Capsule Makeup Collection Challenge 2025

[itsfi]

Summer is officially here, BIC! 😎 And we’ll have some easy breezy weekly capsule makeup prompts over the next few months to match the season. Whether having set of makeup products at the ready each week makes it easier to get ready in the mornings, or if you're looking for a fun way to shop your stash / use what you already have (or what newness that you pick up along the way), welcome! 👋 Please feel free to join in weekly or as a theme suits your style or piques your interests. We love seeing (and being inspired by) what beauties everyone is using. 💋

 

How does this work?

To add a little bit of fun and creativity to curating a makeup capsule, there will be a weekly theme or prompt on which that week's group of beauty products will touch upon. There's no need to have every single product for the week fit the theme exactly. All you need is one product. And, truth be told, how that product fits into the weekly theme is subject to interpretation. Yours, primarily. So, please feel free to be creative. This is about finding a set of makeup products that work for you and your lifestyle, whether already in your collection or waiting to be discovered (or, in some instances, re-discovered) by you. 

How Can / Do I Participate?  

There are several ways you can participate - You can post a photo of the products you use or tag and list them, as you like. You can give someone's post a heart and / or ask questions about products in someone's capsule. You can post a different capsule every week or once a month or every once in a while, when a theme grabs your interest or draws your attention. 

When and where are/will the weekly themes posted?

The weekly themes are (or will be) included in the original post - under the section titled "Current Makeup Capsule Theme" or "Upcoming Makeup Capsule Theme". Occasionally, I will post a link to a separate post with the monthly themes.

▶️  CURRENT MAKEUP CAPSULE THEME  

Week 29 (July 14 - 20) - The Sizzling Summer Samples Makeup Capsule
C'mon, I know we have them; some of us have piles of them - samples waiting to be put to use. Now's our chance. Look through your stash for one or more makeup sample to put to use in a sizzling summer samples makeup capsule.  Who knows?! You may find a product this week that is a "must have" or a Love At First Sample!!! 🥰.

If you have samples of cheek products, consider putting them in your capsule and use them as part of the Summer Cheek Challenge 2025: A Song & A Slay. If you use up your sample, be sure to check out Foil Challenge!

 UPCOMING Makeup Capsule Themes: [Updated 6.29.2025]

Spoiler

For additional upcoming makeup capsule themes, check out July 2025 Makeup Capsule Themes

Previous Capsule Themes: [Updated: 7.14.2025]

Spoiler

1 - The "New Year, New-To-You" Makeup Capsule  
2 - The "Mocha Mousse" Inspired Makeup Capsule
3 - The "Favorite Feature(s) Focus" Makeup Capsule  
4 - The "How Low Can I Go?" Makeup Capsule
5 - The "Lunar New Year 2025 Zodiac Sign Lucky Colors" Makeup Capsule  

February 2025 Capsule Themes <Click on link ⬅️ for more detailed description of capsule themes>
6 - The "Black Founded/Owned Beauty Brand(s)" Makeup Capsule
7 - The "Dynamic Duo, Trusted Trio or Killer Combo" Makeup Capsule
8 - The "New York Fashion Week Inspired" Makeup Capsule and/or The "Celeb-Inspired" Makeup Capsule
9 - The Throwback Makeup Capsule

March 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
10 - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The Palette(s) Makeup Capsule
11 - The Samples Makeup Capsule  and/or The "Attitude of Gratitude" Makeup Capsule
12 - The "Spring Is In The Air" Makeup Capsule
13 - The "Take 2" / Do Over" Makeup Capsule 

April 2025 Capsule Makeup Themes <Click on link ⬅️ for more detailed description of capsule themes> 
14 - The Spring Sticks Makeup Capsule
15 - The Flush of Color Makeup Capsule 
16 - The Spring Refresh Makeup Capsule 
17 - The “Green” Makeup Capsule 
18 - The Makeup-Artist-Founded/Owned Brand Makeup Capsule 

May 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
19 - The  Asian American Pacific Islander Founded / Owned Beauty Brands Makeup Capsule
20 - The "Tailored For You" Makeup Capsule
21 - The Vacation Makeup Capsule
22 - The Musician Founded / Owned Beauty Brand Makeup Capsule

June 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
23 - The Love Is Love Makeup Capsule 
24 - The Sleeping Beauties Makeup Capsule and/or The "Shop My Stash Makeup Capsule
25 - The "Welcome, Summer!" Makeup Capsule
26 - The "My Best Self" Makeup Capsule

July 2025 Capsule Makeup Themes <Click on link ‌‌⬅️ for more detailed description of capsule themes> 
27 - The Indie Brands Makeup Capsule and/or The Canadian Founded/Owned Brands Makeup Capsule  
28 -  The Multi-Taskers / Repurposed Makeup Capsule and/or The "On The Go: Summer Edit" Makeup Capsule 

Additional FAQs

Spoiler

Why weekly? 
Years ago, beauty & lifestyle blogger Serein Wu, did a weekly series (on her blog and YouTube channel), Makeup Bag Monday, where she rotated her makeup bag each week with new product launches and makeup already in her collection. Every Monday, she shared the products she selected for the upcoming week and provided detailed makeup reviews on the makeup she used for the previous week. My reviews here will likely not be as detailed, but I will at least try to include a few thoughts about the products at the end of the week or beginning of the next week.  If weekly works for you, great. If not, feel free to join in based on what works best for you. 

Having a weekly capsule at the ready at (or near) the beginning of the week has also been helpful with making getting ready in the morning easier and more efficient, and that, has made it more fun too. It's also a great way for me to see how well a product performs with other products and that makes the decision to keep, donate, re-home or toss an item a lot easier. Also want to note that if the makeup for the week's capsule is not something you want to use for the entire week, that's fine, too. I generally use the makeup in the week's capsule 4-6 days during the week, sometimes more, sometimes less. 

When are the weekly themes posted?
I generally try to post the themes for the next month about two weeks before the start of that next month (so around the 15th of each month, give or take a few days), except that, for this month, weekly themes for weeks 2 thru 5 for January will be posted by or before end of the day on January 2. Weekly themes are updated at the end of the then current week (e.g., Sunday). This year, I will plan to update the weekly themes the Sunday before the start of the next week's theme, around 9pm Pacific / 10pm Mountain / 11pm Central / 12midnight Eastern Time.

What if I don't have enough products to fit the theme for a full face?

There's need for your entire makeup capsule to fit the weekly theme(s). Just one item will do. And, even if you don't have one that fits squarely within a theme, feel free to post your makeup capsule. We'd love to see what you're using and hear your feedback on the products as you put them to use - are they a favorite or a potential favorite? Are they just 'meh'? Or, is it time to declutter the item(s) from your stash?

Is there anything else I should include in my capsule?
It's all up to you what to include in your capsule. Some weeks, my capsule consists of completely different items than the week before. Other weeks, I've swapped out just a few items or have included additional items in one category of products - some of us refer to this as giving us options for the week. 

You may see reference to "fits." That was creatively coined by our fabulous @danielledanielle and refers to the bag or component that will hold the week's makeup and, specifically, does all the makeup for the week's capsule fit into the bag / storage component. You ca also include the makeup brushes and tools you use for application, if you wish.

[itsfi]

Thank you @caitbird; I have been having fun putting capsules together. I can easily overthink something and there are weeks when I find myself having to do a lot of editing - there are only 7 days in a week, after all, and I have just this one face. 🤣 Errr, not that I haven't pulled out another set or capsulse for an evening look. Hahaha! The weeks with a tie-in from The Devil Wears Prada add a little extra fun to picking which products to use. 

The Freck lip liners are good!! They have some good staying power. It's one of those brands that should really get more attention than it does.

[curlychiquita]

I love the Valentino clutch, @itsfi!

[itsfi]

@curlychiquita, it's come in handy. I use it more often than I thought I would. 👍

[nafiyad]

this is the best

[CynthieLu]

Ooooh your collection is just so beautiful!  @itsfi I just popped in after the pictures on the main page drew me here. That's a sweet red bag from Valentino ❤️ and you filled it nicely. I was hoping that the D'ior foundation stick would make the cut for your Stick Week capsule. One day I'm going to pick that up. 🙂

[itsfi]

@CynthieLu, thank you. The Dior foundation stick is fabulous! It's probably my most oft-reached for foundation stick at the moment, though that could change when the weather gets really warm. 

[danielledanielle]

(Yes, two separate replies were needed ) @itsfi 

The Valentino bag gives me peace (?) ... IDK, I'm a strange one.  It makes me aspire to be elegant, streamlined, and the red just pops

R/t products...I like the choices, with some I'm eyeing, but I will not ask because it'll make me want them with a sale afoot 😂

[itsfi]

I get what you mean about the Valentino makeup bag @danielledanielle  - I feel more calm for some reason just looking at all the products laid out and some in the elastic band. I'm sure those bands were meant to hold brushes (that I don't recall Valentino Beauty having in its collection 🤔), but you know, we do what we need to make things work for us. 😉 

Thank you, that's kind of you to say. I felt a little rushed with putting this capsule together - my own fault, as I knew what the prompt was. It is less cohesive than the one I did last week for the Jacqueline Follet inspired look. That being said, I've pulled items from it (with some add-ons) for the couple of TDWP inspired looks I hope to get to for the week - did one yesterday I need to post and, weather permitting, I'll get to the other one(s) too. 

"It makes me aspire to be elegant, streamlined," - ummmm, have you seen your suit-looks?! You're already there. Those are elegant and streamlined. And, lovely color pops (and prints too!) 

[danielledanielle]

 

@itsfi 

[itsfi]

😂🤣😂 

Yesssss @danielledanielle!!! That's the scene. The line. The look. The judgment. 😆 

P.S. I wish my bangs would look like that.

[danielledanielle]

I have to have this gif at the ready this time of year, so np.  Bangs are the devil, but they cooooulllddddd look like that .. Curl mousse and flexirods? 🤔 @itsfi 

[itsfi]

I hadn't even thought of curl mousse @danielledanielle - thank you for that rec! Something to research ... and add to my shopping list for the savings event. 😲  Ahhh, but first, I will dig through my bin of random products / samples to see if I have something that will fit the bill. I have to say there's a really, really good chance I'll find something that will. (and, maybe that can be another opportunity for me to do some spring cleaning through that bin 😅). 

[danielledanielle]

Week 14, AKA STICKWEEK THE REKINDLING

I EDITED THIS TIME 😂

I originally thought Ami x Fenty, but I decided to torture myself give another go with some others, like NARS Total Seduction Smudge-Proof Eyeshadow Stick (I'm going  to get you to work!!) and the LYS Beauty Higher Standard Cream Glow Blush Sticks  

The fit

I don't think y'all know, know the power of the Ami Bag, she's that girl

 

[caitbird]

@danielledanielle so. many. sticks! 😍 (also, that bag is amazing!)

[curlychiquita]

I love the idea of “Stick Week”, @danielledanielle! I used to live Weatman Atelier stick makeup products when I used to travel for work more pre-COVID.

[danielledanielle]

Oh, those are great sticks, I can imagine a WA version would work nicely for STICKWEEK @curlychiquita 

[itsfi]

That AC bag for me is more about when, not if, @danielledanielle. I saw that the brand did another vote/poll for its next lip oil. I thought they were going to have a new brick red shade in January based on last year's votes. If that's something that is still going to happen, I would definitely pick up the new shade, along with the makeup bag. It looks fabulously roomy 😍

[danielledanielle]

@itsfi Yeah, that's why when Ami Colé Hydrating Lip Treatment Oil Happy came out, I was annoyed and confused.. Like where was the one that was promised?!?!?  Where it go?

Maybe it's still in development, or coming out in a pair..like it'll be offered like the midnight duo was offered. 🤔

Now that I think of it, I'm more annoyed, that's 3 shades before that one!!!!

If fate aligns, they usually do a sale or GWP around Memorial Day, I think.  At one point, the bag was a GWP, but there was nothing I needed that got to the spend total 😔, but it was such a good promo that I've obviously thought about it.. To this moment.

[itsfi]

I'm hoping it is still in development @danielledanielle. I'm a little bummed that there's been radio silence on it (at least that I know of), but now there's also been another vote for presumably another lip oil. I asked one of the reps at SEPHORiA ATL and the response was "we have a red already, Romance." I tried clarifying it was a new brick red that was crowdsourced but that didn't help. I'm going to keep being hopeful that a brick red lip oil will be released by the brand this year. I mean, how often is it that I (!!) of all people am wanting for a particular brick red lip color?! 😅

[itsfi]

Week 13 - Take 2 / Do Over Makeup Capsule Recap

😍  The beauties making up my base makeup this past week were the standouts from Week 13's Take 2 / Do Over Makeup Capsule - the pairing of the Typology T12 Tinted Serum - Type 2 Light and Chanel Les Beiges Water Fresh Complexion Touch produced the right color, coverage and finish. Setting it with DIOR Forever Natural Velvet Matte Compact Foundation  (the pressed powder product in the Dior Fall/Winter Ready-To-Wear Palette) sealed it all together! 

🏡  Chanel N°1 Lip and Cheek Balm - Red Camellia is a beautiful shade, but, even when worn as a stain, it leans more pinky-red / slightly fuschia-red on my lips than I like. I've sanitized it and will be re-homing it to someone who will give it the attention it deserves.

❓  Anyone know how (or IF) there's a not-too-complicated a way to remove the dispensing component from this deluxe size GUERLAIN Parure Gold 24K Radiance Primer 1.2 oz / 35 mL  - it's a nice primer and I'd love to be able to get to the last itty bitty bit. I'm wondering if a pair of pliers might do the trick but that seems a little drastic. 🤔 The bottle is made of glass so I can't cut into it or poke a hole in the bottom. 

[danielledanielle]

@heartsmyface 

@blackkitty2014