Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[fofo22]

I would love to see Coloured Raine!!

[haleyvvvv]

It would be great to get an update and timeline on this!!

[meou]

@haleyvvvv agreed even if its just a compiled list of who they are taking into consideration or known next steps 

[haleyvvvv]

@SephoraBIC Accountability is really needed on this. Definitely would be great to know their next steps/timeline, @meou.

[Michiemichh]

What is the update on this?

[CarlieIllise]

So when will this pledge happen?

[ray123]

I’d love to see Mented Cosmetics and Black Girl Sunscreen!

[ZebraElle]

Which Black-owned beauty and wellness brands do you want to see at Sephora?

My answers :

- The Lip Bar

- Melanin Haircare (Naptural85 offers good videos & good products.)

- Crown Paint Colors (Temporary Hair Colors)

Why these brands? Natural & simple ingredients!

[Tamara76]

@ZebraElle The Lip Bar has some beautiful products! I love their mini quads!  

[alwaysalady8]

I would love to see more Nigerian owned brands being launched for women of color here in the states.. I am a big Jackie Ania follower and she has started to promote more of these beauty brands and I am all for it.. I can’t wait until some of my things arrive.. I will definitely post my opinion about them

[danielledanielle]

@SephoraBIC ...Sooooo, ANY updates beyond the pledge?

Was just looking at a list from Allure with several brands, many mentioned here, and it would be great to see any of them here.  Especially since there's an interest for them not just among PoCs but everyone, as several of these brands strive for inclusivity.

I'm personally hoping for Uoma, Tgin and Hyper Skin.  Would be great to also see Mented, Coloured Raine and Pattern.

[Sherifa]

UOMA Beauty and Coloured Raine!!!

[Happyoverhate]

The Crayon Case- Beauty Bakerie - Ace Beauty - Nabla - Coloured Raine - Uoma Beauty - Glamlite

[Ashletta216]

Oui the people.

[BeautyWsHerName]

The Crayon Case, Juvia’s Place, and Mented!

[MIMI3636]

Juvias Place, The Lip Bar, Taraji B Henson’s hair care line, and Hana Hana beauty -shea butter company.

[MssTexas]

Juvias Place foundation is the bomb

[miranduhh31]

Danessa Myricks, Mented Cosmetics, Golde, Beauty Bakerie, Uoma Beauty, coloured raine, The Lip Bar, Bevel men’s grooming, Ace Beaute

[tmgaston]

Would love to see Golde at Sephora. @Golde on Instagram. 

[DSP3]

The Honey Pot, Mented, Juvia’s Place and Danessa Myricks. 

[nsight]

Crayon Case, Mented, Beauty Bakery