Capsule Makeup Collection Challenge 2025

[itsfi]

Summer is officially here, BIC! 😎 And we’ll have some easy breezy weekly capsule makeup prompts over the next few months to match the season. Whether having set of makeup products at the ready each week makes it easier to get ready in the mornings, or if you're looking for a fun way to shop your stash / use what you already have (or what newness that you pick up along the way), welcome! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing (and being inspired by) what beauties everyone is using. 💋

 

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  

Week 30 (July 21 - 27) - The Pop of Color: Summer Edit Makeup Capsule
Ahhh, summer, a season known for fun, bright colors or a bronzed goddess look. Use this week to put together a makeup capsule containing one or more products with a pop of summer color, whether that pop takes on bold, bright hues or bronzed goddess vibes. Or both.

 UPCOMING Makeup Capsule Themes: [Updated 7.20.2025]

Spoiler

💄Week 31 (July 28 - August 3) - The (Lip)Sticks (aka Lips + Sticks) Makeup Capsule
July 29 is National Lipstick Day, a favorite holiday among the beauties in this community. To celebrate, curate a capsule with one or more stick products and one or more lipsticks. It doesn't have to be a newly purchased lipstick; it could be one of your favorites or a shade you come across while shopping your stash.

Capsule Themes for August will be posted later this week. 

Previous Capsule Themes: [Updated: 7.14.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 
29 - The Sizzling Summer Samples Makeup Capsule

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[Mellmars1185]

@itsfi Lovely choices! The MUFE palette is definitely one to bring out for this challenge! The Dior palette is so pretty. This bag is too cute!!

[itsfi]

I’m happily surprised by how well these palettes work together @Mellmars1185. Some of the shades in the Dior will take me some time to figure out the best way they’ll work for me but that sounds like a challenge I’m up for. 😆 

This bag has been great for toting around with me. I forgot I had this one and am glad I found it before ordering another one - I had one in my cart because I thought it was cute (and functional - that separate compartment for brushes is 👍🏼).

[Mellmars1185]

@itsfi Do you have a different bag for each month?

[peculiarzmakeup]

Beautiful capsule! Those palletes have so many pretty shades im looking forward to hearing your thoughts on these and how well they worked in the Sephora Six love these product choices and fabulous fit! I’ve never tried loose powder I think that may be new try for me it looks great! @itsfi  ❤️❤️

[itsfi]

@peculiarzmakeup, that MUFE palette is a big win! I was a little nervous about it - would I be able to get use out of most of the shades, etc. It really is such a versatile palette! I was most surprise, in the best way, with the powder foundation in the Dior palette - woah!!! I kept looking at my skin in the mirror!! I've tested the standalone before but with a puff and it felt too much for me at the time. Using it with a fluffy brush to set - oh, wow! I liked it so much I only reached for the SC loose powder once. I've been wanting to make more use out of it but that Dior powder in the palette stole the show this past week! So good! 

[peculiarzmakeup]

I wanna make it a goal to try loose powder cause that sounds fantastic and like it just goes so well @itsfi 

[itsfi]

@peculiarzmakeup, it's a good time to dabble in loose powder - there's been a handful of new releases that have received some good reviews. 👍 Do you have any loose powders on your short list you are really interestered in trying?

[peculiarzmakeup]

I would definatley love to try Danessa Myricks Beauty Evolution Setting & Blurring Loose Powder  cause I’ve tried almost everything in her line 😂 and loved it but are there any good ones you would suggest? @itsfi 

[itsfi]

@peculiarzmakeup, I know you love the DM line so much (and I mean, what’s not to love?!!) and my first thought to myself when I asked the question was “I wonder if DM has a loose powder? They must!!” And there it is!! 😍 I think you should absolutely try the DM one! 

It’s been such a long time since I’ve used loose powder with any amount of frequency. The one I used then is no longer available was from a brand that isn’t around anymore - Prescriptives - hasn’t been around for ages. 😝 I’m working my way through this SC one (gratis) and will likely move on to the Givenchy (the older version) or maybe a byTerry one I have. It’s another year of really making an effort to use what I have (and to get to what new things I haul closer to the time I haul them). 

[peculiarzmakeup]

That’s a great point I’m definatley going to give it a go! She does make awesome stuff I’ve been enjoying the balm Powder a lot so that’s a good sign! I think that awesome you got one in gratis and yes I like the idea of making decisions closer to hauls ❤️ @itsfi 

[itsfi]

How do you use the balm powder @peculiarzmakeup? Like a primer? Or for another purpose? I’m still working on figuring out how it will work best on me. 

[peculiarzmakeup]

I use it after my primer in the places you would normally put your powder and then as a touch up after foundation and rest of makeup is applied! @itsfi i watched her do it on her social media once and was like wow i never thought of that way of applying but I love how it turns out 🙂 

[itsfi]

Making notes @peculiarzmakeup 📝; thank you!!! 

[peculiarzmakeup]

Week 4 (January 20 - 26) - The "How Low Can I Go?" Makeup Capsule 

Lovely theme for the week! These theme also allowed me to think 💭 about how much product how low can I go to achieve the makeup look I’m going for.

Edit to Add photos the end of the week

Primer 

1 pump 

Tatcha Mini Liquid Silk Canvas: Featherweight Protective Primer 0.35 oz/ 10g   (I also like that it’s mini!) 

Foundation

1 pump 

Kosas Revealer Skin-Improving Foundation SPF25 with Hyaluronic Acid and Niacinamide Very Light Cool 120  

Bronzer

Using dots for desired placements instead of full lines 

MERIT Bronze Balm Sheer Sculpting Bronzer Quince  

Mascara

1 top lid 1 bottom lid sometimes I gotta do 2 for top

Too Faced Better Than Sex Volumizing & Lengthening Mascara  

Blush and Lippie

2 swipes one across each cheek then cover nose and forehead with fingers patting 

MERIT Flush Balm Cream Blush Stockholm  

Eyebrows 

Rare Beauty by Selena Gomez Brow Harmony Flexible Lifting and Laminating Eyebrow Gel 0.15 oz / 4.5 g  

2 swipes on each eye brow

it was kinda cool to see the low version to also make me more mindful of how I do my makeup now! 

I usually use a small makeup bag, but often times my purse is the fit 

❤️❤️

[Mellmars1185]

@peculiarzmakeup Great capsule! You did a great job at keeping the items low and the amount of product used! How did you like the no makeup, makeup look for the week?

[peculiarzmakeup]

I loved it this is the look I wore pretty much everyday on vacation that was a true test to how I could do haha @Mellmars1185 

[itsfi]

Good tip on dotting your bronzer @peculiarzmakeup; full lines can be too much product at times. Your comment about the mini Tatcha primer made me smile - I have a feeling I'd be very content with mini sizes of many makeup items. 

[peculiarzmakeup]

Minis are just so cute sometimes and perfect for travel and oh do they save room I’m all for it! Thank you so much! I find it a little more difficult to do the dots with merit but I do love #Rare Beauty by Selena Gomez Warm Wishes Effortless Cream Bronzer Stick Power Boost  I feel like it shows up more visible I use merit most tho so I’ll learn haha 🤣 ❤️ @itsfi 

[danielledanielle]

Current Week: how low can you go The "one where I didn't overstuff a makeup bag"

I did two edits... Both similar to what I did last year

The Ami Edit

 

The Luxe Edit

The Sideplayers

 

R/The Sideplayers.. I need these through the week, usually for light coverage days, but when you want a little something something.  Not pictured, I also use the GOAT NARS Pro-Prime™ Smudge Proof Eyeshadow Base Original and PAT McGRATH LABS PERMA PRECISION Liquid Eyeliner Xtreme Black

This was literally the lowest I could comfortably go 🤣

[itsfi]

Marvelous work on not overstuffing your 'fits' @danielledanielle 😅. Love the one brand approach (and that you went with Ami Cole) for a spin on the weekly theme;  don't shelve that concept - a little birdie told me that it's one of the prompts next month. How are you liking the Hourglass brushes?

Your capsule items for the week are reminding me that I have an Ami Cole lip liner that I shoud put to use and an Hourglass palette from way back that's been sorely neglected. Eek.

[danielledanielle]

Ah, I might go a different way for the One brand, but I'm sure there's another Ami Edit in my future @itsfi 

The HG isn't a must.  It's not bad, the brush head is the perfect size for the pans and you can dip into other pans without having to knock off the brush.  I really got it for the design.  I like Rephr Kōyō brush with these, too... Great for cocktailing them.