Our Beauty Insider Community Forum is Retiring 🍹🏖️👋🏽

[TeamBIC]

To our bold, creative, and always curious Beauty Insider Community ✨Forum✨ members:

We’re sharing a bittersweet message today—this coming August we will be retiring this Forum. We know, we’re bummed too.

For more than 15 years, our Beauty Insider Community has been a place for Sephora die-hards to talk about their favorite products, ask questions about routines, and show off their favorite looks. While this was a difficult decision, we've loved seeing this group thrive and we're incredibly proud of what we've built together.

We'll be here every step of the way as we start to wind things down. 🤝 Here's what to expect along the way...

• June 3: The Forum will become read-only and will only be accessible on desktop or mobile (no more app!). This means that you have until June 3 to make your final contributions to your favorite threads (Masking Challenge! Shop Your Stash! April Hauls!), revisit any favorite posts, and connect with your fellow BIC-ers.
• Your Community profile will also be retired on June 3, and your profile photo will be replaced with Winky. REMINDER: Community Gallery is not going away, so your Gallery posts and profile are here to stay!
• Mid-August: Community Forum and its posts will no longer be accessible.

Have no fear! There are still plenty of ways to stay connected with us:

📷 Gallery: Post your selfies, shelfies, hauls, and more  


💯 Ratings & Reviews: Sound off on products

🗨 Questions & Answers: Help others with your wealth of beauty knowledge  


🤳🏾 Social: Follow us on Instagram and TikTok for the latest Sephora news and drops

We are immeasurably grateful to you for your engagement and enthusiasm on this platform over the years. You made this a safe space where everyone felt seen and accepted. We may be signing off here, but you will always be welcome at Sephora. Thank you for everything!

Read on for more info and FAQ about the transition:

When is the last day I can use the Forum?

The last day to contribute new posts and content to the Forum is June 3. Starting June 3, Forum content will remain available in a read-only state until early August, so be sure to copy or take any screenshots you may want to save in the meantime!

If the Forum is going away, how do I get in touch with Sephora?

There are still ways to connect with us! Find us on social, or head to our customer service hub here: sephora.com/beauty/customer-service

Will Reviews, Q&A, and Gallery continue to be supported long‑term?

Yes! We hope you continue posting your selfies, shopping hauls, and videos on the Gallery, sounding off on products in Ratings & Reviews, and sharing your beauty expertise in Questions & Answers on product pages.

What happens to my profile picture?

Customized profile photos will be going away on June 3 as part of the Forum closure.

What happens to my username or nickname?

Your Community username is here to stay! It will continue to be associated with any Gallery posts, Ratings and Reviews on product pages, or Question & Answer content you share.

What happens to my badges, ranks, or status levels?

We will say goodbye to Community badges and ranks (for example, FRESH FACE II, RISING STAR III, ICON I) when the Forum retires. Your Beauty Insider tier (Insider, VIB, or Rouge) or any progress on active Beauty Insider Challenges will not be affected! Your BI points will also be unaffected.

Will all my content go away?

Only your Forum content—including your profile (sephora.com/profile/me) and posts—will be going away as we say goodbye to the Community Forum. We encourage you to continue sharing content with your fellow Sephora shoppers on the Community Gallery, Ratings & Reviews on product pages, and Questions & Answers on product pages!

Is there a way to save my posts?

We encourage you to save down any photos or screenshots you want to keep of your beautiful Forum content before it closes! To see all of your posts, go to the Forum home at community.sephora.com and then click “My Posts” to see your activity history.

How long will I have access to save my content ?

You will have the ability to screenshot or save any of your content until the Forum closes in August.

What will happen to all my profile/account information?

Your Community profile (sephora.com/profile/me) will go away as we say goodbye to the Community Forum. You can continue to view your other Sephora information in the following places:

-Beauty Preferences: sephora.com/profile/beautypreferences

-Beauty Insider Summary: sephora.com/beautyinsider

-Account Settings: sephora.com/profile/myaccount

Will old Forum content redirect somewhere else on sephora.com?

Starting in August, previous Forum threads will be redirected to relevant shopping pages on sephora.com or, in some cases, the Gallery.

[WinglessOne]

First, thank you @TeamBIC —every BIC admin and mod—for all your efforts to keep this community running over the years. I sincerely hope BIC’s shutdown doesn’t put any of you in layoff danger. That’s actually my biggest concern about this, since I know how bad a time it is to be laid off right now. I hope all of you land on your feet within (or outside) Sephora. ❤️

Next, I kinda saw this coming but hoped I was wrong. Sephora’s decision to reduce, and then remove, gratis for BIC members; never reinstating a direct BIC link on mobile web; I could tell someone in corporate wanted this community gone. Without knowing any of the relevant numbers (KPI for starters) and corporate strategy, I can only knee-jerk rant about this. Sephora’s closing what I assume is its best meaningful customer engagement driver and customer insight generator. 🤦‍♀️In fact, BIC’s such a great feature, I think Sephora should email all Beauty Insider members directly about this closure. I mean we’re losing a feature after all, and it’s one that’s kept many of us engaged with Sephora. [ EDIT: I just saw email about this from around 11 AM CT; hadn’t checked my inbox before I posted. ]

And dang it, now I’ll be without a beauty community again. I haven’t posted on my Instagram account (robinfliesagain) since 2019 but gosh, I guess I’ll have to start using it now. Just when I’ve been trying to further reduce all my Meta usage… sigh. If anyone comes up with a BIC-like forum, please let me know! Hopefully I can stay in touch with at least some of y’all after the shutdown. 🖤

[sissyboi72]

Yes @WinglessOne  im completely bummed out about the loss of are community but I can't stand the thought of someone ( i consider family at this point) to be laid off. Im heart broken.  

[WinglessOne]

@sissyboi72  Hopefully everyone on the BIC crew already has or will find another role at Sephora. I’d say “it’s the least Sephora could do” but you know, Sephora is a company so their main focus is profit/expense/bottom line. I don’t expect any of our wonderful mods and admins to self-identify their job situation (I mean it’s really none of our business). All we can do is wish ‘em the best.

[sissyboi72]

@WinglessOne  I wish I had found it sooner 😪 

[faeriegirl]

This makes me so sad. This is the place I go for inspiration and to be enabled 😭 It has been an absolute pleasure getting to know everyone here. I’m friends with a lot of y’all on instagram but if we aren’t yet I’m Faeriegirl07 on there. 

[Harobedb]

What a hideous thing to do. I wish Sephora would've promoted these forums more, but fans interacting with one another just doesn't bring in the bucks. I really miss the old days when Sephora was a real destination, and customers were a #1 priority. 

Not the same Sephora, but then, so little is as it used to be.

[GG84]

I couldn’t figure out how to get on here for like a year. I’m thankful to have been part of this community for the years that I was 🖤

[keana1]

My heart is broken, I’m going to miss all of you. 💔. Even though I wasn’t able to sign in, I still read your posts…😢

[veronika23]

Haven't been active in the last few years... crazy that it's closing. Definitely will remember the great people I've met here back when it was fun to hang around on BT. We had some good times.

[Sunnysmom]

Will miss the fun lippie conversations @veronika23 ! 🥰 

[Tamara76]

I miss you, V!!!🥹  @veronika23 

[veronika23]

Miss you too T! 🖤🖤🖤 @Tamara76 

[miss8]

@TeamBIC , This Always Happens 🤧 #IJustGotHere #ThanksForTheMemories

[tsavorite]

Truly sad news.  Thanks for the memories, BT and BIC friends!  iI has been a great time together! 

I will miss you!  Knowing you has been a priceless experience since 2014.  I have learned a lot from you!

❤️

[PeachyBlush11]

• Omg this is so sad as a teen that is not allowed to have social media this is the saddest thing I have heard this is so sad but I wish you guys the best in retirement I hope that someday that the Sephora community will be continued.

[blackkitty2014]

Oh no this is so so sad. 😞 

[jemimori]

Oh no!!! This is sad to hear, but hopefully we can kick up the activity on Instagram and TikTok. 

[Tamara76]

Thank you to @SportyGirly125 for sending out the bat signal or else I may not have known this was happening.😢

I have really neglected this community the last few years as my attention has been drawn in a million directions, but I always thought I'd still be able to come home to BIC or BT, as I still fondly think of this space.

I joined this community in 2014 (I think?), which was before I even had Facebook, let alone Instagram, Tik Tok and YouTube.

You were my first real online community.🥺

I used to spend hours on here chatting about makeup, skincare and everything else under the sun. From heart parties to RAC gift exchanges to friendships, of which some have spanned over a decade, I hold so many memories close to my heart.

We got through the pandemic together! And the changeover from BT to BIC! And the end of Bite Beauty and Marc Jacobs Beauty and Becca! And the Too Faced Sweet Peach launch (who still remembers that?!) And weddings and babies and graduations and even losses of our loved ones. This was/is a true community.🫶🏻

Meeting friends here IRL at SEPHORiA 2018 was a highlight of my life and continuing to see everyone over the past few SEPHORiA events was special, but I guess I took it for granted these last few years and I wish I'd spent more time on here recently. 

Thank you to @TeamBIC for everything over the years and thank you to everyone in the community, my friends, who have been there through so much! I love you all and hope we can keep in touch!

I can't believe it is ending...

p.s.

Here's a screenshot from 02/27/18 that I still have saved in my camera roll😭:

[SportyGirly125]

@Tamara76 Let’s not forget that you were one of the first Sephora Squad members. Totally fitting for what content you shared on here. I am thankful that we are still able to chat about life off and on BIC. Thank you for your wonderful friendship as well as the unicorn mail exchanges. You are one of a kind. 

[Tamara76]

Awww thank you @SportyGirly125 ! I greatly appreciate our friendship and hope that we can actually meet in person one of these days!

And you are 1,000% correct - I absolutely credit this community and my family here with helping me make it on to the inaugural Sephora Squad, which was life changing in many ways! That is even more reason this is hitting me so hard. I honestly think I'm still in shock. 😞