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Post in Makeup Is Life
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Capsule Makeup Collection Challenge 2025

Happy New Year, BIC! It's year 2 of the capsule makeup challenge. 
Capsule OP pic 2.jpg
Capsule OP pic 1.jpg
 
What is this challenge about?
It's a mix of curating a group of products that are "must haves" for you and your lifestyle and shopping your stash by putting your beauties to use and seeing what, if anything, you need to declutter from your stash and/or to fill out your collection. 
 
How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactlay. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please  feel free to be creative. For example, last year for "green" week, there were a host of possibilities for what it means for a product to be "green" - capsules that included one or more products that were (a) green in color; (b) "clean"; (c) contained in green packaging or that (d) cost a lot of "green" 💸💸💸 fit the bill. 😉 For more examples, you might want to check out last year's thread - Capsule Makeup Collection Challenge 2024 to see what beauty products others in the Community have used and posted about. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
 
 CURRENT MAKEUP CAPSULE THEME 
Week 7 (February 10 - 16): The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule -  
Are there certain product or shade pairings that just work beautifully for you? Let's build a makeup capsule around them. Here's your chance to shine a spotlight on the dynamic duos, trusted trios, or killer combos that are go-to's for your everyday and/or special occasion look(s).
 
Spoiler
This list is not exhaustive and for purposes of the optional monthly theme for the February makeup capsule challenges is limited to brands that are black founded / owned that are primarily a makeup brand, or that includes a few products that can be used as makeup.If I missed a brand, I apologize; kindly let me know. Products with asterisk (*) next to the brand are sold at Sephora, online, in store or through Sephora at Kohl's. To the extent it's not easily distinguishable who the founder / owner of the brand is, that information is noted in the parentheses next to the brand name.
 
AJ Crimson Beauty
Ami Cole* (Diarrha N'Diaye-Mbaye)
Balaeyon (RaeDawn)
Beauty Bakerie (Cashmere Nicole)
BLK/Opal (Desiree Rogers and Cheryl Mayberry McKissack)
Bossy Cosmetics (Aishetu Fatima Dozie)
Cay Skin* (Winnie Harlow)
Cecred (Beyonce)
Damone Roberts
Danessa Myrick Beauty*
Dehiya Beauty (Dr. Mia Reddy)
D'Lashes (Dionne Phillips) 
Eadem* (Marie Kouadio Amouzame, co-founder)
Fashion Fair* (Eunice Johnson (original founder), Desiree Rodgers and Cheryl Mayberry McKissack)
Fenty Beauty* (Rihanna)
Gloshood (Sienna Brown)
Juvia's Place (Chichi Eburu)
Keys Soulcare (Alicia Keys)
Lamik Beauty (Kim Roxie)
LYS Beauty* (Tisha Thompson)
Marie Hunter Beauty
Mented Cosmetics (KJ Miller and Amanda E. Johnson)
Mintty Makeup (Junior Mintt)
Pat McGrath Labs*
Pound Cake (Camille Bell, co-founder)
Range Beauty* (Alicia Scott)
Relevant: Your Skin Seen (Nyakio Grieco)
The Lip Bar (Melissa Butler)
Topicals* (Olamide Olowe)
Uoma Beauty (Sharon Chuter)
WYN Beauty (Serena Williams)
 
UPCOMING Makeup Capsule Themes: [Updated 1.29.2025]
Spoiler
Capsule themes for the month of February can be found here - February 2025 Capsule Themes
Previous Capsule Challenge Themes: [Updated: 2.2.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
 
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

Re: Capsule Makeup Collection Challenge 2025

Thanks @ather 

 

I am peacocking a bit, but this is also the time to display the contributions of black beauty.  Everything here was Sharon Chuter.  They only thing I didn't purchase before the buyout was their blushes.  There are multiple "hero"/well performing products here and this was a brand that was only around for a short time.  To develop so many products is nothing short of amazing.

 

IMO hero products are:

Baby Brow Fro To go and the Baby Brow Fro (not pictured, I've used mine up)

Black Magic Allure and Freedom Palette

Boss Gloss

Bad@$$ lipstick

Trippin' Smooth Setting powder

Drama Bomb Mascara

Stay Woke Concealer

 

  I love Sephora, but on their page they put "changing" the industry.  Mere semantics and possible miscommunication with, but it's wrong.  It's continuing to change the industry...Black entrepreneurs have been ever present.  Literally one of the first millionaires for hair care was a black woman.  Madame CJ Walker.

 

/Soapbox

Re: Capsule Makeup Collection Challenge 2025

The Lunar New Year week: please don’t kick me out of the classroom 😂🤣 I’m behind again. For Lunar New Year, I’d like to feature lots of red and gold. Chanel Reve D’Orient looks beat up (yes it is old) but it’s one of my all time favorite. I still try to hit pan sometimes this year.IMG_1075.jpeg

x-post the lipstick challenge of these lipstick swatches 

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PS I will try to take picture of this week capsule  tomorrow 😘 It’s pretty much PMG lip eye and cheek 😘

Re: Capsule Makeup Collection Challenge 2025

The red and gold theme is so eye catching @blackkitty2014 😍

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Wonderful Lunar New Year capsule! ❤️💛❤️

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Whoo those are some stunning reds!

Re: Capsule Makeup Collection Challenge 2025

These are beautiful @blackkitty2014,. Your swatches and photos on the lipstick board have both helped to dissuade me from a lipstick and nudged me to add a few to my list. 😂 

 

My eyes first went to the Chanel quad and mu first though was “she’s going to pan one (or more) of those.

Re: Capsule Makeup Collection Challenge 2025

Such a beautiful capsule love the swatches and how you organized your lippies, such beautiful shades 😍 @blackkitty2014 

Re: Capsule Makeup Collection Challenge 2025

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014  This is such a great capsule! 

Re: Capsule Makeup Collection Challenge 2025

I love that PMG casing @blackkitty2014 🫶🏽

Re: Capsule Makeup Collection Challenge 2025

Week 6 (February 3 - 9): The "Black Founded/Owned" Beauty Brand(s) Makeup Capsule - 

 

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Danessa Myricks Beauty

This brand has grown near and dear to my heart. Danessa cultivates such a beautiful community for everyone to find their perfect shade and I absolutley love the vision behind these products. Speaks to tremendous authenticity and creativity! I love each product I have used! 

My Faves

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2 

 

Danessa Myricks Beauty Lift and Flex Concealer 2


Danessa Myricks Beauty Yummy Skin Glow Serum with Hyaluronic Acid & Niacinamide Fresh Pressed  (pink and main squeeze) can’t wait to try juice boost

 

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation 2 

 

Lightwork Freedom Pallete 

 

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml 

 

Danessa Myricks Beauty Dewy Cheek & Lip Palette Dew It Undercover 

 

Danessa Myricks Beauty Yummy Face 2.0 Teardrop Kabuki Complexion Brush 

 

 

54 Thrones 

 

Another fantastic brand with the most soothing skin care. Love their set am looking forward to trying more from this brand as it has been a staple in skincare 

 

 

❤️❤️❤️

Re: Capsule Makeup Collection Challenge 2025

@peculiarzmakeup Beautiful photos. I love how colourful this capsule is!

Re: Capsule Makeup Collection Challenge 2025

Aww thank you! Me too! I really love the colors and shade range truly beautiful! @Mellmars1185 💖

Re: Capsule Makeup Collection Challenge 2025

@peculiarzmakeup  I love this capsule! 

Re: Capsule Makeup Collection Challenge 2025

So much color and fun! Thank you so much @ather ❤️

Re: Capsule Makeup Collection Challenge 2025

Ah, another all-in! Good curation @peculiarzmakeup 

Re: Capsule Makeup Collection Challenge 2025

Awww thank you 😊 I really appreciate that! @danielledanielle 

Re: Capsule Makeup Collection Challenge 2025

Your collage is so fun and uplifting @peculiarzmakeup just like your capsule, full of fun bright colors! Your collection of Black Founded/Owned Beauty products is enviable 🤩.

0oooouh did you pick up the new Yummy serum?? 

Re: Capsule Makeup Collection Challenge 2025

Thank you so much! I did I love it I’ve tried main squeeze not juice boost yet but the new one is my fave so far absolutey glowy! @CynthieLu 

Re: Capsule Makeup Collection Challenge 2025

@peculiarzmakeup Aaaah that's excellent to hear! 👌

Re: Capsule Makeup Collection Challenge 2025

Ahhhh, look at all the pretty DM beauties! 😍 What a beautiful capsule @peculiarzmakeup! I spy her face oil - have you used that a lot? Curious to know your thoughts on it. 

 

The 54 Thrones collection is such a good one for soothing and moisturizing dry skin. I like their body cream, too (the one that comes in a tub - a never ending tub, it seem - packed with product). 

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