Our Beauty Insider Community Forum is Retiring 🍹🏖️👋🏽

[TeamBIC]

To our bold, creative, and always curious Beauty Insider Community ✨Forum✨ members:

We’re sharing a bittersweet message today—this coming August we will be retiring this Forum. We know, we’re bummed too.

For more than 15 years, our Beauty Insider Community has been a place for Sephora die-hards to talk about their favorite products, ask questions about routines, and show off their favorite looks. While this was a difficult decision, we've loved seeing this group thrive and we're incredibly proud of what we've built together.

We'll be here every step of the way as we start to wind things down. 🤝 Here's what to expect along the way...

• June 3: The Forum will become read-only and will only be accessible on desktop or mobile (no more app!). This means that you have until June 3 to make your final contributions to your favorite threads (Masking Challenge! Shop Your Stash! April Hauls!), revisit any favorite posts, and connect with your fellow BIC-ers.
• Your Community profile will also be retired on June 3, and your profile photo will be replaced with Winky. REMINDER: Community Gallery is not going away, so your Gallery posts and profile are here to stay!
• Mid-August: Community Forum and its posts will no longer be accessible.

Have no fear! There are still plenty of ways to stay connected with us:

📷 Gallery: Post your selfies, shelfies, hauls, and more  


💯 Ratings & Reviews: Sound off on products

🗨 Questions & Answers: Help others with your wealth of beauty knowledge  


🤳🏾 Social: Follow us on Instagram and TikTok for the latest Sephora news and drops

We are immeasurably grateful to you for your engagement and enthusiasm on this platform over the years. You made this a safe space where everyone felt seen and accepted. We may be signing off here, but you will always be welcome at Sephora. Thank you for everything!

Read on for more info and FAQ about the transition:

When is the last day I can use the Forum?

The last day to contribute new posts and content to the Forum is June 3. Starting June 3, Forum content will remain available in a read-only state until early August, so be sure to copy or take any screenshots you may want to save in the meantime!

Will I still be able to send private messages (PMs) to other community members?
Private messaging will no longer be available once the Forum becomes read-only on June 3. After that, we hope you’ll continue connecting with fellow shoppers in other ways by posting in Gallery, Ratings & Reviews, and Q&A.

If the Forum is going away, how do I get in touch with Sephora?

There are still ways to connect with us! Find us on social, or head to our customer service hub here: sephora.com/beauty/customer-service

Will Reviews, Q&A, and Gallery continue to be supported long‑term?

Yes! We hope you continue posting your selfies, shopping hauls, and videos on the Gallery, sounding off on products in Ratings & Reviews, and sharing your beauty expertise in Questions & Answers on product pages.

What happens to my profile picture?

Customized profile photos will be going away on June 3 as part of the Forum closure.

What happens to my username or nickname?

Your Community username is here to stay! It will continue to be associated with any Gallery posts, Ratings and Reviews on product pages, or Question & Answer content you share.

What happens to my badges, ranks, or status levels?

We will say goodbye to Community badges and ranks (for example, FRESH FACE II, RISING STAR III, ICON I) when the Forum retires. Your Beauty Insider tier (Insider, VIB, or Rouge) or any progress on active Beauty Insider Challenges will not be affected! Your BI points will also be unaffected.

Will all my content go away?

Only your Forum content—including your profile (sephora.com/profile/me) and posts—will be going away as we say goodbye to the Community Forum. We encourage you to continue sharing content with your fellow Sephora shoppers on the Community Gallery, Ratings & Reviews on product pages, and Questions & Answers on product pages!

Is there a way to save my posts?

We encourage you to save down any photos or screenshots you want to keep of your beautiful Forum content before it closes! To see all of your posts, go to the Forum home at community.sephora.com and then click “My Posts” to see your activity history.

How long will I have access to save my content ?

You will have the ability to screenshot or save any of your content until the Forum closes in August.

What will happen to all my profile/account information?

Your Community profile (sephora.com/profile/me) will go away as we say goodbye to the Community Forum. You can continue to view your other Sephora information in the following places:

-Beauty Preferences: sephora.com/profile/beautypreferences

-Beauty Insider Summary: sephora.com/beautyinsider

-Account Settings: sephora.com/profile/myaccount

Will old Forum content redirect somewhere else on sephora.com?

Starting in August, previous Forum threads will be redirected to relevant shopping pages on sephora.com or, in some cases, the Gallery.

[CynthieLu]

You were a shining star of this community @lmaster I hope we can keep in touch 🩷🩷 this is a giant loss *hug* but I'll never forget the people and times we had here, there were some amazing memories made in this space. 

[lmaster]

@CynthieLu 😭😭😭😭😭 thank you!!! You are as well sweet beauty 

[blackkitty2014]

So sad right @lmaster 😭

[lmaster]

@blackkitty2014 😫😢 devastating 

[sister13]

It is heartbreaking! @lmaster 

[lmaster]

@sister13 so many amazing people including yourself!! I'll miss your beautiful looks

[sissyboi72]

Just so u know your not alone this is causing me alot of anxiety to @lmaster . 

[lmaster]

@sissyboi72 virtual hugs!!! 😢

[curlychiquita]

I’m still so sad about this, @lmaster. ☹️ I’ve never been on Ulta’s message board. 

[sissyboi72]

Its not the same @curlychiquita . This place was perfection.  I can't believe there going to end it. 

[lmaster]

@sissyboi72 @curlychiquita no it's not the same at all, but it's an option until Sephora realizes they need this platform!! 😆

[Sunnysmom]

Oh no @lmaster , sending you the biggest hug . 🫶❤️ This is all so very sad and I can see how that would be so hard having also grown up in a rural area. It can be isolating and this does feel like a big loss. 😢 I DMd you with my info plus my IG that I never use or post on but maybe I will have to. XXOO 😘🥰 

[lmaster]

Thank you @Sunnysmom you're the best

[WinglessOne]

@lmaster  Ah, now I’m gonna follow you on Ulta’s community. I’m Wingless over there. I still don’t like how their forum’s set up (I think I’ve only posted once, maybe twice) but maybe it’ll improve over time. I’d hug you in person right now if I could. 🖤

[lmaster]

@WinglessOne thank you,,,, virtual hugs!!! It's not the same at all,  i don't like the lay out of it either.  I'll still pop on there

[SportyGirly125]

@WinglessOne @lmaster I also have an account on Ulta’s online forum but it’s not the same as on here. It’s more younger kids posting random things. 

[greeneyedgirl107]

@SportyGirly125 agreed

[WinglessOne]

@SportyGirly125  Yeah, I noticed that when I skimmed their forum tonight to see if things have improved over there. Not quite the engagement I’m after. I wonder if they’ve at least made Ulta employees self-identify as employees (via badge or username convention); that was my biggest issue when that forum launched. But I also didn’t like how the forum felt more like a Q&A board than an interactive community with actual discussions happening, and part of that was due to how the forum’s set up. I might poke around more this weekend.

[missjeanie]

@lmaster I completely understand how big of a loss it feels like. 💜

[lmaster]

@missjeanie it's beyond terrible news,  I'll miss you

[missjeanie]

Hopefully we can get something else on the go @lmaster !