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Trending at Sephora

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Stay up to date on the latest products, brands, and features available at Sephora, straight from HQ.

Stay up to date on the latest products, brands, and features available at Sephora, straight from HQ.

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BEAUTY NEWS 2.0
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Re: BEAUTY NEWS 2.0
ICON I INSIDER
Reply: @danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the “why no lighter sh ...read more
@danielledanielle Morbid curiosity made me go find that foundation stick question(s), and I see several of the “why no lighter shades” comments are still there. That figures. 🙄 Wish Sephora (or whoever their question&answer/review vendor is) would turn off auto-delete for downvotes, assuming that’s a thing. But yeah, those commenters are completely missing the point because they see things only from their “I’ve always had everything so I should also have this” perspective. And for anyone reading this who wants to fight me on that: SpoilerMany K-beauty brands’ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). That’s because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well I’m not their target audience? No. Thanks to brands like Ami Colé (though sadly not for long), I have options that’ll work for my skin tone. And the “why no lighter shades in Ami Colé” crowd has options that’ll work for their skin tones. MANY MANY OPTIONS. Heck, y’all can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami Colé was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skin—and I mean from albino to no deeper than, oh, unbleached flour tortilla—and they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum… would I be okay with that brand’s existence? Yes. Yes I would. Because I’m not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brand’s shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? Many K-beauty brands’ complexion products have a shade range that dips no deeper than, say, chai latte (if even that deep). That’s because they cater to their majority audience. Do I go fussing around about their lack of inclusivity, when I know dang well I’m not their target audience? No. Thanks to brands like Ami Colé (though sadly not for long), I have options that’ll work for my skin tone. And the “why no lighter shades in Ami Colé” crowd has options that’ll work for their skin tones. MANY MANY OPTIONS. Heck, y’all can even use the K-beauty options. You have more options than I (and others around my shade range and deeper) do. Repeat: you have more options than we do. Ami Colé was created to give us more options. If someone starts a small beauty brand this week that focuses on just fair/very light skin—and I mean from albino to no deeper than, oh, unbleached flour tortilla—and they market that brand as filling a gap after doing research and finding some of the big brands skimp on that end of the complexion spectrum… would I be okay with that brand’s existence? Yes. Yes I would. Because I’m not the target audience, the brand founder is earnestly trying to help what they deem an underserved audience, and I have other options. For those of you who are lighter skinned than me but deeper skinned than this imaginary brand’s shade range: would you be okay with that brand existing? Or would you go after them too for not being inclusive, even though YOU have the most other options of any of us? As one of my aunts used to say about this kind of stuff, while rolling her eyes: “we just can’t have anything.”
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Monthly Favorites: June 2025 Edition!
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Re: Monthly Favorites: June 2025 Edition!
HALL OF FAMER V INSIDER
Reply: Thank you dearly!! @PrettyPaint ...read more
Thank you dearly!! @PrettyPaint
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Beauty Insider Community Feedback
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Re: Beauty Insider Community Feedback
BOSS V INSIDER
Reply: @TeamBIC I'm getting promotional Sephora emails, but not BIC tag emails. ...read more
@TeamBIC I'm getting promotional Sephora emails, but not BIC tag emails.
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New Reply in Trending at Sephora
Introduce Yourself: New Member Monday
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Re: Introduce Yourself: New Member Monday
BEAUTY ADVISOR INSIDER
Reply: @NicoleMikhaiel Welcome to BIC! ...read more
@NicoleMikhaiel Welcome to BIC!
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New to Community? Here are 3 Steps to Get Started
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Re: New to Community? Here are 3 Steps to Get Started
BEAUTY ADVISOR INSIDER
Reply: @ravensgirl9xo Welcome to BIC! ...read more
@ravensgirl9xo Welcome to BIC!
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New Reply in Trending at Sephora
FOUND IN THE WILD THREAD!!!
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Re: FOUND IN THE WILD THREAD!!!
ICON III INSIDER
Reply: Yup. So cute! Can not get these to tag , tried it all. Obviously operator error. 廊Ilia 7.14 on the Sephora App, Summer Fridays now ...read more
Yup. So cute! Can not get these to tag , tried it all. Obviously operator error. 🤨Ilia 7.14 on the Sephora App, Summer Fridays now. #ILIA Soft Focus Blurring Blush Closer#Summer Fridays Blush Butter Soft Strawberry
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Monthly Favorites: May 2025 Edition!
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Re: Monthly Favorites: May 2025 Edition!
NEWCOMER I INSIDER
Reply: Hello everyone, im new here , PLEASE, looking for mounthly free simples and cant found nothing. If you know how to get my dream - ...read more
Hello everyone, im new here , PLEASE, looking for mounthly free simples and cant found nothing. If you know how to get my dream - PLEASE PLEASE help me, I will be very appreciative
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Sephora 2025 Birthday Gifts
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Re: Sephora 2025 Birthday Gifts
BEAUTY ADVISOR INSIDER
Reply: @hakll @If you have an account you can pick up your bday gift 2 weeks before or after your bday in store or online (online you hav ...read more
@hakll @If you have an account you can pick up your bday gift 2 weeks before or after your bday in store or online (online you have to spend $25 to add it to your account).
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New Reply in Trending at Sephora
An Update about our Sephora Beauty Insider Community Ambassador Program
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Re: An Update about our Sephora Beauty Insider Community Ambassador Program
BEAUTY ADVISOR INSIDER
Reply: @Titian06 @Aww thank you! Glad I can still be active on here. ...read more
@Titian06 @Aww thank you! Glad I can still be active on here.
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New Reply in Trending at Sephora
Monthly Favorites: April 2025 Edition!
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Re: Monthly Favorites: April 2025 Edition!
ICON IV INSIDER
Reply: @jaaayp Hmmm I didn’t get much last month but all are hits! I did restock and grabbed a new mask and it arrived Friday Peace Out ...read more
@jaaayp Hmmm I didn’t get much last month but all are hits! I did restock and grabbed a new mask and it arrived Friday Peace Out Overnight Barrier Hydrating Bio-Collagen Recovery Mask 1.3 oz / 37 g I ordered 2 one was damaged but one survived. I tried it Friday night. If you have dry spots on your face literally try it out. It was a miss for me because it says to wear it to bed and I didn’t sleep good with it on but my face was so moisturizer it was crazy. It was still tacky the end of Saturday and still so moisturized. It says to leave it on for 3-4 hours or all night. I will try again but not to bed. I feel like I saw some videos of people wearing a mask to bed and woke up looking amazing. Wearing it to bed just didn’t let me sleep at night. So lesson learned. But no dry spots in site!
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