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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

06.19.20_We're taking the 15% Pledge.png

 

[[UPDATE 4/8: Currently featured on our Black-Owned Beauty Guide: new brand spotlight CAY SKIN, from supermodel and activist Winnie Harlow! Learn more about the brand – designed for everyone under the sun - on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would like to see The Makeup Drawer by Courtney Dionne. They Have really nice makeup products.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would like to see “Shandelier Luxe Lashes” by (IG) @seankbeauty at Sephora. Shandelier Lashes provide an array of glamorous and elegant sets of cruelty free lashes that are available in various lash styles catering to both naturalists and fashionistas.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I use Miche Beauty products that order from online. These are handmade products from the owners. They focus on moisture, less frizz, bounce, and deep conditioning. I so love these products. They are the “bomb”.Miche focus on the natural hair and how to take care of your hair properly. They have mixed and tested their products to focus on the essence of natural hair care.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

@seankbeauty with Shandelier Lashes for sure. She is honest, hard working and her brand is remarkable. Sephora will definitely be missing out on an amazing opportunity if she’s not chosen. Can’t recommend her or her brand enough. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I definitely recommend Shandelier Luxe Lashes (IG) @seankbeauty I have used her lashes many times , they make you look and feel beautiful ! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

There are a lot of lashes companies out there, but Shandelier lux lashes are amazing! The quality is top notch and the customer service is excellent. @seankbeauty 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would love to see Shandelier Luxe Lashes in your store.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would love to see Shandelier luxe lashes in Sephora. @seankbeauty website is immaculate and her lashes are elite, easy to put on, options to choose from and most importantly black owned. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would like to see shandelier luxe lashes at Sephora.  It’s a quality product by a black-owned woman business.  Website is 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I’d love to see Shandelier Luxe Lashes.  A luxury lash line.   The lashes are comfortable to wear all day,  easy to apply, and my faves are Lady Grace abd Caprice. 

 

The brand is black owned a one woman show so being in Sephora would be huge.  @seankbeauty  website 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I’d love to see The Lip Bar and Mented Cosmetics. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

I would love to see Ami Cole. Her lipgloss has changed my life.. can’t leave home without it! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

Hello Sephora,

 

we love to see it, and you actually bringing these brands to your shelves.

 

I would like to add

Lori Harvey skn  

 

Ancient Cosmeticz

 

thank you for your time, and also allowing us for input!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

What does color have to do with anything....  I'm so tired of racism....  I mean which white, yellow, red, brown owned brands do I want to see.... doesn't make any sense to me.  I don't care what or who owns a business...   as long as they are good people with great products... I could care less what color.  PLEASE DO BETTER....  stop using blacks and color to promote racism....  

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

@KT258  No one here is saying one race is superior or inferior to another race. That would be racism. 

An effort to bring more [race]-owned brands to a store, without removing other brands because of the race of their founders/owners or claiming one race is better or worse than another, is not racism. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

Juvia's Place

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

Beauty bakerie Uoma beauty, Juvia’s Place

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

Rosemdskin 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 4/8/22]

This looks like it has great ingredients, @Nahnom! Thanks for tagging me to let me know!

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