Capsule Makeup Collection Challenge 2025

[itsfi]

Hi there, BIC and happy spring! Whether (a) you're spring cleaning, or (b) returning to the office and wanting to use the makeup you have (new and old) or will pick up along the way, or (c) interested in putting together a collection (big or small) of "go to" or Top Shelf product for every day, the season, a special event or occasions, or just in general, or (d) for any other reason, please join us here at the Capsule Makeup Collection Challenge 2025. 

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be found by you. 

For me, I've found having a bag of makeup ready at the start of a week to be helpful in getting me out the door more efficiently, and feeling and looking put together. Some weeks my makeup bag has a minimalist look and feel; other weeks, the makeup capsule I've curated for use during the week resembles a more maximalist approach, with several products to choose from. There are weeks when I use the beauties in my capsule every day, and, there are weeks when I may add products into my existing bag of makeup during the week to meet my needs. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  

Week 20 (May 12 - 18) - The "Tailored For You" Makeup Capsule- The Met Gala will have occurred on May 5, with the theme "Tailored For You" inspired by the exhibit "Tailoring Black Style". For this week, curate a capsule with one or more products that are either "tailored for you" or that suits you impeccably and/or that caught your eye from the Met Gala or if you visit the "Tailoring Black Style" exhibit. 

Optional (month-long theme): May is Asian American Pacific Islander (AAPI) National Heritage Month and to celebrate, we're bringing back the optional month-long theme in addition to the weekly themes. So, if you're up for the challenge, consider doing a tie-in of both, be it one product that fits both capsule themes, or one or more product from the then current weekly theme below and one or more product from an AAPI founded or owned beauty brand.

Spoiler

Below is a non-exhaustive list of makeup brands founded or co-founded / owned or co-owned by Asian American Pacific Islanders (AAPI) - the brands listed are primarily ones that offer makeup / color cosmetics.  To the extent the founder's identify cannot be determined by the brand name, his/her/their name(s) will appear in parens next to the brand name. Brands with an asterisk (*) next to their name denotes that that brand is available at Sephora.

CLE Cosmetics (Lauren Jin)

CTZN Cosmetics (Aleena Khan, Aleezeh Khan, and Naseeha Khan)

Em Cosmetics (Michelle Phan)
Finding Ferdinand (Nhu Le)

* Glow Recipe (Christine Chang and Sarah Lee)

Jason Wu Beauty

Kimchi Chic Beauty (Kim Chi)

* Kulfi Beauty (Priyanka Ganjoo)

Live Tinted (Deepica Mutyala)

* Mango People (Sravya Adusumilli)

Meloway Makeup (Aiden Kim and Ash Kim)

* One/Size by Patrick Starrr

Orce Cosmetics (Yu-Chen Shih)

Ourself (Lauren Otsuki)

* Patrick Ta Beauty

Purlisse Beauty (Jennifer Yen)

Seraphine Botanicals (Sylvia Phann)

The Creme Shop (Theresa and Lawrence Kim)

* Tower 28 Beauty (Amy Liu)

U Beauty (Tina Craig)
* Velour Lashes (Mabel Lee)

* Wander Beauty (Divya Gugnani)

Yensa Beauty (Jennifer Yen)

UPCOMING Makeup Capsule Themes: [Updated 5.11.2025]

Spoiler

Week 21 (May 19 - 25) - The Vacation Makeup Capsule  

Alright, we're heading into Memorial Day weekend, often the kickoff to summer. Whether or not you're on vacay that week, assemble a capsule containing one or more of makeup products that are "must have" when packing for vacation.

Additional May Capsule themes can be found through the below link - 

https://community.sephora.com/t5/Makeup-Is-Life/Capsule-Makeup-Collection-Challenge-2025/m-p/7158267...

June capsule themes will be posted to the thread sometime during the Memorial Day weekend (most likely near the end of it).

Previous Capsule Themes: [Updated: 5.4.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[blackkitty2014]

Thx you @itsfi 🌹

[lmaster]

Week 1 (December 31 - January 5) - The "New Year, New-To-You" Makeup Capsule

I'm working this week with:

Diamond of the first water eyeshadow palette by Pmg

Hourglass snake palette

Hourglass Phantom Volumizing Glossy Lip Balm  Thrill 165 

Rhode salty tan

Trial size Armani Beauty Lip Maestro Liquid Matte Lipstick 501 Casual Pink 

Saie Dew Blush Liquid Cream Blush Chilly 

DIOR BACKSTAGE Glow Face Palette 006 Celestial Glow 

NARS Laguna Bronzing Cream 

Fenty Beauty by Rihanna Pro Filt’r Soft Matte Longwear Powder Foundation 260 

Thrive cosmetics mascara 

Lancôme Monsieur Big Volumizing Mascara Standard Size Black - 0.33 oz/ 10 mL 

[Mellmars1185]

@lmaster Wonderful capsule to start the year! The art on the Hourglass palette is stunning. I am having FOMO from not picking one up last year 😆. Rhode is definitely on my list to try. How are you liking the new Dior Highlighter palette?

[lmaster]

Thank you!! @Mellmars1185 i like it,  I'm still trying different ways to use it

[Mellmars1185]

@lmaster I saw a YT video where they used the white shade as an eyeshadow topper. It looked amazing! It has so much sparkle payoff!

[lmaster]

Yeah I've used that shade on my lips too!! @Mellmars1185 

[danielledanielle]

Oooh, brilliant start to the year @lmaster 

[lmaster]

Thanks doll @danielledanielle 

[Mcakes]

@lmaster this is such a pretty capsule! Didn't get the Hourglass snake palette, but I couldn't resist the dragon one. 

[lmaster]

Thank you dearly @Mcakes 

[itsfi]

Ahhhh @lmaster, look at these gorgeous goodies! 😍 I'm so impressed how you rotate your palettes and put them to use - PML, Hourglass and Dior Backstage - they're all beauties!!! I think I spend more time just staring at many of my palettes. 😅 How do you like the Fenty powder foundation? (asks the girl who doesn't need another powder foundation, lol). Do you like to apply it with a brush or a sponge / puff?

[lmaster]

Thank you lovely @itsfi i use it with a puff, either to set, or to blend my bronzer and Blush

[peculiarzmakeup]

Fantastic capsule! You have such a beautiful pallette selection love your choices it’s so cool to see what goes into everyone’s capsules and preferences you look beautiful and can’t wait to see some on you! @lmaster  ❤️❤️❤️ lovely photo as well!

[lmaster]

Thank you darlin @peculiarzmakeup 

[CynthieLu]

These are very pretty looking products you've made a capsule out of @lmaster. 😍 I'm going to go google your PMG palette, I don't think I've seen the inside of this one before. 🔎

I think you'll make some beautiful looks out of this. 😊🩷

[lmaster]

Thank you sweets!! @CynthieLu 

[peculiarzmakeup]

Week 1 (December 31 - January 5) - The "New Year, New-To-You" Makeup Capsule   

2024 was an amazing year getting to experience different products, find best fits, and find new faves. All of the products were new to me. I decided to write about what became the new routine.

Skin Care

Tatcha is my NEW 

my favorites are the 

Tatcha The Matcha Cleanse Daily Clarifying Gel Cleanser 5 oz / 150 ml 

Tatcha The Dewy Skin Cream Plumping & Hydrating Refillable Moisturizer 

Another NEW is a cleansing balm that smells like a dreamsicle from a skin specialist! 

Foundation

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2 

Concealer

Danessa Myricks Beauty Yummy Skin Lift & Flex Hydrating Concealer With Hyaluronic Acid & Caffeine 2 

Bronzer

MERIT Bronze Balm Sheer Sculpting Bronzer Quince 

Rare Beauty by Selena Gomez Warm Wishes Effortless Cream Bronzer Stick Power Boost 

Blush

Rhode Pocket Blush (Sleepy Girl)

MERIT Flush Balm Cream Blush Stockholm 

MERIT Flush Balm Cream Blush Mood 

Highlighter 

MERIT Day Glow Dewy Highlighting Balm Bounce 

Eyebrows

Rare Beauty by Selena Gomez Brow Harmony Flexible Lifting and Laminating Eyebrow Gel 0.15 oz / 4.5 g 

Powder

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation 

Lip

Rokael Beauty Velvet Lip Cremes Lipstick

Eyeliner

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml 

Mascara

Too Faced Better Than Sex Mascara Duo Black

Eyeshadow

PAT McGRATH LABS Mini Eye Shadow Palette: Sublime Smoke 

Body Care 

54 Thrones African Beauty Butter Mini Gift Set54 Thrones African Beauty Butter Mini Gift Set

Biossance Squalane + Enzyme Sugar Body Scrub 6.76 oz/ 200 mL 

#rare beauty lotion (peach)

Take Aways! 
There are a lot of NEWS for me and I’m excited to see what else fits and readjust when things evolve. It’s been fun going through trial and sometimes error but ultimatley leading to my New Faves ❤️

[Mellmars1185]

@peculiarzmakeup Great way to start the year off! 

[peculiarzmakeup]

Thank you so much! I really enjoy creating capsules ❤️ @Mellmars1185 

[Mcakes]

@peculiarzmakeup Tatcha is so good, and Vicky is a wonderful human. Love that you went all in on Tatcha!

[peculiarzmakeup]

Tatcha is wonderful for sure! I love their mission too and what they do for schools it’s very kind, great quality products I had to try them all haha 🩷 is Vicky someone from Tatcha? @Mcakes