Stores & Services
Find a Sephora

Happening at Sephora

View all


From makeovers to personalized skincare consultations

Free Classes

Get inspired, play with products & learn new skills

Showing results for 
Search instead for 
Did you mean: 
Post in Brand Loyal

The Tower 28 Beauty Thread

Clean, Vegan, Cruelty-free Beauty ❤️ 


I didn’t see a thread for this brand and they’re one of my favourites, so I wanted to create a thread where we can share product launches, Tower28 purchases and product tips+tricks!


Autumn / Winter 2023 


Tower 28 Beauty MakeWaves Lengthening + Volumizing Mascara Jet will now be available in a Brown shade named “Drift” 🤎🤎 



limited edition Tower 28 Beauty Jumbo SOS Daily Rescue Facial Spray Refill 16 oz / 480 mL is back for the holidays! 



limited edition holiday launch 

featuring best-selling Tower 28 Beauty ShineOn Lip Jelly Non-Sticky Gloss Chill and limited edition Chestnut, inspired by Cookie Butter. So fitting for the holiday season! 

Tower 28 Beauty Lip Drip Cookie Butter Lip Gloss Set 



New Tower 28 Beauty Swipe All-Over Hydrating Serum Concealer 





Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush Dream Hour 🩷



New Tower 28 Beauty SOS Daily Skin Barrier Redness Recovery Moisturizer 1.86 oz / 55 ml is now uploaded on the site but not yet available 



Re: The Tower 28 Beauty Thread

@bakeamuffin Interesting shade. It certainly reminds me of cookie butter. It’s not a shade that I would personally gravitate towards (though I’m not against trying it once) but it would certainly make a great stocking stuffer for someone else!

Re: The Tower 28 Beauty Thread


Just saw this on IG. For all the Canucks of BIC, it’s on Sephora Canada’s account, so that’s gotta be good news!

Re: The Tower 28 Beauty Thread

@JoSometimes I can’t wait to see what Tower 28 does next- I know they’re working on a potential makeup bag and I would just swoon if they dropped it in time for the holidays, especially if it comes with a set of a set of some minis or something. 

Re: The Tower 28 Beauty Thread

@bakeamuffin That sounds very tempting! I would just be happy if they could figure out how to re-release their tinted foundation in Canada. So sad that I missed it…

Re: The Tower 28 Beauty Thread

@JoSometimes Yeah I do not understand what is going on with that, the brand said months ago that it would be restocked but they weren’t sure when and now it says not available in Canada. I really wish we could access that product or at least get info about it returning or not 🤷🏻‍♀️ forever holding out for Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation 💔

Re: The Tower 28 Beauty Thread

I just realized they pulled this from the shelves after straying my beloved Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation and to say I am devastated truly is an understatement 😢 It was the perfect formula: sensitive-skin, eczema and acne friendly, the coverage, the finish, the shade match was just perfect (1). Even the tube was nice.😩 


If you add to your cart from the Revolve website, no warning appears saying that it can't be shipped to Canada (unlike Supergoop products or other brands). That's strange because it has not been pulled from this website yet. At least we can still buy the foundation there.



Have you found something similar to it so far?💔




Re: The Tower 28 Beauty Thread

@bakeamuffin From what I read, it sounds like they tried to market it as makeup instead of sunscreen, even though it has sunscreen ingredients, and had to pull it off the shelves due to Canada’s strict regulations around SPF ingredients. Here’s hoping they can reformulate it for the Canadian market. 

Re: The Tower 28 Beauty Thread

@JoSometimes I thought it may have something to do with that; just give us the spf’s! 

I am curious how other brands deal with this, for example the Laura Mercier Tinted Moisturizer Natural Skin Perfector shows that it has spf on the American site but not the Canadian. They’re the same product, I wonder if they’re formulated the same but they don’t advertise the spf for Canadian packaging so they get away with it? 

after looking at ingredients from both sites it looks like they are different. This is blowing my mind; I was listening to the Fat Mascara podcast which is American based, they were raving about this product and it’s essentially a different product for Canadians. I wonder which one is better 🫢 



 above is the Canadian listed ingredients and below is American listed ingredients. 


However, another product Rare Beauty by Selena Gomez Positive Light Tinted Moisturizer has different names for Canada and America but the ingredients list is exactly the same. I wonder if they were able to formulate something approved for America as well Canada because of their extensive product development team. 


Re: The Tower 28 Beauty Thread

Good question @bakeamuffin! I wish I know more about the regulations around SPF ingredients. All I know is Heath Canada does have a say in some of the cosmetics on our shelves while the FDA generally doesn’t. 

Re: The Tower 28 Beauty Thread

Re: The Tower 28 Beauty Thread



A new hot pink blush will be dropping July 18th !! 




just in time for a Barbie Girl summer! 

Re: The Tower 28 Beauty Thread

Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush Party Hour is now available for 


The Tower 28 Beauty SOS Daily Skin Barrier Redness Recovery Moisturizer 1.86 oz / 55 ml is up on the site but not yet available 🫶🏻


I got the mini promo in an order and it has a delightfully thick viscosity that doesn’t feel too heavy. It melted into my skin with a soft pillowy texture that left my skin feeling hydrated and smooth each of times I’ve used it. So far I’m really liking this moisturizer and for $33 I’m likely going to order to full size. 


Re: The Tower 28 Beauty Thread

Finally we can see the ingredients list! Thanks for the feedback on the texture and how it has been on your skin.
This ingredient list is very similar to a lot of moisturizers I have seen by Korean skincare brands that have dedicated lines that focus on gentle ingredients - and so don't have "actives" (like how the Tower 28 promotion is advertising this moisturizer). So this is exciting to see as people who may not have otherwise dipped their toes into this style of skincare can now give it a go. This is the kind of formula I turned to Korean and Japanese skincare for so I could heal my ever-irritated skin!
> Rovectin's Aqua Enriched range is what I have most extensive experience with using for skin protection and gentle barrier repair, just as a reference for what I am describing.

Re: The Tower 28 Beauty Thread

I love this feedback @CattyT3 , it’s so helpful to know since I am pretty unfamiliar with the world of Korean Skincare.

It feels really fresh to have a “basic” moisturizer when in North America, so many actives seem to be pushed and ingredient lists are jam packed! My skin doesn’t handle it well so having a a gentle formula to turn to from Tower 28 is just lovely, as you said! ☺️ 

I am really hopeful that they will come out with a cleaner next and maybe an eye cream in the future.



Re: The Tower 28 Beauty Thread

Ooh yes, a gentle cleanser that's good value for use as a body wash as well would be an absolute dream! Cleansers make or break my entire routine even if every other step remains unchanged - so I am READY!

From what I noticed since I began my skin healing journey just over 6 years ago is that a LOT of what appears to be/ is advertised to be gentle on skin in the US market is actually too harsh for me. Even after eliminating a good chunk of items with a common fragrant ingredient I'm allergic to, I have a lot of trouble with pharmacy and higher end US skincare alike. I am currently determining another allergy after bad reactions to 2 US grocery store skincare aisle sunscreens - long since recovered from the mishaps with those, but now I'm just looking into a couple of ingredients I need to be wary of.
But I'm happy to report only 2 products from Sulwhasoo that I recently tried as Sephora order samples were not good for my skin, but anything I try from Korea and Japan directly in over 6 years I have had the best luck with - and is often much more affordable with most items being below even $15/$16 before the distributers' own promotions for larger orders ect.

I'll leave links to conversations I contributed to a while back in the K-Beauty group below if you want to check out some names of Korean skincare I can vouch for, and in the other post I have some professionals' tags who are educated to teach us about right and wrong in skincare for sensitive skin that have helped me SO much : )


Re: The Tower 28 Beauty Thread


The Tower 28 Beauty BeachPlease Lip + Cheek Cream Blush Party Hour re-launches today with a spot in the BeachPlease line up 💜 


Re: The Tower 28 Beauty Thread


Update on Beach Please Happy Hour for Sephora Canada. 

Re: The Tower 28 Beauty Thread

@TeamBIC  I noticed that this his now available on the American site but it hasn’t been uploaded to the Canadian site, do you have any details on when this will be available? 🥹🙏🏻

Re: The Tower 28 Beauty Thread

I have been hoping that Tower 28 would offer this shade again @bakeamuffin. I added it to my cart. Off to look at the current promotional items.

Re: The Tower 28 Beauty Thread

The Tower 28 Beauty SunnyDays SPF 30 Tinted Sunscreen Foundation Really impressed me - the test samples came in colors that I was able to mix to get pretty much a perfect shade for my olive tone skin, and using just a bit over the recommended amount you need for the SPF 30 protection looks amazing on the face and neck.
Excited for people who normally have a hard time getting olive tone match with tinted products that offer fewer shade options to be pleasantly surprised with how wearable this is!

Re: The Tower 28 Beauty Thread

@CattyT3 Thanks for sharing your thoughts!! It’s so great that you were able to mix colours and get a shade match!
I am yet to try this one, it’s been off the Canadian site for some time but as soon as it’s back I’m ordering! It sounds really great 😊


6 Replies
Conversation Stats
  • 56 replies
  • 174 Hearts Given
  • 10 Contributors
  • 2C988456-5FA1-41A4-85D2-D56E864BA6AF.jpeg
  • IMG_6367.png
  • IMG_6843.jpeg
  • IMG_6951.jpeg
  • IMG_7200.jpeg
  • IMG_7201.jpeg
  • IMG_8437.jpeg
  • IMG_4019.png
  • IMG_3465.jpeg
  • IMG_3573.jpeg
  • IMG_3573.jpeg
  • IMG_3578.jpeg
  • IMG_3576.jpeg
  • IMG_3595.jpeg
  • IMG_4007.jpeg