Capsule Makeup Collection Challenge 2025

[itsfi]

Hello BIC! Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

Here we are, last month of 2025, and we have a couple more capsules to squeeze in before the year is over. We've been doing weekly capsules but for this last month, we're going to switch to 2-week periods. That said, if you like the weekly format, there are options this month that you can choose to do, to keep up with a rotating weekly capsule.

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 12.14.2025]

Switching things up a bit with the cadence for our capsules as we head towards closing out 2025 with the makeup capsule challenge. For the last month of the year, we are going to go with 2-week capsule periods.

☃️Weeks 51 - 52 (December 15 - 31) - The "Holiday Glitz & Glam" Makeup Capsule and/or The "Best of 2025" Makeup Capsule

Put together a capsule consisting of one or more makeup product(s) that aligns with one or the other (or both) of the themes - 

• 🌟Holiday Glitz & Glam: Shine a spotlight on one or more of the beauties you love to use to get glammed up for the holidays.

• 🏆The Best of 2025: Curate a capsule with one or more makeup product(s) that made (or would make) your "best of" list for 2025. Alternatively, assemble a capsule that includes your favorite (or mix of favorite) theme(s) from this year makeup capsule challenge.

[NOTE: I will provide a sneak preview of a couple early 2026 makeup capsule themes during the week of December 22. 😲]

UPCOMING Makeup Capsule Themes: [Updated 12.14.2025]

Spoiler

A sneak preview of a couple early 2026 makeup capsule themes during the week of December 22.

Previous Capsule Themes: [Updated: 12.14.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
41 - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
42 - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule
43  - The Global Makeup Capsule
44 - The "Baubles, Palettes & Sticks" Makeup Capsule

November 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
45 -  The "Sweater Weather" Makeup Capsule
46 - The "Collabs & Crossovers" Makeup Capsule and/or The "Sleeping Beauties 2.0" Makeup Capsule 
47 - The "Take 2 / Do Over" Makeup Capsule 
48 - The "Thing(s) I'm Grateful For" Makeup Capsule

December 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
49 & 50 - The "Out With the Old, In With the New" Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. If weekly works for you, great. If not, feel free to join in based on what works best for you. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[peculiarzmakeup]

Reminders of learning are always helpful too the relearning is a great way to assess if something is a need! Always learning 😊 ah I need to try the lip oil for merit I have a lipstick I’ve loved everything so far maybe I can sample in store and yes it’s so neat when things become permanent or are brought back it’s always a new way to celebrate its merit haha @itsfi 

[CynthieLu]

My New Year, New-To-You Makeup Capsule   🎉🍾

The New:

✨Revlon Cream Eye Shadow Pods

✨Nyx Butermelt Blush

✨Saie Dew Blush Liquid Cream Blush Chilly ( Gratis 💝🙏)

✨Valentino Donna Born In Roma Eau de Parfum Travel Spray with Bourbon Vanilla & Jasmine 0.33 oz/ 10 m...  ( Gratis 💝😊)

✨Clarins mascara

✨Rephr Eye Brushes 

The rest: 

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml 

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 4 

Hourglass Ambient Lighting Edit Unlocked Palette Evil Eye 

Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3 

Here's to another fun year of capsules 🎉 Thank you so much @itsfi for putting this thread together for us. 🙏 It's going to be another fun year of capsules, I'm excited to see this challenge unfold and peak at what everyone is using. 😊 Have fun everyone! 

I'm surprised I had enough in my stash to really focus on the theme New. But in the end I did have a nice group. A few of these were gifts, gratis and products in my collection that I'm just getting to open now. Plus my new brushes ( a little gift to self )  I'm having fun getting used to everything. 😀

[Mellmars1185]

@CynthieLu Great capsule to start the new year! How did you like the formula of the NYX blush and the Revlon eyeshadow? I love your photo!

[ather]

@CynthieLu  Great capsule!! 

[peculiarzmakeup]

Beautiful capsule, photo, and “News” I love your variety and how these products are new faves for you I also enjoy the Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2  I feel like it does such a wonderful effortless job with good coverage I’ve seen you sport it beautifully 🩷 love the pink tones it’s so cool to see what everyone’s new loves are I find it so fun to discover 🩷 @CynthieLu 

[itsfi]

This is a wonderful mix of tried-and-true and new-to-you products @CynthieLu! I've heard good things about the NYX blush and the Revlon cream eyeshadows - those actually bring back a bit of nostalgia for me - Revlon had, I think they still have, these cream eyeshadow quads baaaack in the day; that was my intro to cream eyeshadows, well, other than the blue cream eyeshadow stick of my mom's that little me may have found a way to get her little hands on at the time. Oops. 😂

[CynthieLu]

Thank you @itsfi I've seen them get some hype on social media and a bunch of my co-workers absolutely love them. I have only used them a few times but my initial reaction feels pretty positive. 

I know what you mean about makeup nostalgia. I have certain products that when I see them really take me back. I like the feeling, and the way we evolve our makeup choices etc.. it's fun to remember and enjoy the changing times. 🩷

I remember enjoying an icy blue cream eyeshadow waaay back but I think it may have been a Body Shop product? It's actually really hard to remember exactly where I discovered it. 🤯😂

[blackkitty2014]

A great product lineup @CynthieLu 👏🌹

[CynthieLu]

Thank you @blackkitty2014 💝 I've got a good feeling about these new ones, it's time you start trying them out and see how they perform.🧐

[blackkitty2014]

I was out of town most of the 1st week so I will join your ladies on the 2nd week. I love Mocha theme. PS. I might have to cheat with the lipsticks. I’m trying to do 100 day lip challenge as well so I can see how many lipsticks I need to toss 😢 @itsfi 

[itsfi]

@blackkitty2014, I hope you had a fabulous time this week - it can be so nice to get away. Jump on in when you can; always love having you here.

Oh blackkitty, not cheating at all - it's awesome to engage in activities across multiple threads; and great when they intersect with one another. Besides, we are all on board if your capsule has "extras," or, "options" as some of us say. 😅 It'll be exciting to see you work through your lipsticks - that seems like it'll be quite the task - you have such a beautiful collection; I don't envy you. Good luck!

[blackkitty2014]

Thx you @itsfi 🌹

[lmaster]

Week 1 (December 31 - January 5) - The "New Year, New-To-You" Makeup Capsule

I'm working this week with:

Diamond of the first water eyeshadow palette by Pmg

Hourglass snake palette

Hourglass Phantom Volumizing Glossy Lip Balm  Thrill 165 

Rhode salty tan

Trial size Armani Beauty Lip Maestro Liquid Matte Lipstick 501 Casual Pink 

Saie Dew Blush Liquid Cream Blush Chilly 

DIOR BACKSTAGE Glow Face Palette 006 Celestial Glow 

NARS Laguna Bronzing Cream 

Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Powder Foundation 260 

Thrive cosmetics mascara 

Lanc&#244;me Monsieur Big Volumizing Mascara Standard Size Black - 0.33 oz/ 10 mL 

[Mellmars1185]

@lmaster Wonderful capsule to start the year! The art on the Hourglass palette is stunning. I am having FOMO from not picking one up last year 😆. Rhode is definitely on my list to try. How are you liking the new Dior Highlighter palette?

[lmaster]

Thank you!! @Mellmars1185 i like it,  I'm still trying different ways to use it

[Mellmars1185]

@lmaster I saw a YT video where they used the white shade as an eyeshadow topper. It looked amazing! It has so much sparkle payoff!

[lmaster]

Yeah I've used that shade on my lips too!! @Mellmars1185 

[danielledanielle]

Oooh, brilliant start to the year @lmaster 

[lmaster]

Thanks doll @danielledanielle 

[Mcakes]

@lmaster this is such a pretty capsule! Didn't get the Hourglass snake palette, but I couldn't resist the dragon one. 

[lmaster]

Thank you dearly @Mcakes