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Demystifying the Community Rank System



UPDATE 10/19: We're excited to announce that these rank updates here in the Beauty Insider Community are officially LIVE! 😊🎉 Please join us in the celebration by hitting "Reply" and sharing your rank. Whether you're rocking a brand new rank icon badge, or parading the same rank icon badge with pride, all are welcome to the rank party. 🥳




In the coming months, we’ll be making some further tweaks to our Community, including expanding and evolving the Community rank system. With more changes on the horizon, now seemed like an excellent opportunity to answer some common questions we’ve seen in the Forum.


What is a Community rank?


A rank is a visual representation of your level in the Community, earned through your Community contributions. The more you’ve been involved in helping others and engaging in Community, the higher your rank is likely to be (more on this in a second).


Your rank is visible in two places – on your profile in the form of a rank badge and next to your nickname in the Community Forum and Gallery.


Is my Community rank the same as my Beauty Insider Loyalty status?


Community ranks are specific to your Community contributions. Your Loyalty status is not connected to your Community rank. For example, you may be a Boss III in the Beauty Insider Community and a VIB Loyalty member. Or a Rising Star I in the Community and a Rouge Loyalty member.


What changes can I expect?


When the Beauty Insider Community started, we could only guess at how we’d grow. With over a decade since our first launch as Beauty Talk, and more than five years since the Beauty Insider Community relaunch, now it’s time to rework and expand the available ranks to match the growth of our community.


In an effort to make sure that everyone is recognized for their contributions, the rank system will be expanded from 12 ranks across 4 categories to 40 ranks across 8 categories. We want the community as a whole – from the community newbies to our community leaders – to be included and rewarded.




How do I move up the ranks?


The short answer is by helping and inspiring other members of the community. Do what you would normally do – share, connect, and appreciate others – and the rank ups will follow. Naturally, we can’t share the secret sauce, but we can offer some guiding principles:


  • Post content with our BIC guidelines in mind. Reactions to your contributions are really important. So post the good stuff – threads and replies that are helpful, funny, fabulous, and inspire your fellow Community members to engage.


  • React to others’ great contributions. If you see a post you like, be sure to give it a heart and tell your fellow members how much you appreciate it. Everyone loves a little love. This helps to bubble up the best posts and makes Community a really welcoming place to be.


  • Show up in all your glory. Who are you? We’d all love to know who is behind all those awesome posts. Make sure you’ve completed your profile. This is an easy way to get started in Community and connect with fellow enthusiasts. It’s never too late to complete your profile for a little boost if you haven’t already.


  • Contribute good photos and reviews. Not everyone is born to be an author in the Forum – we love photos and reviews too. Show us what you’ve got! Thoughtful reviews and great photos (either as part of your review or on our Gallery) can be really helpful to other members. Photos don’t need to be of your face if you’re feeling camera shy. We love seeing swatches, hauls, shelfies, and routines as well.


  • Ask for advice and dole some out. This community is the best place to ask your burning questions, get recommendations and opinions, and share your own. You can feel secure knowing you’re surrounded by fellow beauty enthusiasts. Ask for advice or opinions in both the Forum and on the Questions & Answers area on product pages. 


  • Operate with integrity. The backbone of our community is trust – without trust, it doesn’t work. Trying to game the system and move up the ranks will be noticed by the community admins and moderators. If you have questions, our community guidelines (linked here) are clear about what is and isn’t acceptable behavior.


What about the Community Ambassadors? Is that a rank?


In short, “Community Ambassador” is a designation as part of an official recognition program. It’s not specifically tied to rank but those individuals with a higher rank are more likely to be considered.


Sephora Beauty Insider Community Ambassadors (or Sephora Community Ambassadors) are highly engaged Community members across all areas of Community (Forum, Gallery, Reviews, and Questions & Answers). These members regularly help other members by sharing their favorite products and beauty routines, posting honest reviews, and uploading looks or “shelfies.” To recognize them, we created the annual Sephora Beauty Insider Community Ambassador program and invited them to participate. All opinions expressed by the Community Ambassadors are theirs alone.  


Community Ambassadors help curate the content that you see within the main feed on the Community Forum and they can be identified by their “Community Ambassador” badge.


Edited 7/28/2022

Will my rank reset once the changes are made? 


No! 😊 Your rank will not reset, and no one is starting over. All the contributions you’ve made since the 2017 relaunch of the Beauty Insider Community will contribute to your new rank. 



We hope this helps to answer any questions you have had about the Beauty Insider Community rank system. Stay tuned for when the changes are planned to go into effect! 🤩💖🙏🏻🦙

Re: Demystifying the Community Rank System

@Miss1365 If someone replies to you mentioning your name you cam get notified. I also get a weekly update.

Re: Demystifying the Community Rank System

thanks for the helpful breakdown of the different categories and ranks, and what contributes to moving from one to another! I just became a Fresh Face I, which is very exciting 😊


I'm still new here but I'm really happy to be part of this community, everyone has been so nice and welcoming and helpful so far and I really appreciate it 💜

Re: Demystifying the Community Rank System

I'm a NewComer III! That will probably change soon 🙂

Re: Demystifying the Community Rank System

This is great knowing I'm now a New Commer III 🎉 

Re: Demystifying the Community Rank System

How exciting!! Love to read about the different pieces that play into the community ranking.... and honestly this has been a good reminder to get back on here! Like so many before have mentioned... life has gotten busy. But with holiday coming up it's a great push to get back in and see/share what everyone's favourites are.... I mean we all need to prep our carts for the sale after all 😏

Re: Demystifying the Community Rank System

Exactly @kaydancechick ! I am getting so much valuable information from the community members and great ideas as well! This is the best place to come for advice and spend a great time 😊

Re: Demystifying the Community Rank System

Grateful to be a Newcomer 2 😁

Re: Demystifying the Community Rank System

This update was super helpful! Thanks! I need to be more consistent in my participation. I will be for months & then get swamped with something & take a few months to get back! I'm not a newbie to Sephora by any means & the community has been awesome & very helpful! I wish life didn't get in the way! But when I do return (like today! 😂) I'm always reminded why I'm  so glad it's here! 😍

Re: Demystifying the Community Rank System

That’s awesome @BaseballJen ! Yes, life gets in the way so often, but here and there, you can always check what’s going on here. We will be so happy to have you around! 

Re: Demystifying the Community Rank System

Thanks for the update!

Re: Demystifying the Community Rank System

Thanks for this helpful update! NEWCOMER III

Re: Demystifying the Community Rank System

Newcomer II here 😊

Re: Demystifying the Community Rank System

Newcomer III.  I like this. Great idea!  

Re: Demystifying the Community Rank System

Newcomer III

Re: Demystifying the Community Rank System

As a newbie to this community,  what is everyone's favorite part of the community and program? 💜

Re: Demystifying the Community Rank System

I love learning about new releases and limited editions, seeing different looks and products on people, hearing what they like or don’t. I love challenge threads to inspire more creativity and most of all, I love the friends I’ve made, some online and some I’ve met in real life. No one else in my life understand how much I love all things Beauty, so it’s nice to be with such like minded, lovely people! @rodeogurl 

Re: Demystifying the Community Rank System

@rodeogurl @Discussing makeup, beauty and beyond. Also forming friendships on here. 

Re: Demystifying the Community Rank System

@rodeogurl Welcome! There are so many great things about participating in BIC, from finding out about little-known brands and products, to sharing looks and getting great feedback. It doesn’t matter what your “rank” is, everyone’s opinions are welcome, but don’t get discouraged if some of your posts don’t get immediate attention, there are so many posts being created and responded to that things can get hectic! The more you participate, the more likely people will see your posts, and our community members are so sweet and encouraging that they’ll even look up your old posts and respond to get to know you better.


I’ve been on the forums since the old Beauty Talk days, and even though I’m not as active as I used to be (silly real life taking up so much time 😋), it’s still a lot of fun to just lurk and see what’s new and exciting in the beauty world, and to see so many people from around the world interacting and giving each other support all due to a shared obsession love of skincare/makeup/perfume/hair care/self-care! Hang out, share your questions and insights, and have fun!

Re: Demystifying the Community Rank System

Well said @LCResz ! 💗💗💗

Re: Demystifying the Community Rank System

Well said @LCResz 

@rodeogurl welcome to BIC 😄

My favorite thing about this community is learning new things from the collection of people who share thier knowledge thoughts and ideas across this place, and getting to know so many fun and interesting people who share similar likes as me. It's a fun and safe space to discuss and all questions. It's absolutely  wonderful 😃

Re: Demystifying the Community Rank System

Hi I am a Newcomer 111!

It is so wonderfull to be able to shop on again here in the UK!

When we were switched over to shopping with I personally lost over 990 VIB points during the switch!

But now we are able to shop with Sephora once more and I could not be happier after an absence of bearly 5 years!