Capsule Makeup Collection Challenge 2025

[itsfi]

Happy fall, BIC! 🍂🍁  Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

 

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 10.5.2025]

Week 41 (October 6 - 12) - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule

A few options for capsule themes this week. Curate a capsule made up of one or more product(s): 

(a) from a makeup brand that supports or promotes mental health awareness* (in honor of the first full week of October being established by Congress in 1990 as Mental Health Awareness Week); and/or

(b) from "'new and breakthrough brands from beauty experts" at Sephora**. See spoiler below for more details and disclosures pertaining to both prompts.

Spoiler

Makeup Brands Supporting Mental Health Awareness*
Maybelline entered into a 5-year partnership in 2024 with the WHO Foundation to expand access to mental health services across the globe.

Rare Beauty by Selena Gomez "donates 1% of sales to the Rare Impact Fund (also founded by Selena Gomez), which aims to raise $100 million over 10 years to increase access to mental health resources."

Urban Decay entered into a 3-year partnership with the Cybersmile Foundation in 2021 to introduce a new campaign to raise awareness about online bullying and promote digital wellness. It appears the partnership may have concluded last year and I was not able to locate information to confirm that the partnership had been extended. 

* The list was compiled based on an online article titled "10 Must-Know Beauty Brands That Empower Mental Health Initiatives" from Who What Wear, statements found on brand websites and information obtained through various online searches.  

The Makeup Artists Edit at Sephora**
Makeup | Sephora
Charlotte Tilbury

Ciele (Nikki DeRoest)
Danessa Myricks Beauty
Fara Homidi
Huda Beauty (Huda Kattan)
Hung Vanngo Beauty
Isamaya (Issamaya Ffrench)
LYS Beauty (Tisha Thompson)
Makeup by Mario (Mario Dedivanovic)
m.ph by Mary Phillips
One/Size by Patrick Starrr
Pat McGrath Labs
Patrick Ta
Refy (Jess Hunt and Jenna Meek)
Violette fr. (Violette Serrat)

Westman Atelier (Gucci Westman)

** On the Sephora page(s) for The Makeup Artist Edit, the brands Make Up For Ever and Natasha Denona are not listed, but Charlotte Tilbury is listed among the group. Based on that arrangement and in absence of any further information I could find, I have assumed "new and breakthrough brands" to mean beauty brands having been around for less than 12 years as of 2025 (Charlotte Tilbury was founded approximately 11 years and 6 months ago in 2025). Accordingly, I have also included Pat McGrath Labs in the list above as PML has been around since approximately 2015, or 10 years. 

 UPCOMING Makeup Capsule Themes: [Updated 10.5.2025]

Spoiler

Week 42 (October 13 - 19) - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule

A few options this week for makeup themes. To celebrate October 13's Canadian Thanksgiving Day and Indigenous People's Day, put together a look with one or more product(s) from a Canadian or Indigenous founded or owned makeup brand (see spoiler below for non-exhaustive list).

Spoiler

Canadian founded/owned makeup brands - brands with an asterisk (*) next to their name can be found at Sephora:

19/99 Beauty

Attitude

Birch Babe

Bite Beauty

* Cheekbone Beauty (Sephora Canada)

Elate Beauty

Evio Beauty

* Hung Vanngo Beauty (Sephora US & Sephora Canada)

* Ilia (Sephora US & Sephora Canada)

Jason Wu Beauty

Lise Watier

* MAC Cosmetics (Sephora Canada)

Marcelle

* Nudestix (Sephora US & Sephora Canada)

* The Ordinary (Sephora US & Sephora Canada)

Selfcare by Bloom

Tok Beauty

I don't know about you but I've got some makeup samples that could use my attention, both to keep my pile of samples more manageable and also to see if there might be something I'd like to pick up during the upcoming holiday / year end sales. Now's a good time to put those samples to use and maybe head on over to the Foil Challenge if you finish up a foil in the process. In the name of research! Always good to make an informed purchase, right?! Who knows, it could be Love At First Sample!!! 🥰!

For additional prompts, check out October Makeup Capsule Themes 

Previous Capsule Themes: [Updated: 10.5.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[itsfi]

@CynthieLu, I like the EB Myth fragrance. I have it in various sizes and formulations since discovering it on vacation 5 years ago.

[CynthieLu]

I haven't thought about it in a awhile, seeing it in your capsule brought back a memory. I remember getting a sample size forever ago. I do I know I liked it, but I can't recall what it even smelt like. I have a few scents on my list to smell in store. I think I'll revisit this one and add it to the list. @itsfi. My curiousity has been sparked. 🐈

[Mellmars1185]

@itsfi Great capsule! Did you see Givenchy has a new setting powder coming out?? Do you like having setting powder in your makeup routine?

[itsfi]

The pressed powder, yes, @Mellmars1185? When I saw it on the product page, my first thought was whether you’d seen it. And then I wondered if the formulation was more like the older version of the loose that was so well loved by so many. I’m kinda tempted to give it a try, but  I might wait though to get more info on the formulation. What about you - think you’ll pick up the new YSL?

Thanks so much for asking - I have been liking a setting powder. For day to day, I’m generally good with one or the other (a setting spray or a setting powder) but layering both (and in some cases, using a hydrating mist as well) is the best combination for me. 

Out of curiosity, what are your current go to setting powders? 

[Mellmars1185]

@itsfi I think I will also wait on the YSL pressed powder. I have a backup of the old formula still and I am currently loving my Kosas Cloud Set Baked Setting & Smoothing Talc-Free Vegan Powder Feathery  . Maybe once I have made a dent in my current collection a bit more I will try it out! I am curious how it preforms.

I also use a loose setting powder and hydrating setting spray. I am currently using ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder Universal Translucent  . It is great for my oily skin. To bring back some glow after loose setting powder, I am using Charlotte Tilbury Airbrush Flawless Waterproof Setting Spray 3.3 oz / 100 ml  . If there are any areas that need blurring or blending I will go back in with the Kosas after the setting spray dries.

[itsfi]

@Mellmars1185, that looks like a sound trio. The CT spray is a classic. I'm hoping to narrow down my "must have" setting sprays this year - I doubt I will have just one. 🤣 3 would be ideal (a waterproof version, a hydrating one, and one that is alcohol free), but a max of 5. We'll see how that goes; I have these ideas but sometimes there are just too many great products. And then with setting powders, 2 or 3 there would be good, max - a loose powder, a pressed powder, and maybe a placeholder for one I'm testing. Again, the plans in my head don't always come to pass exactly as I envision it. For the sprays, I have a waterproof and a hydrating one I really like so that should give me some focus, "should" being the operative word! 

[Mellmars1185]

@itsfi Your plan makes complete sense to me! I currently am using a Waterproof setting spray for evenings out where I don't want my makeup to budge and the CT. I have to say I have many other setting sprays in my stash but I alwayd go back to the CT as my go to. I think my strategy is to try a new one once my CT is finished. We shall see how many I get through before I cave and go back to CT...or maybe I will find a new favourite!

[itsfi]

@Mellmars1185, have you tried the combo of the  Charlotte Tilbury Airbrush Flawless Waterproof Setting Spray 3.3 oz / 100 ml  and Charlotte Tilbury Airbrush Flawless Finish Refillable Setting Powder ?

[Mellmars1185]

@itsfi I actually have not. Have you? 

[itsfi]

I've paired those two setting products a couple of times @Mellmars1185, way back when, and my recollection is that it was good. Our chat is making me want to try that pairing again in a future capsule - thank you! I may incorporate those two Charlotte Tilbury setting products in my routine for next week (Week 14) or the last week of April for the makeup-artist-founded/owned theme. Or, for both weeks!!

[Mellmars1185]

@itsfi Ohh great idea! I am interested to hear how it goes if you decide to do it!

[ather]

@itsfi  This is a great capsule!!! I love the bag!!! Interesting about the Kosas. I haven’t tried the tinted but I felt the same about the clear! The Milk makeup tint sounds perfect!  I love the extra usage of foils!!! Great job!

[itsfi]

A little goes a looooong way with the Kosas tinted brow gel, @ather; I was surprised because I thought I only picked up a small amount of product. There’s a ton of product in the sample blisters too so I need to figure out a way to keep the open sample blisters from drying out. 🤔 

I was surprised too by the Milk skin tint. Their previous foundation / tint wasn’t a good fit for me and I haven’t had the best results with some of their other makeup items but this new tint has been a hit!! I know, another tint. But I reach for those types of foundation most often for every day especially in spring and summer so it would be put to good use. 

[danielledanielle]

Week 12: The Miranda Priestly Edit AKA Bougie Spring

I wanted to do a lux capsule and then remembered @itsfi  DWP looks and was like, " there's a wayyyy"

Spoiler

 

 

I tried to stick with fashion houses, but there's some things I already had opened.  Also, trying to keep things at a minimum with brands.  I asked myself "would Miranda wear this or be friends -ish with these brands?" I left out VBB because I felt that would be more of a Jacqueline brand 🤣

Spoiler

I think I put too much time and thought into this, but it's the little things that you've gotta do at times

 The fit :

This poor victim is a Tartan + Twine valet.  I felt a valet made sense.  It held a lot more than I expected.  In theory I could've put some of the lips in there.  The Bloomie's bag is keeping my lippie together and J'adore for scents and lashes

This little gem is matching my work tote, plus I felt like I should be extra because Miranda is, so I added some fude to the equation.

[itsfi]

A bevy of Bougie Brilliance, @danielledanielle. J'adore Dior so your luxe choices definitely get two thumbs up from me. As do the Gucci, Valentino, Tom Ford, et al.  Ahhhh, seeing Kevyn Aucoin in the mix warms my heart. 💞 And, of course, gotta include one (or two or ...) fude brushes. 

Yes, yes, a valet in a capsule inspired by The Devil Wears Prada? Absolutely a must. 🤣 Will this Boujie Spring curation inspire aThe Fit, The Fab and The Face: Outfit and Inspo Thread worthy Miranda Priestly-esque ensemble?

btw, yes to the Jacquelline Follet reference - need to add her to my list of TDWP inspired looks to try. 

P.S.  What are your thoughts on the Paco Rabanne perfume?

[danielledanielle]

The Paco Rabanne smells like what I think a rich lady smells like, 😂, it's floral, yet kind of ol' school @itsfi 

[itsfi]

Week 11 (March 10 - 16) - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule

This is one of two capsules I will put to use during the week - samples and (mostly) women-founded/owned beauty brands. I considered doing a capsule consisting of sample size and full size Dior products, but ultimately came up with this set of beauties. I have several fo the Dior foundation packets and and am doing some testing to see which, if any, of these items I will take with me on a couple of excursions later in the year. Will be back later to tag products and give my thoughts on certain items. 

• DIOR Dior Forever Glow Veil Makeup Primer 1oz / 30ml  - some sample packets contain the primer; others do not. The majority of mine do and I like the Dior primer; it pairs nicely with the foundation in this packet.
• DIOR Dior Forever Skin Glow Hydrating Foundation  is one of my fave foundations
• HAUS LABS BY LADY GAGA Triclone Skin Tech Hydrating + De-puffing Concealer with Fermented Arnica  was in my top 5 concealers from last year and I'll use this to conceal some PIH (post-inflammatory hyperpigmentation aka dark spot after a pimple) and redness around my nose
• I'm going with Westman Atelier Vital Pressed Skincare Blurring Talc-Free Setting Powder Translucent  to set. This'll be my first time using this setting powder. I have the Charlotte Tilbury Mini Airbrush Flawless Setting Spray 1.1 oz/ 34 ml  as a backup. Or maybe I'll use both?
• For eyes, I'm going with a couple of sticks - Victoria Beckham in Trench and Bobbi Brown Long-Wear Waterproof Cream Eyeshadow Stick Golden Bronze . These two sticks are ones I can usually get away with not using a primer for my lids. We shall see if that holds true; if not, I'll use the concealer and setting powder to primer my lids.
• Through BALETTE ROYALE: Showdown of the Shadows, I've discovered that the  Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml  has been a good one for me to do a mini wing. I want to practice a wing a couple of times this week. 
• Danessa Myricks Beauty Infinite Chrome Waterproof Micropencil Eyeliner Bronzite  
• HAUS LABS BY LADY GAGA B Structural Volumizing and Lengthening Mascara Black Onyx  is still in the testing phases. I ended up reaching for other brands more last week and want to give it a decent trial.
• Kosas Air Brow Tinted Clean Volumizing Eyebrow Gel  - I need to go back and see if this was included in @ather brow gel battle. I feel like she's used it before and liked it, along with other BIC members. Hoping these blister samples of the product haven't dried out. 🤞 
•   ISAMAYA 5 Point Lift Illuminator Fair  - my sleep pattern hasn't been great lately so my undereye area could use some help.
• All my cheek products this week will be from the Dior sample packet, which contains DIOR Forever Glow Maximizer Longwear Liquid Highlighter 014 Rosy  (blush / blushlight); DIOR Forever Glow Maximizer Longwear Liquid Highlighter 013 Gold  (highlighter); and DIOR Forever Glow Maximizer Longwear Liquid Highlighter 016 Bronze  (bronzer / bronzelight). I have full sizes of 014 Rosy and 016 Bronze and now they'll work well for me. We shall see how 013 gold performs.
• Giving about-face Lip Fix Lip Primer a try - their eyeshadow primer works very well so I have high hopes for this one, but it'll be tough to beat MAC Prep + Prime.
• Another Dior sample packet, this time for lips. I love the formula for these - DIOR Dior Addict Shine Lipstick ; shades are Dior 8, 100 Nude Look, 525 Cherie andd 720 Icone. I have 100 Nude Look and 720 Icone in full sizes so I will probably stick with the other two shades. I say "probably" because both are red or red-adjacent and I'm not sure I'm up for a week full of red lips, but we shall see. I can do a stain with them if I want a more toned-down red lip. 💄
• Perfumes are a plenty, but the sample sized one is Miss Dior Blooming Bouquet.

[danielledanielle]

I love all the Dior satchets! They are really nice for traveling, too @itsfi ... Work them foils!

[itsfi]

Satchets!!! That's a better name for them @danielledanielle. I feel like the only Dior products that I don't (currently have samples of are liners/pencils - for brow, eye and lip. Oh and powder, but I had one at some point way back when. 🤣  I do appreciate the generous amount of products in these satchets. 

Foils. Project Pan. Palettes. Etc. You'd think with all these things I need to work on using or using up, I wouldn't be inclined to buy more things. 😂 

[ather]

@itsfi  Wow that capsule is amazing! I love that you incorporated foils too! Such a great idea! Those Dior products look awesome! Great job! 

[itsfi]

@ather, I need to put these makeup samples to use. It's funny that I picked up full sizes before the samples with these Dior products. It's the opposite of Love At First Sample. And, yet, it's more my MO - I get a full size, love/like it a lot and then go for foil or deluxe sample sizes. Hahaha! It's nice to have them for trips or to just keep in my purse, in a desk for those moments when I need some makeup but didn't pack anything. I mean, suuuure, those moments don't come up too often but I do like to be prepared. 😂