Farewell from PLAY! by SEPHORA

[SephoraPLAY]

After years of helping you discover new brands and try the buzziest products, PLAY! is ending to make room for something even better. Over the past six months, we’ve been behind the scenes making plans for an exciting new release that we can’t wait to show you. Thank you for letting us into your lives (and your mailbox). We hope you found some new favorite products and learned a few tips and tricks along the way. Goodbyes are never easy, but we promise you’ll love what we have in store for you next.

If you’re a subscriber with questions about this change, be sure to check out our FAQs for more information.

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[Anonymous]

Are we still receiving a box for April though?

[SephoraPLAY]

@Anonymous Yep! You will still receive your April box. 

[BeautyScientist]

I'm at least glad there will be a $10 option in May. Not impressed with $25 Luxe sets. It's already been done. Price is steep. Customizable would make it more attractive. With any option, I'm hoping they don't sell out in record time as past Luxe did. Limit per customer, hopefully. I agree this is a terrible time that Play! is being cancelled. I am temporarily out of work and budgeting necessities by mail to avoid unnecessary trips beyond my home. Play! was one of my few fun things to look forward to. Sad to see it come to a sudden halt.

[MaryMays]

How did you find out that the $10 option will be out in May? I saw a sneak peek for the luxe box and wasn’t impressed for $25. But if the $10 option is out in May, I’m gonna wait for that.

[BeautyScientist]

@MaryMays The upcoming $10 option is a reply from Sephora Play toCarmelinaRN below. They are planning to call it Sephora Favorites Hello. It says it is launching in May and has the value you loved withPlay, but with some extra features. It's the only place I have seen Play mention a $10 option.

[KMoney7]

I am sadden by this news. I hope something else is coming in it's place.

[SephoraPLAY]

@KMoney7 There is! We are expanding the Sephora Favorites Kit program with additional ways to discover new brands that fit your needs. Sephora Favorites LUXE is the first new launch of the program. Available April 28th on Sephora.com for $25. Make sure you stay tuned for our other launches coming soon and check out
sephora.com/play FAQ for additional information. 

[KMoney7]

Thank you I will be on the look out for what's coming new..

[maddisonisabella]

Thanks for the bad news during this difficult time. It was one of the things I looked forward to. $25 for a luxe kit is not the same. I rather subscribe to Ipsy or Birchbox.

[BeautyScientist]

Also not loving the idea of more Luxe sets. It's a pricey recycled idea and in the past the Luxe offers were riddled with complaints about selling out nearly as soon as they hit the app. Hoping Sephora has a limit per customer in place. A $10 offer is planned for May... at least that is something to look forward to! 😌

[Anonymous]

I'm not at all happy that you are ending Play. This was something that I looked forward to every month. It was a nice set of samples for the price. After looking at your "favorite" section, I see that the cheapest box is $25... for samples! I definitely will not be purchasing any of those. There are other ways of getting samples much cheaper. Elle and Macy's box are great. Plus, the element of surprise is gone which makes it much less desirable for me. Boxycharm is the same price and comes with full size items. There are many others that offer full size items for this price or cheaper. This was a really bad decision during an uncertain time in America. Every little thing matters. Sephora has just added another negative change to the mix.

[SephoraPLAY]

@Anonymous  We totally understand and want you to know not all boxes will be $25. Keep your eyes out for the $10 Sephora Favorites Hello! set launching in May. It has the value you loved with PLAY! but with some extra features. We can't wait to share it with you!

[MaryMays]

When I’m May can we expect to see it?

[maddisonisabella]

I totally agree. This was not good news during such a difficult time.

[sepwhora]

I also think timing on this is horrible...I looked forward to my box. I just re-enrolled back into the Sephora subscription program and most recently my experience last month getting the box was horrible. It took 2 weeks and no shipping info showed up. I called your Sephora customer service and she said it was an info with the package not going out so she ordered another box for me....three days later I get an email for the new box saying "We cancelled your order per your request" I was upset...called again...this time they sent it out again...and three days later same response about cancelling my order...this time ...now I got a supervisor who explained why the orders were cancelling...because they are out of stock!! So the system cancels the order... I had to wait another week for the box to be in stock. .and then she promised itll ship. Well guess what...it shipped and when I asked for some kind of compensation for the ptoblem...she told me no...and told me they couldnt even expedite my shipping. Lets just say I am disappointed in Sephora. I have been a long time shopper with you all and this has made me lose my faith in you all for my beauty needs. 

[kristysherrod]

I’m upset you are discontinuing any subscription service of any kind now that PLAY! is going away. It was one of the only boxes I subscribed to because I knew I could easily find the products if I liked them.

[SephoraPLAY]

Hey @kristysherrod, we're launching an expansion of our Favorites sets to replace the PLAY! program to offer our clients more choice! The new sets will have something for everyone - lots of great value and more brands to chose from. Check them out at https://www.sephora.com/brand/sephora-favorites

[cnjo28]

Sad i will miss my Monthly boxes

[SephoraPLAY]

@cnjo28 We understand and we hope you give the new sets a chance! We're really excited about all the great products we'll have for you all to try. 

[Jaibird13]

I don't mind the $25/box so much, it's just I don't think I'm super likely to do it very often, simply because what would I do with all those little bags? 😂 I have too much stuff as it is. The products I use, but the bag is just wasteful for me. I really do like reusable ziploc bags in the playbox. I use those for all sorts of things. Clear storage bags are always handy. Not trying to be complainy, just my 2 cents.

[Anonymous]

So so sad about this 😢