Capsule Makeup Collection Challenge 2025

[itsfi]

Hello BIC! Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

Here we are, last month of 2025, and we have a couple more capsules to squeeze in before the year is over. We've been doing weekly capsules but for this last month, we're going to switch to 2-week periods. That said, if you like the weekly format, there are options this month that you can choose to do, to keep up with a rotating weekly capsule.

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 12.14.2025]

Switching things up a bit with the cadence for our capsules as we head towards closing out 2025 with the makeup capsule challenge. For the last month of the year, we are going to go with 2-week capsule periods.

☃️Weeks 51 - 52 (December 15 - 31) - The "Holiday Glitz & Glam" Makeup Capsule and/or The "Best of 2025" Makeup Capsule

Put together a capsule consisting of one or more makeup product(s) that aligns with one or the other (or both) of the themes - 

• 🌟Holiday Glitz & Glam: Shine a spotlight on one or more of the beauties you love to use to get glammed up for the holidays.

• 🏆The Best of 2025: Curate a capsule with one or more makeup product(s) that made (or would make) your "best of" list for 2025. Alternatively, assemble a capsule that includes your favorite (or mix of favorite) theme(s) from this year makeup capsule challenge.

[NOTE: I will provide a sneak preview of a couple early 2026 makeup capsule themes during the week of December 22. 😲]

UPCOMING Makeup Capsule Themes: [Updated 12.14.2025]

Spoiler

A sneak preview of a couple early 2026 makeup capsule themes during the week of December 22.

Previous Capsule Themes: [Updated: 12.14.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
41 - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
42 - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule
43  - The Global Makeup Capsule
44 - The "Baubles, Palettes & Sticks" Makeup Capsule

November 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
45 -  The "Sweater Weather" Makeup Capsule
46 - The "Collabs & Crossovers" Makeup Capsule and/or The "Sleeping Beauties 2.0" Makeup Capsule 
47 - The "Take 2 / Do Over" Makeup Capsule 
48 - The "Thing(s) I'm Grateful For" Makeup Capsule

December 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
49 & 50 - The "Out With the Old, In With the New" Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. If weekly works for you, great. If not, feel free to join in based on what works best for you. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[danielledanielle]

I'm hoping the primer will help 😶 @itsfi ...I went in with a slightly different application, too ... Ugh, it looks so good, let's hope for a chill tomorrow, although that might reinforce this dicey behavior 😂

[itsfi]

Week 13 - The "Take 2" / Do Over" Makeup Capsule 

My take on this week's theme combines a few themes from this and last year's challenge - the Feature Film theme from Week 3, and the "Sleeping Beauty" and Global prompts from last year's challenge, with the global theme having a French brand focus. Put another way, it's a Global Sleeping Beauty in a Feature Film capsule, complete with a few dynamic duos. 

This capsule will tie-in together with a head-to-toe look later this week, which I'll post to the The Fit, The Fab and The Face: Outfit and Inspo Thread. The look and this capsule is inspired by The Devil Wears Prada's Jacqueline Follet, who, at the time she first arrives on the scene in the film, is the editor of the fictional fashion magazine, French Runway. If you couldn't already tell, I'm really looking forward to this week's "Take 2" capsule. 😉 

Product Details:

Spoiler

Type of Product	Product	Notes
Primer (Face):	Yves Saint Laurent Touche Eclat Blur Face Primer Blur Primer Gold
Foundation:	Typology Tinted Serum - Type 2 Light, mixed with Chanel Les BeigesWater Fresh Complexion Touch	I'll blend the Typology and Chanel foundations together to get the color, coverage and finish that I want - I'll concentrate my use of this mix primarily on the areas where I need the most coverage - to my cheeks, and around my nose and chin. Then I'll take whatever product remains on my brush along my jawline and down my neck before lightly brush whatever is left onto my nose and forehead.
Concealer:	DIOR Dior Forever Skin Correct Full-Coverage Concealer	This will mainly be used to redue the appearance of the redness around the corner of my nose and to conceal a couple of post-acne dark spots that are healing.
Concealer:	YSL Touche Eclat  Concealer Pen	An OG; this will be used as an undereye concealer and along the inner and outer corners of my eyes for brightening
Setting Powder:	Dior Fall/Winter Ready-To-Wear  Palette	The powder in this palette has become one of my favorite for setting; I typically use it in conjunction with a setting spray but will be setting my makeup with just this product this week.
Primer (Eyes):	Dior concealer + the pressed powder from the Dior palette	Another winning combo
Eyeshadow:	Dior palette	These are okay, though there's really just the one shade I reach for more than the others when I use this palette. 🤔
Eye Liner:	Chanel Stylo Yeux Waterproof - 76 Brun Platine
Mascara:	Yves Saint Laurent Lash Clash Extreme Volume Mascara	from SEPHORiA
Blush:	Yves Saint Laurent Make Me Blush 12H Blurring Liquid Blush 57 Coral Clash # topped with powder blush from Dior palette	A pretty flush of color with this pairing
Lip Color:	Chanel No. 1 Lip & Cheek - Red Camellia  Clarins Lip Comfort Hydrating Oil 04 Pitaya - sheer baby pink, pH reactive	The Chanel I'll lightly blot across my lips as a stain> This could serve as a blush in a pinch. This will be the lip product I keep in my purse and I'll primarily use this when my pH adjusting lip color du jour wears off.
Lip Liner:	Givenchy Lip Liner 9 Moka Renversant (not pictured)	One of my favorite brands as far as lip liners go, is Givenchy. I'll pair the liners with the two lip glosses in the Dior palette.
Fragrance:	CHANEL GABRIELLE CHANEL Eau de Parfum	My recollection is that this is primarily a floral scent, I do pick up some subtle fruit notes in the beginning and some woody/earthier tones on the dry down.
The "Fits":	Christian Dior mini pouch	Not intended as a makeup bag, this was actually part of a gwp I received following a Dior facial and, of course, some purchases I made. lol

                        

REVIEW: Week 12 - The "Spring Is In The Air" Makeup Capsule

Spoiler

Nothing decluttered from last week's capsule but there were a few standouts, including:

• MILK MAKEUP Hydro Grip 12-Hour Hydrating Gel Skin Tint 4 # - I will be picking up a full size during the savings event next month. 

• I've previously identified the MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer®, HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica and Glossier Boy Brow Volumizing Eyebrow Gel-Pomade as a Top Shelf products at various points in time durling last year's challenge, and I've included them in some form or fashion as part of my monthly favorites over the last few years. My feelings towards them have remained unchanged; these are products I enjoy having as part of my overall makeup collection. 😘

• Ellis Brooklyn MYTH Eau de Parfum # is a longtime love - not only for the good memories it brings back but for the beautifully floral and woody notes. [Edited (3.25) to add - @CynthieLu, not sure how Myth will smell to you if you try it in store, but it's a mix of floral and woodsy notes to my nose.]

[danielledanielle]

You did it! @itsfi , so Jacqueline, so freeeenncchhh. Love the bucket bag for the fit, too .

[itsfi]

The CD bucket bag is really fun, and surprisingly holds quite a bit; I was pleased I was able to get to use it for this challenge @danielledanielle. The capsule is heavy on the classic French makeup houses, all of which were wonderful, with Typology being an newer, indie brand. lol, yes, another TDWP capsule/look, done! I have 3 more characters I want to see if I can be inspired by for clothes and makeup, and then, I may revisit another Anne Hathaway / Andy look. 

[itsfi]

How are we almost through a quarter of the year, BIC?! Time really does fly by, doesn't it?! Before any more time gets away from me, here are our capsule themes for the month of April. Remember, all you need is one product that fits in the theme, though you can, of course, have more than one (and just to be clear, I'm pretty sure I can find a way to fit your capsule into a week's theme, should you want to jump on in but may wonder if it fits within the prompt or guide for the week 😉).

💐  Week 14 (March 31 - April 6) - The Spring Sticks Makeup Capsule

Show me the sticks you'll be incorporating into your spring makeup routine. Curate a capsule containing one or more stick products that put spring in the air - any stick will do, like a lipstick - there are plenty of lipstick fans here!

🎨  Week 15 (April 7 - 13) - The Flush of Color Makeup Capsule 

Focus your makeup capsule for the week on one or more cheek products that add a fabulous flush of color to your complexion, be it a cheeky blush, a heavenly highlight or a beautiful bronze. Or, all three. Feel like extending color and focus to your lids or lips? Go for it.

🐰  Week 16 (April 14 - 20) - The Spring Refresh Makeup Capsule 

Easter hops in at the end of this week, peeps. Easter is closely associated with spring. Both often symbolize renewal, new beginnings, hope, and growth, among other things. To celebrate these seasons, let's put together a capsule of one or more product(s) (whether oldies-but-goodies or new-to-you treats) that refresh your makeup look as we enter this new season.

💚  Week 17 (April 21 - 27) - The "Green" Makeup Capsule

It's green week, folks! Let's put together a "green" capsule for Earth Day (April 22). What exactly does "green" mean? Here, at the capsule makeup challenge, "green" can mean a bevy of things, including, but not limited to, one or more of the following types of product(s):  

* the color green, be it the color of the product itself or the packaging 

* eco-friendly

* makeup coming in at a savings - whether you picked it up on sale or a product is budget friendly or economical

* clean, be it clean at Sephora,  or some other definition of clean

* beauties that have left / leave my wallet with a little less green in it 

* your definition of "green"

💋  Week 18 (April 28 - May 4) - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

Is there a makeup artist that you've followed or admired. Here's a chance to celebrate the makeup artists whose work have caught your eye - curate a makeup capsule made up of one or more products from a makeup-artist founded / owned beauty brand. [NOTE: I will post a non-exhaustive list of makeup brands that fall within this category a week or two in advance of the start of Week 18)]

Spoiler

Tagging some friendly faces who have participated, past and present, to this challenge with a capsule (or two or three or ...). My apologies if I inadvertently missed someone. All are welcome to participate. Looking forward to seeing what beauties find their way into your makeup bags in April!

@ather @blackkitty2014 @caitbird @cianni @CynthieLu @danielledanielle @ElleSmith16 @Mellmars1185 @peculiarzmakeup 

With the savings event set for April, feel free to show off your new beauties in any or all of the month's weekly capsule. Love seeing what everyone is wearing (and hearing your thoughts on them). 😍

[caitbird]

@itsfi  yay, thanks so much for the tag! I haven't been doing my makeup much lately, but I'd like to get back into it, and this challenge is great for inspiration! Looking forward to hopefully joining in sometimes in April and in the future! 💜

[itsfi]

Whenever you can @caitbird; we're here. Yeah, I have those times when I don't wear much makeup and then there are others where I'm like, which X to try first?!! 🤣

[danielledanielle]

STICK WEEK PART THREE: Rekindled

@itsfi 

 

[itsfi]

There are at least a few stick lovers here @danielledanielle. 😉 A little birdie told me it’s highly likely there’ll be seasonal stick capsule prompts this year; at least for most seasons. 

[danielledanielle]

Stick-sensational @itsfi 

[ather]

@itsfi  How are we almost through with the first quarter??? Oh my!! These up coming capsules look amazing! Can’t wait to see what everyone uses! 

[itsfi]

Thank you @ather! It was fun to put together the prompts for next month, which is what, a week away?! Crazy! I excited for what folks put together - it's always great to see people's taste and style that come through their capsules. 😍

[ElleSmith16]

Spring is definitely in the air here in Georgia! I associate spring with the start of vacation and travel season. Here are a few of my mini sized favorites. Rare Beauty by Selena Gomez Soft Pinch Liquid Blush , ILIA Mini Limitless Lash Lengthening Mascara After Midnight 

 

[CynthieLu]

You have so many cute minis! @ElleSmith16 😍 Do you have a favorite or a stand out product from this bunch? 

[ElleSmith16]

Yes, three standouts for me would be the Armani foundation, the Rare Beauty Blush and the ILIA Mini Limitless Lash Lengthening Mascara After Midnight. 

[CynthieLu]

Thank you for sharing! 🙏🩷 @ElleSmith16 

I have heard many people praise Armani's foundation. It's been on my list of things I would love to try for a looong time. 😍

[itsfi]

Gorgeous group of mini sized favorites @ElleSmith16 ❣️ I love mini's - they're great for travel and for just being able to try out a product. They're so cute, too! Great photo - love that bowl in the background - what a bevy of beauties you have in that bowl. 😍 Hope you have some fun vacation and travel plans ahead. 

[ElleSmith16]

Thank you! I made the bowl myself. 😀

[itsfi]

Wow!! You’re very talented; that is a beautiful bowl 😍

[ather]

@ElleSmith16  Beautiful capsule! How fun spring means travel to you!!! 

[itsfi]

Week 12: Spring is In the Air Makeup Capsule

I have a trimmed down makeup capsule this week; it's a combination of last week's "attitude of gratitude" theme and this week's springtime prompt - smaller than I originally envisioned for either theme and without any eye makeup. The primary reason for the latter is that I'm nursing an injured eye - I'll be fine, but I'm avoiding eye makeup (except for Glossier Boy Brow) until it heals and will be trimming back some more on my off-hours screen time this week so as to not cause it additional strain.

COMPLEXION:

• Testing out the new MILK MAKEUP Hydro Grip 12-Hour Hydrating Gel Skin Tint 4 this week. I went in to get color matched, the last activity I had left for the New Beauty Insider Challenge! - beauty scan. Thank you to Amy at the Union Street store who took a scan of my face and I was matched to shades 4 and 5. My eye went to 5 when I saw the display and swatched the product onto my hand. Both shades work - 5 evens out my tone with just a hint of extra color, and 4 adds a brightness to my complexion in a natural way.  wear skin tints year round so it's not exactly spring-specific for me but lighter formulations like this Milk tint do see an uptick in sales and use when the weather warms up. 
• I'll use HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica to cover the redness around my nose - spring is in the air which means allergy season is underway, and to conceal a couple PIH spots. PIH = post inflammatory hyperpigmentation - the dark spot(s) that can follow a healing zit. The Haus Labs is a beautiful concealer - one of my top concealers. Thankful that I discovered it through last year's capsule challenge.
• SEPHORA COLLECTION 12HR Translucent Setting Powder - I am getting closer and closer to using this up each day 👍 and will be incorporating it into various capsules this year until I do. It was part of a gratis package from @TeamBIC - thank you! a while ago and I've been steadily working my way through it. I have to thank @Mellmars1185 for getting me back into using loose powders - seeing her work through the now discontinued YSL loose powder (the new formulation is just not the same - I may reach for mine after I use up this SC powder). 

CHEEKS:

I owe my blush purchases and usage to BIC on so many different levels.This week's trio is representative of the various ways BIC has enabled / inspired me to pay more attention to my cheeks over the years. 

•  I was first introduced to the MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer®  through Team BIC's summer gratis package. This one is in a lighter shade which is more fitting for my complexion this time of year; the one from the gratis package will come out to play later in the year (and hopefully see pan at some point). 
• This Yves Saint Laurent Make Me Blush 12H Blurring Liquid Blush 57 Coral Clash screams spring to me - it's very pretty and cheerful. It's not really a shade I normally gravitate towards and am grateful to the YSL rep for suggesting and applying it to my cheeks at SEPHORiA 2024: Atlanta, and even more thankful to a BIC beauty for gifting this to me. 💝 
• Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight Mesmerize is another gift from another BIC beauty that I'm thankful for. It's the few, maybe the only, come to think of it, rose gold highlighter I have in my collection and it's a gorgeous one. 😍

LIP:

• What?! I'm going with just one lip product for the week?!! And in a softer shade of pink that I don't typically wear. Yep, I'm going to try keeping to the about-face Cherry Pick - The Mini (Pink Pina) all week long. If I find myself in need of more variety, I'll probably reach for some lip liners or tinted lip balms I've been meaning to reach for / test out.

FRAGRANCE:

A thank you to the lovely @cianni  for intro'ing fragrance to the capsule challenge last year. I have two for this week.

•  #Valentino Donna Born In Roma Eau de Parfum Travel Spray 0.33 oz/ 10 mL was part of last year's holiday gratis from TeamBIC and a lovely piece of the swag bag from SEPHORiA (I think it was from NYC?)
• I picked up Ellis Brooklyn MYTH Eau de Parfum as a souvenir of a trip to Maui 5+ years ago. It was a much needed getaway then and serves as a reminder to me to carve out time for getaways through the year, even if it's not to a tropical island. 

Week 11 Recap 

Everything was good, if not great, with last week's samples capsule, particularly the Dior. Prior to setting aside these items for last week's capsule, I had in semi-regular use, all but maybe 3 of the samples in full size form 💗. I love how much product Dior included in these blister packets - it allows me to put the product to (much) more than one use, giving me a better idea of how it will fit into my makeup routine(s) and whether it's something I'd want to have in a full size. Merci beaucoup, Dior!  All but one of the samples I used were hits, with just one that was just okay for me, with that having to do with my personal taste rather than the formuation or color payoff. The gold glow maximizer is a beautiful shade but it's just not a shade I tend to reach for very often so a full size wouldn't make sense for me - it's a stunning gold with lovely shimmer to it. I love that is packs in the color as it would translate gorgeously on many skin tones.  

Each of the sample blisters of the Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel also contained a lot, and I mean, A LOT, of product. I've had this sample card for some time and was concerned the product might have dried up. It did not. The shades are very pigmented and I need to use a light hand - my previous experience with this product has mainly been with the clear gel version. Shade-wise, taupe and/or one of the mid-tone ashy brown shades are probably the best match. My eye brow hairs are dark but if I match the brow shade head on, the look is a little too intense for my liking so I tend to go with shades that can blend well into my natural brow color without drawing too much attention to them. I've liked a couple of Kosas items and this product is promising, @ather.  I'll need to pin down the shade I like best but I see why it has such a fan following.