Capsule Makeup Collection Challenge 2025

[itsfi]

Hello BIC! Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

Here we are, last month of 2025, and we have a couple more capsules to squeeze in before the year is over. We've been doing weekly capsules but for this last month, we're going to switch to 2-week periods. That said, if you like the weekly format, there are options this month that you can choose to do, to keep up with a rotating weekly capsule.

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 12.14.2025]

Switching things up a bit with the cadence for our capsules as we head towards closing out 2025 with the makeup capsule challenge. For the last month of the year, we are going to go with 2-week capsule periods.

☃️Weeks 51 - 52 (December 15 - 31) - The "Holiday Glitz & Glam" Makeup Capsule and/or The "Best of 2025" Makeup Capsule

Put together a capsule consisting of one or more makeup product(s) that aligns with one or the other (or both) of the themes - 

• 🌟Holiday Glitz & Glam: Shine a spotlight on one or more of the beauties you love to use to get glammed up for the holidays.

• 🏆The Best of 2025: Curate a capsule with one or more makeup product(s) that made (or would make) your "best of" list for 2025. Alternatively, assemble a capsule that includes your favorite (or mix of favorite) theme(s) from this year makeup capsule challenge.

[NOTE: I will provide a sneak preview of a couple early 2026 makeup capsule themes during the week of December 22. 😲]

UPCOMING Makeup Capsule Themes: [Updated 12.14.2025]

Spoiler

A sneak preview of a couple early 2026 makeup capsule themes during the week of December 22.

Previous Capsule Themes: [Updated: 12.14.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
41 - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
42 - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule
43  - The Global Makeup Capsule
44 - The "Baubles, Palettes & Sticks" Makeup Capsule

November 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
45 -  The "Sweater Weather" Makeup Capsule
46 - The "Collabs & Crossovers" Makeup Capsule and/or The "Sleeping Beauties 2.0" Makeup Capsule 
47 - The "Take 2 / Do Over" Makeup Capsule 
48 - The "Thing(s) I'm Grateful For" Makeup Capsule

December 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
49 & 50 - The "Out With the Old, In With the New" Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. If weekly works for you, great. If not, feel free to join in based on what works best for you. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[itsfi]

A few thoughts on my Week 9 Makeup Capsule  - I have a few standouts from this week, good standouts, that is. Also, like Week 8, I didn't have any items to declutter, but I do have some products that I'm not so sure about. 

🏆  The Standouts:

• Fashion Fair Lip Teasers Lip Gloss Supreme Brown is more a standout from the month of February, as evidenced by it being one of my February Faves - I found myself reaching for it a lot even on weeks when it wasn't part of that week's capsule. It's got just the right mix of reds and browns for my liking. 
• PAT McGRATH LABS Mini Eye Shadow Palette: Midnight Voyage is one of those items I didn't use as much when it first came out and that was a mistake. Thanks to the week's theme and challenge on the BALETTE ROYALE: Showdown of the Shadows it's one that I plan to rotate into my makeup usage more frequently - if only to get that deep matte aubergine shade to work for me as an eyeliner. 
• PAT McGRATH LABS MatteTrance™ Lipstick Flesh 3 109 - while the beautiful Elson shades are 'go to's for many Pat McGrath fans; it's the Flesh shades, and specifically, Flesh 3 that I find myself drawn to most. It was a good week/month to revisit it; I'll be keeping it within my line of site more this year. 
• Buxom Full-On™ Plumping Lip Polish Gloss Dolly was one of my first glosses - a throwback indeed! I must have gone through at least a dozen tubes back in the day (back in the day when I had a more streamlined collection of products - that was a long time ago 😅). This week reminded me of why I loved (and still love) this one so much. 

🤔  The Undecided: 

• Laura Mercier Translucent Loose Longwear Setting Powder Translucent - this isn't a bad product. It's just that there are so many loose powders on the market, as well as in my stash that I want to try or work through, and they take a lot of time to use up. I donated a mini of this last year. I don't think I'll declutter this teensy-tiny-mini right now but will probably do so sometime this year - either with my declutter halfway through the year or at the end of the year, if not sooner. 
• PAT McGRATH LABS LuxeTrance™ Lipstick Beautiful Creature and PAT McGRATH LABS MatteTrance™ Lipstick Guinevere will be part of the next round of red lipstick throwdowns! Yes, there will be another round; coming soon @ather @PrettyPaint 
• I'm not sure about the PAT McGRATH LABS PERMA PRECISION Liquid Eyeliner Xtreme Black - on the one hand, I loved the mini wing I was able to eventually create with it and a cotton swab. On the other hand, it was messier getting there than I would like. For now, I'm keeping it and will make it part of an ongoing liquid eyeliner battle! 

[PrettyPaint]

@itsfi That swatch of Guinevere is beautiful. Speaking of red lipsticks, have you tried any of the reds from Violette_FR? 🙂

[ather]

@itsfi  Wow! This look awesome. And another red lip battle contender and an eye liner battle royal! Oooo can’t wait to see them! I forgot about Buxom! It’s such a solid brand!! Good thing you brought it out for this capsule!

[itsfi]

@ather, it's a repeated repurchase for me, even after all these years! 😀 I wore it earlier this month and was reminded how well I like it, so I've been including it in other capsules. A definite tried-and-true. Ohhhh yes, I am finding I have a handful of products that could be part of a beauty battle. I'm going to try some different approaches / formats for my weekly capsules to give myself more opportunities to battle them out. 

[itsfi]

Week 9 (February 24 -  March 2): The Throwback Makeup Capsule 

I have two capsules this week, one that I plan to reach for during the day, and another that I'll make use of one or two nights this week. 

Throwback Capsule 1:

This throwback capsule consists entirely of products that were my go-to's when I first found my way to BT (the platform that preceded BIC) or that have been staples in my collection for the past 3-5 years. Interestingly, these are beauties I keep (and will continue to keep) on hand in my collection. 🏆

Spoiler

COMPLEXION

• Prep my under eyes with the discontinued Sephora Collection Caffeine Eye Mask
• Dr. Jart+ Mini Cicapair Color Correcting Treatment SPF 30 15 mL/ .50 fl oz to conceal redness on my cheeks and around my nose
• Armani Beauty Luminous Silk Perfect Natural Glow Foundation remains an oft reached for foundation. I ocassionally mix it with a face oil to thin the consistency and coverage, and to infuse my skin with an extra dose of moisture. There's so much product in this bottle - I've been working on using up the last bit of it for months. 
• Conceal (undereye and blemishes) with NARS Mini Radiant Creamy Concealer with Medium Coverage - so happy these now come in mini sizes in all shades that are in the full size range! 👏 I have two different shades - one for my under eyes and one to conceal dark spots, blemishes, and redness.
• I'll set my makeup with the OG, Laura Mercier Translucent Loose Longwear Setting Powder Translucent - this gwp deluxe size is the original formulation
  
  

EYES

• Prime my eyelids with NARS Pro-Prime™ Smudge Proof Eyeshadow Base Original (not pictured)
• Gotta go with the Natasha Denona Biba Eye Shadow Palette if we're talking about throwbacks - I'll primarily be using the two grey shades this week - tor and sculpture
• Another OG, Lancome Hypnose Drama WP Mascara - this was my HG for the loooooongest time.

CHEEKS

• Stila Convertible Color Lillium - my use of this beauty pre-dated BT/BIC; Stila had such geat product and packaging
• MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer® - this is a lighter shade that I picked up after receiving another shade as part of a gratis package a few years back
• Kevyn Aucoin Contour Duo - ahhhh, a true throwback! This KA contour and a long discontinued  Chanel item were my into to contour powders.
  
  

LIPS

• Chanel Longwear Lip Pencil - 162 Nude Brun
• Buxom Full-On™ Plumping Lip Polish Gloss Dolly 

Throwback Capsule 2:

My second "throwback" capsule is one that I feel was/is meant to be. My initial plan was to do a "throwback" with a dual meaning -

• one, a throwback to purple eyeshadows, a color family that I seemed to always be recommended by makeup artists / sales associates when I first started wearing makeup 
• two, a throwback to the 90s, which I had planned to use for a throwback eye look in BALETTE ROYALE: Showdown of the Shadows  - a throwback to the 90s is meant to be as @danielledanielle has set a 90s theme for this week's showdown of the shadows.   

Spoiler

To close out February's month long Black founded / owned beauty brands and to kick off March's month long International Women founded / owned beauty brands theme, I'm going with an all Pat McGrath Labs capsule. The only thing I don't have is a PML setting powder / spray - I'll use a skincare mist to set my makeup. 

PAT McGRATH LABS Skin Fetish: Sublime Perfection Weightless Foundation 
PAT McGRATH LABS IntensifEYES™ Longwear Eyeshadow Primer IntensifEYES™ Longwear Primary (not pictured)(from Sephoria?) 
PAT McGRATH LABS Mini Eye Shadow Palette: Midnight Voyage 
PAT McGRATH LABS PERMA PRECISION Liquid Eyeliner Xtreme Black 
PAT McGRATH LABS FetishEyes™ Lengthening Mascara 0.27 oz/ 8 mL 
Pat McGrath Labs Divine Blush + Bronze + Glow Trio Fleurever Nude

PML red lippies - this trio will also be their own throwback - to the throwdowns that were part of the monthly capsule themes in last year's challenge. Another battle @ather, of red lipsticks no less - we'll see if any of these three lippies get tossed. 
PAT McGRATH LABS MatteTrance™ Lipstick Flesh 3 109 
PAT McGRATH LABS LuxeTrance™ Lipstick Beautiful Creature 
PAT McGRATH LABS MatteTrance™ Lipstick Guinevere 

For the day(s) I try a 90's eye look, I may carry the 90s throwback theme to my lips as well and may need to reach for a different set of lip products than in the capsule to do so, maybe something in the brown color family?

Looking forward to seeing what folks are reaching for this week!

[ather]

@itsfi  I love both of these! The case with the clear is so amazing. I love it! You can peak at what is inside. I see so many great products in both of these!!! Amazing! 

[itsfi]

Thank you @ather! The makeup case with the clear panel is one of my favorites. There's a clear panel on the bottom, too, on this one. 

[danielledanielle]

@itsfi Ahhhh, another Pat Edit!  I loved @blackkitty2014 's, too.   Guess to show how diverse her releases were, there's so many collabs and different versions.  Excellent pick.  I miss this Pat, but I'm still a fan, even with the rehashing.

[itsfi]

@danielledanielle, it was such a hard decision choosing which Bob brand I wanted to use for a full capsule - I'm 1-2, maybe 3(?) products short in each brand of having all the items I need/want for a complete look with Pat McGrath, Fenty, LYS and Danessa, but hers comes the closest. I came close to breaking out one of the Mothership palettes but I have just been hoarding them. One of the few things I'll continue to hoard even though I am leaning more towards using what I have. I've really been enjoying her foundation this month too - the shade is a really good match for me this time of year and looks good; I just need the teensiest bit.

[danielledanielle]

February needs a fifth week 😂, I wanted to do a Danessa capsule, too

Use them Motherships!!!  (Do you stare at them from time to time...I used to do that 😂). Which ones do you have 🤔

[itsfi]

Carry Danessa into the first week of March - Week 10 - (March 3 - 9) - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule. She definitely fits into both themes! Or, week 11 has an attitude of gratitude component to it - she's super humble and she and her whole team for that matter are always so gracious and grateful for their successes, of which there are many and of which she has earned!!! I had to edit big time this year for my Bobs because I really wanted them to get time, quality time in the capsules! 

Some palettes haven't even ever come out of the packaging @danielledanielle! I know, I knooooowww. And yes, I would stare at them - at the packaging in real life and then I'd look at photos or swatches of the shadows inside. lol I have Mothership I, V, and VI - the blue one (Subliminal), the bronze one (Bronze Seduction) and I think it's Midnight Sun. I think after VI it was her phase of reds and pinks and more pink and rosey shades. The shades are beautiful but my eyelids don't do well with those colors - something in the ingredients for those shades are a no-no for me, so they were easy for me to pass on. I also have quite a few of her 6-pan palettes... I'll get to opening and using them. Remember, I spent 5 years with ND Biba and 2, maybe 2-1/2 of those years with it exclusively or almost exclusively. So, I'm working on getting back to rotating through my eyeshadows AND actually using them. Ha! 

[danielledanielle]

The Ami x Pat Edit, for throwback week

There's more Pat here than I originally planned, but I'm still going strong with #PAT McGRATH LABS Mothership X Eyeshadow Palette: Moonlit Seduction for BALETTE ROYALE: Showdown of the Shadows so it made sense to keep PAT McGRATH LABS PERMA PRECISION Liquid Eyeliner Xtreme Black , PAT McGRATH LABS Dark Star Volumizing Mascara 0.43 fl oz / 13 mL in green, and PAT McGRATH LABS IntensifEYES Artistry Wand .  Also bronzers, because Ami Colé didn't have a bronzer and I've been using PAT McGRATH LABS Sublime Perfection Concealer MD26 as a light brontour.  And there's also some guest stars (Fenty, Poundcake)

Also, I forgot to add Ami Col&#233; Lid Joy Matte Liquid Eyeshadow , so they aren't in the pic

The Fit

Everything in there! I think this is my fourth one (?) like this..  I have the Ami Colé pouch, but didn't need it... The Ami Bag, y'all 🙌🏽

[itsfi]

I've absolutely looooved seeing your beautiful Bobs collection @danielledanielle - the main cast, supporting characters and guest stars!!! 😍 How do you like the McGrath artistry wand? Ahhhh, that Ami bag!

[danielledanielle]

@itsfi  It's best suited for the fall out shades.. which is good for X since there's 3 of those. I've been subbing  as a primer, which I originally thought it was until she came out with a primer, but noticed it didn't hold well today. I don't think it's repurchase it, like I can use a fixing spray to the same effect... The only upside is that I did have to wet a brush or an eyeshadow.

[itsfi]

Ahhh, I see. I thought it was a primer as well @danielledanielle. I'm partial to the Valentino glitter primer - zero fallout with that, but it's been discontinued. I have th artistry wand but haven't used it, so it's good to know how it functions. 

[itsfi]

We're march-ing into another month - time just flies by doesn't it? 

While we still have one more week in February, I thought I’d spell out next month’s themes here. I’ll aim to update upcoming capsule spoiler in the original post with the upcoming week’s theme at least a week in advance. 

Below are the weekly capsule prompts for the month of March, which includes an optional monthly theme (see spoiler below).

💋  Week 10 - (March 3 - 9) - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule

• Capsule Theme 1:  The "International Woman Founded / Owned Beauty Brand" Makeup Capsule - International Women's Day has historically been celebrated annually on March 8. Assemble a capsule this week with one or more makeup products from a woman founded / owned beauty brand. 

• Capsule Theme 2:  The Palette(s) Makeup Capsule - Got a palette? Maybe two or three or ...? Put together a capsule made up of one or more palettes. If one of your palettes is an eyeshadow palette, be sure to check out the BALETTE ROYALE: Showdown of the Shadows thread if you're up for an extra challenge. Or, if your capsule has 6 or fewer makeup products, consider taking part in the Sephora Six - Fast & Furious Edition thread.

🙏  Week 11 (March 10 - 16) - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule

• Capsule Theme 1: The Samples Makeup Capsule - Got any makeup samples lying around that you've been wanting to try? Put together a capsule with one or more makeup samples. Here's your chance to shine a spotlight on your stash of samples. And, after you make your way through your samples, consider heading over to the Foil Challenge to share your thoughts on foils you've used up or on your way to using up via your samples capsule.

• Capsule Theme 2: The "Attitude of Gratitude" Makeup Capsule - Put together a capsule with one or more makeup product(s) for which you are thankful / grateful. It could be a product you love, a product that expresses who you are, that brings back a pleasant memory. It could be a product gifted to you or sent to you in PR, or a makeup product that helps you put together a look that expresses who you are, or that has special meaning to you. 

This theme comes from a prompt we did last year in connection with the respective Thanksgiving holidays in Canada and the US - makeup products I'm thankful for", but I thought, why not include a similar theme earlier in the year as well? The spirit of Thanksgiving or an attitude of gratitude doesn't need to be limited to once a year. 

🌷  Week 12 (March 17 - 23) - The "Spring Is In The Air" Makeup Capsule  

Spring has officially arrived (or will on March 20) and it's time to pull out those makeup products that give you those springtime feels. Maybe that means a pop of pastel to your eyes, or cheeks, or lips. Or, maybe your spring look is one you wear year round. Whatever the case may be, let's put together a capsule with one or more makeup products that makes you think of spring.

🎬  Week 13 (March 24 - March 30) -  The "Take 2" / Do Over" Makeup Capsule 

Was/Is there a previous capsule theme from this year's challenge that you'd like to give a second take, that you'd like to have a do over, be it because you loved the theme, or you have another way you want to approach the capsule, or you were unable to do a capsule the original week it was in the spotlight and you'd like another chance at it? Whatever the reason, here's your opportunity to create (or re-create) a capsule with one of this year's previous themes. Don't remember the capsule themes we've done to date? Check out the spoiler section for "Previous Makeup Capsule Themes" in the original post above. 

 OPTIONAL: Monthly Theme -

Spoiler

We're having another month-wide theme in March, which has typically been designated Women's History Month. For this month, in addition to the weekly themes, consider incorporating into your weekly capsules, one or more beauty products from a woman-founded / owned beauty brand. 

Below is a list of some of the woman-founded/owned beauty brands (with makeup / color cosmetics making up most of the brand's offerings) that can be found at Sephora.

Ami Cole

Anastasia Beverly Hills

BASMA

Beautyblender

Benefit Cosmetics

Buxom

caliray

Carolina Herrera

CAY SKIN

Chanel

Charlotte Tilbury

ciele

Clinique (Evelyn Lauder)

Danessa Myrick Beauty

Dominique Cosmetics

Estee Lauder

Fara Homidi

Fashion Fair

Fenty Beauty by Rihanna

Freck Beauty

fresh

Gisou

Glossier

GXVE by Gwen Stefani

Haus Labs by Lady Gaga

Huda Beauty

Iconic London

Ilia

Iris & Romeo

Isamaya

IT Cosmetics

Kosas

Kulfi

KVD Beauty

Laura Mercier

Lawless

LYS Beauty

Make Up For Ever

Mango People

Melt Cosmetics

Merit

Natasha Denona

Nudestix

Pat McGrath Labs

Range Beauty

Rare Beauty by Selena Gomez

Refy

Rose Inc

Saie

Sarah Creal

Simihaze Beauty

Stila

Tower 28 Beauty

Violette Fr 

Westman Atelier

Spoiler

@Mellmars1185 @CynthieLu @caitbird @blackkitty2014 

[ather]

@itsfi  These are great capsules! I can’t wait to see what everyone puts together!! 

[itsfi]

There's some good ones in there for next month @ather, but first, we have a Throwback capsule this week. 🙌 I'm thinking I'll have 2 capsules for this coming week. 🤔🤔 

[ather]

@itsfi  Yay! I can’t wait to see them! I didn’t get one for this week but I will have one for next week! Lowkey excited for it! 

[itsfi]

Excited to see what you put together for this coming week @ather ❣️

[danielledanielle]

The Pat McGrath edit

 

And frienddssss

The Fit 🫶🏽 @TeamBIC 🫶🏽