Re: BEAUTY NEWS 2.0
Reply:
@danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the “why no lighter sh
...read more
@danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the “why no lighter shades” comments are still there. That figures. 🙄 Wish Sephora (or whoever their question&answer/review vendor is) would turn off auto-delete for downvotes, assuming that’s a thing. But yeah, those commenters are completely missing the point because they see things only from their “I’ve always had everything so I should also have this” perspective. And for anyone reading this who wants to fight me on that: SpoilerMany K-beauty brands’ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). That’s because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well I’m not their target audience? No. Thanks to brands like Ami Colé (though sadly not for long), I have options that’ll work for my skin tone. And the “why no lighter shades in Ami Colé” crowd has options that’ll work for their skin tones. MANY MANY OPTIONS. Heck, y’all can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami Colé was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skin—and I mean from albino to no deeper than, oh, unbleached flour tortilla—and they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum… would I be okay with that brand’s existence? Yes. Yes I would. Because I’m not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brand’s shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? Many K-beauty brands’ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). That’s because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well I’m not their target audience? No. Thanks to brands like Ami Colé (though sadly not for long), I have options that’ll work for my skin tone. And the “why no lighter shades in Ami Colé” crowd has options that’ll work for their skin tones. MANY MANY OPTIONS. Heck, y’all can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami Colé was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skin—and I mean from albino to no deeper than, oh, unbleached flour tortilla—and they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum… would I be okay with that brand’s existence? Yes. Yes I would. Because I’m not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brand’s shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? As one of my aunts used to say about this kind of stuff, while rolling her eyes: “we just can’t have anything.”