Capsule Makeup Collection Challenge 2025

[itsfi]

Hi there, BIC and happy spring! Whether (a) you're spring cleaning, or (b) returning to the office and wanting to use the makeup you have (new and old) or will pick up along the way, or (c) interested in putting together a collection (big or small) of "go to" or Top Shelf product for every day, the season, a special event or occasions, or just in general, or (d) for any other reason, please join us here at the Capsule Makeup Collection Challenge 2025. 

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be found by you. 

For me, I've found having a bag of makeup ready at the start of a week to be helpful in getting me out the door more efficiently, and feeling and looking put together. Some weeks my makeup bag has a minimalist look and feel; other weeks, the makeup capsule I've curated for use during the week resembles a more maximalist approach, with several products to choose from. There are weeks when I use the beauties in my capsule every day, and, there are weeks when I may add products into my existing bag of makeup during the week to meet my needs. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  

Week 21 (May 19 - 25) - The Vacation Makeup Capsule  

Alright, we're heading into Memorial Day weekend, often an informal kickoff to summer. Whether or not you're on vacay that week, assemble a capsule containing one or more of makeup products that are "must have" when packing for vacation.

Optional (month-long theme): May is Asian American Pacific Islander (AAPI) National Heritage Month and to celebrate, we're bringing back the optional month-long theme in addition to the weekly themes. So, if you're up for the challenge, consider doing a tie-in of both, be it one product that fits both capsule themes, or one or more product from the then current weekly theme below and one or more product from an AAPI founded or owned beauty brand.

Spoiler

Below is a non-exhaustive list of makeup brands founded or co-founded / owned or co-owned by Asian American Pacific Islanders (AAPI) - the brands listed are primarily ones that offer makeup / color cosmetics.  To the extent the founder's identify cannot be determined by the brand name, his/her/their name(s) will appear in parens next to the brand name. Brands with an asterisk (*) next to their name denotes that that brand is available at Sephora.

CLE Cosmetics (Lauren Jin)

CTZN Cosmetics (Aleena Khan, Aleezeh Khan, and Naseeha Khan)

Em Cosmetics (Michelle Phan)
Finding Ferdinand (Nhu Le)

* Glow Recipe (Christine Chang and Sarah Lee)

Jason Wu Beauty

Kimchi Chic Beauty (Kim Chi)

* Kulfi Beauty (Priyanka Ganjoo)

Live Tinted (Deepica Mutyala)

* Mango People (Sravya Adusumilli)

Meloway Makeup (Aiden Kim and Ash Kim)

* One/Size by Patrick Starrr

Orce Cosmetics (Yu-Chen Shih)

Ourself (Lauren Otsuki)

* Patrick Ta Beauty

Purlisse Beauty (Jennifer Yen)

Seraphine Botanicals (Sylvia Phann)

The Creme Shop (Theresa and Lawrence Kim)

* Tower 28 Beauty (Amy Liu)

U Beauty (Tina Craig)
* Velour Lashes (Mabel Lee)

* Wander Beauty (Divya Gugnani)

Yensa Beauty (Jennifer Yen)

UPCOMING Makeup Capsule Themes: [Updated 5.18.2025]

Spoiler

Week 22 (May 26 - June 1) - The Musician Founded / Owned Beauty Brand Makeup Capsule
We've got the American Music Awards (AMA) taking place on May 26. Use actual red carpet looks from this year or past years for inspiration when putting together a makeup capsule with one or more products that fit this week's prompt. Or, show us what product(s) you'd use if you were attending the AMAs. 🎶🎵🎶 Or, curate a capsue if one or more products from beauty brands (focusing primarily on makeup) that are founded or owned by a musician.

Spoiler

Below is a non-exhaustive list of brands founded or owned by a musician that have makeup products as a primary focus. Prodcts with an asterisk (*) after the brand name are available at Sephora. 

about-face (Halsey)
Fenty Beauty (Rihanna)*
GXVE by Gwen Stefani*
Haus Labs by Lady Gaga*
Kesha Rose Beauty
Keys Soulcare (Alicia Keys)
Rare Beauty by Selena Gomez*
R.E.M. Beauty (Ariana Grande)
Victoria Beckham Beauty

Capsule themes for June will be posted to the thread sometime during the Memorial Day weekend (most likely near the end of the long weekend).

Previous Capsule Themes: [Updated: 5.18.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[Mellmars1185]

@itsfi Amazing capsule! How did the WA lippie wear as a blush? Do you have a favourite shade out of the three?

[itsfi]

Thanks @Mellmars1185; this was a fun one! The WA lippies as blush worked alright. I actually liked mixing the two No-red shades. I think they would look good as brontour, with something like the MAKEUP BY MARIO SoftSculpt Transforming Skin Enhancer®  - I’m making a note to try that pairing another day. 

[ather]

@itsfi  Awww I love this theme!! I didn’t think of it being a fav theme. TDWP is one of my favs!!! You didn’t right!!! Love all your picks! The TF brow sounds amazing. And I cannot wait for this throw down! It will be so exciting! 

[itsfi]

@ather, I went with a theme that could be interpreted a few ways, to give some options. It also gets me to work in makeup products I've had for a while and get use out of them. Maybe I'll rewatch TDWP over the weekend; it's been a while since I've watched it all the way through - I do love the fashion in it! 😍

Speaking of the throwdowns, when you were deciding on which brow products to pit against each other, did you have a particular way of going about choosing which went up against which and when? 

[ather]

@itsfi  Oooo I may need to watch it next weekend now!!!

I tried to duel ones that were the same. So clear together and tinted together then I mixed the winners. But I think one clear can win and a tint can win because I reach for a tint and a clear separately. I like a clear for. Day to day work. When I think a tint is more when I have a more special event. But I do occasionally wear a tint to work I find I save it more for a special event. I like to look more like me at work. Maybe I have less time in the mornings. But I feel the tint is a little more put together for me. 

[itsfi]

@ather, it’s one of those shows where I just fast forward to the scenes I want to see, hahaha! And those scenes are about the clothes - not dialogue, plot, character development…. Nope. The clothes, the handbag, the jewelry, the makeup, etc. 

Ahhh, thank you. That makes sense with putting the clear formulations and the tinted ones together first. Interesting - I’m the opposite; well, sort of. I reach for a tinted brow gel for my every day look (it’s quick and easy) and a clear brow gel (which I use to top / seal brow pencil) for special occasions. I have a better idea now for how I will go about a throwdown. Now I just need to gather up the contestants 😂 and find the time to start. Thank you!!

[ather]

@itsfi  I love that idea! Just watch the clothes. So smart!!! Love it!!

Ooooo I can’t wait to see your throw down! 

[itsfi]

Using the movie for inspiration has been fantastic - it makes going through my closet so much fun; helpful with decluttering and to find different looks to put together. Win-win!! 

[CynthieLu]

My preference is SEPHORA COLLECTION PRO Eyeliner Brush #22  with any eyeshadow powder I feel like. 😉🌈 

I use tape as a guide, it's just so much easier but I've been free-handing my wing more often. 

Oooh I love Danessa's little micro pens so much. Bronzite is a beauty!

[itsfi]

Yep, I learned about the tape trick from @Missnur and others here on BIC. DM Bronzite is really versatile for me and the micropencil is a win for me when it comes to lining, with and without the tape. What shades do you have in the micropencil eyeliner @CynthieLu?

[CynthieLu]

The #22 is by far my favorite eyeliner brush, I can get such a sharp tight line with it.👌

The tape is soo handy right? And such a time saver imo.  @itsfi 

Oooh I have a few DM micro pencils 🫣🫣 

 

[peculiarzmakeup]

@CynthieLu  I saw this in the preview section of the thread and my eyes lit up so cool! I’ve seen you use these in some of your looks they looks so beautiful on you! Wow what a collection @itsfi  I had emerald but it broke really fast or dried out. But I think I left it open 🫠🫠🫠❤️

[itsfi]

Ohhhh, the emerald would be stunning on you @peculiarzmakeup! I had my eye on that one - it's such a gorgeous shade. I like the precision I can get from the DM liner but I also appreciate how I can use it in my outer V to give a little extra oomph to my eyeshadow look. 

[peculiarzmakeup]

Im gonna pick up a new one eventually and see if maybe another shade will be my lucky charm, definatley that corner of the eye extra spark! Love it 😍 @itsfi 

[CynthieLu]

They are sooooo fragile @peculiarzmakeup I broke my first one.. the first time I used it. Hard lesson learned. I'm sorry to hear yours dried up on you. 😢

[peculiarzmakeup]

I’m curious you said your first one broke, what helps you with the others? I think i might press on it too hard or go to fast 💨 thanks for the encouragement I always appreciate it, I was able to use what was underneath but the color didn’t show up well. I think I should try another just to see how it works 🙂 @CynthieLu 

[CynthieLu]

What's helped me with these is a much gentler hand and I only expose the smallest amount of the product possible. If there was to much of the tip out it seemed to break far too easily. I lost a lot off my first one due to trial and error. 😅 @peculiarzmakeup it was such a bummer but I learned.

[peculiarzmakeup]

Oh my I love those suggestions! Thank you so much. It’s always helpful to get another perspective on things ❤️ @CynthieLu 

[itsfi]

@CynthieLu, I'm making a note on the #22 brush - your tightline and wing are always stunningly sharp! Wooooaaaahhh, look at all those micropencils!! 😍 lol, just a few, for sure. hahaha!

[peculiarzmakeup]

This is so neat! What a beautiful capsule and so cool and inspired. These are great products to match. I love how you included the book in your photo how lovely! @itsfi  ❤️

[itsfi]

Thank you @peculiarzmakeup. I'm really looking forward to putting together outfits inspired by the film and pairing the look with products from this capsule and probably another week's makeup capsule as I think I'll try putting togehter looks based on multiple outfits from the film, modified, of course, with what pieces I actually have in my closet - ohhh, the constraints, but it'll fun to put things together with my own touches.