Sephora

itsfi · ‎01-01-2026

Hello, BIC! 👋 This is the third year of the Capsule Makeup Collection Challenge. Whether you're looking for a fun way to use the new-to-you and tried-and-true products in your collection or if having a set of makeup products picked out in advance makes it easier to get ready in the mornings, welcome!

Please don't hesitate to jump right on in from the get-go, or feel free to take part during a week when the theme suits your style or piques your interests. We love seeing and being inspired by what beauties everyone is using.

▶️ NOW PLAYING: CURRENT Makeup Capsule Theme: [Updated 3.1.2026]

Week 9 (March 2 - 8 ) - The "International Women Founded / Owned Beauty Brand" Makeup Capsule and/or The "Feature Focus" Makeup Capsule (Actors Awards Inspired)

International Women's Day has historically been celebrated annually on March 8. Assemble a capsule this week with one or more makeup products from a woman founded / owned beauty brand. See spoiler below for a list of women-founded makeup brands sold at Sephora US.

Alternatively, curate a capsule (a) focusing on one or more of your favorite features (e.g., eyes? lips? brows?cheek bones?) and/or (b) inspired by a makeup look worn at the Actor Awards (formerly known as the SAG Awards) - a red carpet look, one seen at the ceremony and/or at one of the after parties.

Spoiler

Below is a list of the women-founded brands (with makeup as their primary line of products) sold in Sephora US:

Ami Colé
Anastasia Beverly Hills
BASMA
Benefit Cosmetics
Bobbi Brown
caliray
Charlotte Tilbury
ciele
Danessa Myricks Beauty
Estee Lauder
Fara Homidi
fel beauty
Fenty Beauty by Rihanna
Freck Beauty
Glossier
Grande Cosmetics
Haus Labs by Lady Gaga
Hourglass
Huda Beauty
Iconic London
Ilia
Iris&Romeo
ISAMAYA
IT Cosmetics
Kosas
Kulfi
KVD Beauty
Laka
Laura Gellar
Laura Mercier
Lawless
LYS Beauty
LIXR Beauty
m.ph by Mary Phillips
MAED
Make Up For Ever
Merit
Milk Makeup
Natasha Denona
Nudestix
Pat McGrath Labs
Range Beauty
Rare Beauty by Selena Gomez
Rose Inc.
Saie
Sarah Creal
Simihaze Beauty
stila
tarte
Tower 28 Beauty
U Beauty
Urban Decay
Violette_Fr
Wander Beauty
Westman Atelier
Wonderskin

Below is a list of the women-founded brands (with makeup as their primary line of products) sold in Sephora US:Ami ColéAnastasia Beverly HillsBASMABenefit CosmeticsBobbi BrowncalirayCharlotte TilburycieleDanessa Myricks BeautyEstee LauderFara Homidifel beautyFenty Beauty by RihannaFreck BeautyGlossierGrande CosmeticsHaus Labs by Lady GagaHourglassHuda BeautyIconic LondonIliaIris&RomeoISAMAYAIT CosmeticsKosasKulfiKVD BeautyLakaLaura GellarLaura MercierLawlessLYS BeautyLIXR Beautym.ph by Mary PhillipsMAEDMake Up For EverMeritMilk MakeupNatasha DenonaNudestixPat McGrath LabsRange BeautyRare Beauty by Selena GomezRose Inc.SaieSarah CrealSimihaze BeautystilatarteTower 28 BeautyU BeautyUrban DecayViolette_FrWander BeautyWestman AtelierWonderskin

⏩ UPCOMING Makeup Capsule Themes [Updated 3.1.2026]

Spoiler

Week 10 (March 9 - 15) - The Sleeping Beauties Makeup Capsules and/or The Palettes Makeup Capsule

We've got some choices for Week 10. Put together a capsule made up of:

(a) one or more makeup palettes; OR

(b) one or more makeup product(s) that have been sleeping in your collection (read: that have been neglected / could use a little more attention - with sprig coming up, consider this an opportunity to do a little inventory of your collection and maybe getting a little jump start on spring cleaning); OR

(c) a mix of makeup palette(s) and product(s) that have been sleeping or otherwise neglected in your collection.

Capsule themes for subsequent weeks in March 2026 can be found here.

Week 10 (March 9 - 15) - The Sleeping Beauties Makeup Capsules and/or The Palettes Makeup CapsuleWe've got some choices for Week 10. Put together a capsule made up of:(a) one or more makeup palettes; OR(b) one or more makeup product(s) that have been sleeping in your collection (read: that have been neglected / could use a little more attention - with sprig coming up, consider this an opportunity to do a little inventory of your collection and maybe getting a little jump start on spring cleaning); OR (c) a mix of makeup palette(s) and product(s) that have been sleeping or otherwise neglected in your collection. Capsule themes for subsequent weeks in March 2026 can be found here.

Frequently Asked Questions

Spoiler

What is a makeup capsule?

A makeup capsule is a collection of makeup products curated by you with the intent of simplifying your makeup routine without compromising quality or functionality. It typically includes essential products that can be used to create a variety of look. A makeup capsule can reduce clutter, help save time getting ready in the morning or for events, and provide you with a streamlined and versatile makeup wardrobe tailored to work for you, your budget and lifestyle. While makeup capsules generally include a few pieces, the size of your capsule collection is ultimate up to you.

Why a makeup capsule challenge?

Many of us here have a robust collection of makeup and it can be difficult to pare that down to a handful of pieces for capsule. This challenge, with its weekly themes, is meant as a fun way to try your hand at curating a makeup capsule for yourself. Each week you'll have an opportunity to go through your collection, identify one or more product(s) that fits the weekly theme (all you need is one product for this challenge), and put together a makeup look with that and other products.

The challenge is also another way to use your stash, allowing you a chance to discover products you might have missed out on or re-discover past favorites.

For more info on this challenge, check out the previous years' challenges: Capsule Makeup Collection Challenge 2025
Capsule Makeup Collection Challenge 2024

What is a makeup capsule?A makeup capsule is a collection of makeup products curated by you with the intent of simplifying your makeup routine without compromising quality or functionality. It typically includes essential products that can be used to create a variety of look. A makeup capsule can reduce clutter, help save time getting ready in the morning or for events, and provide you with a streamlined and versatile makeup wardrobe tailored to work for you, your budget and lifestyle. While makeup capsules generally include a few pieces, the size of your capsule collection is ultimate up to you.Why a makeup capsule challenge?Many of us here have a robust collection of makeup and it can be difficult to pare that down to a handful of pieces for capsule. This challenge, with its weekly themes, is meant as a fun way to try your hand at curating a makeup capsule for yourself. Each week you'll have an opportunity to go through your collection, identify one or more product(s) that fits the weekly theme (all you need is one product for this challenge), and put together a makeup look with that and other products.The challenge is also another way to use your stash, allowing you a chance to discover products you might have missed out on or re-discover past favorites.For more info on this challenge, check out the previous years' challenges:

missjeanie

Bahahhahha @danielledanielle I'm currently auditing a fund that is set up for monitoring the migration pattern of some kind of fish.... I'm now going to read these reports and think of each fish as a different lipstick migrating alllll around my house, car, office...

itsfi

That 6-pan palette is one of my fave PML products @missjeanie. I'm having a hard time not hoarding my PMLs. At the same time, I want to play with several to see which ones may need back ups. ☹️ That's a pretty set of lip products to choose from this month! 😍 What shade is that Fenty lip stain?

missjeanie

@itsfi I thought I may want to stock up on a few things as well.... but then saw that I actually have more than I'll go through in my lifetime, including several products not even opened yet. Why???? Why do I not use these things when I buy them? That said... Should a sale come along.....

lol The Fenty stain is probably my favourite of the bunch Fuchsia Wife.

itsfi

lololol - "Why???? Why do I not use these things when I buy them?"

I'm going to assume that's a rhetorical question @missjeanie. Mainly because I don't know the answer and If I did, or if I do in the back of my mind know the answer, it would be an indictment of my own failure in using my things when I buy them and ... ummmm ... I'm not quite ready to indict myself for that just now. 😜😂

I'm not usually a fan of fuschsia as a lip shade on my lips but that is one gorgeous color!!!

Fenty Fuchsia Wife ... added to list! 🗒 I always see them on the display and think about picking up one but never know which one to get. Now I do.

missjeanie

@itsfi I tell myself I'm going to use up a few things before opening new ones... We see how well that has been working out.

I actually find that the Fenty lip stains look super bold when I swatch and they can look quite bold on the lips, but they also sheer out nicely and leave behind a light stain. I see them on sale quite often and may one day pick up a back up. I like it that much. I'm also curious to swatch the new Leneige lip stains as well.

itsfi

The Laneige are worth swatching @missjeanie; I get that swatches on the arm are going to translate differently than on the lips but many of the shades swatched differently on me than I expected them to; not differently as in bad, just ... differently, lol. For example, the nude beige shade looks just that in the bottle but on my arm it leaned much more warm with a slight peachy nude hue. The cherry red in the tube looks exactly what I expect a cherry red to look like - bright and red. Dotting it on my arm, that's the color I get. Spreading it? The color is a red for sure and it's pigmented and bold but it looks wearable. This is coming from someone who often slowly backs away or runs from reds because she's a scaredy cat (notwithstanding my profile pic). The rosy brown shade leaned much more warm than I thought but the darker brown shade had a pretty plummy brown tone to it. All that to say, worth having a swatch party.

missjeanie

@itsfi Sounds like I'll need to hit up a store and do some lines while I get my NEW Beauty Insider Challenge - Passport to Beauty - February Beauty 2026 face scan done!

BrushWithFate

This week my beauty focus is all things eyes!!

Rare Beauty by Selena Gomez Lash & Brow Essentials Duo Makeup Gift Set

Fenty Beauty by Rihanna Fine Linez Precision Gel Eyeliner

Charlotte Tilbury Eye Smudger Brush

PATRICK TA Eyeshadow Brush

PATRICK TA Major Dimension II Rose Eyeshadow Palette

SEPHORA COLLECTION Sephora Destinations™ Eye Palette Southern Charm

Anastasia Beverly Hills Mini Spice Eye Palette

tarte tartelette™ Amazonian clay matte eyeshadow palette '

tarte quick stick™ waterproof eyeshadow & liner

itsfi

@BrushWithFate, what color Fenty liner are you using this week?

BrushWithFate

Trace'd Out Longwear Waterproof Pencil in Coal Blooded Bored Heaux

Fenty Beauty by Rihanna Trace'd Out Longwear Waterproof Pencil Lip Liner Coal Blooded

danielledanielle

🙌🏽Those are two of my favorite children 🤣 @BrushWithFate

missjeanie

@BrushWithFate Looks like you'll be set with some very pretty eye looks!

danielledanielle · ‎02-02-2026

5....4 ...3...2...1....

Week 5 aka BHM Week 1

Homage to Dame McGrath

Finally cracking open PAT McGRATH LABS MOTHERSHIP XII Eyeshadow Palette: Petalmorphosis 🫶🏽🙌🏽

There are some non PMG stragglers here, but that's because I'm trying to Shop Your Stash Challenge: Winter 2026 ❄️ vs having to open up anything, and that's since of the Fenty items

Fenty Beauty by Rihanna Soft’Lit Naturally Luminous Hydrating Longwear Foundation , Fenty Beauty by Rihanna We're Even Hydrating Longwear Waterproof Concealer and so on

We all are riding with BoB fragrances all month long

World of Chris Collins Lust Oud Delice Parfum with Dark Chocolate, Hazelnut and Orris 1.7 oz / 50 mL...

World of Chris Collins African Rooibos Eau de Parfum Travel Spray 0.3 oz / 7.5 ml eau de parfum spra...

BROWN GIRL Jane Carnivale Eau de Parfum Travel Spray with Mango .34 oz / 10ml eau de parfum spray

Fenty Beauty by Rihanna Fenty Parfum Hair & Body Mist 1 oz / 30 mL spray and Fenty Beauty by Rihanna The Mista Hair + Body Fragrance Mist 3 oz/90 mL

World of Chris Collins Harlem Nights Eau de Parfum Travel Spray 0.34 oz / 10 ml

Harlem Perfume Co. Langston Eau de Parfum Travel Spray with Tonka Bean and Chocolate .30 OZ/10 ML ea...

World of Chris Collins Forbidden Apple Croque Moi Eau de Parfum Travel Spray 0.34 oz/10ml eau de par... (once I find it 😞)

World of Chris Collins Lost in Paradise Eau de Parfum Travel Spray 0.34 oz / 10 ml eau de parfum spr...

Fit Check

Spoiler

She did her best

Week 4: Music Founded, AKA Fenty Week

This was a fun week, did I use everything? No. Did I like all the options? Of course!

Fenty Beauty by Rihanna Killawatt Foil Freestyle Highlighter Penny4uthots was also cracked open. It's too deep as a highlight for me, but a blush and a shadow transition 🙌🏽

Face Card, Face Brush

Fit Check

Spoiler

Could've swapped this out, but loved the flatlay for mise en place

🙃🫠

Fragrance, leaning into past sage @itsfi advice and included Dior and some advent fragrances

Week 3, Maximimal

I tried six, and then it became sixish

Fit Check

Spoiler

Big Beis had to step in for baby Béis

Week 2, Golden Week aka Let's get fancy

Week 1 , Shopping the Stash

Fit Check

Spoiler

curlychiquita

I love the Fenty blush picture, @danielledanielle! Some of my favorite brushes!

danielledanielle

@curlychiquita , their face brushes don't get enough hype IMO

missjeanie

@danielledanielle Reading your post reminded me that I smelled the World of Chris Collins Lust Oud Delice Parfum with Dark Chocolate, Hazelnut and Orris 1.7 oz / 50 mL... at one point and meant to pick it up. I can smell the memory of it and I think it would be perfect for a Valentines gift to myself!

Thanks for the inspo!!