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Post in Makeup Is Life
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Capsule Makeup Collection Challenge 2025

Summer is officially here, BIC! 😎 And we’ll have some easy breezy weekly capsule makeup prompts over the next few months to match the season. Whether having set of makeup products at the ready each week makes it easier to get ready in the mornings, or if you're looking for a fun way to shop your stash / use what you already have (or what newness that you pick up along the way), welcome! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing (and being inspired by) what beauties everyone is using. 💋

 

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How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 
 
How Can / Do I Participate?  
There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
 
▶️  CURRENT MAKEUP CAPSULE THEME  
Week 30 (July 21 - 27) - The Pop of Color: Summer Edit Makeup Capsule
Ahhh, summer, a season known for fun, bright colors or a bronzed goddess look. Use this week to put together a makeup capsule containing one or more products with a pop of summer color, whether that pop takes on bold, bright hues or bronzed goddess vibes. Or both.
 
 UPCOMING Makeup Capsule Themes: [Updated 7.20.2025]
Spoiler

💄Week 31 (July 28 - August 3) - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
July 29 is National Lipstick Day, a favorite holiday among the beauties in this community. To celebrate, curate a capsule with one or more stick products and one or more lipsticks. It doesn't have to be a newly purchased lipstick; it could be one of your favorites or a shade you come across while shopping your stash.


Capsule Themes for August will be posted later this week. 
Previous Capsule Themes: [Updated: 7.14.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - 
The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule

 
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

2 Replies

Re: Capsule Makeup Collection Challenge 2025

@itsfi  I love that idea! Just watch the clothes. So smart!!! Love it!!

 

Ooooo I can’t wait to see your throw down! 

Re: Capsule Makeup Collection Challenge 2025

Using the movie for inspiration has been fantastic - it makes going through my closet so much fun; helpful with decluttering and to find different looks to put together. Win-win!! 

Re: Capsule Makeup Collection Challenge 2025

My preference is SEPHORA COLLECTION PRO Eyeliner Brush #22  with any eyeshadow powder I feel like. 😉🌈 

I use tape as a guide, it's just so much easier but I've been free-handing my wing more often. 

Oooh I love Danessa's little micro pens so much. Bronzite is a beauty!

Re: Capsule Makeup Collection Challenge 2025

Yep, I learned about the tape trick from @Missnur and others here on BIC. DM Bronzite is really versatile for me and the micropencil is a win for me when it comes to lining, with and without the tape. What shades do you have in the micropencil eyeliner @CynthieLu?

Re: Capsule Makeup Collection Challenge 2025

The #22 is by far my favorite eyeliner brush, I can get such a sharp tight line with it.👌

The tape is soo handy right? And such a time saver imo.  @itsfi 

 

Oooh I have a few DM micro pencils 🫣🫣 

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Re: Capsule Makeup Collection Challenge 2025

@CynthieLu  I saw this in the preview section of the thread and my eyes lit up so cool! I’ve seen you use these in some of your looks they looks so beautiful on you! Wow what a collection @itsfi  I had emerald but it broke really fast or dried out. But I think I left it open 🫠🫠🫠❤️

Re: Capsule Makeup Collection Challenge 2025

Ohhhh, the emerald would be stunning on you @peculiarzmakeup! I had my eye on that one - it's such a gorgeous shade. I like the precision I can get from the DM liner but I also appreciate how I can use it in my outer V to give a little extra oomph to my eyeshadow look. 

Re: Capsule Makeup Collection Challenge 2025

Im gonna pick up a new one eventually and see if maybe another shade will be my lucky charm, definatley that corner of the eye extra spark! Love it 😍 @itsfi 

Re: Capsule Makeup Collection Challenge 2025

They are sooooo fragile @peculiarzmakeup I broke my first one.. the first time I used it. Hard lesson learned. I'm sorry to hear yours dried up on you. 😢

Re: Capsule Makeup Collection Challenge 2025

I’m curious you said your first one broke, what helps you with the others? I think i might press on it too hard or go to fast 💨 thanks for the encouragement I always appreciate it, I was able to use what was underneath but the color didn’t show up well. I think I should try another just to see how it works 🙂 @CynthieLu 

Re: Capsule Makeup Collection Challenge 2025

What's helped me with these is a much gentler hand and I only expose the smallest amount of the product possible. If there was to much of the tip out it seemed to break far too easily. I lost a lot off my first one due to trial and error. 😅 @peculiarzmakeup it was such a bummer but I learned.

Re: Capsule Makeup Collection Challenge 2025

Oh my I love those suggestions! Thank you so much. It’s always helpful to get another perspective on things ❤️ @CynthieLu 

Re: Capsule Makeup Collection Challenge 2025

@CynthieLu, I'm making a note on the #22 brush - your tightline and wing are always stunningly sharp! Wooooaaaahhh, look at all those micropencils!! 😍 lol, just a few, for sure. hahaha!

Re: Capsule Makeup Collection Challenge 2025

This is so neat! What a beautiful capsule and so cool and inspired. These are great products to match. I love how you included the book in your photo how lovely! @itsfi  ❤️

Re: Capsule Makeup Collection Challenge 2025

Thank you @peculiarzmakeup. I'm really looking forward to putting together outfits inspired by the film and pairing the look with products from this capsule and probably another week's makeup capsule as I think I'll try putting togehter looks based on multiple outfits from the film, modified, of course, with what pieces I actually have in my closet - ohhh, the constraints, but it'll fun to put things together with my own touches. 

Re: Capsule Makeup Collection Challenge 2025

Looking forward too seeing your fabulous fits! That’s so fun, I am doing the same I have a limited clothing span at the moment I mean wardrobe (I didn’t know how to spell it haha 🤣) I think that will give good time to think about fits and accessories. Yay so excited! Everything you put together is always magical ❤️ @itsfi 

Re: Capsule Makeup Collection Challenge 2025

The Mocha Mousse Inspire Makeup: Here is my line up. Again, I kinda cheat with the lipsticks since I’m doing 100 day lip challenge. I’m so glad itsfi hosts this. It is truly “Get to know yoiur makeup.” Most of the older release lipsticks got neglected. The GA blush 50 Euphorie I used less than 5 times before this week. I’m glad I get to know it this week. It’s a pretty shade and remind me so much of NARS Orgaism but less peachy. The YSL Stora Dolls palette is ❤️. Everyday I was liked “oh this is pretty” 🥰. I still have high hope on panning that MJ Bronzer this yearIMG_0999.jpeg

Re: Capsule Makeup Collection Challenge 2025

@blackkitty2014 Lovely mocha mousse capsule! Did you have a favourite lipstick out of the ones you picked?

Re: Capsule Makeup Collection Challenge 2025

Beautiful Mocha Mousse Capsule! I absolutley love how your encorporated your lippies and the challenge into your theme! I feel like the products are stunning pairings! I’m also a huge fan of @itsfi @hosting the capsules I learn a lot from everyone’s unique tastes and perspectives. I love everything you picked out this is such a beautiful lineup for the theme @blackkitty2014  ❤️

Re: Capsule Makeup Collection Challenge 2025

Thx you @peculiarzmakeup @itsfi  🌹❤️ Everyone here is so creative (maybe not me) but yes I’m learning tons from everyone. The Chantecaille skin tint is pretty good and very similar to the Sisley skin tint. Sisley is a tiny bit better but a whole lot more expensive 😘

Re: Capsule Makeup Collection Challenge 2025

You are very creative, I love seeing your posts and this is a fantastic photo as well! @blackkitty2014 

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