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Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 3/23]

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[[UPDATE 3/23: We're stoked to share another new-to-Sephora brand spotlight: Topicals! And don't forget to visit our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.sephora.com/beauty/belong]]

 

We recognize how important it is to represent Black businesses and communities, and we must do better. 

 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

 

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

 

Thank you in advance for your guidance and support. We look forward to learning from you!

 

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Yes i agree totally! Absolutely 💯 love both and Mented is well known popular quality products

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Thank you for the incentive. Could you please consider a conversation with Urban Skin RX and Acne Expert for Skincare. For Makeup, I'd like to see Juvia's place on the shelves, especially in Canada. Post-pandemic, maybe a small business line could be a win-win for all. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Urban skin RX actually is not black owned. The founder and CEO is not black, however they do have lots of black representation on their executive team.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Mented is a wonderful line you should carry.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

It would be great to see Maréna Beauté products at Sephora! The brand beautifully complements darker skin tones.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Totally agree!!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

pooka!!  

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Beauty Bakerie

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would like. Colourpop#colourpop#makeup 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I would love to see Pooka Pure & Simple; all natural/organic skin and hair care, along with great fragrances for men and women. The products are amazing!  

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Would love love love to see The Lip Bar (TLB) in Sephora! It is phenomenally pigmented and offers hues perfect for melanated skin tones. it is now in Target and Wal-Mart.... but I’d love to earn rewards at Sephora and shop my favorite brands in one place.

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Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Agreed! Their products are amazing!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Yes 💯 nailed it. Same

 

 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Black owned beauty I would like to see are The Crayon Case cosmetics and BEAUTYMARKED & Co cosmetics 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Would love to see Golde skincare and wellness products added to the roster. 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Same!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Limited selection but Golde products available today! https://www.sephora.com/brand/golde 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

Not at Sephora Canada! 

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I’d like to see more of the Qhemet Biologics line available, as well as The Lip Bar and Mented.

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I love what you sll are doing sephora! Keep it coming!

Re: Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 2/26]

I love to see the brand epi logic. Its expensive but amazing black owned brand.