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Demystifying the Community Rank System



UPDATE 10/19: We're excited to announce that these rank updates here in the Beauty Insider Community are officially LIVE! ๐Ÿ˜Š๐ŸŽ‰ Please join us in the celebration by hitting "Reply" and sharing your rank. Whether you're rocking a brand new rank icon badge, or parading the same rank icon badge with pride, all are welcome to the rank party. ๐Ÿฅณ




In the coming months, weโ€™ll be making some further tweaks to our Community, including expanding and evolving the Community rank system. With more changes on the horizon, now seemed like an excellent opportunity to answer some common questions weโ€™ve seen in the Forum.


What is a Community rank?


A rank is a visual representation of your level in the Community, earned through your Community contributions. The more youโ€™ve been involved in helping others and engaging in Community, the higher your rank is likely to be (more on this in a second).


Your rank is visible in two places โ€“ on your profile in the form of a rank badge and next to your nickname in the Community Forum and Gallery.


Is my Community rank the same as my Beauty Insider Loyalty status?


Community ranks are specific to your Community contributions. Your Loyalty status is not connected to your Community rank. For example, you may be a Boss III in the Beauty Insider Community and a VIB Loyalty member. Or a Rising Star I in the Community and a Rouge Loyalty member.


What changes can I expect?


When the Beauty Insider Community started, we could only guess at how weโ€™d grow. With over a decade since our first launch as Beauty Talk, and more than five years since the Beauty Insider Community relaunch, now itโ€™s time to rework and expand the available ranks to match the growth of our community.


In an effort to make sure that everyone is recognized for their contributions, the rank system will be expanded from 12 ranks across 4 categories to 40 ranks across 8 categories. We want the community as a whole โ€“ from the community newbies to our community leaders โ€“ to be included and rewarded.




How do I move up the ranks?


The short answer is by helping and inspiring other members of the community. Do what you would normally do โ€“ share, connect, and appreciate others โ€“ and the rank ups will follow. Naturally, we canโ€™t share the secret sauce, but we can offer some guiding principles:


  • Post content with our BIC guidelines in mind. Reactions to your contributions are really important. So post the good stuff โ€“ threads and replies that are helpful, funny, fabulous, and inspire your fellow Community members to engage.


  • React to othersโ€™ great contributions. If you see a post you like, be sure to give it a heart and tell your fellow members how much you appreciate it. Everyone loves a little love. This helps to bubble up the best posts and makes Community a really welcoming place to be.


  • Show up in all your glory. Who are you? Weโ€™d all love to know who is behind all those awesome posts. Make sure youโ€™ve completed your profile. This is an easy way to get started in Community and connect with fellow enthusiasts. Itโ€™s never too late to complete your profile for a little boost if you havenโ€™t already.


  • Contribute good photos and reviews. Not everyone is born to be an author in the Forum โ€“ we love photos and reviews too. Show us what youโ€™ve got! Thoughtful reviews and great photos (either as part of your review or on our Gallery) can be really helpful to other members. Photos donโ€™t need to be of your face if youโ€™re feeling camera shy. We love seeing swatches, hauls, shelfies, and routines as well.


  • Ask for advice and dole some out. This community is the best place to ask your burning questions, get recommendations and opinions, and share your own. You can feel secure knowing youโ€™re surrounded by fellow beauty enthusiasts. Ask for advice or opinions in both the Forum and on the Questions & Answers area on product pages. 


  • Operate with integrity. The backbone of our community is trust โ€“ without trust, it doesnโ€™t work. Trying to game the system and move up the ranks will be noticed by the community admins and moderators. If you have questions, our community guidelines (linked here) are clear about what is and isnโ€™t acceptable behavior.


What about the Community Ambassadors? Is that a rank?


In short, โ€œCommunity Ambassadorโ€ is a designation as part of an official recognition program. Itโ€™s not specifically tied to rank but those individuals with a higher rank are more likely to be considered.


Sephora Beauty Insider Community Ambassadors (or Sephora Community Ambassadors) are highly engaged Community members across all areas of Community (Forum, Gallery, Reviews, and Questions & Answers). These members regularly help other members by sharing their favorite products and beauty routines, posting honest reviews, and uploading looks or โ€œshelfies.โ€ To recognize them, we created the annual Sephora Beauty Insider Community Ambassador program and invited them to participate. All opinions expressed by the Community Ambassadors are theirs alone.  


Community Ambassadors help curate the content that you see within the main feed on the Community Forum and they can be identified by their โ€œCommunity Ambassadorโ€ badge.


Edited 7/28/2022

Will my rank reset once the changes are made? 


No! ๐Ÿ˜Š Your rank will not reset, and no one is starting over. All the contributions youโ€™ve made since the 2017 relaunch of the Beauty Insider Community will contribute to your new rank. 



We hope this helps to answer any questions you have had about the Beauty Insider Community rank system. Stay tuned for when the changes are planned to go into effect! ๐Ÿคฉ๐Ÿ’–๐Ÿ™๐Ÿปโœจ๐Ÿฆ™

Re: Demystifying the Community Rank System

@Saradestin ,

It was a bit of a shock at first (in 2017), but now I remember it as a fun challenge to level up to Boss III.  Sometimes it's good to have a goal.

Re: Demystifying the Community Rank System

Fresh face 5 checking into the rank party! I love this change since it seems like I was stuck at Rookie 3 forever no matter how active I was. Thank you for all your work on this update team BIC! 

Re: Demystifying the Community Rank System

I am newcomer 3! Yay!

Re: Demystifying the Community Rank System

Wow, my new rank is NEWCOMER III.

Re: Demystifying the Community Rank System


Ive spent so much money on this app in my account to be a Window Shopper 1??? 

Not really making sense.

But this is just my first impression so as time goes on it might change.

Re: Demystifying the Community Rank System

@clare40 Your new badge name is based on how active you are and not how much you spend.


Re: Demystifying the Community Rank System

It sounds like this is based on your activity within the community like commenting on posts and other engagement rather than your spending. The community ranking has no correlation to your loyalty status.


Re: Demystifying the Community Rank System

Sorry not a fan of this at all! ๐Ÿ‘Ž๐Ÿป

Re: Demystifying the Community Rank System

Demoted to window shopper โ˜ ๏ธ๐Ÿ˜ญ

Re: Demystifying the Community Rank System

Hey there @iamfaith! On my screen, itโ€™s showing Newcomer III - 



Re: Demystifying the Community Rank System

I see you as Newcomer II @iamfaith ๐Ÿ˜Š

Re: Demystifying the Community Rank System

NEWCOMER III!!! Not sure how I move up to top ranked NEWCOMER ???

Re: Demystifying the Community Rank System

@aflemin2 It's all based on how active you are on here.

Re: Demystifying the Community Rank System

This incentive is a really cool way to get involved ๐Ÿค Newcomer here ๐Ÿ’•

Re: Demystifying the Community Rank System

Newcomer 3 yay 

Re: Demystifying the Community Rank System

Window shopper! 


Re: Demystifying the Community Rank System

Love your avatar! Welcome! @LilBuffGirl 

Re: Demystifying the Community Rank System

I've waited so long for this ๐Ÿ˜ญ๐Ÿ’œ Newcomer IV ya'll!!!!

Re: Demystifying the Community Rank System

I'm a window shopper. Maybe they will feel pity on my poor azz and send me a gift card lol ๐Ÿ˜†

Re: Demystifying the Community Rank System

Do you receive any actual benefits or its just a name tag with no use pretty much ?

Re: Demystifying the Community Rank System

@MarcyGp It shows how active you are on here.