Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[akte]

Uoma Beauty,  Coloured Raine Cosmetics, Mented Cosmetics, and Lamik Beauty

[grapefruitluvr]

Uoma

[Ashletta216]

Lauren Napier beauty, as well.

[Ashletta216]

Unsun, Blackgirl sunscreen, The Honey Pot, Bolden, Specific beauty, Mented, The Crayon case.

[BlackPearl08]

drjayslays.com Dr Jacquelyn Triche is an African-American scientist, motivational speaker and has her own beauty brand.

[oneeyeclosed]

Beautystat, Unsun, Uoma, Bomba Curls, Beauty Bakerie

[kimmey1908]

Beauty Bakerie

---

@SephoraBIC wrote:

We recognize how important it is to represent Black businesses and communities, and we must do better. So, we’re starting now.

You may have seen that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!

[VBeauty3]

Danessa Myricks, Uoma, Juvias Place, Beauty Bakerie

[lachaton]

I love Miss Jessie's for hair products; Miko and Titi have put together a fantastic collection of hair products for such a wide variety of hair types, including natural styles. 

[Kameese]

Belle.51co Skintanics Ebony and green Mielle Mented Woomebeauty Kaeessnailpolish Rose MD Epilogic KNC beauty Nyakio beauty Beauty Bakerie Lip Bar Uoma Beauty Pearnova Golde Plant apothecary Black girl sunscreen Bolden

[myka25]

Bolden.

[Oreo1322]

Beauty bakerie and Juvia's Place!

[Lily1321]

I second that!

[scarletb]

I think it would be great to reach out to various black hairstylists and makeup artists - I guess celebrity but either way-  and get their thoughts

[Angiebeezus]

Colored Raine

[idanyd]

Colored raine; uoma; Juvias place; beauty bakerie; laws of nature cosmetics

[howconnie]

Colored Raine is so good 

[lexlabel]

Danessa Myricks, Mented.

[KNC24]

I would also like for Sephora to look at black hair lines that they carry. When it comes to hair care, I don’t think of Sephora carrying products that I need to care for my hair. I see that Mizani is now available. I don’t want a product that can be used on black hair but a product for black hair.

[sydtomato]

I would love to see Beauty Bakerie, Uoma Beauty, and Coloured Raine. I would also like to see sunscreen and haircare brands like Pattern, brought to Sephora. While I am not black, I constantly see black people requesting sunscreen options that are not ashy or leave a white cast on their skin and hair care geared for their hair type. It shouldn’t be a hunt to find products that work for them. Additionally, I feel as though Sephora should require existing non-black owned makeup brands to have sufficient shade options in complexion products otherwise, do not sell that item. Too often are shade ranges lacking when it comes to the deep end of the spectrum or left out entirely. With brands like Fenty showing it can be done and it will sell, there shouldn’t really be any excuses. If Sephora truly stands for inclusivity, all brands they carry should be inclusive too. As a Canadian brand there are many black owned brands that are not readily available to us and Sephora can bridge that gap to bringing them to more consumers

[erai]

Why is this racist review on your site?