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View activity, savings and benefits
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Reorder it from in-store and online purchases
View saved products
Recommendations from your store visits
Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
It’s March, and here in the BIC that can only mean one thing… 🥁… It’s time to celebrate the anniversary of one of our favorite activities: MAKEUP MADNESS! Yes, we’re bringing back this fan-favorite challenge for the third year in a row, where our beloved makeup categories go head-to-head in the ultimate showdown to earn the crown of Community Champion. 👑
This year, we’ve retired our previous winners – Mascara (2021) and Lipstick (2022) – and brought in a mix of some new and old categories to face off in some fierce competition. It’s up to YOU to vote on the winner … and share some tried-and-true beauty recs along the way (that’s what we’re really here for, after all).
Don’t know how to play? It’s easy! TO VOTE, hit the reply button below and tell us which category you’re voting for AND tag a product you love that represents the category you’re voting for during that week. For example, @GeorginaBT loves a tingly lip moment, so she might reply with “Lip Plumper! My new fave is Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper Hot Chocolit."
Let the games begin! Each new round of voting starts Fridays, and ends the following Thursday at 2pm PT:
Hit “Reply” below and vote for your favorite product in this week’s round, use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/21/23: Thank you to everyone who voted for their beauty faves in Makeup Madness 2023! This year's champion is EYESHADOW! Knowing how much the BIC loves dazzling eye palettes, it's hard to deny eyeshadow's place as this year's champ! Here were Community members' top-tagged eyeshadows from your votes throughout the challenge:
Also, just for fun, let's take a look at the top-tagged product from all the Makeup Madness categories this year! Check out your faves:
Thanks for playing!
@melissapurple22, using both definitely gives me great results too. 👍🏼
I am face primer all the way!! I really enjoy GXVE BY GWEN STEFANI All Time Prime Clean Hydrating Prep & Smooth Face Oil 0.95 fl oz. / 28 mL I love how it helps moisturize my skin in the winter and adds a a great base for my foundation. I also love LAWLESS Set The Stage Hydrating Primer Serum also because it’s so moisturizing.
Those are two great products @ather !!
@Saradestin Thanks!
@ather, I was just looking at the Lawless primer serum. Helpful to know it’s a love for you. 👍🏼
@itsfi I am all about hydration! Especially now! So dry here!
There is no choice here: primer all the way!
Danessa Myricks Beauty Yummy Skin Blurring Balm Powder Universal - new favorite
Hourglass Veil Mineral Primer Value Size - 2 oz/ 59 mL - long time love
I still can’t make Yummy Skin work for me @Titian06 😭
I'm sorry to hear that, @Saradestin ! 😞
Setting spray! My favorite is Charlotte Tilbury Airbrush Flawless Waterproof Setting Spray 3.3 oz / 100 ml
That’s one of my favorites as well @faeriegirl !! Such a great product! I am also on team Setting Spray!
@TeamBIC @Face primer. I use MAC mattifying primer on my tzone and Yves Saint Laurent Touche Eclat Blur Face Primer Blur Primer Gold everywhere else.
That sounds like a great combo @SportyGirly125 !
This one is tough, but for competition’s sake I’ll say setting spray. My go-to is Urban Decay All Nighter Waterproof Makeup Setting Spray Standard Size - 4 oz/ 118 mL .
Oooh a tough one but I definitely love primer ! I feel like setting a nice base and smoothing pores is a go to for me Tatcha The Silk Canvas Protective Primer Hourglass Veil Mineral Primer
Round 1 results are in! Lip liner has defeated Lip plumper and will continue to "compete" for the crown later in the competition.
Now for Round 2! Face primer vs. Setting spray. Some would insist both are essential in keeping your beauty look on lock, but you know the name of the game -- in Makeup Madness, there can only be one winner. 👑😜 Now let's get to voting!
@TeamBIC This one is a no brainer for me. I am obsessed LAWLESS Forget The Filler Lip Plumper Line Smoothing Gloss Cherry Vanilla it is just so good. So I am team lip plumper
The Lawless lip plumper is so good @ather! That shade looks beautiful. 😍
@itsfi It is so pretty on!!