograph drug, such as a sunscreen product, can enter the market without an approved drug application if it meets certain requirements, including conditions established in its monograph such as permitted active ingredients, uses, and doses. The FDA can modify an OTC monograph through an administrative order (proposed and final), and a drug company may start the process by submitting an OTC Monograph Order Request (OMOR).Within this context, DSM Nutritional Products LLC submitted a request that the FDA add bemotrizinol, at concentrations up to 6 percent, as a new active ingredient in the OTC monograph for sunscreens. While bemotrizinol has been marketed as a sunscreen ingredient in many countries, the FDA has not previously approved an application for a drug product containing bemotrizinol nor added it to the sunscreen monograph.The FDA regulates sunscreens to ensure they meet safety and effectiveness standards. Broad spectrum sunscreens that are SPF15 or higher help prevent sunburn and reduce the risks of skin cancer and early skin aging caused by the sun, if products are used as directed with other protective measures, such as wearing protective clothing and limiting time in the sun. Given the recognized public health benefits of sunscreen use, the FDA encourages Americans to use sunscreen with other sun protective measures.“Bemotrizinol would be a welcome addition to the current array of effective sunscreen active ingredients already available to American consumers” said Karen Murry, M.D., Acting Director of the Office of Nonprescription Drugs. “The reforms to the monograph drug system contained in the CARES Act have greatly streamlined the monograph drug regulatory process, and we look forward to working with other companies on bringing products containing other new active ingredients to market for a wide array of conditions in multiple therapeutic areas, in a much more timely fashion than was possible in the past.”The FDA is seeking public comments on this proposed order. Instructions on how to submit comments are in the proposed order available on OTC Monographs@FDA [note: that’s the name of a website, not an email address]. If FDA concludes bemotrizinol is generally recognized as safe and effective as a sunscreen active ingredient, the agency will issue a final order to add the ingredient to OTC Monograph M020.

How to comment (to the FDA) on this proposal:

Visit regulations (dot) gov
Search for docket number FDA-2025-N-6494
Click/tap the Comment button to reach the comment form

Note: below the email address field, you can make your comment anonymous if you prefer. If you do that, the email address and contact info fields will disappear. If you decide to use your email address and name, note that the address and phone number fields are optional. I don’t recommend giving your phone number; that info could end up publicly disclosed online in relation to this docket. Your email address will be kept private though.

And yes, I’m going to submit a comment. I want us to get even more updated UV filters that are photostable, unlike avobenzone; this would remove the need for photo-stabilizing UV filters that some folks are skin-sensitive to. I almost can’t believe the FDA’s actually considering this, and on a rather short timeline. 🤯

caitbird · ‎12-15-2025

@WinglessOne interesting; thanks for sharing! It kind of seems crazy that sunscreen regulations can be so different in different countries. But I am all for us having access to as many effective sunscreens/ingredients as possible, so that hopefully there will be something that works for everyone.

WinglessOne · ‎12-16-2025

@caitbird The regulation differences are even crazier when you consider the EU: their regs are mostly a mashup of different EU member regs. Yet their process still seems faster than ours in the US because the FDA is soooo sloooow and stubborn—and that was long before the current administration started messing with things.

But yeah, I’m excited to see Tinosorb S in approval consideration! Since it’s broad spectrum, it’s a good option for folks who don’t like zinc oxide sunscreens that leave a white cast on skin and/or feel very greasy. Tinosorbs can also leave a cast (Tinosorb M, for instance, likes to pool white in my forehead scar) but, on me, not as noticeably as zinc oxide does. And it’d be nice to be able to buy US sunscreens with newer filters instead of hunting down the European and Asian versions from overseas retailers, and now having to pay customs on ‘em.