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Post in Deeper Shades
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Which Black-owned beauty and wellness brands do you want to see at Sephora?

06.19.20_We're taking the 15% Pledge.png

 

We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now.

 

You may have seen that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advanced for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Would love to see Golde at Sephora. @Golde on Instagram. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

The Honey Pot, Mented, Juvia’s Place and Danessa Myricks. 

RE: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Crayon Case, Mented, Beauty Bakery

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Black Opal, Dynessa Myricks, and The Crayon Case

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Black Opal, Dynessa Myricks, and The Crayon Case

Which Black-owned beauty and wellness brands do you want to see at Sephora?

Hyper skin vitamin c.

Which Black-owned beauty and wellness brands do you want to see at Sephora?

definitely mented

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

I’d like to see products from Mented and Uoma.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

The Crayon Case

RE: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Coloured Raine Cosmetics B.Simone Beauty Mented Cosmetics

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

 

Uoma Beauty, Beauty Bakerie and Mented Cosmetics

RE: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Uoma Beauty, Black Girl Sunscreen, and Mented Cosmetics

Which Black-owned beauty and wellness brands do you want to see at Sephora?

juvias place

Which Black-owned beauty and wellness brands do you want to see at Sephora?

Beauty Bakerie

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Uoma and mented! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Uoma Beauty,  Coloured Raine Cosmetics, Mented Cosmetics, and Lamik Beauty

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora?

Uoma

Which Black-owned beauty and wellness brands do you want to see at Sephora?

Lauren Napier beauty, as well.

Which Black-owned beauty and wellness brands do you want to see at Sephora?

Unsun, Blackgirl sunscreen, The Honey Pot, Bolden, Specific beauty, Mented, The Crayon case.

RE: Which Black-owned beauty and wellness brands do you want to see at Sephora?

drjayslays.com Dr Jacquelyn Triche is an African-American scientist, motivational speaker and has her own beauty brand.
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