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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/20]

06.19.20_We're taking the 15% Pledge.png

 

[[UPDATE 4/20: We're back with another exciting brand spotlight: LYS Beauty! Don't forget to visit our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 3/23]

We’re so thrilled to see all of your warm welcoming words for our newest Black-owned brands at Sephora, and love reviewing your latest brand recommendations -- keep them coming by replying to this thread with more Black-owned brands you love.

 

Now introducing our latest spotlight, Topicals! This science-backed skincare brand from Olamide Olowe creates products to target and treat chronic skin conditions like eczema and hyperpigmentation. But more importantly, Topicals seeks to transform the way you feel about your skin. Dark spots, dryness, discoloration? They just met their match: Topicals Duo for Dry, Sensitive Skin & Discoloration 

 

Learn more about Topicals now on our Black-Owned-Beauty Guide, and stay tuned for more updates on our newest brands at Sephora: https://www.sephora.com/beauty/black-owned-beauty-brands

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

My favorite black owned makeup company is Juvia’s Place very exclusive

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I agree I would love to be able to purchase Juvia's place at Sephora. Their are many black owned make up brands in the US that should be sold in Canada. We are very limited on cosmetics , hair care and skin care products. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Mented, The Lip Bar, and some Black-owned false eyelash businesses - Opulent MD and missfabulashes

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Please carry Jovia's Place cosmetics

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would loveee to see mented cosmetics at Sephora ! Waiting for the day !!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would just like to see more, especially more black owned skincare brands like Okoko Cosmetiques, Buttah, 54 Thrones and second to every brand suggested below. You have a good start but not nearly enough. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Aaa ah 54 Thrones.  Beautiful brand...

So so wonderful...

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I love Danessa Myricks  beauty products to the maximum but I also love playinginmakeupbyYolondo’s products. It is black owned, the prices are very reasonable and it’s simply beautiful. The quality of the product is everything you want to spend money on ,the eyeshadow pallets are  very vivid/pigmented and formulated for every age range. I strongly believe that playinginmakeupbyYolondo will be a great addition to your 15% pledge shelf space occupants by a black own makeup products/business. Thank you

 

https://playinginmakeupbyyolondo.com/discount/Opulence

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I am sooooo happy I have been shopping sephora for years and this has been amazing seeing the beauty industry finally realize that we are a viable part of the community, possibly add Juvias place, colored rain, the lip bar, and uoma beauty. Possibly also black radiance they great amazing quality at a more affordable price tag. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Hanabana (I think) beauty 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Celeste Holistic Wellness 

www.celesteholisticwellness.com  
@celesteholisticwellness 

#celesteholistic 

Shop Celeste 💫

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

100% recommend BLND Beaute, it is 100% woman and black-owned!

www.blndbeaute.com

Press Release - BLND BeautePress Release - BLND Beaute

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Maréna Beauté was founded by Diarry Maréna, a black makeup artist and entrepreneur. I have only tried their blushes AND baby let me tell you! They are velvety smooth, and compliment my brown skin beautifully. I honestly don't want to ever use another blush. Their blush formula is the best and has leveled up my makeup routine. It would be amazing if I could shop their products on Sephora!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Pat mcgrath 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Her products are already available in Sephora US and Canada (stores & online). I also believe her products are available in Europe too (definitely UK but I heard something about her products being or will be soon available in Europe). Would love for her products to be made available in international Sephora stores. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would love to see Buttah Skincare.

Thank you!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Pattern Beauty 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I can't wait for Antonia Burrell to be available at Sephora!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I can’t wait to see Juvias Place on the shelves!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would like to see Naturalicious hair care products for curly/coily hair. These products have done AMAZING things for my hair. Also I absolutely LOVE Mented and would like to see their products as well.