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From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
March has made its way to us, and to celebrate, we’re breaking out the beauty brackets for our second annual Makeup Madness Challenge in the BIC! For the next few weeks, eight popular makeup categories will go head-to-head in a showdown to snag the title of 2022 Community Champion makeup category. It’s up to YOU to vote on the winner … and share some tried-and-true beauty recs along the way (because why not?!). 😉
We kicked off round 1 with a matchup that sparked serious passion last year: lipstick vs. mascara. 🔥 Mascara ended up taking the crown in 2021, but who knows what will happen this year… especially since we’ll be adding new makeup categories to the mix in future rounds. 😏 Stay tuned!
TO VOTE, hit the reply button below and tag a product you love that represents the category you’re voting for. For example, the lovely lipstick lover @WinglessOne might reply with “Lipstick! PAT McGRATH LABS MatteTrance™ Lipstick” 🥰💄
Let the games begin! Each new round of voting starts Fridays, and ends the following Thursday at 2pm PT:
Click the “Reply” button below and vote for your favorite product (lipstick or foundation!), use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/22/21: Thank you to everyone who participated in Makeup Madness 2022! This year's champion is 💄lipstick💋 - no pouting for our fellow lip lovers! Here were Community members' top-tagged lipsticks from your votes throughout the challenge:
We're also showing love to the most-tagged products in all the Makeup Madness categories this year - check them out here:
@TeamBIC I am pleased to hear that lipstick is the winner! 🏆
Ahhhhh yeeaaaah! "Lipstick is the winner." Love it! ❤️💄❤️💄Maybe a shopping spree is in order to celebrate lipstick's victory?! 🛍
Thank you @TeamBIC for hosting another year of Makeup Madness. And, a huge thank you for taking the time to track not just the top 5 tagged product for lipstick but for all of the makeup categories in this year's brackets!
Yaaaay lipstick!!! 💋
Okay, alright, "FOREVER SALTY" is officially over. 💄❤️ My 400+ lipsticks and I sincerely thank everyone on Team Lipstick for this fabulous redemption!
Remember, no makeup category is truly "worse" than another. I like mascara (even though 95% of it hurts my eyes)! I love highlighter! Concealer's a big confidence booster for me sometimes. And thank goodness blush and brow pencil weren't in the running this year. All makeup categories are good categories. Not as good as lipstick but THEY'RE ALL GOOD.
Speaking of mascara: since my lower lashes love Wander Beauty Mile High Club™ Length and Define Mascara Jet Black , I should try Wander Beauty Upgraded Lashes™ Thickening Mascara soon since apparently so many BICers love it. I think I can trust Wander Beauty's mascaras to play nice with my sensitive eyes. Love seeing the other most-tagged products from each category!
Oh my @WinglessOne !! your lippies collection sounds insane 😍💄💕 you definitely have choices haha 🤣
Yippee 🙌🏻 @TeamBIC , justice for lippies! 🥰 Such a fun challenge and love the favorites! 💄❤️
@TeamBIC Now that lipstick has won the championship, all the stress choosing favorites was worth it. 😂💄
So true, @Ispend2much6. We of BIC indeed witnessed
"The Thrill of Victory, and the Agony of Defeat !"
But I am not so certain re. including TF$ lipstick along with ever-popular PMG and CT ...plus Merit, Givenchy; Guerlain. And the GXVE; NARS?
Hope everyone has a fine Weekend!
All good lipstick tags @TeamBIC 👍 Yoo-hoo team lipsticks 🌹❤️💄
WOOOO!
@TeamBIC Yes to all these amazing tagged products!!!!
Foundation!
aren’t linking but #Charlotte tilbury beautiful skin and #bobby brown longwear foundation
I'm crossing my fingers for LIPSTICK.......today will be the day of the champion reveal....actually, here in Italy, it's already the 22th of April haha.....GO LIPSTICK GO!! 💄🤞💄🤞💄🤞 💗💗💗
*** yes, I already voted a few days ago, I know 🤣....this is just me pointing out my love for lippies (forever and always)💄💕 ***
This feels like a huge upset, and my personal choice would be for foundation. Yet I don’t think any beauty product (maybe fragrance, yes?) can make one feel changed in an instant, so much as lipstick can.
My vote is for lipstick. Nothing else feels quite as wonderful as applying it!
What a great MU-related movie scene!, @eshoe. Illustrates how we can deftly apply LS in a sedan. Quick & Big results! Fndtn- ? Nope. One quibble: Audrey was a muse of Givenchy. I'd guess if she was still with us, she'd wear le Rouge Satin or Matte-Velvet ? Or the new swirly number?
Ha yes, @MvLL - and I think the new swirly number would be the new pick😉
@eshoe I received a sample of this, and it is such a pretty nude shade!
oooh that’s a nice sample, @Ispend2much6! Good catch!
@eshoe 100% agree with your statement!! 💄💗💄 Lipstick ftw!!
I think it is going to be a clean sweep, @Skunk12puzzola 😉
Foundation! I could always bite my lip if I need more colour.