Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[AnitaB08]

AJ Crimson

Danessa Myricks

Bevel Skincare

Pear Nova

Ace Beaute

[Tamara76]

@AnitaB08 Danessa Myricks is so talented and her products are gorgeous - I really want to try more of them and it would be amazing if they were sold at Sephora!

[woiseau]

SO HAPPY to see Qhemet back!!! Thank you 🙏 

[SephoraBIC]

Thank you to everyone for continuing to suggest the Black-Owned brands you love and want to see at Sephora. As we continue to review your suggestions, we’re thrilled to share that our Black-Owned brands page has undergone a makeover! It’s now even easier to learn about, browse, and shop Black-Owned beauty at Sephora, now with regular founder spotlights to showcase new brands to Sephora, as well as the latest product newness from the brands you already know and love. Visit our Black-Owned-Beauty Guide here: https://www.sephora.com/beauty/black-owned-beauty-brands

First up: Qhemet Biologics! The high-performance CLEAN hair brand boasts plant-based ingredients like burdock root, castor oil, and olive to hydrate curls, coils, and chemically-treated hair. Shout out to Community member @VWalk for suggesting Qhemet on this thread. ❤️

Please keep the suggestions coming by tapping the “reply” button below – and stay tuned for more updates on Black-Owned beauty brands at Sephora.

[sephoramember7]

Juvia’s Place, please. 

[5idn3y]

Alikay Naturals! (Hair Product Line)

And Black Girl Sunscreen!

[TatiBee75]

Hello,

I am a huge fan of Mented Cosmetics and even though they have just joined Target, I would be happy to see them at Sephora. Great quality and packaging, so I think they would fit in perfectly.

[Tamara76]

@TatiBee75 Mented lipsticks are so beautiful and comfortable to wear!  They would make a freat addition to Sephora💗

[SephoraBIC]

Thank you to everyone who shared suggestions for Black-owned brands and founders you want to see represented at Sephora! We’ve compiled your suggestions and shared them with our internal stakeholders for consideration. As we read through all the brand love you shared, we couldn’t help but notice that GOLDE and Adwoa were mentioned, which we’re excited to say are brands carried at Sephora. You can now browse Black-owned beauty brands offered at Sephora on our new dedicated shopping page: https://www.sephora.com/beauty/black-owned-beauty-brands. We’re looking forward to seeing this list grow, and we know you are too!

In the meantime, we’ve also created a dedicated page where you can read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong. Here you’ll find more information on the shift we’ve made in Sephora’s 2021 Accelerate program to focus on supporting BIPOC founders, the organizations Sephora is supporting in the fight for racial justice and equity, and more.

At Sephora, we will never stop building a community where diversity is expected, self-expression is honored, all are welcomed, and you are included.

[danielledanielle]

@SephoraBIC , I like the re-design and appreciate the long-due updates. I am loving the brands you added and looking forward to the new additions to this quarter.

[KW02]

Rose Ingleton MD Skincare

[Michiemichh]

Would love to hear an update....

[TexyBaby]

I would love to see AJ Crimson in stores. 

[karibe]

It would be great to see products from Danessa Myricks Beauty and AJ Crimson Beauty. Both brands are by professional makeup artists and industry greats so their product lines fit the Sephora business culture. Their price point would fall somewhere in line between Fenty Beauty and Pat McGrath Labs.  Both brands are well respected in the professional MUA community and any business offer should reflect that.

[MssTexas]

Juvias place 

[eslgurl]

Pear Nova

[Erisco]

I'd love to see Uoma beauty, beauty bakery, mented cosmetics, soultanicals hair products, polk beauty, Oyin handmade, range beauty, beneath your mask and salt & spray soap!

[kerlouloune]

I would love to see the beauty bakerie

[danny45skin]

Wow 

[PeacefulJoy]

Bb is at Ulta, but I don’t think they’ll be able to do both bc of contractual reasons.

[fofo22]

I would love to see Coloured Raine!!