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Ulta GWPs

This thread will be for Ulta GWPs only.  Share ulta promos here.  


Please do NOT post requests for the spreadsheet in this thread.  Please post requests for the Ulta GWP google spread sheet in this thread:


Let's keep this thread on topic!



Ulta points refresher (because yes, it is that complicated):

Item #1 - $53.50

Item #3 - $108.50 (and is eligible for a certain item/brand 5x multiplier)

* There is also a 5x all purchase multiplier and you are platinum so you get 1.25x

Total Spent - $162

Base Points Earned - 162

Platinum .25x Earned - 41 (162 * .25 = 40.5, and rounding up)

5x All Purchases Earned - 648 (it ends up being 4x because you don't count the base points)

5x Item/Brand Earned - 434

Total Points Earned - 1285




Since a lot of information is being removed from this thread, try to help each other out and add product id numbers and sku numbers so people can find items on ulta.  

Just to clarify, there is an item number that Ulta lists on the website, right under the picture of the item.


The product id is the number given to the item in the URL.  So Ulta's site follows this formula of having the url and then the very last part of the url is "productId=xlsImpprod" followed by an 8 digit number.  If you use that "productId" number you can get to the page of any item on ulta.  It's not a search, but the direct url to the page.  Click on any product, and then view the url in the address bar.  It will look like this: ulta's website (not using the actual domain because BT admins don't like that) /ulta/browse/productDetail.jsp?productId=xlsImpprod12345678.  Replace the 8 digit product id of the item you want to see with the sample id.


Images of Ulta GWP coupons available here:


My very unofficial Ulta point multiplier to approximate percent discount chart:

(This is a number where I use the multiplier to divide by 2000 to see how many dollars I would have to spend in order to redeem a $125 reward.  E.g. 2000 points divided by 1 point multiplier means I have to spend $2000 to get the $125 reward.  Adding how much I had to spend ($2000) + the reward ($125), and then using the reward ($125) to divide the total purchase ($2125), I get a discount of approximately 6% based on the total purchase.  Note: the total purchase is based on the concept that you are spending just enough to reach the next $125 reward and combines the reward value with how much money you had to spend to get that reward.


Total Purchase21251725145811251014925792740696625596569525401392375367360347341336325320315

Re: Ulta GWPs


Two new multipliers per reddit, CoverFX and ABH (neither of which I got...I usually get ABH, but haven't bought any in forever, so I guess I finally dropped off that list. I don't think I've ever bought CoverFX, so perhaps that's why I didn't get it...). Both valid through 2/2.



Re: Ulta GWPs

I didn't get the Cover FX and ABH multipliers either and I've made recent purchases from both brands. Then I wake up to the Mario Badesco offer, yet I've never bought anything from his line. Ulta's marketing dept. is so bonkers. 

Re: Ulta GWPs

Darn I didn't get either of these. I kinda want the Norvina palette, but seeing how a lot of ABH palettes go on sale I've been hanging back.

Re: Ulta GWPs

It would be interesting to know how they decide. I got the ABH one but I haven’t bought any ABH in at least a year (I like it but wait for the palettes to go on sale). The too faced one last month I would have used but didn’t get it. 

Re: Ulta GWPs

@RGbrown Didn't get them, either Smiley Sad It's been a while since I've purchased from Cover FX, but I just bought ABH a couple weeks ago.

Re: Ulta GWPs

@RGbrown I didn’t get either one of these, and I’m pretty sure I’ve purchased both brands!

Re: Ulta GWPs

@RGbrownIt's definitely not for lack of purchases.  I bought the soft glam palette sometime during the fall and the sultry palette in December.  I didn't get either of these multipliers either.  Aside from palettes, I don't really purchase ABH products. I've never purchased coverfx.

RE: Ulta GWPs

Every single day I see this thread , and every day I say I’m going to ask. Here it goes: WITHOUT MALICE, why is there a thread for Ulta GWP on a Sephora sight? I’m curious, anyone? TIA💋

Because people talk about beauty as a whole and not just...

Because people talk about beauty as a whole and not just Sephora on here There are also threads covering beauty gwp bags at department stores, beauty deals from all over, and beauty brands that Sephora does not even sell like Chanel beauty and Diptyque. If the Beauty community was only allowed to discuss Sephora and products they sold, it would get very boring.

Re: RE: Ulta GWPs

@lja7 I wondered the same thing when I first started using BIC. It is kind of funny and really nice of Sephora to be cool with it. They probably realize we would go to other sites and at least this way they see why we make purchases from competitors and the deals Ulta has going on.  

Re: RE: Ulta GWPs

So true! I’ve never just sat and read through the thread but I’ve always wondered. And I didn’t expect to get such great answers either! So now of course I will be checking out this thread for sure! Thx again!💋

Re: RE: Ulta GWPs

@lja7 great question!  This thread started based on the deals too good to pass up thread that notcreative had.  I asked if anyone was interested in an exclusively Ulta thread.  I love the deals too good thread, but if I want to look up a coupon or gwp gt Ulta, I don't want to sift through all the random things that get posted on that thread.


If you stick around here you'll find a wealth of information on all things Ulta!  I've found that I get more bang for my buck at Ulta and that it's easier to get the samples I want at ulta. 


I think everyone on this board is a hyper-consumer, so we're all tuned in to social media and we're just trying to connect with other shopaholics.  if I tell my friends there's a 20 piece gwp sample bag at Ulta with a $50 purchase they'll  just look at me like I'm crazy.


The last thing I'll say is that the people who are the most active on this thread are just active users in general and also participate in other threads.  It's not like we're exclusively ulta-shoppers.  😇

@itscarin soooooo true. I ❤️❤️❤️ being able to connect wi...

@itscarin soooooo true. I ❤️❤️❤️ being able to connect with other enthusiasts who share our interests! Just look at how many of us are rouge, so shopaholics with a beauty habit... yes, definitely. No eyerolls here, just lots of enabling. This group is definitely my favorite!

RE: Re: RE: Ulta GWPs

That’s awesome, and very informative answers! Thank you all so much! As for other threads I really don’t pay much attention unless I’m specifically looking for something. I scroll and always see this thread active and always wanted to know. THANK YOU LADIES🙂💋

Re: RE: Ulta GWPs


For the same reason there's a deal thread for non-Sephora stores, and threads for brands Sephora doesn't carry. Beauty encompasses more than just one single retailer, and we are free to discuss any and all beauty in this great big world 😁

RE: Re: RE: Ulta GWPs

I didn’t imply that you shouldn’t .

Personally it is the first place I look before placing an...

Personally it is the first place I look before placing an order, so it's very useful and fun to have this group. It's clearly popular and even a source of info for several bloggers and vloggers. The format allows for easy sharing and interactions vs one-sided content, which means it draws considerable activity, comparable to some social media outlets. I think it is smart for Sephora to allow it, as it means more people use their app and regularly see what they are promoting, potentially shopping more. It also gives them ownership of the content of these threads, which allows them to gather information on competitors, shoppers and their habits. So it's a win for both consumers and the business IMHO.

Re: Personally it is the first place I look before placing an...

@alexalicious I do think either mods report trends to the narkemark department or the marketing department lurks to mine data on trends.   We've been screaming for years for Sephora to offer a rewards program that's competitive with Ulta's and they finally gave us the 2500 point rewards.

Re: RE: Ulta GWPs

@lja7 we broke the code 😁

Re: RE: Ulta GWPs

@lja7   cause we wanted one 😁

Re: Ulta GWPs

$15 off $50 code, includes prestige. Dyson CHANEL, Kiehl’s, Salon and Benefit Bar excluded. Expires today. Please comment if used!



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