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Capsule Makeup Collection Challenge 2025

Hi there, BIC and happy spring! Whether (a) you're spring cleaning, or (b) returning to the office and wanting to use the makeup you have (new and old) or will pick up along the way, or (c) interested in putting together a collection (big or small) of "go to" or Top Shelf product for every day, the season, a special event or occasions, or just in general, or (d) for any other reason, please join us here at the Capsule Makeup Collection Challenge 2025. 
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How does this work?
To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be found by you. 
 
For me, I've found having a bag of makeup ready at the start of a week to be helpful in getting me out the door more efficiently, and feeling and looking put together. Some weeks my makeup bag has a minimalist look and feel; other weeks, the makeup capsule I've curated for use during the week resembles a more maximalist approach, with several products to choose from. There are weeks when I use the beauties in my capsule every day, and, there are weeks when I may add products into my existing bag of makeup during the week to meet my needs. 
 
How Can / Do I Participate?  
There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 
 
When and where are/will the weekly themes posted?
The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.
 
 
▶️  CURRENT MAKEUP CAPSULE THEME  
Week 23 (June 2 - 8 ) - The Love Is Love Makeup Capsule - This week's prompt is inspired by both (1) Pride month which will also serve as an optional monthly theme in addition to the other weekly capsule themes this month and (2) Danessa Myricks Beauty Love is Love All Over Face Palette  (which I'm hoping to finally put to use this week). For this week, curate a capsule containing one or more products that are from LGBTQ+ founded / owned makeup brand(s). 
Spoiler
Below is a non-exhaustive list of LGBTQ+ founded/owned brands with primarily makeup offerings. Credit for most of the brands in this list are from 2024 articles from Allure and Byrdie. Brands with an asterisk (*) beside their names are available at Sephora and/or Sephora at Kohl's. To the extent the founder(s)/owner(s) are not readily discernible by the brand name, their name(s) will appear in (parens). If there are brands that should be included, please let me know.

about face (Halsey)
Flower Beauty (Drew Barrymore)
Formula Z Cosmetics (Zach Dishinger)
* Freck Beauty (Nasera Alayon)
Jason Wu Beauty
Jecca Blac
Kevyn Aucoin Beauty
KimChi Chic Beauty
* Makeup by Mario (Mario Dedivanovic)
* OleHenriksen
* One/Size by Patrick Starrr
* Patrick Ta Beauty
Sappho (JoAnn Fowler)
* Tom Ford Beauty
Trixie Cosmetics (Trixie Mattel)
W3ll People (Shirley Pinkson)
 
UPCOMING Makeup Capsule Themes: [Updated 6.1.2025]
Spoiler
Week 24 (June 9 - 15) - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule - Time to shop your stash! Look through your makeup beauties and choose one or more product(s) that haven't gotten as much love or attention, items that have been "sleeping" in your drawers, bins, makeup bag, etc. You never know what gem(s) you might find or rediscover. The product(s) for this week capsule can include full size, deluxe size or foil samples in your stash. Summer is a good time to revisit the beauties in your stash. If you finish up a foil sample or two with your products this week, let us know what you thought of the item here and/or on theFoil Challenge  thread.
 
This theme resonates with me a lot as I've been trying to work my way through the products in my collection, and decide whether it's something I'll use and is worth keeping or if it's time to let it go (donate, gift or toss). I suspect I may find a product or two in the process that I'll want to make part of the Shop Your Stash Challenge: The Summer Edition (coming soon).


For additonal upcoming capsule prompts, check out June 2025 Makeup Capsule Themes.
Previous Capsule Themes: [Updated: 5.25.2025]
Spoiler
1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - 
The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 

 
Additional FAQs
Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

 

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

4 Replies

Re: Capsule Makeup Collection Challenge 2025

@itsfi  These look so awesome!

Re: Capsule Makeup Collection Challenge 2025

Awww, thank you @ather! There's always so many possible themes that sound appealing. 

Re: Capsule Makeup Collection Challenge 2025

Oh, OH!!! 😅😉 I really enjoy those products. They should definitely count as makeup. I've added it to the list; thanks so much for letting me know @danielledanielle!

Re: Capsule Makeup Collection Challenge 2025

Capsule Catch up

 

Week 22: Musician Founded Week aka Another Fenty Capsule

 

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Grape Splash and Bored Heaux are making their debut this week.  I swatched them in the Mighty Marvelous May Hauls 2025 earlier this month.  Also going to use the bag charm and possibly finish off Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer Fenty Glow  

 

Fit

CLF bag, did it for the kids!

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 it's a nice bag and 35% proceeds go to CLF

 

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Week 21: Vacation Week aka TSA Compliant Couture

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We did go away and we flatlayed on the flyyy ✈️, ayyee

 

Fit.  I brought the big Amazon bag to stand everything in, but it actually acted more as storage 🤷🏽‍♀️

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Rare Beauty by Selena Gomez Rare Beauty x Sephora Travel Makeup Pouch ... GET THIS, it expands a bit

Esum Brush Booklet

Marc Jacobs Beauty Bag .. Gifted to me, so glad.  Did it unleash something? Yes.  Also great for all my lippies and powders.

 

Week 20: Tailored To You Week aka I'm Fanccccyyy

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Fit was tailored To a Tee, Dior Bow Filigree

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Re: Capsule Makeup Collection Challenge 2025

Week 22 - Ahhhh, this is such a you capsule as well, @danielledanielleFenty at The BIC: The Capsule Challenge Edit - gotta buy tix to the next performance. 🎟

 

How are you liking the Fenty Beauty by Rihanna You Mist Makeup-Extending Setting Spray 3.4 oz / 100 mL now that you've had more time with it? I was chatting with a makeup artist who was raving about it.

Re: Capsule Makeup Collection Challenge 2025

@itsfi, it's not a love. I also think it's now on the list of things that break me out when used sequentially.

 

Pros: Not drying, nice light mist, in daylight... Awesome finish.

Can be used to set shadows or highlighters that are baked for all day crazy glow

 

Cons: the potential break out part aside... a really powdery finish.  One of the things I don't like about Fenty Beauty by Rihanna Soft’Lit Naturally Luminous Hydrating Longwear Foundation 498 is the finish.   It's powdery on me, so using these two together was interesting...up close it emphasized my pores, but if I step away from a mirror, I have a soft focus finish. 

Re: Capsule Makeup Collection Challenge 2025

lol, TSA compliant couture. I spy some mutual loves and a lot of eye candy in your Week 21 goodies. It makes me smile to see your DM family of shadows here. ❤️ 

 

Squeeeee!!! Flatlays on the Fly 😍. Flyyyyy those flatlays are, miss @danielledanielle. 🥰🥰🥰🥰🥰 In case it’s unclear, I’m really happy to see that pic. 📸 It’s so pleasing to look at - the layout, the lighting, the spacing, the angles, the overall look & feel … Nicely done. 👏👏👏

Re: Capsule Makeup Collection Challenge 2025

Thank yoooooouuuuuu 🙏🏽 @itsfi 

The bathroom had fab lighting, so of course unpacking time became shelfie time 😂

 

The DM freedom palette style really is a travel friendly item.  Since I stacked all 4, it didn't fit in the little pouch, but I've definitely used the pouch for work/touch ups.

Re: Capsule Makeup Collection Challenge 2025

Speaking of flyyyy, saw your Gallery photo with the Danessa Myricks Beauty Mini Pastel Dream Freedom Palette  - wowwy! That eye look you created with it is absolutely gorgeous - the way the light hit those beautiful pastel shades is mesmerizing. 😍😍😍

Re: Capsule Makeup Collection Challenge 2025

Ohhhhh, my, my, my, just look at that group of beauties for Week 20👀 You are fancy, @danielledanielle! Love the underlying tie-ins to the AAPI founded/owned and black dandyism themes for the week and month. Based on how they’re groupedin the photos, are the Patrick Ta items a highlighter duo and a blush duo?  

 

I love that Sephora lipstick bag, there were so many fun ones when they were available. Ahhh, Chris Collins. Always makes me nostalgic when I see his fragrances. 

 

I really enjoyed seeing and taking part in the Tailored For You Week. The capsules and challenges inspired by The Met Gala continues to be among my faves. I’m adding The Met to my list of places to spend a day the next time I’m in NYC. ❤️ 

Re: Capsule Makeup Collection Challenge 2025

Week 21 - The Vacation Makeup Capsule  

My last trip was an epic fail as far as packing lightly goes. 🙄 So, I'm using this week to audition this group of beauties for a future trip. A "take 2" in that regard.
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The MAKE UP FOR EVER HD Skin Face Essentials – Longwear Full Face Cream Palette   will be the main star of this week's capsule. Everything else is its understudy or playing a supporting role. I'll be able to do my base, blush, bronzer, contour, highlight and lips with this palette. I'm including Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation  (🐐) for no fuss, no muss days when it's just that over my cheeks to conceal redness and even tone, along with one of the glosses from the Dior palette on my lips and the Tower 28 lash curler (🐐) to make me look more alert and awake. 
 
The main focus for this week is to test out the ONE/SIZE by Patrick Starrr Secure The Sweat Waterproof Mattifying Primer 1 oz / 30 g  and to see how the Laneige Neo Blurring Powder performs as a touch up powder throughout the day. I added the Dr. Jart+ Mini Cicapair Color Correcting Treatment SPF 30 15 mL/ .50 fl oz  in case the redness I had been experiencing early this month and last continues. 
 
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I have a few options for lip color this week, a la the multi-functioning shades in the MUFE palette and the glosses in the Dior, along with these lip liners - 
 
💋  Exa All Smiles Bare Lip Liner (Bare Your Hopes) is a light brown with just the slightest hint of rosiness. This liner is supposed to be waterproof. We shall see about that. Will report back, BIC Science Team! 🔬
 
💋  Givenchy Lip Liner 9 Moka Renversant  is one of my favorite liners. It also claims to be waterproof but I don't think I've actually put this deeper brown shade to such a test before. 
 
💋  Victoria Beckham Beauty Lip Liner (shade 03), is a neutral-toned pinky mauve hue that is one of the best matches in my collection for my lips.
 
The "Fits":
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Everything fits in this pouch, with room to spare should I want to add one or two more items. Nooooo, don't do it, Fi! Focus!!! 😂 I like this makeup bag for travel because the bottom compartment can be used to hold brushes, which I was able to pare down to 4 this time. 
 
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RECAP: Week 20 - The Tailored For You Makeup Capsule 
I had larger than typical capsule last week for the "Tailored For You" theme, with several of the products having appeared in many previous capsules, and am focusing this recap on the newer to me products.
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HAUS LABS BY LADY GAGA Color Fuse Longwear Hydrating Glassy Lip + Cheek Blush Balm Stick Glassy Clove  is part of the 4 new shades added to the existing blush line. Same easy to apply, gel-cream formulation. The new shades are touted as being a blush and bronzer in one and that they are. Glossy Clove is a brown with red undertones is great on my skin tone for blonzer. All the colors are nice and I can see myself picking up another shade (or two), which is saying a lot as I'm trying to stick to a no-spend/low buy
 
I only used KimChi Chic Beauty Puff Puff Pass Set & Bake Powder - 01 Ivander once last week - that is entirely my fault as I just got in the habit of using setting sprays. When I did remember to give this a try, it worked quite beautifully at keeping the oils at bay and my makeup in place around my nose - one of the areas that is the first to see my makeup disappear. I'll have to play with it more but first impressions are good. 
 
A similar product is the ONE/SIZE by Patrick Starrr Ultimate Blurring Setting Powder . I used this along my jawline and to set the skin tint I brought down my neck - I was wearing a cream colored jacket that day and didn't want any makeup to transfer onto it. It didn't, but I did spill coffee on it. 😑
 
Anna Sui Gel Foundation Primer has a unique consistency - it goes on as a gel and transforms into a liquid feel as you apply it across the skin. It also has a gel texture in the jar that actually bounces back to its original shape - in that regard, it reminds me of the Dear, Klairs Freshly Juiced Vitamin E Mask I used years ago. 
 
All the newbies from last week capsule performed well enough to stay in my collection. The setting powders will probably see more use as the weather warms up and my skin leans more oily. The Haus Labs blonzer is definitely one that needs to be set as well so there's a combo in the making.

Re: Capsule Makeup Collection Challenge 2025

@itsfi I'm so glad you swatched those lip liners. I'm really drawn to the Exa liner shade in particular (and huge bonus if it's truly waterproof).

 

Re: Capsule Makeup Collection Challenge 2025

@PDXXXX, the exa lip liners are good. In terms of it being waterproof, I wore it a couple of ways for testing - (1) lining my lips with just the exa - no blending, no additional lip color and (2) lining my lips and blending it onto my entire lip with my ring finger.  

 

In both instances, if I'm just lightly sipping on water throughout the day, the color stays intact, for the most part. However, when I press or smoosh my lips together and then take a sip of water, I notice some transfer onto the glassware.

 

The most long-wearing / transfer-proof / budge-proof lip pencils I have tried are TOM FORD Long Wear Lip Liner  and DIOR Rouge Dior Contour No-Transfer Lip Liner Pencil

Tom Ford Long Wear Lip LinerTom Ford Long Wear Lip Liner

 

In the swatches, 101 Close-Up and 102 Re-See look similar. In real life, Close-Up is more of a peachy beige nude and Re-See is a lot more pink, dusty pink. My lips have a fair amount of pigment to them naturally and Re-See can show up a chalky/pasty pink if I apply the color all over my lips. 

 

The Nude Look series in the Dior lip liners might be something that comes close to the exa Bare Your Hopes shade. Off the top of my head, I think maybe 100 or 200 might be the closest. I have the older version of the Nude Look liner (when Dior just had the Nude Look 100 one) but they've reformulated and have 4, maybe 5 "nude" shades. The reformulated liners are long-wearing. 

 

I pulled some of the lip liners I have that I thought may be close to exa Bare Your Hopes. Clearly, with some, not so close - that Freck Shade 5 is much darker, Shades 2 or 4 may be closer (or, actually, the two blended together would be so, though maybe more warm). I couldn't find a couple of my other liners 😞 so if I find where I put them and have others that are close to the exa shade, I'll swatch them. 

Outside, overcast skiesOutside, overcast skies

 

Re: Capsule Makeup Collection Challenge 2025

@itsfi I can't believe I took so long getting to this - what a generous response! This makes me curious about the Tom Ford line-up. Shade 102 is appealing to me. I also want to check which Charolette TIlbury I have now. I have the same issue as you as my lips are a pretty medium berry and I always prefer something more nude. I'm really liking the Makeup By Mario liner in shade Dmitry right now. Liners are so hard to get right!

Re: Capsule Makeup Collection Challenge 2025

@PDXXXX, I hope you find your Charlotte Tilbury liners. I find Love Trap and Iconic Nude to be good neutrals. 

Re: Capsule Makeup Collection Challenge 2025

Week 20 - The "Tailored For You" Makeup Capsule 
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I'm going the bespoke route this week's theme, with product combinations in specific makeup categories that give me a unique, customized shade. Products with an asterisk (*) after the product name means this week will be the first time I put those beauties to use. 
 
COMPLEXION:

 

 

 
EYES:

 

 

 
CHEEKS:

 

 
LIPS:
  • I have options for lips this week. My primary pairing will involve swiping Kulfi Heirloom Satin Lipstick Rose Wood  across both my top and bottom lip and then lightly dabbing Florasis Blooming Rouge Love Lock Lipstick (M7319 Love Remains) along the bottom before rubbing my lips together. I'll give the AC Hibiscus and HL Glassy Clove combo a try on the lips as well. And, of course, I can wear all those shades separately.
 
The Fits
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Oh goodness, fits this week isn't happening as far as makeup bags go. I tried to see if they'd all fit in this Anna Sui beauty box, but nope. I'm feeling a little lazy at the moment, so I'll use last week's Tower 28 tote again - it's got space. 😉
 
There were a couple of standouts from last week's capsule, long time GOATs - Tower 28 SunnyDays and their eyelash curler. They keep their crowns. That tote is a winner too! 
 
A couple of items are ones I'll use until I finish 'em up, and I'll use them if they make it into my collection again (or may already be in there, in some hue or another), but they're not ones I'd run out to repurchase; namely, the lip balm and the mascara. The latter is one of my favorite non-waterproof versions, and, like I said, if I find some in my stash (I know there are unopen mini's / travel sizes in there), I'll use them, but I won't replenish afterwards. 
 
As for the liner as an eye liner, it's still in the testing phase - the week flew by really quickly and I lost track of how much time I had to test all the things. I need to give it more tries, but will keep you posted @ather.

Re: Capsule Makeup Collection Challenge 2025

@itsfi  Weeks seem to just fly by!!! I love the Anna Sui container! It is beautiful! 😍 this weeks lineup is awesome! 

Re: Capsule Makeup Collection Challenge 2025

Thanks @ather; the Anna Sui box has seen many different uses over the years. It’s sat on my table to hold hair ties, Bobby pins, etc. I’ve used it to store foil samples I’m testing. It has spent some time in a work drawer, holding some makeup and SPF I’d keep on hand in case I needed anything for touch ups or reapplication. It’s come in handy!

Re: Capsule Makeup Collection Challenge 2025

@itsfi  lovely capsule - and I love that Anna Sui beauty box, even if it couldn't quite hold everything this time! It's very Anna Sui, if that makes sense - I could tell immediately that it was one of her designs.

Love your plan to "tailor" your own shades by mixing products! It's reminding me that I need to try doing that too - I was already inspired by @makeitup305  doing something similar recently for one of the Cheek Challenge themes by mixing two liquid blushes for a custom shade. Time for me to do some experimenting - SCIENCE TIME! 🔬🤣

Re: Capsule Makeup Collection Challenge 2025

Makes complete sense, @caitbird; the box has an Anna Sui aesthetic to it, for sure. 💗 Yeah, customizing beauty products isn't novel - I tend to do it more often with skincare, foundation, lip products. Not so much with my blushers, in large part as I didn't wear blush as often but between working through my collection with these capsules and trying out different techniques and looks on the different cheek challenges, I've gotten more into mixing shades to get a certain color or gradient. Good luck on your experiments!

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