Sephora

Stores & Services
Find a Sephora

Happening at Sephora

View all

Services

From makeovers to personalized skincare consultations

Free Classes

Get inspired, play with products & learn new skills

cancel
Showing results for 
Search instead for 
Did you mean: 
Post in Makeup Is Life
|

Capsule Makeup Collection Challenge 2025

Happy New Year, BIC! It's year 2 of the capsule makeup challenge. 
Capsule OP pic 2.jpg
Capsule OP pic 1.jpg
 
What is this challenge about?
It's a mix of curating a group of products that are "must haves" for you and your lifestyle and shopping your stash by putting your beauties to use and seeing what, if anything, you need to declutter from your stash and/or to fill out your collection. 
 
How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactlay. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please  feel free to be creative. For example, last year for "green" week, there were a host of possibilities for what it means for a product to be "green" - capsules that included one or more products that were (a) green in color; (b) "clean"; (c) contained in green packaging or that (d) cost a lot of "green" 💸💸💸 fit the bill. 😉 For more examples, you might want to check out last year's thread - Capsule Makeup Collection Challenge 2024 to see what beauty products others in the Community have used and posted about. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
 
 CURRENT MAKEUP CAPSULE THEME 
Week 6 (February 3 - 9): The "Black Founded/Owned" Beauty Brand(s) Makeup Capsule - 
Curate a capsule with one or more product(s) from black founded / owned makeup brands. The list in the spoiler is not exhaustive and for purposes of this makeup capsule challenge is limited to brands that are black founded / owned that are primarily a makeup brand, or that includes a few products that can be used as makeup. 
Spoiler
If I missed a brand, I apologize; kindly let me know. Products with asterisk (*) next to the brand are sold at Sephora, online, in store or through Sephora at Kohl's. To the extent it's not easily distinguishable who the founder / owner of the brand is, that information is noted in the parentheses next to the brand name.
 
AJ Crimson Beauty
Ami Cole* (Diarrha N'Diaye-Mbaye)
Balaeyon (RaeDawn)
Beauty Bakerie (Cashmere Nicole)
BLK/Opal (Desiree Rogers and Cheryl Mayberry McKissack)
Bossy Cosmetics (Aishetu Fatima Dozie)
Cay Skin* (Winnie Harlow)
Cecred (Beyonce)
Damone Roberts
Danessa Myrick Beauty*
Dehiya Beauty (Dr. Mia Reddy)
D'Lashes (Dionne Phillips) 
Eadem* (Marie Kouadio Amouzame, co-founder)
Fashion Fair* (Eunice Johnson (original founder), Desiree Rodgers and Cheryl Mayberry McKissack)
Fenty Beauty* (Rihanna)
Gloshood (Sienna Brown)
Juvia's Place (Chichi Eburu)
Keys Soulcare (Alicia Keys)
Lamik Beauty (Kim Roxie)
LYS Beauty* (Tisha Thompson)
Marie Hunter Beauty
Mented Cosmetics (KJ Miller and Amanda E. Johnson)
Mintty Makeup (Junior Mintt)
Pat McGrath Labs*
Pound Cake (Camille Bell, co-founder)
Range Beauty* (Alicia Scott)
Relevant: Your Skin Seen (Nyakio Grieco)
The Lip Bar (Melissa Butler)
Topicals* (Olamide Olowe)
Uoma Beauty (Sharon Chuter)
WYN Beauty (Serena Williams)
 
UPCOMING Makeup Capsule Themes: [Updated 1.29.2025]
Spoiler
Capsule themes for the month of February can be found here - February 2025 Capsule Themes
Previous Capsule Challenge Themes: [Updated: 2.2.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  
 
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

Re: Capsule Makeup Collection Challenge 2025

Week 6: Uoma Beauty All in

No longer black owned 🥲, but forever founded (Sharon 🙌🏽), decided to break open some of my unused items alongside the tried and true.  No time like the present.

 

1000013052.jpg

The only thing I couldn't find was one of the other Sharon C products, which was the sister line at Walmart, and I must've used the blue mascara from the "Salute to the Sun" release as well as the afro.disiac liner

 

I also might have a lip from the Coming2America one.... But this is more than enough.

 

Uoma doesn't have a setting spray or an eye primer, so the concealer and setting powder are acting as eye primer and my TirTir/Skindinavia combo is still in effect

 

Since nothing's sold here, let me know if there's something you're curious about, because I'm not about listing all the names 🤣😭

 

The Fit

1000013061.jpg

Also included fragrance

1000013059.jpg

Fenty Beauty by Rihanna Fenty Eau de Parfum 

World of Chris Collins African Rooibos Eau de Parfum Travel Spray 0.3 oz / 7.5 ml eau de parfum spra... 

Older travel versions of World of Chris Collins Long Kiss Goodnight Eau de Parfum Travel Spray 0.3 oz/ 7.5 mL and World of Chris Collins Harlem Nights Eau de Parfum Travel Spray 0.34 oz / 10 ml 

Mini of Long Kiss Goodnight and Lost in Paradise

BROWN GIRL Jane Carnivale Eau de Parfum Travel Spray .34 oz / 10ml eau de parfum spray 

 

 

Re: Capsule Makeup Collection Challenge 2025

@danielledanielle Great capsule. I don't think I have tried anything from Uoma. I am curious about the Chris Collins perfume. After everything, I have not tried any of his scents. Are they genderless?

Re: Capsule Makeup Collection Challenge 2025

That’s an impressive Uoma collection @danielledanielle! Have you tried the loose setting powder? 

Re: Capsule Makeup Collection Challenge 2025

Oh yeah, that's one of their heroes @itsfi 

 

They also have a hydrating one, that I have but haven't tried, meant to do it over last summer, but I started layering setting spray into my foundation  and it worked well enough.

Re: Capsule Makeup Collection Challenge 2025

Great idea to throw in some perfume @danielledanielle. I will copy you 😘

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 I copied someone else from last year (I think @cianni ) so we're both just thieves 🤣🤣

Re: Capsule Makeup Collection Challenge 2025

Well but we smell fabulous @danielledanielle 😘

Re: Capsule Makeup Collection Challenge 2025

Beautiful capsule I love how you still have this brand a shoutout very neat. I love your addition of fragrances in your capsule and the fit is fitting! Amazing 😎 @danielledanielle 

Re: Capsule Makeup Collection Challenge 2025

Thank you @peculiarzmakeup 

Re: Capsule Makeup Collection Challenge 2025

@danielledanielle  Wow this is an amazing lineup! 

Re: Capsule Makeup Collection Challenge 2025

Thanks @ather 

 

I am peacocking a bit, but this is also the time to display the contributions of black beauty.  Everything here was Sharon Chuter.  They only thing I didn't purchase before the buyout was their blushes.  There are multiple "hero"/well performing products here and this was a brand that was only around for a short time.  To develop so many products is nothing short of amazing.

 

IMO hero products are:

Baby Brow Fro To go and the Baby Brow Fro (not pictured, I've used mine up)

Black Magic Allure and Freedom Palette

Boss Gloss

Bad@$$ lipstick

Trippin' Smooth Setting powder

Drama Bomb Mascara

Stay Woke Concealer

 

  I love Sephora, but on their page they put "changing" the industry.  Mere semantics and miscommunicate, but.  It's continuing to change the industry...Black entrepreneurs have been everypresent.  Literally one of the first millionaires for hair care was a black woman.  Madame CJ Walker.

 

/Soapbox

Re: Capsule Makeup Collection Challenge 2025

The Lunar New Year week: please don’t kick me out of the classroom 😂🤣 I’m behind again. For Lunar New Year, I’d like to feature lots of red and gold. Chanel Reve D’Orient looks beat up (yes it is old) but it’s one of my all time favorite. I still try to hit pan sometimes this year.IMG_1075.jpeg

x-post the lipstick challenge of these lipstick swatches 

IMG_1077.jpeg

PS I will try to take picture of this week capsule  tomorrow 😘 It’s pretty much PMG lip eye and cheek 😘

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Wonderful Lunar New Year capsule! ❤️💛❤️

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Whoo those are some stunning reds!

Re: Capsule Makeup Collection Challenge 2025

These are beautiful @blackkitty2014,. Your swatches and photos on the lipstick board have both helped to dissuade me from a lipstick and nudged me to add a few to my list. 😂 

 

My eyes first went to the Chanel quad and mu first though was “she’s going to pan one (or more) of those.

Re: Capsule Makeup Collection Challenge 2025

Such a beautiful capsule love the swatches and how you organized your lippies, such beautiful shades 😍 @blackkitty2014 

Re: Capsule Makeup Collection Challenge 2025

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014  This is such a great capsule! 

Re: Capsule Makeup Collection Challenge 2025

I love that PMG casing @blackkitty2014 🫶🏽

Re: Capsule Makeup Collection Challenge 2025

Week 6 (February 3 - 9): The "Black Founded/Owned" Beauty Brand(s) Makeup Capsule - 

 

IMG_6410.jpeg

IMG_6411.jpeg

Danessa Myricks Beauty

This brand has grown near and dear to my heart. Danessa cultivates such a beautiful community for everyone to find their perfect shade and I absolutley love the vision behind these products. Speaks to tremendous authenticity and creativity! I love each product I have used! 

My Faves

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2 

 

Danessa Myricks Beauty Lift and Flex Concealer 2


Danessa Myricks Beauty Yummy Skin Glow Serum with Hyaluronic Acid & Niacinamide Fresh Pressed  (pink and main squeeze) can’t wait to try juice boost

 

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation 2 

 

Lightwork Freedom Pallete 

 

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml 

 

Danessa Myricks Beauty Dewy Cheek & Lip Palette Dew It Undercover 

 

Danessa Myricks Beauty Yummy Face 2.0 Teardrop Kabuki Complexion Brush 

 

 

54 Thrones 

 

Another fantastic brand with the most soothing skin care. Love their set am looking forward to trying more from this brand as it has been a staple in skincare 

 

 

❤️❤️❤️

296 Replies
Conversation Stats
  • 296 replies
  • 10631 views
  • 1105 Hearts Given
  • 14 Contributors
Photos81
  • Capsule OP pic 2.jpg
  • Capsule OP pic 1.jpg
  • 1 - New Year, New to You 3.jpg
  • 1 - New Year, New to You 2.jpg
  • 1 - New Year, New to You 1.jpg
  • IMG_9652.jpeg
  • IMG_5265.jpeg
  • IMG_5267.jpeg
  • IMG_5200.jpeg
  • IMG_4004.jpeg
  • 1000001738.jpg
  • image.jpg
  • 1000028175.jpg
  • 2 - Mocha Mousse All.jpg
  • 2 - Mocha Mousse Process 1.jpg
testing