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Reorder it from in-store and online purchases
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Manage your services, classes and events
Complete your beauty traits for personalized recommendations
Payments, contact info, addresses and password
Ask questions, join challenges, and get recommendations from people like you
Discover topics tailored to your beauty interests
Add your photos and get inspired by fellow beauty lovers
From makeovers to personalized skincare consultations
Get inspired, play with products & learn new skills
Exciting launches, parties & more
Explore what's hot in your store
It’s March, and here in the BIC that can only mean one thing… 🥁… It’s time to celebrate the anniversary of one of our favorite activities: MAKEUP MADNESS! Yes, we’re bringing back this fan-favorite challenge for the third year in a row, where our beloved makeup categories go head-to-head in the ultimate showdown to earn the crown of Community Champion. 👑
This year, we’ve retired our previous winners – Mascara (2021) and Lipstick (2022) – and brought in a mix of some new and old categories to face off in some fierce competition. It’s up to YOU to vote on the winner … and share some tried-and-true beauty recs along the way (that’s what we’re really here for, after all).
Don’t know how to play? It’s easy! TO VOTE, hit the reply button below and tell us which category you’re voting for AND tag a product you love that represents the category you’re voting for during that week. For example, @GeorginaBT loves a tingly lip moment, so she might reply with “Lip Plumper! My new fave is Fenty Beauty by Rihanna Gloss Bomb Heat Universal Lip Luminizer + Plumper Hot Chocolit."
Let the games begin! Each new round of voting starts Fridays, and ends the following Thursday at 2pm PT:
Hit “Reply” below and vote for your favorite product in this week’s round, use the “#” sign to tag a specific one you love, then check back for the results and the next round of voting!
UPDATE 4/21/23: Thank you to everyone who voted for their beauty faves in Makeup Madness 2023! This year's champion is EYESHADOW! Knowing how much the BIC loves dazzling eye palettes, it's hard to deny eyeshadow's place as this year's champ! Here were Community members' top-tagged eyeshadows from your votes throughout the challenge:
Also, just for fun, let's take a look at the top-tagged product from all the Makeup Madness categories this year! Check out your faves:
Thanks for playing!
Eyeshadow for me Natasha Denona Bronze Eyeshadow Palette
Eyeshadow! 👁
100% team foundation - I can go out without eyeshadow but I can't live without my foundation! I'm always on the hunt for something new but right now my obsessions are Yves Saint Laurent All Hours Foundation and my OG NARS Sheer Glow Foundation (been using that one since high school and somehow still always go back to it).
I'm 💯 percent team eyeshadow. There's too many fun colours out there 🤩
And so many beautiful eye shadow palettes
Too Faced Sweet Peach Eyeshadow Palette 18 x 0.03 oz/ 0.85 g
NATASHA DENONA Retro Eyeshadow Palette
MAKEUP BY MARIO Master Metals® Eyeshadow Palette 5 x 0.05 oz/ 1.5 g
Danessa Myricks Beauty Mini Lightwork Vol. III The Experience Eye & Face Palette
Too name a few 😉
Sorry foundation 😢 lol
definitely have to go with foundation! there are so many that I really love but one of my favorites at the moment is NARS Light Reflecting Advanced Skincare Medium Coverage Foundation Vienna
Going with eyeshadow again! One I use on a regular basis and love for its consistency in how well it performs is the NATASHA DENONA Glam Eyeshadow Palette.
Foundation for me. I wear light makeup/no makeup makeup looks most days and won’t use any color on my eyes at all, but will not skip foundation or a base of some kind. My favorite right now is DIOR Dior Forever Matte Skincare Foundation
I'm on Team Eyeshadow. I enjoy wearing a full face. However, since the pandemic, I don't wear as much makeup as I did before.
NATASHA DENONA My Dream Eyeshadow Palette
Viseart Cashmere palette
Same @Titian06 Team eyeshadow for sure.
It looks like Natasha's palettes are a pretty popular choice, and I think we all know why 🥰 😉
I would definitely choose my foundation. It is an important step in my makeup routine. Helps to hide my blemishes and makes my skin look flawless. The best one I have tried so far for my dry and acne scar skin is the Haus Labs and the Hourglass. It is so light and skin like finish, love the way my skin looks after I put this foundation.
That Haus Labs Foundation sounds sooo good @lubmaz 🤩
Another victory in the bag for Face Primer! Will it take it all the way...? Only time (and your votes!) will tell! We can't wait to find out which product will go head-to-head with Face Primer in the championship round, which brings us first to Round 6: Foundation vs. Eyeshadow. Keep those votes and product recs comin'!
@TeamBIC this round had to go to Team Eyeshadow! I rarely use foundation, but give me some sparkly eyeshadow and I’m good to go! Danessa Myricks Beauty Twin Flames Liquid Eyeshadow
Lip liner all the way! I’m obsessed with GXVE BY GWEN STEFANI Anaheim Line Clean Waterproof Lip Liner they have the perfect red shade and a beautiful nude that lasts all day 🤗
Definitely face primer!
ROUND 5 - Lip Liner vs. Face Primer
Sunblock has been doing double duty as sun protection and face primer me for well over a year now, and I'm using lip liner more this year - I love pairing a lip liner with a clear lip balm - so it's lip liner for me this round @TeamBIC! 😊
I've been reaching for either Charlotte Tilbury Lip Cheat Lip Liner - Pillow Talk Collection Pillow Talk Medium or Chanel Longwear Lip Pencil (162 Nude Brun) this year, but have recently added a couple more lip liners to the rotation for spring - Urban Decay 24/7 Glide-On Waterproof Lip Liner Peyote and MAKEUP BY MARIO Ultra Suede® Sculpting Lip Pencil Smokey Pink.
I'm going with face primer tarte Timeless Smoothing Primer 0.5 oz/ 14.2 g
Lip liner.
Though I like to use a color-correcting primer to neutralize my surface redness*, I don't always use it. I also don't always use lip liners, but I do use 'em more frequently than face primer. I enjoy tweaking lipstick/balm/gloss colors with a base coat of one or more lip liners, and I do still have a few chronic bleeders in my lipstick hoard that need a liner (and sometimes lip primer) to control feathering.
Last time, I tagged Pat McGrath as having my gold standard lip liner formula for longevity and bleed/feather control. Another good product for that, at a much lower price point, is SEPHORA COLLECTION Retractable Rouge Gel Lip Liner.
*Folks who have surface redness caused by specific skin issues know that skincare can't always make that redness disappear. I have a great skincare routine, but that doesn't mean my skin never throws tantrums. Somedays I just embrace the redness. Other days, I don't wanna see it so I neutralize and/or cover it.
I’d say lip liner! You can always get away with not using primer if your skincare is super good, but lip liners are a must! Some favs include MAKE UP FOR EVER Artist Color Pencil Brow, Eye & Lip Liner 710 Perpetual Fire and Charlotte Tilbury Lip Cheat Lip Liner - Pillow Talk Collection Pillow Talk Medium
I'm team face primer this round! I'll tag Supergoop! Unseen Sunscreen Invisible Broad Spectrum SPF 40 PA +++ which I used as a primer this morning 😊
I'm not huge on lip liner or primer, however out of the two I would definitely choose lip liner! I have used and enjoyed the Charlotte Tilbury Lip Cheat Lip Liner , its easy to apply and lasts!