Which Black-owned beauty and wellness brands do you want to see at Sephora? [Updated 1/6/23]

[SephoraBIC]

[[UPDATE 1/6/23: Please join us in welcoming a another new-to-Sephora Black-Owned Brand, Ami Colé! Founder Diarrha N’Diaye sought to fill a gap in the makeup space by creating complexion products suited for melanin-rich skin. Created with this in mind, Ami Colé products celebrate deeper skin tones and are good for your skin with nourishing ingredients that are Clean at Sephora. Shout out to @NatashaTendai, @Nenepink, @meghan504, @TamaraJMorris, @JleeWins, @ZooLife, @YANZTHEFIRST, @tjm1992, and @Kiatch, who had all mentioned the brand previously in this thread! Learn more about the brand and browse the products on our Black-Owned-Beauty Guide, and read the latest updates on the steps Sephora is taking to champion diversity and inclusion beyond the 15 Percent Pledge: https://www.inside-sephora.com/en/usa/diversity-equity-inclusion]]

We recognize how important it is to represent Black businesses and communities, and we must do better. 

You may have seen in Summer 2020 that Sephora partnered with designer Aurora James to take the 15% Pledge. The 15% Pledge is James’ nonprofit calling on retailers (like Sephora) to dedicate 15% of shelf space to Black-owned brands. Why 15%? As explained on the 15% Pledge website, “Black people in the U.S. make up nearly 15% of the population. So, we are calling on major retailers to commit a minimum of 15% of their shelf to Black-owned businesses.” We are so excited to be the first retailer to take the pledge and are looking forward to seeing others join us in the 15% Pledge. Next, we want to hear from you!*

Which Black-owned beauty and wellness brands do you want to see at Sephora? Be sure to let us know your favorite product(s), what makes this brand unique, etc. 

Thank you in advance for your guidance and support. We look forward to learning from you!

*We will not be able to guarantee these brands join our Sephora brand roster, but we value your expertise as individual beauty lovers who shop outside of Sephora and our brands. Black-owned brands interested in partnering with Sephora can apply through RangeMe.

[Blend4Life25]

Beauty bakerie! She's been doing well but losing steam which is sad because her products are very good! 

[kapricornkam]

Juvias Place and the Lip Bar for sure. Maybe Crayon Case if they’re still around and any other new and upcoming Black makeup Brands

[Dreety]

Absolutely would love to see Juvia’s Place 

[CocoaTee704]

The Lip Bar and Juvias Place...I love Juvias blushes and lip products...pigmented and great for darker skin tones.

[Ladyred60]

Definitely the lipbar.😀

[lovetoomuch]

Would love to see Kinlo. It is the only noncomedogenic mineral sunscreen with a dark tint. Us acne prone , sensitive skinned women need skincare like this. Hard to find.  

[Sephora4life482]

I would love to see black girl sunscreen at Sephora!!!

[biancalicous]

I would LOVE to see Juvia's Place products on the Sephora shelves. Their blushes, concealers and lippies are amazing and I think they deserve a spot in Sephora stores! They have a more artsy and creative style making them their own unique brand. I think their Blush Liquid Blush, I am Magic Concealer, and Lip Gloss Reflect are amazing products! 

[GurleGurl]

I would love to see NATUREAL Supplements in Sephora 💚

[Attricat]

I would like to se the Lip Bar products at Sephora. 

[ebonvan]

Mented

@blkrosecandles

[JGomba]

Black Girl Suncreen 🤩

[Lillywati2]

I would love to see Black Girl Sunscreen at Sephora. I was on a hunt to find an SPF that didn't make me feel like I was auditioning for the Blue Man Group! Once I stumbled across this sunscreen, I fell in love. Not only does the product NOT turn brown skin blue or grey but the scent is very nice, subtle not too fragrant and is dissipates quickly.  

[icy2121]

Juvia’s Place would be a great addition!

[M2sweet]

Yesss 

[JoyousRose]

Black Opal would be a great addition.

[virgoxdoll]

Juvias place, BLK opal

[lourdia]

Juvia's place !!!😍

[CattyT3]

I have seen a lot of good things about Beauty Bakerie, would be happy to see their items sold in Sephora as the packaging is so unique and beautiful, and every review video I see just leaves me stunned.

[mantia]

It is really cool to see different products of beauty and makeup in the community ..