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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

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[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai@Nenepink@meghan504@TamaraJMorris@JleeWins@ZooLife@YANZTHEFIRST@tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Would LOVE for Juvia’s Place to be in Ulta. I want Lys to be in stores. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

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In this photo I am wearing the Skin Melt Loose Powder... its amazing! I would love to try out more of the Ami Cole products... specifically the Light-Catching Highlighter. 

 

Follow me on IG, YouTube, TikTok, and EVERYWHERE else @ULoveJanie for more product reviews. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

BRING KEYS SOULCARE TO SEPHORA!!!! 

Her products are amazing especially the illuminating serum and the fact they have affirmations on all them. 🫣🤭

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

@Krismorganj Keys Soulcare Let Me Glow Illuminating Serum with Niacinamide 1.01 oz/ 30 mL is already at Sephora, online and in-stores! I'm in Canada and one of my local stores had a large display of the brand's products. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

NOT IN USA. Sadly. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I'd love to see Mented Cosmetics and Uoma Beauty in Sephora, and I'd LOVE to see Lys Beauty actually in stores.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

@ShidaMay Agree to all your points. LYS beauty and Danessa Myricks beauty are already in my local Sephora stores (I'm in Canada), but I would love for more of their products and Fashion Fair to be in more stores in Canada (Fashion Fair is in select stores only atm). And more Black-owned brands in-stores!!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

@SephoraBIC I would like to see more by grace eleyae 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Ava Estelle skincare line.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Hyper Skin

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Black girl sunscreen, the lip bar & Dr Gio Cosmetics ( black owned South Korean based brand)

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I wholeheartedly agree with the Dr. Gio ask!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I would love to see Ixora Botanical Beauty on Sephora shelves!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I'm so excited about this! I've heard amazing things about ami cole 👏🏽

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

There is this small company on tiktok and i think they would love it if you were to have some of their products in store! @duafebeauties on tiktok!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I would love to see Tabitha Brown hair and Taraji P Henson body products 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

I’m still confused on what’s good products from tarajis line especially her body care line. Every product has been a fail. Even her candle the wicks don’t burn evenly lol it’s been a mess what have you tried that you like?? 🙂 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

👏🏼👏🏼  for Ami Colé!

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Still hoping for Uoma Beauty 🤞🏼🤞🏼

 

And now that the whipped Shea butter from Buttah is a winter staple, hoping for Buttah, too.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

Why specifically black owned? Sephora loves to brag about diversity and inclusion but this is very RACIST! Only creating division.

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