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Post in Makeup Is Life
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Capsule Makeup Collection Challenge 2025

Happy fall, BIC! 🍂🍁  Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

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39 - Runway  Red Carpet 2a.jpg

 
How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 
 
How Can / Do I Participate?  
There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 10.5.2025]
 
Week 41 (October 6 - 12) - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
 
A few options for capsule themes this week. Curate a capsule made up of one or more product(s): 
(a) from a makeup brand that supports or promotes mental health awareness* (in honor of the first full week of October being established by Congress in 1990 as Mental Health Awareness Week); and/or
(b) from "'new and breakthrough brands from beauty experts" at Sephora**. See spoiler below for more details and disclosures pertaining to both prompts.
Spoiler
Makeup Brands Supporting Mental Health Awareness*
Maybelline entered into a 5-year partnership in 2024 with the WHO Foundation to expand access to mental health services across the globe.
 
Rare Beauty by Selena Gomez "donates 1% of sales to the Rare Impact Fund (also founded by Selena Gomez), which aims to raise $100 million over 10 years to increase access to mental health resources."
 
Urban Decay entered into a 3-year partnership with the Cybersmile Foundation in 2021 to introduce a new campaign to raise awareness about online bullying and promote digital wellness. It appears the partnership may have concluded last year and I was not able to locate information to confirm that the partnership had been extended. 
 
* The list was compiled based on an online article titled "10 Must-Know Beauty Brands That Empower Mental Health Initiatives" from Who What Wear, statements found on brand websites and information obtained through various online searches.  

The Makeup Artists Edit at Sephora**
Makeup | Sephora
Charlotte Tilbury

Ciele (Nikki DeRoest)
Danessa Myricks Beauty
Fara Homidi
Huda Beauty (Huda Kattan)
Hung Vanngo Beauty
Isamaya (Issamaya Ffrench)
LYS Beauty (Tisha Thompson)
Makeup by Mario (Mario Dedivanovic)
m.ph by Mary Phillips
One/Size by Patrick Starrr
Pat McGrath Labs
Patrick Ta
Refy (Jess Hunt and Jenna Meek)
Violette fr. (Violette Serrat)

Westman Atelier (Gucci Westman)

** On the Sephora page(s) for The Makeup Artist Edit, the brands Make Up For Ever and Natasha Denona are not listed, but Charlotte Tilbury is listed among the group. Based on that arrangement and in absence of any further information I could find, I have assumed "new and breakthrough brands" to mean beauty brands having been around for less than 12 years as of 2025 (Charlotte Tilbury was founded approximately 11 years and 6 months ago in 2025). Accordingly, I have also included Pat McGrath Labs in the list above as PML has been around since approximately 2015, or 10 years. 
 UPCOMING Makeup Capsule Themes: [Updated 10.5.2025]
Spoiler
Week 42 (October 13 - 19) - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule

A few options this week for makeup themes. To celebrate October 13's Canadian Thanksgiving Day and Indigenous People's Day, put together a look with one or more product(s) from a Canadian or Indigenous founded or owned makeup brand (see spoiler below for non-exhaustive list).
Spoiler
Canadian founded/owned makeup brands - brands with an asterisk (*) next to their name can be found at Sephora:

19/99 Beauty
Attitude
Birch Babe
Bite Beauty
* Cheekbone Beauty (Sephora Canada)
Elate Beauty
Evio Beauty
* Hung Vanngo Beauty (Sephora US & Sephora Canada)
* Ilia (Sephora US & Sephora Canada)
Jason Wu Beauty
Lise Watier
* MAC Cosmetics (Sephora Canada)
Marcelle
* Nudestix (Sephora US & Sephora Canada)
* The Ordinary (Sephora US & Sephora Canada)
Selfcare by Bloom
Tok Beauty
 
I don't know about you but I've got some makeup samples that could use my attention, both to keep my pile of samples more manageable and also to see if there might be something I'd like to pick up during the upcoming holiday / year end sales. Now's a good time to put those samples to use and maybe head on over to the Foil Challenge if you finish up a foil in the process. In the name of research! Always good to make an informed purchase, right?! Who knows, it could be Love At First Sample!!! 🥰!

For additional prompts, check out October Makeup Capsule Themes 
Previous Capsule Themes: [Updated: 10.5.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - 
The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

1 Reply

Re: Capsule Makeup Collection Challenge 2025

My New Year, New-To-You Makeup Capsule   🎉🍾

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The New:

Revlon Cream Eye Shadow Pods

Nyx Butermelt Blush

Saie Dew Blush Liquid Cream Blush Chilly  ( Gratis 💝🙏)

Valentino Donna Born In Roma Eau de Parfum Travel Spray with Bourbon Vanilla & Jasmine 0.33 oz/ 10 mL   ( Gratis 💝😊)

Clarins mascara

Rephr Eye Brushes 

 

The rest: 

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml  

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 4  

Hourglass Ambient Lighting Edit Unlocked Palette Evil Eye 

Benefit Cosmetics Mighty Fine Waterproof Brow Pen 3  

 

Here's to another fun year of capsules 🎉 Thank you so much @itsfi for putting this thread together for us. 🙏 It's going to be another fun year of capsules, I'm excited to see this challenge unfold and peak at what everyone is using. 😊 Have fun everyone! 

 

I'm surprised I had enough in my stash to really focus on the theme New. But in the end I did have a nice group. A few of these were gifts, gratis and products in my collection that I'm just getting to open now. Plus my new brushes ( a little gift to self )  I'm having fun getting used to everything. 😀

 

Re: Capsule Makeup Collection Challenge 2025

@CynthieLu Great capsule to start the new year! How did you like the formula of the NYX blush and the Revlon eyeshadow? I love your photo!

Re: Capsule Makeup Collection Challenge 2025

@CynthieLu  Great capsule!! 

Re: Capsule Makeup Collection Challenge 2025

Beautiful capsule, photo, and “News” I love your variety and how these products are new faves for you I also enjoy the Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2   I feel like it does such a wonderful effortless job with good coverage I’ve seen you sport it beautifully 🩷 love the pink tones it’s so cool to see what everyone’s new loves are I find it so fun to discover 🩷 @CynthieLu 

Re: Capsule Makeup Collection Challenge 2025

This is a wonderful mix of tried-and-true and new-to-you products @CynthieLu! I've heard good things about the NYX blush and the Revlon cream eyeshadows - those actually bring back a bit of nostalgia for me - Revlon had, I think they still have, these cream eyeshadow quads baaaack in the day; that was my intro to cream eyeshadows, well, other than the blue cream eyeshadow stick of my mom's that little me may have found a way to get her little hands on at the time. Oops. 😂

Re: Capsule Makeup Collection Challenge 2025

Thank you @itsfi I've seen them get some hype on social media and a bunch of my co-workers absolutely love them. I have only used them a few times but my initial reaction feels pretty positive. 

I know what you mean about makeup nostalgia. I have certain products that when I see them really take me back. I like the feeling, and the way we evolve our makeup choices etc.. it's fun to remember and enjoy the changing times. 🩷

I remember enjoying an icy blue cream eyeshadow waaay back but I think it may have been a Body Shop product? It's actually really hard to remember exactly where I discovered it. 🤯😂

Re: Capsule Makeup Collection Challenge 2025

A great product lineup @CynthieLu 👏🌹

Re: Capsule Makeup Collection Challenge 2025

Thank you @blackkitty2014 💝 I've got a good feeling about these new ones, it's time you start trying them out and see how they perform.🧐

Re: Capsule Makeup Collection Challenge 2025

I was out of town most of the 1st week so I will join your ladies on the 2nd week. I love Mocha theme. PS. I might have to cheat with the lipsticks. I’m trying to do 100 day lip challenge as well so I can see how many lipsticks I need to toss 😢 @itsfi 

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014, I hope you had a fabulous time this week - it can be so nice to get away. Jump on in when you can; always love having you here.

 

Oh blackkitty, not cheating at all - it's awesome to engage in activities across multiple threads; and great when they intersect with one another. Besides, we are all on board if your capsule has "extras," or, "options" as some of us say. 😅 It'll be exciting to see you work through your lipsticks - that seems like it'll be quite the task - you have such a beautiful collection; I don't envy you. Good luck!

Re: Capsule Makeup Collection Challenge 2025

Thx you @itsfi 🌹

Re: Capsule Makeup Collection Challenge 2025

@lmaster Wonderful capsule to start the year! The art on the Hourglass palette is stunning. I am having FOMO from not picking one up last year 😆. Rhode is definitely on my list to try. How are you liking the new Dior Highlighter palette?

Re: Capsule Makeup Collection Challenge 2025

Thank you!! @Mellmars1185 i like it,  I'm still trying different ways to use it

Re: Capsule Makeup Collection Challenge 2025

@lmaster I saw a YT video where they used the white shade as an eyeshadow topper. It looked amazing! It has so much sparkle payoff!

Re: Capsule Makeup Collection Challenge 2025

Yeah I've used that shade on my lips too!! @Mellmars1185 

Re: Capsule Makeup Collection Challenge 2025

Oooh, brilliant start to the year @lmaster 

Re: Capsule Makeup Collection Challenge 2025

Thanks doll @danielledanielle 

Re: Capsule Makeup Collection Challenge 2025

@lmaster this is such a pretty capsule! Didn't get the Hourglass snake palette, but I couldn't resist the dragon one. 

Re: Capsule Makeup Collection Challenge 2025

Thank you dearly @Mcakes 

Re: Capsule Makeup Collection Challenge 2025

Ahhhh @lmaster, look at these gorgeous goodies! 😍 I'm so impressed how you rotate your palettes and put them to use - PML, Hourglass and Dior Backstage - they're all beauties!!! I think I spend more time just staring at many of my palettes. 😅 How do you like the Fenty powder foundation? (asks the girl who doesn't need another powder foundation, lol). Do you like to apply it with a brush or a sponge / puff?

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