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Capsule Makeup Collection Challenge 2025

Hello BIC! Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

 

Here we are, last month of 2025, and we have a couple more capsules to squeeze in before the year is over. We've been doing weekly capsules but for this last month, we're going to switch to 2-week periods. That said, if you like the weekly format, there are options this month that you can choose to do, to keep up with a rotating weekly capsule.

 

44 - Baubles, Palettes & Sticks 1CR.jpeg

 

How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 
 
How Can / Do I Participate?  
There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 
 
When and where are/will the weekly themes posted?
The themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 12.14.2025]
Switching things up a bit with the cadence for our capsules as we head towards closing out 2025 with the makeup capsule challenge. For the last month of the year, we are going to go with 2-week capsule periods.
 

☃️Weeks 51 - 52 (December 15 - 31) - The "Holiday Glitz & Glam" Makeup Capsule and/or The "Best of 2025" Makeup Capsule

Put together a capsule consisting of one or more makeup product(s) that aligns with one or the other (or both) of the themes - 

 

  • 🌟Holiday Glitz & Glam: Shine a spotlight on one or more of the beauties you love to use to get glammed up for the holidays.

 

  • 🏆The Best of 2025: Curate a capsule with one or more makeup product(s) that made (or would make) your "best of" list for 2025. Alternatively, assemble a capsule that includes your favorite (or mix of favorite) theme(s) from this year makeup capsule challenge.

 

[NOTE: I will provide a sneak preview of a couple early 2026 makeup capsule themes during the week of December 22. 😲]

 
 
UPCOMING Makeup Capsule Themes: [Updated 12.14.2025]
Spoiler
A sneak preview of a couple early 2026 makeup capsule themes during the week of December 22.
Previous Capsule Themes: [Updated: 12.14.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - 
The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
41 - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
42 - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule
43  - The Global Makeup Capsule
44 - The "Baubles, Palettes & Sticks" Makeup Capsule

November 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
45 -  The "Sweater Weather" Makeup Capsule
46 - The "Collabs & Crossovers" Makeup Capsule and/or The "Sleeping Beauties 2.0" Makeup Capsule 
47 - The "Take 2 / Do Over" Makeup Capsule 
48 - The "Thing(s) I'm Grateful For" Makeup Capsule

December 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
49 & 50 - The "Out With the Old, In With the New" Makeup Capsule

Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. If weekly works for you, great. If not, feel free to join in based on what works best for you. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

Re: Capsule Makeup Collection Challenge 2025

100% agree, BASMA is underrated; it really does fly under the radar. Even in the stores that actually carry it. The foundation stick has excellent coverage without feeling heavy or drying on the skin. I have the new lip gloss balm too but need to get that into my rotation at some point. 

 

Fara Homidi ... where to begin? At the beginning, I suppose. I picked up their lip compact in 2023 and foundation/concealer, before they launched at Sephora. I was enamored with how well the Westman Atelier Lip Suede Lipstick Palette was coming along during that year's pan it! challenge 🙌 and looked into other lip compacts. Which eventually lead me to their lip pencil when they launched it. As to the product itself, it's alrght - "good, but great" might be the best way I'd classify it - it's got that traditional waxier lip pencil aesthetic but it applies a little more like the newer generation, creamier lip contour pencils. If you're looking for something with longer staying power, this won't be the one; I'd go with something like Dior or Tom Ford. If you want something with a little less softness than the Merit or Rhode lip contour pencils, this could be it. That said, my lips lean more on the dry side and there's some tugging with the Fara Homidi if I'm using it to fill in my lips - used as a liner, not a problem; glides on smoothly and blends well with pads of fingers. 

 

 As to the brandit's funny that you also mentioned Sarah Creal, as I feel like my thoughts on them, brand-wise, are similar. I've gone back and forth on a couple of Sarah Creal products but haven't yet pulled the trigger. Both have a similar look and feel to them - "clean", minimalist, mindful, steady in its curation (vs. mass market approach), and there's a certain audience with or going for a certain look it seems to gravitate towards. I feel like Sarah Creal, as a brand, has put more marketing of its brand/line out than Fara Homidi did when it launched, or even now. Both are in store in very limited markets and I imagine that is planned. That said, I think both would benefit from having their products, or at least, some of them, in more Sephora stores - though I also recognize that shelf space probably comes at a cost to them. The stores near me that carry one or both brands are an hour's drive in a couple of directions but I can see one of the stores in the city that these could do well in, and maybe they'll be there after that store has completed its redesign/renovations. 

 

bhahahaha, "what kind of life do you think I'm living??"  Yeaaaahhhh, I'm not their target audience; I need to wash my face at some point well before the 24-hour mark. 

Re: Capsule Makeup Collection Challenge 2025

Week 28: The Gotta Go/Girl Go capsule 

 

It's a myriad of sixes, nearly avoiding a devil's triad🙃😂

 

I have six scents 

Six things that will be binned or used up

Six helpers

A Danessa Six

 

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I was inspired/reminded by @itsfi skit the Danessa bag, but Danessa Myricks Beauty Groundwork: Defining Neutrals - Palette For Eyes, Brows, Face & Lips wouldn't fit by itself 😅

 

Big Orange is back

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The Danessa Core: all week will have 1-6 of her items. Today I used 5/6

Colorfix Sticks in Duo 8

Groundwerk

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml 

Danessa Myricks Beauty Yummy Skin Lift & Flex Hydrating Concealer With Hyaluronic Acid & Caffeine 10 

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Flushed - Matte Color for Cheek & Lip Creme B... 

Re: Capsule Makeup Collection Challenge 2025

Lots of oooh'ing and ahhh'ing over here with your capsule this week @danielledanielle ❣️ I like that your bag has a name - Big Orange sure looks like it can fit in a lot of beauties. 

 

Woah, it sure looks like you are making some fabulous progress on several of your goodies - I spy a whole lot of pan on that Danessa Myricks and it looks like you are getting near the end on that Fenty gloss and that sunblock powder. Look at you go!!

Re: Capsule Makeup Collection Challenge 2025

Week 27 - The Indie Makeup Capsule (with some Canadian founded brands sprinkled throughout)

27 - Indie 1.jpg

Okay, I didn't expect to have such a large capsule this week, but having gotten a bit of a tan, I'm kinda at a loss for what products will not only pair well together but complement my slightly darker skin tone. On top of that, my "tan" is less of the golden bronzey varietal and seems more olive-y and muted. Hoping something here will work; I've included some backups in case what I originally set aside for the theme doesn't actually work out. 

 

Product Details:

Spoiler
🌺  COMPLEXION:
Primer: I had a jar of this  touch in Sol Icy Sherbet Primer that I decluttered last year. Since that time, I found another jar in my stash 🙄, that was already open as well. 😐 The weather has been a bit unusual, cold, windy and chilly in the day and then it gets humid late afternoon and into the evening. I've tried this primer in the past in the fall/winter so it'll be interesting to see how it performs this time of year.
 
Foundation: My options are the ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick (a brand based (or originally based?) in Vancouver, BC) on its own, as well as sheered out to more a skin tint using the Rhode Glazing Milk, and the CLE CCC Cream, the latter being a favorite - coverage is glowy and more in the skin-tint-PLUS range. This reminds me of the OG Josie Maran tinted moisturzer from years past - it went on as a white cream but took on a beige-hue as you massage the product into the ski
 
Concealer: hoping I don't need to use concealer but if I do, the HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica # it will be - a favorite from last year' makeup capsule challenge and still going strong! 
 
Primer: Going to use the Haus Labs concealer and the One / Size setting powder. Testing this combo out as a possible duo for next week's repurposed theme capsule.
 
Eyeshadow: Juvia's Place The Taupes Palette is one of my favorite products that I never get around to. 😔 Until this week and hopefully, I'll reach for it more often this latter half of the year. Swatches below.
 
Eye Brows: This is the older, original version of the MERIT Brow 1980 Volumizing Tinted Eyebrow Gel-Pomade, before Merit revamped that product with different tints.
 
Eyeliner: Depending on how humid it actually gets, I'll rotate between Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml and the Jason Wu Beauty liquid liner, the latter being a nod to the Canadian brands theme.
 
Mascara: Tower 28 Beauty MakeWaves® Lengthening + Volumizing Mascara is one of the very few non-waterproof mascaras that I can wear. This one is probably near the end of its shelf life and will be decluttered by the end of July.
 
🏖  CHEEKS:
 
Blushlight Combo: Will rotate between the pairing of Minori Beauty Cream Blush (Orchid) and Minori Beauty Cream Highlighter (Champagne), and the pairing of Rare Beauty by Selena Gomez Soft Pinch Liquid Blush Virtue (gratis) and Rare Beauty by Selena Gomez Positive Light Liquid Luminizer Highlight Mesmerize. The Minori Beauty brand has Canadian roots; if my memory is right, I believe the founders are Canadian. They also have a Bay Area connection as they're based in San Francisco. 

💄  LIPS
A few options but will start out prepping the lips with a little exfoliation, a la Typology Lip Peeling Gel. Lip choices for the week consist of:

The Taupes by Juvia's Place (swatched top row, left to right; bottom row, left to right)The Taupes by Juvia's Place (swatched top row, left to right; bottom row, left to right)

 

The "Fits": 

Everything but the backup setting sprays (ONE/Size and Pat McGrath Labs) fit into this pretty ALOHA Collection makeup bag. So, it doesn't technically fit everything in my capsule this week, but it does fit all the primary products. 

 

ALOHA Collection was founded by two roommates, one of whom is a Kauaʻi native. I didn't pick this up on vacation but did see other bags from the brand available at the spa. There were a couple other patterns at the store that I had been eyeing for a while, but I was good and didn't purchase them. Well, that, and space was already an issue with my luggage when I arrived so I needed to be very mindful of what I was bringing back. 😂

 

This makeup bag was part of a May 2023 gift box curated with a host of AAPI-owned products, to celebrate AAPI month, with "100% of profits from sales from this gift box will be donated" to a 501(c)(3) Bay Area based "organization that aims to end violence within and toward the Asian, Asian American and Pacific Island communities".

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27 - Indie 2b.jpg

 

Re: Capsule Makeup Collection Challenge 2025

That Danessa liner is a love for me, y'know, glad to see it in your capsule again @itsfi 

I also love the cause of that bag, I like beauty with a bit of a giveback.

You're olive now, eh?  Fenty Bronzers do well for that.   You'll find a fix!

 

 

Re: Capsule Makeup Collection Challenge 2025

lol, I found 2 of the DM liners @danielledanielle and yes, I said to myself, "huh, when did I get another one of these?!" I know I like an eyeliner or an eyeshadow stick when I have two or more of them - 98% of the time, that second one is because at some point, I thought I misplaced it and I didn't like being without it. Right now, I feel like I misplaced one of my VBB eyeshadow sticks, and I'm trying to keep myself from picking up another one because I know I'll find it shortly afterwards. I have a feeling it rolled down one of the counters when I was tidying up/cleaning because I have all of the other products that it was with. 🙄 Anyhow, the DM is among my faves, all thanks to your rec. 

 

Yes, my tan definitely leans more neutral, slightly olive-y. That's good to know about the Fenty. I feel like my color now is an even better pairing, undertone wise, with the Fenty Beauty by Rihanna Mini Match Stix Matte Contour Skinstick I have. Going to have to pull that one out for a future capsule.

Re: Capsule Makeup Collection Challenge 2025

The backups for backups is a slippery slope I've been down on a few times, too 😅 @itsfi 

Re: Capsule Makeup Collection Challenge 2025

Capsule Catch Up 💼💄

 

Week 37, Indie Week

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Week 26 gets absorbed into 27 but with Oceanic Palette from Ace Beaut. Added Juvia's Place, MJ Luminizer amongst Danessa, Ami Colé, Pat McGrath, Violette _FR picks.

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This is pretty much the only bag, now 😂

 

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Week 26, Staycation Radiostation 

Music makes me lose control! (That should be added to my playlist 😂🤔). It was stay at home week after an actual staycation, so I went peachy pink bright on the cheeks and green/gold/blue on the lids .  Me and NEST New York Madagascar Vanilla Perfume Oil 1 oz/ 30 mL were in a love affair this week.  I  didn't use ND sunset as much as I thought I would, which used to be THE palette for me 

 

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Hello again, my old friend.

 

Week 25: Let's get RED-DY, but first let me take a shelfie 

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We went on staycation, to welcome summer. My orange everything bag was too big to take, so these came in its stead (below 👇🏽)

We have Mattemoiselles, UD Beached, the Dior stick, this was a good week.  The reds: BASMA The Cream Blush Cherry Red Victory 🙌🏽... Had to do it did Juneteenth

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This was a challenging fit, but y'know I love me a chaotic fit 

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Skincare and what not

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This was the actual full capsule with the big bag, I took some bits and pieces with me 

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My gawd, I have tested this bag

 

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Week 24: Shop My Stash

 

Re: Capsule Makeup Collection Challenge 2025

@danielledanielle  Wow!!’ Impressive!!! 

Re: Capsule Makeup Collection Challenge 2025

Love that shelfie pic @danielledanielle. And that orange bag?!! What bag is that again? I know I told myself 'no more bags' but I'm thinking that one could be an exception. It's sooooo roomy. 

 

You slayed in those Gallery posts with the gorgeous shades from the Ace Beaute Oceanic palette - stunning doesn't fully capture those hues on you! 😍

 

Vacation - staycation - stay at home week ... now, that is the way to do it! Also lovin' the travel size, mini and full size of the Gucci fragrance - keepin' it all in the family.

Re: Capsule Makeup Collection Challenge 2025

TY!  @itsfi That's not the Ace Beaute palette, although I did use it for the first time today.  She's cute, she's pigmented and powdery, that was Ami Col&#233; Lid Joy Matte Liquid Eyeshadow Los Angeles + VIOLETTE_FR YEUX PAINT Liquid Eyeshadow & Eyeliner Dieu Bleu + Danessa Myricks Beauty Mini Pastel Dream Freedom Palette with Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil How Many Carats?! lightly tapped over the middle.

 

This is the exact title of the bag "Travel Makeup Bag Women's Large Capacity Cosmetic Portable Organizer Large Opening Waterproof Storage Toiletry Bags Vertical Free-Standing Brush Holder for Easy Access Orange"  🤣 by HauteHues

 

TY! I think this year worked out fortuitously where I could do all of that, I am definitely going to try for a 1-2 yearly staycations, if I can.

Re: Capsule Makeup Collection Challenge 2025

Bhahahahaha! Now, thaaaaaat is some name for that bag, @danielledanielle😂🤣😂 I like that there's the option of propping up makeup brushes.

 

Oooouh, Fenty How Many Carats?! is a beauty of a highlighter and aptly named, too. She's got some sparkle and shine to her, for sure.

Re: Capsule Makeup Collection Challenge 2025

@ather , it's marvelous if you tap it lightly over a matte eye look, it gives it a brightness and sheen 🤌🏽🤌🏽

Re: Capsule Makeup Collection Challenge 2025

@danielledanielle  I bet it looks beautiful!😍 

Re: Capsule Makeup Collection Challenge 2025

Week 26 - The "My Best Self" Makeup Capsule

My best self, from a look of the day perspective, starts off with good skin, which I don’t often have - mine seems to always be a work in progress, and that's okay.  That's when makeup comes into play - both to conceal certain skin concerns, and to highlight and accentuate certain of my facial features, which, in turn, make me look like my best self, even if I don't always feel it.

 26 - My Best Self 1.jpg

My “go to” look is in that “better than bare” and “no makeup makeup” range - even skin tone, conceal redness & dark spots, open up my eyes, and add just the teensiest smidge of warmth and color to my cheeks.  In the summer months, I tend to keep my eye look very minimal, oftentimes foregoing anything on my lids, just curling my lashes, and keeping my brows groomed and polished. For evenings out though, I’ll play up the eyes, make my cheek products more pronounced, and, if I've allocated enough time to getting ready, do some soft contouring. 

Spoiler

COMPLEXION: 

 

CHEEKS

  • Ahhh, it's the MUFE palette once again - for blush, bronzer, highlight and contour. I also use it for concealer depending on what it is I'm looking to conceal. I actually took this palette with me on vacay and used it to create different looks for dinner every night. The first photo in the original post is all the makeup I packed for vacation. I probably could have pared it down some more but wanted some options. Slowly getting the hang of contouring thanks to this palette. 

 

EYES:

  • Taking it easy with my eye look this week. No eyeshadow this week, but if I change my mind I’ll bring in an eyeshadow stick, likely Victoria Beckham Beauty Eyewear Eyeshadow Stick in Trench & Cashmere. Or, Thrive Causemetics Eyeshadow Stick in Dr. Q if I want warmer bronze shade.

  • Makeup by Mario Master Mattes Brightening Pencil - Light 1 (discontinued) - it brightens my eyes, and the combination of this on the waterline and curling my upper lashes, makes me look more awake and alert.

  • Glossier Boy Brow Volumizing Eyebrow Gel-Pomade is a quick and easy way to do my brows. I'm interested in giving the new Sephora Collection brow gel a try and seeing how it compares to the Glossier. Already went to see about a shade match and am just waiting for the right time to make a purchase.

LIPS

  • Typology Lip Peel is my new favorite exfoliating lip product. I'm convinced it is what has made my lips look more plump and full.

  • MUFE again, for lips. I may add a lip balm or gloss if I feel my lips need more hydration / moisture. 

The "Fits"

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26 - My Best Self 3.jpg

 

There we have it. It's a low key "my best self" look but it's what I'm feeling for the week, or what's left of it. 

Re: Capsule Makeup Collection Challenge 2025

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Makeup capsule themes for July can be found in the spoiler.

Spoiler
🎆Week 27 (June 30 - July 6) - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  

Let's celebrate our indie brands and/or Canadian founded/owned brands this week by putting together a capsule with one or more makeup products from independent and/or Canadian founded/owned makeup brands. 
 
There's no singular definition of an "indie" or "independent" brand, that I know of at least. For purposes of the non-exhaustive list below, I have taken it to mean a makeup brand that is independently owned and operated and not a subsidiary, branch or division or a larger corporate entity or conglomerate. 
 
Below are non-exhaustive lists of brands that fit this week's capsule theme. 
 
Independent Makeup Brands 
Brands listed below are brands available at Sephora US and Sephora at Kohl's. 
Spoiler
Ami Colé
BASMA
Beautyblender
Blinc
caliray
Cay Skin
ciele
Danessa Myricks Beauty
Eadem
Facile
Fara Homidi
Fenty Beauty (not sure the percentage ownership of LVMH in Fenty, but I am including the brand here)
Freck Beauty
Gisou
Glossier
Glow Recipe
Grande Cosmetics
GXVE by Gwen Stefani
Haus Labs by Lady Gaga
Huda Beauty
Isamaya
Kosas
Kulfi
Lawless
LYS Beauty
Makeup by Mario
Melt Cosmetics
Merit
Natasha Denona
Pat McGrath Labs
Patrick Ta
Range Beauty
Rare Beauty by Selena Gomez
Rose, Inc.
Saie
Saint Jane
Sarah Creal
Simihaze Beauty
Topicals
Tower 28 Beauty
Violette_fr
Viseart
Westman Atelier
Canadian Founded / Owned Makeup Brands 
Brands with an asterisk (*) next to the brand name indicates that the brand is carried at Sephora Canada
Spoiler
19/99 Beauty
Attitude
Birch Babe
Bite Beauty
Cheekbone Beauty* (Sephora Canada)*
Elate Beauty
Evio Beauty
Ilia* (Sephora US & Sephora Canada)
Lise Watier
MAC Cosmetics* (Sephora Canada)
Marcelle
Nudestix (Sephora US & Sephora Canada)
The Ordinary* (Sephora US & Sephora Canada)
Selfcare by Bloom
Tok Beauty
 
😎  Week 28 (July 7 - 13) - The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
Two options for this week capsules, or you can do two separate capsules or combine this week's themes.
 
 The Multi-Taskers / Repurposed Makeup Capsule - Curate a capsule with one or more products that serve multiple functions or that you've repurposed (e.g., a lipstick that you use for your lips and cheeks, a blush that works as a blush and bronzer, or a eyeshadow that you use as eye liner or bronzer.

The "On The Go: Summer Edit" Makeup Capsule - Put together a capsule made up of one or more makeup products that are convenient, versatile and/or travel friendly. If you have six (or so) products, the  Sephora Six - Fast & Furious Edition thread may be of interest to you as well.

🔥  Week 29 (July 14 - 20) - The Sizzling Summer Samples Makeup Capsule
C'mon, I know we have them; some of us have piles of them - samples waiting to be put to use. Now's our chance. Look through your stash for one or more makeup sample to put to use in a sizzling summer samples makeup capsule.  Who knows?! You may find a product this week that is a "must have" or a Love At First Sample!!! 🥰.
 
If you have samples of cheek products, consider putting them in your capsule and use them as part of the Summer Cheek Challenge 2025: A Song & A Slay. If you use up your sample, be sure to check out Foil Challenge .

🌈  Week 30 (July 21 - 27) - The Pop of Color: Summer Edit Makeup Capsule
Ahhh, summer, a season known for fun, bright colors or a bronzed goddess look. Use this week to put together a makeup capsule containing one or more products with a pop of summer color, whether that pop takes on bold, bright hues or bronzed goddess vibes. 

💄  Week 31 (July 28 - August 3) - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule 
July 29 is National Lipstick Day, a favorite holiday among the beauties in this community. To celebrate, curate a capsule with one or more stick products and one or more lipsticks. It doesn't have to be a newly purchased lipstick; it could be one of your favorites or a shade you come across while shopping your stash.

 

Re: Capsule Makeup Collection Challenge 2025

@itsfi  Love this lineup!!! I am surprised that I have no Canadian makeup brands!!! I need to change this!!! 

Re: Capsule Makeup Collection Challenge 2025

Wait, whaaaaat?!! Noooo, really? You have an Ilia product, yes @ather? I know it's current HQ is in California but it's has its origins in Canada - Vancouver, if I'm remembering right.

Re: Capsule Makeup Collection Challenge 2025

@itsfi  Hmmmm Ilia I have a mascara not opened. But it is a fav of mine. I’ve been looking at their tint again too! But hmmm nothing else. I have had brands in the past just not on hand now!!

Re: Capsule Makeup Collection Challenge 2025

Part 2 - Week 25 (June 16 - 22) - The "Welcome, Summer!" Makeup Capsule  

Getting an early start to the weekend with this second makeup capsule

25B - 619 Hello Summer weekend 1.jpg

 

25B - 619 Hello Summer  Weekend 3a.jpg

25B - 619 Hello Summer  Weekend 3b.jpg

25B - 619 Hello Summer  Weekend 3c.jpg

25B - 619 Hello Summer  Weekend 3D.jpg

 

The "Fits": another diy pairing - the mesh bag is from Pattern, Tracee Ellis Ross' hair care brand, with a Kente print boutonniere pin for Juneteenth.

25B - 619 Hello Summer Weekend 2.jpg

 

Re: Capsule Makeup Collection Challenge 2025

I feel like, this is my sign to try that Haus Labs concealer.  I am like, I like all the things here, so I'll probably like that, too, now that I figured out the shade match for the foundation.   But, I don't need another concealer.  I think it's a crime how many I have to work through at the moment, I lost count after awhile. I might have a blister pack and I see your upcoming samples challenge week 🤔.     @itsfi 

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