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Post in Makeup Is Life
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Capsule Makeup Collection Challenge 2025

Happy fall, BIC! 🍂🍁  Whether having a set of makeup products all picked out in advance makes it easier to get ready in the mornings or if you're looking for a fun way to use the new-to-you and tried-and-true products in your collection, welcome!! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using. 💋

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How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 
 
How Can / Do I Participate?  
There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
▶️  CURRENT MAKEUP CAPSULE THEME  [Updated 10.5.2025]
 
Week 41 (October 6 - 12) - The Beauty Brands Supporting Mental Health Awareness Makeup Capsule and/or The Makeup Artist at Sephora Makeup Capsule
 
A few options for capsule themes this week. Curate a capsule made up of one or more product(s): 
(a) from a makeup brand that supports or promotes mental health awareness* (in honor of the first full week of October being established by Congress in 1990 as Mental Health Awareness Week); and/or
(b) from "'new and breakthrough brands from beauty experts" at Sephora**. See spoiler below for more details and disclosures pertaining to both prompts.
Spoiler
Makeup Brands Supporting Mental Health Awareness*
Maybelline entered into a 5-year partnership in 2024 with the WHO Foundation to expand access to mental health services across the globe.
 
Rare Beauty by Selena Gomez "donates 1% of sales to the Rare Impact Fund (also founded by Selena Gomez), which aims to raise $100 million over 10 years to increase access to mental health resources."
 
Urban Decay entered into a 3-year partnership with the Cybersmile Foundation in 2021 to introduce a new campaign to raise awareness about online bullying and promote digital wellness. It appears the partnership may have concluded last year and I was not able to locate information to confirm that the partnership had been extended. 
 
* The list was compiled based on an online article titled "10 Must-Know Beauty Brands That Empower Mental Health Initiatives" from Who What Wear, statements found on brand websites and information obtained through various online searches.  

The Makeup Artists Edit at Sephora**
Makeup | Sephora
Charlotte Tilbury

Ciele (Nikki DeRoest)
Danessa Myricks Beauty
Fara Homidi
Huda Beauty (Huda Kattan)
Hung Vanngo Beauty
Isamaya (Issamaya Ffrench)
LYS Beauty (Tisha Thompson)
Makeup by Mario (Mario Dedivanovic)
m.ph by Mary Phillips
One/Size by Patrick Starrr
Pat McGrath Labs
Patrick Ta
Refy (Jess Hunt and Jenna Meek)
Violette fr. (Violette Serrat)

Westman Atelier (Gucci Westman)

** On the Sephora page(s) for The Makeup Artist Edit, the brands Make Up For Ever and Natasha Denona are not listed, but Charlotte Tilbury is listed among the group. Based on that arrangement and in absence of any further information I could find, I have assumed "new and breakthrough brands" to mean beauty brands having been around for less than 12 years as of 2025 (Charlotte Tilbury was founded approximately 11 years and 6 months ago in 2025). Accordingly, I have also included Pat McGrath Labs in the list above as PML has been around since approximately 2015, or 10 years. 
 UPCOMING Makeup Capsule Themes: [Updated 10.5.2025]
Spoiler
Week 42 (October 13 - 19) - The Indigenous People's Day Makeup Capsule, The Canadian Thanksgiving Makeup Capsule, and/or The Samples 2.0 Makeup Capsule

A few options this week for makeup themes. To celebrate October 13's Canadian Thanksgiving Day and Indigenous People's Day, put together a look with one or more product(s) from a Canadian or Indigenous founded or owned makeup brand (see spoiler below for non-exhaustive list).
Spoiler
Canadian founded/owned makeup brands - brands with an asterisk (*) next to their name can be found at Sephora:

19/99 Beauty
Attitude
Birch Babe
Bite Beauty
* Cheekbone Beauty (Sephora Canada)
Elate Beauty
Evio Beauty
* Hung Vanngo Beauty (Sephora US & Sephora Canada)
* Ilia (Sephora US & Sephora Canada)
Jason Wu Beauty
Lise Watier
* MAC Cosmetics (Sephora Canada)
Marcelle
* Nudestix (Sephora US & Sephora Canada)
* The Ordinary (Sephora US & Sephora Canada)
Selfcare by Bloom
Tok Beauty
 
I don't know about you but I've got some makeup samples that could use my attention, both to keep my pile of samples more manageable and also to see if there might be something I'd like to pick up during the upcoming holiday / year end sales. Now's a good time to put those samples to use and maybe head on over to the Foil Challenge if you finish up a foil in the process. In the name of research! Always good to make an informed purchase, right?! Who knows, it could be Love At First Sample!!! 🥰!

For additional prompts, check out October Makeup Capsule Themes 
Previous Capsule Themes: [Updated: 10.5.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - 
The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule
30 - The Pop of Color: Summer Edit Makeup Capsule

August 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
31 - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
32 - The Athlete Founded / Owned / Endorsed / Influenced Beauty Brand(s) Makeup Capsule
33 - The Savvy Savings and/or Spectacularly Splurge-y Makeup Capsule 
34 - The Gifts (With Purchase) Makeup Capsule and/or The Gift-Worthy Makeup Capsule
35 - The Palettes Makeup Capsule

September 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
36 - The Workhorse(s) Makeup Capsule
37 - The "Summer Favorites" Makeup Capsule 
38 - The LatinX Founded/Owned Beauty Brands Makeup Capsule 
39 - The Runway / Red Carpet Inspired Makeup Capsule

October 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes>
40 - The FALL into Color Makeup Capsule
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

Re: Capsule Makeup Collection Challenge 2025

Well but we smell fabulous @danielledanielle 😘

Re: Capsule Makeup Collection Challenge 2025

Beautiful capsule I love how you still have this brand a shoutout very neat. I love your addition of fragrances in your capsule and the fit is fitting! Amazing 😎 @danielledanielle 

Re: Capsule Makeup Collection Challenge 2025

Thank you @peculiarzmakeup 

Re: Capsule Makeup Collection Challenge 2025

@danielledanielle  Wow this is an amazing lineup! 

Re: Capsule Makeup Collection Challenge 2025

Thanks @ather 

 

I am peacocking a bit, but this is also the time to display the contributions of black beauty.  Everything here was Sharon Chuter.  They only thing I didn't purchase before the buyout was their blushes.  There are multiple "hero"/well performing products here and this was a brand that was only around for a short time.  To develop so many products is nothing short of amazing.

 

IMO hero products are:

Baby Brow Fro To go and the Baby Brow Fro (not pictured, I've used mine up)

Black Magic Allure and Freedom Palette

Boss Gloss

Bad@$$ lipstick

Trippin' Smooth Setting powder

Drama Bomb Mascara

Stay Woke Concealer

 

  I love Sephora, but on their page they put "changing" the industry.  Mere semantics and possible miscommunication with, but it's wrong.  It's continuing to change the industry...Black entrepreneurs have been ever present.  Literally one of the first millionaires for hair care was a black woman.  Madame CJ Walker.

 

/Soapbox

Re: Capsule Makeup Collection Challenge 2025

The Lunar New Year week: please don’t kick me out of the classroom 😂🤣 I’m behind again. For Lunar New Year, I’d like to feature lots of red and gold. Chanel Reve D’Orient looks beat up (yes it is old) but it’s one of my all time favorite. I still try to hit pan sometimes this year.IMG_1075.jpeg

x-post the lipstick challenge of these lipstick swatches 

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PS I will try to take picture of this week capsule  tomorrow 😘 It’s pretty much PMG lip eye and cheek 😘

Re: Capsule Makeup Collection Challenge 2025

The red and gold theme is so eye catching @blackkitty2014 😍

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Wonderful Lunar New Year capsule! ❤️💛❤️

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Whoo those are some stunning reds!

Re: Capsule Makeup Collection Challenge 2025

These are beautiful @blackkitty2014,. Your swatches and photos on the lipstick board have both helped to dissuade me from a lipstick and nudged me to add a few to my list. 😂 

 

My eyes first went to the Chanel quad and mu first though was “she’s going to pan one (or more) of those.

Re: Capsule Makeup Collection Challenge 2025

Such a beautiful capsule love the swatches and how you organized your lippies, such beautiful shades 😍 @blackkitty2014 

Re: Capsule Makeup Collection Challenge 2025

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014  This is such a great capsule! 

Re: Capsule Makeup Collection Challenge 2025

I love that PMG casing @blackkitty2014 🫶🏽

Re: Capsule Makeup Collection Challenge 2025

Week 6 (February 3 - 9): The "Black Founded/Owned" Beauty Brand(s) Makeup Capsule - 

 

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Danessa Myricks Beauty

This brand has grown near and dear to my heart. Danessa cultivates such a beautiful community for everyone to find their perfect shade and I absolutley love the vision behind these products. Speaks to tremendous authenticity and creativity! I love each product I have used! 

My Faves

Danessa Myricks Beauty Yummy Skin Soothing Serum Skin Tint Foundation with Peptides + Ceramides 2  

 

Danessa Myricks Beauty Lift and Flex Concealer 2


Danessa Myricks Beauty Yummy Skin Glow Serum with Hyaluronic Acid & Niacinamide Fresh Pressed   (pink and main squeeze) can’t wait to try juice boost

 

Danessa Myricks Beauty Yummy Skin Blurring Balm Powder - Tinted Primer & Foundation 2  

 

Lightwork Freedom Pallete 

 

Danessa Myricks Beauty Linework Paintbrush Fluid Liquid Eyeliner 0.034 oz / 1 ml  

 

Danessa Myricks Beauty Dewy Cheek & Lip Palette Dew It Undercover  

 

Danessa Myricks Beauty Yummy Face 2.0 Teardrop Kabuki Complexion Brush  

 

 

54 Thrones 

 

Another fantastic brand with the most soothing skin care. Love their set am looking forward to trying more from this brand as it has been a staple in skincare 

 

 

❤️❤️❤️

Re: Capsule Makeup Collection Challenge 2025

@peculiarzmakeup Beautiful photos. I love how colourful this capsule is!

Re: Capsule Makeup Collection Challenge 2025

Aww thank you! Me too! I really love the colors and shade range truly beautiful! @Mellmars1185 💖

Re: Capsule Makeup Collection Challenge 2025

@peculiarzmakeup  I love this capsule! 

Re: Capsule Makeup Collection Challenge 2025

So much color and fun! Thank you so much @ather ❤️

Re: Capsule Makeup Collection Challenge 2025

Ah, another all-in! Good curation @peculiarzmakeup 

Re: Capsule Makeup Collection Challenge 2025

Awww thank you 😊 I really appreciate that! @danielledanielle 

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