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Reorder it from in-store and online purchases
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Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
March has made its way to us, and to celebrate, we’re breaking out the beauty brackets for our second annual Makeup Madness Challenge in the BIC! For the next few weeks, eight popular makeup categories will go head-to-head in a showdown to snag the title of 2022 Community Champion makeup category. It’s up to YOU to vote on the winner … and share some tried-and-true beauty recs along the way (because why not?!). 😉
We kicked off round 1 with a matchup that sparked serious passion last year: lipstick vs. mascara. 🔥 Mascara ended up taking the crown in 2021, but who knows what will happen this year… especially since we’ll be adding new makeup categories to the mix in future rounds. 😏 Stay tuned!
TO VOTE, hit the reply button below and tag a product you love that represents the category you’re voting for. For example, the lovely lipstick lover @WinglessOne might reply with “Lipstick! PAT McGRATH LABS MatteTrance™ Lipstick” 🥰💄
Let the games begin! Each new round of voting starts Fridays, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (lipstick or foundation!), use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/22/21: Thank you to everyone who participated in Makeup Madness 2022! This year's champion is 💄lipstick💋 - no pouting for our fellow lip lovers! Here were Community members' top-tagged lipsticks from your votes throughout the challenge:
We're also showing love to the most-tagged products in all the Makeup Madness categories this year - check them out here:
Oh my gosh! I can't believe I missed this @TeamBIC ! How fun! Can we do this again for March Madness 2023?!💗❤️
some one start a convo with me
No spoilers, but stay tuned @Tamara76 ... 😉🧡
@GeorginaBT 👀👀 can’t wait to see what you all have in store for 2023!
Woohoo! The Armani foundation is a newish favorite for me that I picked up in November. Also love the Tom Ford lip colors. Now I’ll have to try the Merit lipsticks for research purposes…😉
Yay lipstick @TeamBIC ! I was so glad to be able to participate this year. Love the list has quite a few interesting things to try like the Kosas Revealer Super Creamy + Brightening Concealer with Caffeine and Hyaluronic Acid 😍
OH wow!!! @TeamBIC Love seeing what all the top tagged products are! I own a few... but I may need to add some to a future haul!
@TeamBIC - Thank you for this fun thread! I'm glad lipstick won even though I wasn't faithful at the end (I am way too practical for my own good!). 😘💋💄
Siiiiiiiiiiiiiiiiiiiiiiiiiiiiiiii 💗💄💗💄💗 💕💕💕 I'm so happy that lipstick won the challenge!!
So cute @Skunk12puzzola ! ❤️
@Skunk12puzzola lol love this gif 🙂 go lipstick!
Hi Marcy 💗 It's cute, isn't it @QueenMarceline ? 💕💄
I am very pleased with the results! Lipstick is definitely a winner for me!! 🎉🎉🎉💄💄💄💄💄💄
Awesome!! So glad lipstick won this year since it was beat out by mascara last year!
@TeamBIC Hooray for lipstick 💄!!!!!
@TeamBIC Lipstick, yes! And some of my faves, made the top five to boot! Woohoo! 👄💄🫦💋
Hey there BIC! 👋 We thank everyone who voted in our second-ever Makeup Madness bracket challenge. There were some upsets and tough calls this time around, and we loved everyone's passion for reppin' their fave categories. 😊
Now, we'll be crowning the CHAMPION of this year's challenge!
Drumroll, please ...
LIPSTICK is the winner! 🎉 No pouting for our fellow lip lovers - after infamously being eliminated during round 5 of last year's Makeup Madness challenge, lipstick came back in full swing in 2022. 💄 Check out Community's top-tagged lipsticks throughout all of Makeup Madness here:
We're also showing some love to the most-tagged products in all the Makeup Madness categories this year - check them out below!
Yay for Team Lip!
Anyone else shopping the tagged items? Because I see one or two tried and trues and a slew of possible new faves!