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Post in Customer Support

August Welcome Back Celebration Offer FAQs



Beauty Insiders are invited to a 10-day August event with daily savings and rewards! Keep reading for details on how you can score big, like *dyson* big.


What is the 10-day event taking place in August?

Our August Event is a 10-day event to celebrate our clients with a special promotion and prizes.


When is the August event happening exactly?

The event will take place from Friday, 8/14, to Sunday, 8/23, 11:59pm PT.                                                                                                                                   

What do I get for shopping during this event?

Everyone who is part of Sephora’s Beauty Insider program will have access to a limited-time discount which includes:

  • $15 off $75 purchase (in stores and online)
  • $20 off $100 purchase (in stores and online)


During the 10 days of the event, there will also be an opportunity for clients to take part in an in-store instant-win game.


There’s a game to play? Tell me more about the game and how I win!

Yes, and we encourage everyone to play! It’s easy—just scan the QR code from signs located in the store using your mobile device, enter quick validating information, then you’ll be granted access to play for a chance to win one of the following:

  • A $100 USD eGift Card
  • ONE/SIZE by Patrick Starrr product (8/14–8/16 and 8/21–8/23 only)
  • dyson Airwrap Complete Styler (8/14–8/16 and 8/21–8/23 only)


One entry per person per day. Must be Beauty Insider to redeem. eGift Card must be used by 8/30/20.


If I win, how long is my offer valid for?

If you’re a winner, your purchase must be redeemed between 8/14/20 and 8/30/20 at 11:59pm PT.


Do you have to be a Beauty Insider to participate?

All participants must be a Beauty Insider to redeem the $15 off/$20 off promotion. Beauty Insider status is not required to play the in-store game, but is required to redeem your offer.


What special rewards can I redeem for points during the event?

There will be exclusive Beauty Insider rewards for points available during the promotion and in store only:

  • Reusable straw set for 150 points
  • Tumbler for 250 points
  • Mug for 500 points


Can I redeem these rewards for points online?

The exclusive rewards, redeemable for points, are valid in store only at open US and Canada locations during the promotion (8/14–8/23) or while supplies last. SiJCP location rewards may vary.


Will these rewards for points be available after the promotion ends?

The exclusive rewards will be available for point redemption during the promotion (8/14–8/23) or while supplies last.


Is this event happening in Canada stores?

Yes! The $15 off/$20 off promotion and the in-store game are happening in Sephora Canada stores and at


Is this event happening in Sephora inside JCPenney stores?

Sephora inside JCPenney stores are offering the promotion: $15 off your purchase of $75 and $20 off your purchase of $100. The promotional game is not valid at Sephora inside JCPenney,,, or Sephora inside JCPenney rewards for points will vary.


Where can I use my $15 off/$20 off discount?

$15 off a purchase of $75 and $20 off a purchase of $100 are valid in open US, Canada, and Sephora inside JCPenney stores and on and A list of all open Sephora locations is available here. Discount is not valid on


How many times can I use my $15 off/$20 off discount?

The August Event discount can be used multiple times in stores and used one time on and The discount is not available on


Speaking of which, what’s my discount code again to receive the $15 off/$20 off if I would like to use it online?

The online code is WELCOMEBACK for all Beauty Insider tiers. Please remember, this is one-time use online, but can be used multiple times in stores.


Can I combine this $15 off/$20 off discount with other offers or promotions?

This offer cannot be combined with any other offers or promotions except for FREESHIP online. The FREESHIP promotion gives everyone free standard shipping with no spend threshold. Rouge clients always qualify for free shipping.


Can I combine my BI Cash, Rouge Reward, Credit Card Reward, or Credit Card first purchase discount with the August Event discount?

You will not be able to combine the August Event discount with BI Cash, Rouge Reward, Credit Card Rewards, or Credit Card first purchase discount. Credit Card Rewards are available in the US only.


I am a Credit Card holder and have a 15% first purchase discount. Can I save that for later and use the August Event discount now?

Yes. While your August Event discount cannot be combined with your Credit Card 15% off first purchase discount, you can choose to use your August Event discount now and save your Credit Card first purchase discount within 30 days of being approved. You will still earn 4% back on your Event purchase when you use either your Sephora Credit Card or Sephora Visa card to make your Sephora purchase!


Where is the game valid?

The game is valid in all open US and Canada Sephora stores. It is not valid online or at Sephora inside JCPenney stores.


Are there any product exclusions?

Product exclusions include: Limited to the purchase of one dyson item and five Morphe items per SKU per transaction. Not valid on The Ordinary products, MAC Cosmetics VIVA GLAM products, NUDESTIX Anti-Bacterial Hand Sanitizer Gel, in-store services, previous purchases, purchases of gift cards, FLASH, gift wrapping, packaging, taxes, and shipping and handling charges.


What are the safety precautions we must take when entering a Sephora store?

Protecting the health and well-being of our employees, our clients, and our entire Sephora community is our top priority. Please visit our Community page to learn more about Sephora’s Health and Hygiene guidelines here.


What guidance did you receive to know it was safe to reopen stores in these regions?

Protecting the health and well-being of our employees and our clients is our top priority. We recognize that COVID-19 has had a unique impact on various regions. Therefore, we are reopening stores only in regions where officials have begun to lift restrictions on certain businesses. We have also developed our own Sephora Health & Hygiene Guidelines to support a safe in-store shopping experience.


Are customers required to wear masks in Sephora stores?

Our employees will be wearing face coverings, and we kindly ask that you do too. If you do not have a mask, we can provide one for you. In many locations, face coverings are mandated for entry in store by public health authorities.


What else do I need to know?

Some prizes will be awarded by mail. eGift Card prizes from this promotion expire 8/30/20. Return of discounted merchandise will be for the price actually paid. Sephora is not responsible for damaged, lost, or stolen offer materials or barcode. Offer has no cash value and may not be altered, bartered, sold, or transferred. Cannot be used in conjunction with other offer, Beauty Insider Cash, or reward, unless otherwise specified by Sephora. Sephora and JCPenney employees are not eligible for this offer. Sephora in its sole discretion may refuse to redeem any promotion code or offer that it believes in good faith to be fraudulently or improperly obtained and/or that has not been redeemed by the intended recipient of the promotion code or offer. Sephora in its sole discretion reserves the right to invalidate and/or not honor promotion codes or offers that are obtained through any party other than Sephora, including, but not limited to, through third-party sites. Sephora may modify or cancel offer at its sole discretion.


What if I want to speak to Customer Service about my order?

We are currently experiencing higher than expected call volumes. If these FAQs do not answer your question, please hit "Reply" below and leave a comment on this thread with your question. Sephora’s Customer Service team will be monitoring all questions on this thread.

RE: Re: August Welcome Back Celebration Offer FAQs

I got one yesterday

Re: August Welcome Back Celebration Offer FAQs

@roses8 Emails will be sent out soon. Please keep an eye out!

Re: August Welcome Back Celebration Offer FAQs

Why not The Ordinary? I was going to be making a $100 purchase and needed to restock on some items from the ordinary and now I cant because the discount doesnt apply to them? Well that just sucks eggs....

Re: August Welcome Back Celebration Offer FAQs

Hi @ErnaL,


I apologize for any disappointment as The Ordinary brand is excluded from the promotion. I hope that you're able to find some other goodies to purchase with this promotion!


Warm regards,


Re: August Welcome Back Celebration Offer FAQs

It says it is unlimited use for the $15/$20 off promotion in-store, but how does it work? If I spend $200 does that mean at checkout I get $40 off? It'll be annoying if I had to do separate transactions each time for the promotion.

Re: August Welcome Back Celebration Offer FAQs

Hi @michellema,


The promotion is $15 off a purchase of $75, or $20 off a purchase of $100. I recommend contacting your local Sephora store directly for specific details about the checkout process. 


Warm regards,


Re: August Welcome Back Celebration Offer FAQs

I’m very disappointed in the one time use for online orders. You should be encouraging less foot traffic in stores. Not to mention testers are not available for use in store so this ‘event’ to scan QR code to enter to win something isn’t encouraging in the slightest. 

Re: August Welcome Back Celebration Offer FAQs

it also discriminates against those without smart phones.

Re: August Welcome Back Celebration Offer FAQs

Hi @treestar86,


We appreciate you for sharing this feedback and I will forward it to our promotion teams. 


Warm regards,



Re: August Welcome Back Celebration Offer FAQs

Hi @aviscardi,


We appreciate you for taking the time to share feedback about this promotion. I'll share your feedback with our teams. Thank you!


Warm regards,


Re: August Welcome Back Celebration Offer FAQs

The middle of a deadly pandemic seems like a terrible time to be encouraging multiple in-store trips with a daily in-store giveaway and a promo that can only be used once online, but as often as you wish in person. 


Perhaps I overlooked it, but I don't see a link to wherever the full rules of the giveaway are located. Can you please provide that?



Re: August Welcome Back Celebration Offer FAQs

Re: August Welcome Back Celebration Offer FAQs


You rock! Thank you! 

Re: August Welcome Back Celebration Offer FAQs

The point of this promotion campaign is to attract customer back to shop in store, I just don’t know how I feel about that given the situation now....not sure if it’s wise. though I love a discount, but I’ll stick to the single use online, thank you. 

Re: August Welcome Back Celebration Offer FAQs

With the fact that there are so many rules to enter the store now, this doesn’t entice me. I went with my friend once last month so she could pickup setting spray. Wearing a mask to shop, you can’t touch the doors, are greeted with the initial mention of testers for display purposes only and are asked to use hand sanitizer on immediate entry. There is nothing enjoyable about the experience of returning to store so having this ‘game’ seems like a swing and a miss JMO. 

Re: August Welcome Back Celebration Offer FAQs

Hi @RGbrown!


We don't have a link posted with the full rules, at this time. Please stay tuned for more information. You may also contact your local Sephora store when the promotion starts for more information. Thank you!



Re: August Welcome Back Celebration Offer FAQs

Oof. I work with Covid patients and need to restock about a dozen things. I would use this probably 5 times in a row online if it would let me but no way am I stepping foot into a store right now. I'm sure I can't be the only one. Bad call IMO.

Re: August Welcome Back Celebration Offer FAQs

@MargoAllison  It's like theyre doing everything they can to discourage business. 😞

Re: August Welcome Back Celebration Offer FAQs

For real. Even if it actually works (doubtful) this Is a marketing plan Sephora will be veryyyyyy ashamed of a few years down the line.  😞

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