Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[naomivee]

Maréna Beauté was founded by Diarry Maréna, a black makeup artist and entrepreneur. I have only tried their blushes AND baby let me tell you! They are velvety smooth, and compliment my brown skin beautifully. I honestly don't want to ever use another blush. Their blush formula is the best and has leveled up my makeup routine. It would be amazing if I could shop their products on Sephora!

[mariahkb01]

Pat mcgrath 

[GirlCaramel]

I would love to see Buttah Skincare.

Thank you!

[GirlCaramel]

Pattern Beauty 

[PocaExpress]

I can't wait for Antonia Burrell to be available at Sephora!

[Kendra85]

I can’t wait to see Juvias Place on the shelves!

[JSum]

I would like to see Naturalicious hair care products for curly/coily hair. These products have done AMAZING things for my hair. Also I absolutely LOVE Mented and would like to see their products as well.

[cbelles]

Yes i agree totally! Absolutely 💯 love both and Mented is well known popular quality products

[Gabooboo]

Thank you for the incentive. Could you please consider a conversation with Urban Skin RX and Acne Expert for Skincare. For Makeup, I'd like to see Juvia's place on the shelves, especially in Canada. Post-pandemic, maybe a small business line could be a win-win for all. 

[geewhiz]

Urban skin RX actually is not black owned. The founder and CEO is not black, however they do have lots of black representation on their executive team.

[Boho777]

Mented is a wonderful line you should carry.

[Tshibuaya]

It would be great to see Maréna Beauté products at Sephora! The brand beautifully complements darker skin tones.

[naomivee]

Totally agree!!

[dawnf1967]

pooka!!  

[KarrahMill]

Beauty Bakerie

[ivneet]

I would like. Colourpop#colourpop#makeup 

[AngelaBednar]

I would love to see Pooka Pure & Simple; all natural/organic skin and hair care, along with great fragrances for men and women. The products are amazing!  

[Jennijanks17]

Would love love love to see The Lip Bar (TLB) in Sephora! It is phenomenally pigmented and offers hues perfect for melanated skin tones. it is now in Target and Wal-Mart.... but I’d love to earn rewards at Sephora and shop my favorite brands in one place.

 

[geewhiz]

Agreed! Their products are amazing!

[cbelles]

Yes 💯 nailed it. Same

[CF2108]

Black owned beauty I would like to see are The Crayon Case cosmetics and BEAUTYMARKED & Co cosmetics