Our Beauty Insider Community Forum is Retiring 🍹🏖️👋🏽

[TeamBIC]

To our bold, creative, and always curious Beauty Insider Community ✨Forum✨ members:

We’re sharing a bittersweet message today—this coming August we will be retiring this Forum. We know, we’re bummed too.

For more than 15 years, our Beauty Insider Community has been a place for Sephora die-hards to talk about their favorite products, ask questions about routines, and show off their favorite looks. While this was a difficult decision, we've loved seeing this group thrive and we're incredibly proud of what we've built together.

We'll be here every step of the way as we start to wind things down. 🤝 Here's what to expect along the way...

• June 3: The Forum will become read-only and will only be accessible on desktop or mobile (no more app!). This means that you have until June 3 to make your final contributions to your favorite threads (Masking Challenge! Shop Your Stash! April Hauls!), revisit any favorite posts, and connect with your fellow BIC-ers.
• Your Community profile will also be retired on June 3, and your profile photo will be replaced with Winky. REMINDER: Community Gallery is not going away, so your Gallery posts and profile are here to stay!
• Mid-August: Community Forum and its posts will no longer be accessible.

Have no fear! There are still plenty of ways to stay connected with us:

📷 Gallery: Post your selfies, shelfies, hauls, and more  


💯 Ratings & Reviews: Sound off on products

🗨 Questions & Answers: Help others with your wealth of beauty knowledge  


🤳🏾 Social: Follow us on Instagram and TikTok for the latest Sephora news and drops

We are immeasurably grateful to you for your engagement and enthusiasm on this platform over the years. You made this a safe space where everyone felt seen and accepted. We may be signing off here, but you will always be welcome at Sephora. Thank you for everything!

Read on for more info and FAQ about the transition:

When is the last day I can use the Forum?

The last day to contribute new posts and content to the Forum is June 3. Starting June 3, Forum content will remain available in a read-only state until early August, so be sure to copy or take any screenshots you may want to save in the meantime!

If the Forum is going away, how do I get in touch with Sephora?

There are still ways to connect with us! Find us on social, or head to our customer service hub here: sephora.com/beauty/customer-service

Will Reviews, Q&A, and Gallery continue to be supported long‑term?

Yes! We hope you continue posting your selfies, shopping hauls, and videos on the Gallery, sounding off on products in Ratings & Reviews, and sharing your beauty expertise in Questions & Answers on product pages.

What happens to my profile picture?

Customized profile photos will be going away on June 3 as part of the Forum closure.

What happens to my username or nickname?

Your Community username is here to stay! It will continue to be associated with any Gallery posts, Ratings and Reviews on product pages, or Question & Answer content you share.

What happens to my badges, ranks, or status levels?

We will say goodbye to Community badges and ranks (for example, FRESH FACE II, RISING STAR III, ICON I) when the Forum retires. Your Beauty Insider tier (Insider, VIB, or Rouge) or any progress on active Beauty Insider Challenges will not be affected! Your BI points will also be unaffected.

Will all my content go away?

Only your Forum content—including your profile (sephora.com/profile/me) and posts—will be going away as we say goodbye to the Community Forum. We encourage you to continue sharing content with your fellow Sephora shoppers on the Community Gallery, Ratings & Reviews on product pages, and Questions & Answers on product pages!

Is there a way to save my posts?

We encourage you to save down any photos or screenshots you want to keep of your beautiful Forum content before it closes! To see all of your posts, go to the Forum home at community.sephora.com and then click “My Posts” to see your activity history.

How long will I have access to save my content ?

You will have the ability to screenshot or save any of your content until the Forum closes in August.

What will happen to all my profile/account information?

Your Community profile (sephora.com/profile/me) will go away as we say goodbye to the Community Forum. You can continue to view your other Sephora information in the following places:

-Beauty Preferences: sephora.com/profile/beautypreferences

-Beauty Insider Summary: sephora.com/beautyinsider

-Account Settings: sephora.com/profile/myaccount

Will old Forum content redirect somewhere else on sephora.com?

Starting in August, previous Forum threads will be redirected to relevant shopping pages on sephora.com or, in some cases, the Gallery.

[greeneyedgirl107]

@TeamBIC devastated doesn't come close to how I feel.  I need to process this before I can post more on this thread. 

Two questions:

1. When is the last day we can send PMs?

2. Do any BICers have an idea on how we can do something similar?  I'm not on any social media so I have no ideas.

[tsavorite]

@greeneyedgirl107 ,

Same!  I am not on Social Media either, but would love to stay in touch. 

I have not been seen on here much in the last year due to how absurdly hard it has been for me to log in to BIC to post.

[sister13]

Hi @greeneyedgirl107 - i know a few of us are working on some possible options to try to get up before June 3rd. More to come and we’ll seek some feedback about what might work! 🩷🩷

[keana1]

@sister13 Could you also include me as well ? I’m not currently on social media. I stopped posting because signing in just became a nightmare ( for once it went well today 🤯 ). 

[Ispend2much6]

@sister13 Whatsapp would be easy but it may not be set up for such a large group.

[curlychiquita]

@sister13 Can you please include me? Thank you! 

[TeamBIC]

@greeneyedgirl107 We hear you! 💞 To answer your first question, you will be able to continue to send PMs until June 3rd when the Community becomes read-only.

[Shosh85]

Well this just ruined my day. I'm heartbroken 💔 😢

[sister13]

Yeah. 💔💔 @Shosh85 

[curlychiquita]

@Shosh85 Me, too. ☹️

[Mellmars1185]

This is definitely sad news.

Thank you @TeamBIC for your generosity and support throughout the years.  Thank you for seeing something in me and allowing me to be an Ambassador. I started becoming more active in the Community during the pandemic. I have learned so much here. My first time traveling by myself was to SEPHORiA in NYC in 2023. Putting faces to the community members was so impactful and ignited even more of a passion for the beauty world. This Community is definitely something that influenced a lot of my purchases. I would talk about the BIC/ Sephora with friends, family and coworkers. 

Most importantly, I will cherish the memories and friendships made along the way. That is something that I will keep with me forever, once the Community is gone.

[Sunnysmom]

Hugs @Mellmars1185 , well said. 🫶

[sister13]

Nicely said! Was so great to meet you in person! @Mellmars1185 ❤️❤️

[CynthieLu]

*hug* @Mellmars1185 it's been a wonderful time full of fantastic people. Well said 🩷

[danielledanielle]

Uh, there's a lot to unpack. I have a lot of thoughts, some of them I'll express privately, but I'm comfortable enough to put some of this out here- I don't think BIC ever got the appreciation from let's just call them the way above/powers it be it truly deserved. Like I alluded to, and all of us know, @TeamBIC (former and current) as well as the beauty directors were our champions. BUT... We're still a community, folks. It's just at this point, it is more on us to decide what we're going to look like as a community. We're going to fracture a little, that's the sad part in my mind right now because we won't have a specific place to go to. So yes, be sad. But, let's also celebrate and go out like the beautiful [insert explatives of choice] we are.

[sister13]

❤️❤️❤️ @danielledanielle 

[Samtian]

@danielledanielle Agreed. 

[Sunnysmom]

🫶 @danielledanielle . 

[sister13]

I am devastated at the news.

I have definitely been less active lately with life and work and, of course, rising prices! And the login issues and issues with reviews were a bit of a deterrent there for a while.

I can't count how many purchases have been enabled by BIC! A member since 2015, back when it was Beauty Talk (BT). Over 60,000 hearts and more than 13k comments! Wow! 

I attended my first in-person BIC event - the amazing launch party in Hollywood for the Beauty Insider Community Launch Party in 2017, on my way (lol, out of the way) to Toronto from Denver, via LA. That was my first time meeting so many amazing BT/BIC'ers and @TeamBIC mods, staff/beauty directors, followed by the 1st SEPHORiA 2018 (LA), missed 2019 for work (though the BIC lovelies had me there in spirit-cardboard face form!), then in-person again in 2023 (NYC) and 2024 (Atlanta). I was devastated at how the tickets came out without notice while I was on an international flight with no internet) and missed 2026.

I was thrilled to be invited as a Beauty Community Insider Online Ambassador in 2024-2025 before they sunset the program. 

Anyway, some of you may be investigating/considering too, but I will be looking into some possibilities to keep a forum going on another platform and hope we can keep our connections and beauty love going elsewhere in the future. I am so grateful for all the love and work by @TeamBIC and the huge labor of love and shared connections through our love of beauty between all of us over so many years. It is definitely a very bittersweet end of an era, though, and I will dearly miss this place. ((Hugs)) 

[Samtian]

@sister13 Oh those are some amazing people in that photo!

[sister13]

In know right? Great company over the years! @Samtian